tag:blogger.com,1999:blog-2794738153281647060.post-87886851254265137002008-04-20T22:28:00.000-04:002008-04-20T22:28:00.000-04:00Whoever invented the weather report was a genius. Think about it: We sit around watching a television to tell us what the weather is like outside our own windows. And have you ever seen anything use the principle of anticipation so ruthlessly? I'll sit through 15 minutes of boring local news to hear a weatherman tell me it was sunny today and it will be sunny tomorrow.<BR/><BR/>I'm in copywriting for a nationwide marketing franchise. We do a lot of work for small and mid-size businesses. You wouldn't believe how hard it is to convince small business owners to let a little personality into their marketing.<BR/><BR/>Great read, mate. Look forward to following your blog.Scott Hepburnhttp://prstore.typepad.comnoreply@blogger.com