tag:blogger.com,1999:blog-278037302009-11-15T12:21:52.782ZA comment on the world of Public Relations in Motorsport and my own journey into the PR world. I'll be following as many motorpsort series as possible in this blog and hunting through 'pit press' from around the world to bring you comment on the juiciest stories, the breaking events and a whole lot more. Feel free to join in, catch up on twitter and facebook or drop me a line anytime - samantha.wilcox.apt@gmail.com - I look forward to hearing from you!Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.comBlogger78125tag:blogger.com,1999:blog-27803730.post-53203033867153070832009-07-09T12:15:00.003Z2009-07-09T12:16:59.246Z

HEY THANKS FOR CHECKING OUT MY BLOG BUT YOU CAN NOW FIND MY SHINY NEW ONE AT http://motorsportbts.wordpress.com/ Full of the same F1 news, views and opinions and now including many more fun, four-wheeled sports! See you there!!

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com4tag:blogger.com,1999:blog-27803730.post-35552980979470986582009-03-09T14:10:00.005Z2009-03-09T15:03:45.665Z

And so, with last weeks fantastic announcement about Brawn GP, we have the completion of 2009's starting line up. Sébastien Buemi may be the only rookie but he certainly isn't the only driver out there with something to prove -Buemi's team-mate Bourdais has to perform this season but, with the allure of Champ cars still strong, I would not be suprised to see replacements in the Torro Rosso camp

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com3tag:blogger.com,1999:blog-27803730.post-35270309199727419982009-02-09T15:44:00.005Z2009-03-09T15:03:09.386Z

No not just a Pink lyric, the countdown (to the new season) really is on and bringing with it a lot of other deadlines.Firstly the deadline for the ex-Honda team who still have yet to announce a new buyer. Correct me if I'm wrong but, for all Max Mosley's reassurances, I thought the deadline was January and if my surname was Button or Barrichello I'd be getting very worried. Hearing the news that

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com0tag:blogger.com,1999:blog-27803730.post-90405318989005015332008-11-06T17:40:00.004Z2009-02-09T15:36:14.427Z

F1 has a long and proud tradition of racing around the world, across the years races have been held in Casablanca, Las Vegas, Mexico and...erm Leicestershire.Having said that, think of F1 and you immediately think Europe - From the historic races (Monaco and Silverstone) to the team bases (Woking, Oxford etc) to the driver home countries (Britain, Switzerland and Finland to name a few) the

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com4tag:blogger.com,1999:blog-27803730.post-61339945103920207452008-11-04T12:57:00.007Z2009-02-09T15:35:46.678Z

OMG! Having only just got my breath back, after what was a stunning end to the season, I must offer heartfelt congratulations to a driver more than worthy of a championship trophy, a driver with dignity and passion who has, in his actions, gained a large new army of fans and silenced many of the critics he had...congratulations Felipe Massa.Massa may not have won the championship (and

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com0tag:blogger.com,1999:blog-27803730.post-36067445148831588142008-10-02T18:54:00.009Z2009-02-09T15:35:04.437Z

No I haven't lost my mind, yes I did watch the spectacular Singapore Grand Prix and I'm aware that, although Nico Rosberg scored a career best second place, it was actually Renault who proved triumphant with Alonso once again sipping winner's champagne following a year-long drought.Whilst not quite winning races Williams have scored a first in F1, they recently became the first team to be listed

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com2tag:blogger.com,1999:blog-27803730.post-21920060821454540532008-09-16T17:34:00.005Z2009-02-09T15:34:32.221Z

Over the years I've shared my passion for F1 with...no-one, well no-one in my family anyway. It's fair to say that while my blood seems to be half-petrol the rest of my clan have always been less than interested. Lately however they have become curious to learn what it is that grips my attention, keeps me back at work (can't miss half of qualifying travelling home!) and generally gets my blood

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com0tag:blogger.com,1999:blog-27803730.post-43974672782879742262008-09-09T17:26:00.007Z2009-02-09T15:34:16.366Z

Having read back though some of my previous blogs (and shamefully there haven't been many in a year!) I came across a previous post on the scandal that unfolded itself at Spa last year. It seems the historic track is becoming synonymous with controversy and this year proved no exception.I'm sure even those who've never watched an F1 race in their life could now wax lyrical about Lewis, Kimi and

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com0tag:blogger.com,1999:blog-27803730.post-79785496333582242942008-04-15T20:13:00.005Z2009-02-09T15:33:47.217Z

It seems there's plenty of reasons to smile this week!Firstly a big congratulations to Robert Kubica on his Lorenzo Bandini award, well deserved and an excellent piece of PR for a team very much on the rise. I think this award, given to those who've shown impressive character and spirit in addition to performance, is one to be truly proud of.Kimi Raikkonen is another deserving of praise this week

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com1tag:blogger.com,1999:blog-27803730.post-72486024024128139102008-04-12T09:44:00.007Z2009-02-09T15:33:11.586Z

I've checked out the blogs of several F1 fans over recent days and there seems to be one common theme, doubts are beginning to be raised over Hamilton and his ability to fight for the title this year.This was inevitable I suppose...I'm sure sports stars the world over have had similar experiences - great swells of expectation followed by the creeping of doubts and an effective 'backlash' when

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com0tag:blogger.com,1999:blog-27803730.post-90623474509532630962008-04-07T18:36:00.010Z2009-02-09T15:32:40.664Z

Well what a season 2008 is shaping up to be! Three races in and things are starting to hot up already, and not just on the track. So here's a quick (and quite irreverent) review of the season so far...THE GOODPersonally I have been interested in how the teams have been reacting to new technology...not on the cars but on the web. BMW Sauber and Ferrari have impressed, both on and off the track,

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com3tag:blogger.com,1999:blog-27803730.post-86456915457837594902007-10-21T21:31:00.002Z2009-02-09T15:32:14.258Z

An absolute travesty!As a huge F1 fan, and admittedly a big Alonso supporter, I was still happy with the result at Brazil.Kimi got his first title, congratulations to him he thoroughly deserved it and I'm very happy for him, mostly because he won his title on the race track - where it should be decided.'The Hamilton Factor' on the other hand has ruined Formula One for me and all of my F1 mad

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com5tag:blogger.com,1999:blog-27803730.post-7664648538015117652007-09-17T07:53:00.001Z2009-02-09T15:31:12.589Z

This weekend had many twists and turns, and not just on the circuit...Firstly the decision that Mclaren won't appeal the FIA decision, putting a rest to the whole debacle is probably the best thing. Dragging out the case would, in all likelihood achieve nothing but make sponsors even more nervous, the last thing Ron Dennis wants with £15m to find and with contract / sponsorship negotiation season

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com0tag:blogger.com,1999:blog-27803730.post-20630658089196960342007-09-14T07:58:00.002Z2009-02-09T15:30:46.041Z

So the decision has been made and, personally, I'm absolutely fuming about it! The fine, which amounts to three times the yearly budget of Spyker, and the loss of championship points seems incredibly harsh and has, with BMW 57 points behind, handed victory to Ferrari in the constructors race, itself worth millions.Thankfully the drivers championship remains in tact, giving Hamilton the chance to

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com4tag:blogger.com,1999:blog-27803730.post-58101820182745011552007-09-13T08:27:00.001Z2009-02-09T15:30:24.715Z

A famous man once said "The day of reckoning is upon us" - for McLaren that day is here.Events today in Paris could have more impact on this years championship than any race ever could. In terms of PR this could be a disaster for McLaren, Ferrari have already taken a hit for dragging out the process so long, even Alonso has faced criticism for "mail-gate" but supposedly the biggest loser, no

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com0tag:blogger.com,1999:blog-27803730.post-74559971992670336222007-09-10T13:30:00.001Z2009-02-09T15:30:01.740Z

I'm back! After a huge break (well not so much a break there is the matter of my job!)I'm desperate to start my blog going again and get back to PR issues in F1...and what issues there have been!Despite not updating for a while I had been avidly following the season and over the next few days I will be desperately trying to make amends with comments (and hopefully a new spin!) on the stories that

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com0tag:blogger.com,1999:blog-27803730.post-26504698692559774402007-05-21T08:14:00.001Z2009-02-09T15:29:11.709Z

As the pace builds for Monaco (a racetrack that needs no introduction) I'm reflecting on why F1 doesn't claim as many headlines as other sports. The problem is, with upto a month between races (and that's in season), it's hard to keep the momentum going and this is one of the reasons F1 probably doesn't get the coverage it deserves on the back pages of Britain's daily papers.Formula One is unique

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com1tag:blogger.com,1999:blog-27803730.post-71742018898449398922007-05-16T09:11:00.001Z2009-02-09T15:28:33.473Z

Last year, in a crazy season of Ferrari reliability issues and mid-season defections, there was one thing that could be guaranteed for every race...You could always be sure of Martin Brundle chasing down the starting grid and tracking down Button, even a few words of encouragement to send Britain's brightest hope on his way. This year, it's a whole new story.The arrival of Lewis Hamilton and the

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com5tag:blogger.com,1999:blog-27803730.post-8923832808527963082007-05-14T08:12:00.001Z2009-02-09T15:28:01.779Z

Spain - Great build-up, great atmosphere, great race! I could talk about Massa's victory (and his mini bar-b-q!), Alonso's first corner (what were you thinking?!), Schumacher's return, Coulthard's building return to form (he and Webber are such a good pairing), ITV's replacing Button with Hamilton as their golden boy (Oh you fickle people!) or the first point won by Super Aguri (well done Mr.

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com0tag:blogger.com,1999:blog-27803730.post-44161932905289817012007-05-09T07:33:00.001Z2009-02-09T15:27:18.349Z

I've taken inspiration and recommendation from a recent post by F1Fanatic, which just by coincidence happens to mention me ;) - although I'm not in F1 yet! Anyway, I've decided to use his list to help pad(dock - geddit?! yeah I'm sad!) out my blogroll. I look forward to hearing from you all!Back onto the subject and, being fairly new to the actual real world of PR I'm curious as to how the system

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com0tag:blogger.com,1999:blog-27803730.post-92023765440240771582007-04-30T08:22:00.002Z2009-02-09T15:26:28.628Z

Firstly I must provide a link to the new YouTube video created for the American Museum in Britain, otherwise what sort of PR exec would I be?!What do you think?!Moving on there's been a huge buzz in the papers that a certain Mr. M Schumacher will be attending the Spanish Grand Prix. One question - why Spain? Was it deliberately organised in order to keep Formula One in the papers (Four weeks is a

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com0tag:blogger.com,1999:blog-27803730.post-33337677784101102922007-04-24T09:04:00.001Z2009-02-09T15:25:34.501Z

I read a great article on-line yesterday about brand promotion and why PR's are so worthwhile. I've looked at this point on the apt blog but it also got me thinking about celebrity promotion.Whilst it's not part of my job here at apt (although I am going to a museum launch tonight with the American Ambassador!) it is a part of the job for lots of major contracts. You can find yourself dealing

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com1tag:blogger.com,1999:blog-27803730.post-55406908275995329142007-04-18T07:52:00.001Z2009-02-09T15:24:54.523Z

I can remember an R.E. lesson I had not long after starting secondary school (shudder!) We were told the story of the seven blind men & the elephant. They were each placed near a different part of the elephant (tusks / ears etc) and later argued over what they had felt as each had focused on something different.The tale is all about seeing things from a different perspective. I have always waited

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com1tag:blogger.com,1999:blog-27803730.post-9192982884323425912007-04-17T08:16:00.001Z2009-02-09T15:24:26.339Z

Pheew, nothing like the Bahrain Grand Prix to help you get over cold! I've got to heap huge praise on a certain Mr Lewis Hamilton - The only person, apart from Alonso of course, who I would be happy to see win the drivers championship 07. Speaking of Alonso - What happened?! I would say it was the worst performance I've seen from him since he started, just goes to show you how much difference

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com1tag:blogger.com,1999:blog-27803730.post-28399952657230498582007-04-13T08:20:00.001Z2009-02-09T15:23:41.287Z

I've been really busy this week with research (such an underated skill of the job!) for an apt client into on-line identity.I'm sure you are all aware of the importance of managing your reputation on the web and so I'm putting a call out to my fellow bloggers - What's the best tip you've got for on-line reputation management?I'll start things off with a fairly basic one - Google yourself

Samantha Wilcoxhttp://www.blogger.com/profile/06225174407973412129noreply@blogger.com0