tag:blogger.com,1999:blog-274812732008-07-17T14:12:09.600-05:00Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comBlogger117125tag:blogger.com,1999:blog-27481273.post-44355653932635780012008-07-17T13:44:00.003-05:002008-07-17T14:12:07.985-05:00

(Vickey Williams) For several years, studies on the millennials have concentrated on their technological savvy. Echo Boomers, as they are sometimes called, have also been labeled distracted, self-indulgent and driven by a need to be seen as cool by their peers. The bad press turned nasty with the recent release of a book by Emory Professor Mark Bauerlein speculating that this could be the

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-44330715370926468902008-07-09T12:42:00.007-05:002008-07-10T09:54:08.468-05:00

(Mary Nesbitt) The 2008 RI tracking study of newspaper and online readership in 100 U.S communities of various sizes has some good news and bad news.Readership of the local daily newspaper among the general population is down a little from the last reading in 2006, but that result may be due to seasonal variation. Readership among 18-24-year-olds in the general population continues to

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-44128252137621109722008-07-02T10:35:00.003-05:002008-07-02T11:01:57.290-05:00

(Rich Gordon) Location, location, location. It's not just the best advice for investing in real estate - it's an important emerging frontier for media content and services. A frontier that newspapers and other local media ignore at their peril. When it comes to location, three important trends are converging: Web-based mapping technologies are becoming simpler and, consequently, ubiquitous.

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-39919148599436452152008-06-26T15:27:00.004-05:002008-06-26T16:21:48.714-05:00

(Limor Peer) These days, young people's attitude toward the news is: "If the news is that important, it will find me," according to Jane Buckingham, founder of the Intelligence Group, a market research company. Many (older) people who hear this, just shake their heads. They shake their heads because this goes against two common beliefs: First, though often unarticulated, is the belief that

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-83853772075416594862008-06-19T16:13:00.009-05:002008-06-20T11:25:58.654-05:00

(Steve Duke) At the risk of this page looking like the Lee Abrams' cheering section, I'm going to pick up where colleague Mary Nesbitt left off a couple weeks ago with a new memo from Abrams that was posted to Romenesko this week. Abrams, Tribune Co.'s new chief innovation officer, is a bit of a lightening rod for newspaper journalists because he comes from broadcast, writes in

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-63261736838863608082008-06-11T14:49:00.003-05:002008-06-11T15:44:58.060-05:00

(Vickey Williams) Newspaper leaders have been hearing for a while that it is local content and the depth of the relationships with local audiences that will help spell a way out of the financial dilemma U.S. papers find themselves in. Although nearly all newspapers are striving to transfer the value of the print brand online, some are faring better than others (see previous posts on this

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-11942309502434043252008-06-05T14:15:00.004-05:002008-06-13T09:04:49.206-05:00

(Mary Nesbitt) The primary audience for newspapers is 40+, but they're made for 70-year-olds. The changes that editors make are so subtle that no one outside the building notices them. Being unconventional doesn't mean dumbing down the paper. More is not better; better is better. It's not unusual to hear publishers and editors voice such sentiments privately. These come quasi-publicly from

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-31679798221925741992008-06-03T11:09:00.001-05:002008-06-03T11:19:34.641-05:00

(Michael P. Smith) One of the recommended strategies from our teen Internet study, called If it Catches My Eye, is that if media companies want young readers and users, the companies have to go where the teens are in their own media usage. One newspaper, Goteborgs-Posten in Sweden, has adopted that as a strategy to grow their brand with young readers. Assistant News Editors Anders Golinger

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-63444129670479523772008-05-27T16:48:00.004-05:002008-06-03T11:06:00.861-05:00

(Michael P. Smith) Newspaper ad departments have been slow to change. Even faced with research that suggested better ways to grow the business, they failed to invest, train and innovate. Now many in the United States are playing catch up. One focus of the International News Media Marketing Association (INMA; note name change) in its recent world congress was on advertising innovators.

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-64593651124020052132008-05-22T16:24:00.009-05:002008-05-22T17:26:45.150-05:00

(Rich Gordon) Over the past year, I've been arguing that news Web sites should strive to build digital networks. On the Web, there are two, overlapping types of networks: content (Web pages connected with hyperlinks) and interpersonal (online communities and social networks). I've contended that network-oriented thinking will produce larger, more loyal audiences than trying to build a "

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-21961368560710617002008-05-06T10:34:00.002-05:002008-05-06T10:47:01.690-05:00

(Limor Peer) It's symptomatic of the newspaper industry's trouble defining itself, that it is unsure how to measure its audience. The last few of weeks saw conflicting interpretations of whether time spent with newspaper Web sites has actually gone up or down. A Nielsen study showing that the average time spent on newspaper sites dipped in the first quarter of 2008 compared to the same time

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-83312830798689066912008-04-29T12:08:00.007-05:002008-04-30T15:35:17.062-05:00

(Mary Nesbitt) I've been on the lookout for local stories that look out for the public's interest. Most news organizations would say they do it every day, but that's not the impression news consumers have (see this study, for instance). So my search was for A+ stories that tell people about something that really matters to them as citizens; that are told in a way that's easy to understand;

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-60703359562766579002008-04-22T10:33:00.003-05:002008-04-22T10:56:16.697-05:00

(Vickey Williams) There were more calls for culture change in media companies at last week's Capital Conference, the joint convention of the American Society of Newspaper Editors and the Newspaper Association of America. Each of the CEOs from three companies that snatched success from the jaws of failure talked about how essential it was to engage the workforce in changing the way they did

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-77151978217200836202008-04-18T11:49:00.004-05:002008-04-21T12:51:32.018-05:00

(Michael P. Smith) I was asked to make a presentation at the American Society of Newspaper Editors Small Newspaper breakfast. Although I have worked at several small newspapers in my career, I am not an expert in how they run and operate. You might call me an appreciative observer. So, in order to prepare for my presentation, I called, emailed and otherwise harassed editors, publishers,

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-36396786156635502252008-04-10T15:00:00.002-05:002008-04-10T15:26:14.206-05:00

(Rich Gordon) Ten to 15 years into the Internet era, it's tempting to think that we now understand a lot about how to create journalism and new products for this medium. It's certainly true that in the past couple of years, traditional media companies have dramatically ramped up their commitment to, and investment in, the World Wide Web. As our understanding of today's Internet landscape

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-54134739904411481972008-04-02T16:09:00.000-05:002008-04-03T16:24:45.003-05:00

(Steve Duke) I just read yet another newspaper story about the decline in readership, but this one caught my attention because it was a little different. "Where have the newspaper readers gone?" the headline asked. This community paper had conducted a survey of about 10 percent of the population of its market and found that a whopping 60 percent said they never read the paper. That's a much

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-10410543188839976432008-03-25T10:49:00.004-05:002008-03-26T09:41:59.690-05:00

(Vickey Williams) Only occasionally do hints of Francisco Aguilar Chang's previous profession peek through as he talks about the challenges of newspapering today. Like when he compares his job at Nuestro Diario to that of an enzyme in a human body. If Aguilar Chang's analogies are a little more intellectual than typical for a journalist, it could be his medical school education. That he

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-68113729430840876982008-03-19T08:59:00.011-05:002008-03-28T08:56:22.140-05:00

(Michael P. Smith) It is finals week here at Northwestern. As we wrap up another academic quarter, let me review three questions I seemed to be getting a lot. They frequently begin with the phrase: What does the research say about...Women readers?Celebrity news? The power of the newspaper brand?The answer to each topic is not much and, at the same time, a lot. To explain:

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-5759954073309202332008-03-11T09:03:00.006-05:002008-03-13T13:44:40.905-05:00

(Mary Nesbitt) Eight or nine years ago I began paying attention to the Rockford Register Star, a daily (57,000 circulation Monday to Saturday, 69,000 Sunday) in northern Illinois and one of the papers we were examining in the Impact study. What really caught my eye was its bold and innovative approach to the front page - a digest model which continues today. It seemed to me then that this

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-72375901135122489252008-03-05T16:24:00.008-06:002008-03-13T09:24:20.462-05:00

(Limor Peer) Almost ten years ago, Pine and Gilmore wrote The Experience Economy. In that book they argue that companies should compete in the experience arena, not the product or services arenas. As an example, they describe an airliner with a commodity mindset - it might see itself as "merely performing a function... transporting people from point A to point B." But by going beyond

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-57651099573472221652008-02-26T13:53:00.002-06:002008-02-26T15:11:09.969-06:00

(Rich Gordon) For more than half a century, newspaper readership has been declining - and so have a variety of other indicators of civic and community engagement, such as participation in PTA's, membership in bowling leagues and turnout on Election Day. Harvard political scientist Robert Putnam documented these changes in American society in an influential article and a best-selling book, "

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-90912484690625318762008-02-20T15:13:00.000-06:002008-02-21T15:37:32.274-06:00

(Steve Duke) It has been an interesting week for reports and commentary on journalism and news media. I think there is a thread running through some you may have missed. On Monday Jeremy Mullman reported in AdAge about newspapers eliminating their stand-alone business sections. The story, citing an expert, said,"The editorial impact of the section consolidations is limited because

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-71058138210080711962008-02-05T09:52:00.000-06:002008-02-05T14:16:07.070-06:00

(Michael P. Smith) One of the strategic footholds – a practice media companies must embrace in order to be successful in this hypercompetitive environment – is being customer-focused. That sounds simple but it is a moving target because people make up markets and people change as media become much more pervasive. The problem most media companies face is catching up while the target

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-54589648933021047032008-02-01T10:00:00.000-06:002008-02-04T10:24:58.607-06:00

(Vickey Williams) Industry blogs during the first weeks of the year chronicled the departures of several top newspaper editors as they also a called for, as Steve Outing called it, "serious newsroom cultural change." It makes me wonder if at least one or two of those leaders' exits could have been avoided if such a charge to fix things on the inside had been taken up a couple of years ago.

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comtag:blogger.com,1999:blog-27481273.post-38275920788160890162008-01-29T14:26:00.000-06:002008-01-29T15:38:15.763-06:00

(Mary Nesbitt) Try this: find some recently naturalized U.S. citizens (or anyone who is voting for the first time) and ask them if they have any questions about navigating the U.S. voting system in your community. Here's what I think you'll find: a big, unmet need and a nice opportunity for your news organization. Disclosure: I'm an immigrant (from The Great White North). More than 650,000

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com