tag:blogger.com,1999:blog-270581082009-02-20T19:36:37.967-06:00Midago is a Dallas Experience Design Agency with over 20 years of combined knowledge and experience in creative, interactive design, application and technology development.Midagohttp://www.blogger.com/profile/01849349165269166055noreply@blogger.comBlogger27125tag:blogger.com,1999:blog-27058108.post-84619555528252865272009-01-08T10:13:00.003-06:002009-01-08T10:19:11.753-06:00

Attention Vector Logos: Midago is Coming For You!This is a warning to all company logos. Far too long have you been static on your company stationary and website. You have sat, quietly complaisant next to your good friend Times New Roman on a host of corporate letterheads. You sleep at the bottom of powerpoint presentations and hide in email signatures.You have a lot of potential, but you are

Daniellehttp://www.blogger.com/profile/00355466383496672131noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-9496298138869199782008-12-19T15:27:00.003-06:002008-12-19T15:40:39.504-06:00

Midago is now accepting Interns at our Addison, Tx location.Looking for positions in the following areas:-Junior Creative-Assitant EditorThis is an unpaid position for college credit. Interested applicants email resume and cover letter to: danielle@midago.comGOOD LUCK!!

Daniellehttp://www.blogger.com/profile/00355466383496672131noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-56925899405321617882008-11-25T09:52:00.007-06:002008-12-01T13:39:15.021-06:00

Midago Hires New ProducerDanielle GableFor Immediate ReleaseContact: Danielle GablePhone: (214) 382-2652 x125danielle@midago.comwww.midago.com/goforitADDISON, TX — Midago, an experience design agency, announces companyexpansion with the addition of a new Producer, Danielle Gable. Assuming thenew role of Producer August 25, 2008, Danielle will head the client servicesand all production on a new

Daniellehttp://www.blogger.com/profile/00355466383496672131noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-6041722673530086232007-08-06T17:40:00.000-05:002007-08-08T08:23:06.011-05:00

Take a look at this very good primer on the how's and why's of Podcasting. It certainly offers a unique way to expand your marketing efforts pre-, at-, and post-show.View Full Article

Jordan Wollmanhttp://www.blogger.com/profile/02517249873729526151noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-21172814365940000312007-08-06T17:35:00.000-05:002007-08-08T08:24:23.667-05:00

A List Apart looks at the dichotomy of the web. It relays information, and it lets the user experience you, who you are. Which takes presidence over the other?View Full Article

Jordan Wollmanhttp://www.blogger.com/profile/02517249873729526151noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-18255397038786318552007-08-06T17:31:00.000-05:002007-08-08T08:25:01.148-05:00

The immortal Steve Jobs' has a style of presentation that captivates... neigh, holds you captive like a prisoner on death row... except you're waiting for him to reveal his next life-changing gadget that you certainly won't be able to live without. Business Week looks at this champion of simplicity and what exactly makes his presentations so enthralling.View Full Article

Jordan Wollmanhttp://www.blogger.com/profile/02517249873729526151noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-88377733454413583732007-08-06T17:28:00.000-05:002007-08-08T08:25:31.886-05:00

Arstechnica looks at the proposed HD Image format from Microsoft... Apparently a big contender in the burgeoning image format world.I'd personally love to see a better format than JPEG come out if we could have smaller files with more information.View Full Article

Jordan Wollmanhttp://www.blogger.com/profile/02517249873729526151noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-83659814119546996692007-08-06T17:26:00.001-05:002007-08-08T08:26:08.298-05:00

The awesome online publication A List Apart takes us through the process of refining your design to better communicate, and center your design and entire layout around good content.View Full Article

Jordan Wollmanhttp://www.blogger.com/profile/02517249873729526151noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-62874888178465499422007-08-06T17:19:00.000-05:002007-08-08T08:32:06.054-05:00

How Midago is helping its clients take their message to new heights with video attraction loops.There will always be a place for big graphic panels and information kiosks with plenty of brochures and samples. However, there is a new breed of marketing ideas starting to make big waves in the exhibit world. This big move is centered on the ability to get high-quality, impact-heavy videos without

Jordan Wollmanhttp://www.blogger.com/profile/02517249873729526151noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-52256857949968639232007-08-06T17:15:00.000-05:002007-08-08T08:35:50.284-05:00

At-show games add a fun, entertaining, and rewarding piece to a good cohesive marketing campaign with multiple touch points.It’s all part of the experience. Adding a game to your arsenal of communication weapons will improve your chances of being remembered post-show.Now don’t get me wrong. It’s not good enough to just get any old game in your booth. Anyone can bring a game to their exhibit, and

Jordan Wollmanhttp://www.blogger.com/profile/02517249873729526151noreply@blogger.comtag:blogger.com,1999:blog-27058108.post-1157663587489183462006-09-07T16:11:00.000-05:002006-09-08T12:54:43.230-05:00

How do you measure quality? Have you heard of the World Wide Web Consortium (www.w3c.org)? It is an organization that creates web standards.WAIT…Don’t follow that link! It will take you years to understand that stuff. So, I’ve come up with my own non-objective test to rate your creative projects. This one will only take you a few minutes! With all the time you save, you can leave early

dlaffittenoreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-1157661951707642032006-09-07T15:43:00.000-05:002006-09-07T16:19:04.756-05:00

OverviewFiberVisions, one of the world's largest producers of polyolefin staple fibers, is launching a revolutionary new fiber into the apparel market - CoolVisions™ dyeable polypropylene - the industry's premier disperse dyeable polypropylene fiber.ObjectiveCoolVisions needed a complete exhibit, product website and flash presentation for their new product launch. The CoolVisions team was under

dlaffittenoreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-1155131650555866452006-08-09T08:40:00.000-05:002006-08-09T08:54:10.620-05:00

Technorati's David Sifry gives us his State of the Blogosphere in a very detailed post.Sifry states that the blogosphere tracked by Technorati is over 100 times bigger than it was just three years ago.Having a place to easily, quickly publish your thoughts is a big part of creating an experience.

Midagohttp://www.blogger.com/profile/01849349165269166055noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-1154032597357653552006-07-27T15:34:00.000-05:002006-07-27T15:36:37.390-05:00

Do you have a website online? When is the last time you updated the design? Does it reflect your current exhibit? How well does it complement your other marketing materials? Website need to be refreshed just like other marketing mediums. Here are seven points to consider about your current website:Your Website Doesn’t Get ResultsBusiness websites serve a very specific purpose. This purpose

dlaffittenoreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-1154031052080445982006-07-27T15:05:00.000-05:002006-07-27T15:14:13.183-05:00

What is a Corporate Blog?A blog is short for weblog. It is a dynamic page that allows easy frequent updates. Mainstream use of the blog typically includes opinions, social networking and personal exploration. A corporate blog is most often used for breaking news, tips and tricks, executive briefs and observations. A corporate blog can be more advanced with categorization, custom templates and

dlaffittenoreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-1153236192622456412006-07-18T10:19:00.000-05:002006-07-18T10:31:40.120-05:00

This is a great article about Experience Design and how Nokia is exploring it to push forward.“...I think the main thing is that rather than just designing an object you take a more holistic approach. That means the design language and how it relates to other products; how does it feel to use, both rationally and emotionally...”Keep Reading

Midagohttp://www.blogger.com/profile/01849349165269166055noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-1153230554384487622006-07-18T08:47:00.000-05:002006-07-18T08:49:14.396-05:00

This is an interesting idea. I've always wanted to be in a video game.

Midagohttp://www.blogger.com/profile/01849349165269166055noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-1153165788525062382006-07-17T14:47:00.000-05:002006-07-17T14:49:48.536-05:00

Apparently CBS is planning on laser-etching logos of their upcoming shows onto eggs. This very well may be a bit too intrusive... Or brilliant.What thinks thee?

Midagohttp://www.blogger.com/profile/01849349165269166055noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-1147959926771375322006-05-18T08:42:00.000-05:002006-05-18T08:45:26.780-05:00

This is truly a work of art. It's hard to keep the attention of the A.D.D. generation - myself included. I clicked through the entire micro-site and read every blurb and was entertained the entire time.An example of how it looks when it's done right.http://a-to-s.co.uk/

Midagohttp://www.blogger.com/profile/01849349165269166055noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-1147785566382497762006-05-16T08:15:00.000-05:002006-05-16T08:19:26.390-05:00

Häagen-Daz, with the help of TBWA Germany, has launched a new experience campaign based on taste. Ice-cream flavored stamps.There are five senses to take advantage of. Yet most of the time only sight, and more rarely sound are explored.

Midagohttp://www.blogger.com/profile/01849349165269166055noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-1147096703524926252006-05-08T08:54:00.000-05:002006-06-08T09:38:55.650-05:00

It seems that Experience Advertising is starting to take hold. The execs over at ABC have greenlit a new concept for the hit show Lost.People aren't happy just sitting and watching any more. They need to be part of the experience.

Midagohttp://www.blogger.com/profile/01849349165269166055noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-1147096396173333652006-05-08T08:47:00.000-05:002006-05-08T08:53:16.183-05:00

We at Midago often have to explain the relatively theoretical processes behind experience design and specifically what we do and how we do it. Recently Bill Buxton, a well-known creative force, authored an article about experience design versus traditional interface design.While Midago focuses more on using interactivity (i.e. new media, LCD displays, technology) in experience design, Buxton's

Ryan Thompsonhttp://www.blogger.com/profile/05472807749098932998noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-1147096055622835592006-05-08T08:43:00.000-05:002006-05-08T08:49:43.306-05:00

Now this could be interesting. MIT Advertising Labs points us to an android built in Korea that acts human, can talk, and can desplay emotion.In a larger sense, this is all part of designing an experience for the audience. What part in events will this take place in the near future?

Midagohttp://www.blogger.com/profile/01849349165269166055noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-1146177166596355102006-04-27T17:32:00.000-05:002006-04-27T17:51:06.516-05:00

Welcome to Midago. This is a very exciting time for our team for a number of reasons. First, and most obviously, we’ve launched our website. We hope you think it’s pretty killer.We’ve really taken a different direction with this site. It’s clean, it’s simple, but it’s just dripping attitude.Secondly, we’re excited because the Internet, and interactive media as a whole is finally growing out of

Midagohttp://www.blogger.com/profile/01849349165269166055noreply@blogger.com0tag:blogger.com,1999:blog-27058108.post-1146156753022610952006-04-27T11:52:00.001-05:002006-04-28T09:48:07.946-05:00

Greystone Commercial Services LP chose Midago to create a new online presence to showcase their company. Midago began the process by drawing inspiration from the branding and graphics work provided by the Trade Group. The end result will be a unified marketing message reinforcing the Greystone brand. The site launch coincides with Greystone's attendance at an industry tradeshow.Greystone

Midagohttp://www.blogger.com/profile/01849349165269166055noreply@blogger.com0