newbrandmedia / services

Search Engine Optimisation by Design

2007-10-18T07:26:00.000Z

New Brand Media specialise in making technology work for business. We will not risk your company being 'Blacklisted' by Google or other search engines by using the under-hand practices employed by many so-called SEO companies to trick Search Engines.

We have developed a methodology of 'Search Engine Optimisation by Design' that builds SEO into the 'fabric' of a web site, from the Information Architecture to the final web-standards driven code. Our approach focuses on creating good quality site content (which Google loves) from a defined Keyword Strategy that is derived from understanding your potential customers. Our approach is aligned with our 'User-Centered Design' methodology to produce useable, elegant and optimised web sites that deliver real return on investment.

The Process & Deliverables:

User Profiling
Keyword Strategy
Information Architecture (SEO Optimised)
Content Management and Database Development
Wireframe Prototype (For User Testing)
Look and Feel Design
Image Optimisation and web-standards Code Development (XHTML/CSS)
Browser testing

Brand Development

2007-05-21T12:11:00.000Z

One of the most important assets you can develop for your business is a powerful brand. Brands are not just logos or tag lines. Brands are the culmination of who you are, how you're different from your competition, and why a buyer should do business with you.

Whether you're an established company or small start-up, a brand has tremendous impact. A brand instils confidence, creates loyalty, and many times can command a premium price. But most of all a great brand reduces a buyer's perception of risk and makes the purchase choice easy.

A brand is the sum of all you do. It's derived from all touch points with your customers and prospects. Developing a brand requires having a plan that consistently communicates what your company is and does, along with your distinct attributes, image, and personality.

newbrandmedia provide a complete range of strategic brand consulting and creative design services:

Customer Profiling
Branding Workshops
Brand Identity Design
Brand Guideline Production
Print
Implementation Strategy and Launch planning

Content Management Integration & Consulting

2007-01-21T16:13:00.000Z

Content management systems should should support an organization's business processes

'Content management systems should support an organization's business processes'

for acquiring, editing, organizing, and controlling access to business information via a website.

We know the one thing that is certain in business is change. In the technology business this couldn't be more true. We have learnt that the web is a dynamic creature that can respond to change faster and cheaper than any other medium.

'...model of your information architecture which can be tested for usability issues'

This is a good enough reason to integrate a content management solution into your web project but at newbrandmedia we have found that content management solutions not only facilitate the aggregation and organisation of your web content, they can also help in earliest prototyping phase, by providing a clickable 'wireframe' model of your information architecture which can be tested for usability issues and refined before committing to the final visual design, where the cost of iteration is more restrictive.

We are experienced in a broad range of Content Management Solutions from sophisticated products costing as much as £200,000 to free Open source solutions such as WordPress or Blogger. However simple or sophisticated your needs might be talk to us and we will work with you to select a suitable solution that makes managing your site content easy for your business.

Information Architecture

2006-05-21T20:09:00.000Z

Information Architecture refers to the organization of content, prioritisation of information and navigational structure of your website.

Well-designed Information Architecture is...

Categorized in a way your target audience understands
Consistent, useable and intuitive
Improves search engine ranking

...it also gets more customers through your checkout! Whatever your business goals, talk to us about how information architecture can improve return on investment for your web project.

Web Design and Usability

2006-04-27T14:06:00.000Z

Today's communication landscape has never been more saturated or confusing; We have multi channel television, without multi-channel brand communication, we can browse the web on our televisions and watch TV on our web browsers. We have phones that surf the internet and websites that you can use to make phone calls. Unfortunately the opportunity for bad user interface design has also increased as a result.

In recent years, a lot has been said about 'usability' and 'user centric design'. Unfortunately this key element of online design STILL hasn't become as integral to an online brief as it should. This has resulted in bad ergonomics (your customers don't use your site), unclear communication (they don't understand your product), and costly re-builds (Your FD says, "told you so").

Before committing to a design, we employ in-depth research and user-centered design principles to produce useable, elegant and engaging online experiences. Our User-Centered Design approach has been designed and optimized over the last decade to:

Maximize return on investment by placing the 'user' rather than the 'thing' at the centre of the design process.
Focus on delivering your brand and business strategy throughout all stages of design and development.
Facilitate Search Engine Optimization from the initial Information Architecture to the final Web Standards driven XHTML/CSS code development.

View/download our User-Centered Design approach