DigitalNow Blog

Phoning for Dummies?

2008-05-29T13:33:00.008-04:00

The next time you're feeling overwhelmed by the proliferation of technical tools and how to use them, remember that there was once a time when people depended on the following technical instructions:

Never take the telephone off the hook unless you wish to use it
Loosen your lower lip and jaw
Should you wish to speak to another subscriber you should commence the conversation by saying, "Hulloa!"
When you are done talking say, "That is all," and the person spoken to should say, "O.K."
Never use the wire more than three minutes at a time, or more than twice an hour without first obtaining permission from the main office.

This is not Chapter One from Phoning for Dummies. It is an excerpt of the instructions provided in the only known edition of the world's first telephone book.

Today's technical tools may be more sophisticated, but the simple telephone was just as foreign in its time and place as tools like Twitter, Utterz, Twine, and the other tools we demonstrated at DigitalNow seem to us today.

History indicates that through application and experience, all useful tools become simpler to understand, we become more comfortable with them, and we grow to appreciate how they can make our lives and businesses easier and more productive.

Read more about the world's first phone book at Discovery News.

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Save the dates for 2009: April 15 - 18 at Disney's Yacht and Beach Club Resorts. Mark it on your calendar!

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A message to DigitalNow 2008 attendees

2008-05-27T15:02:00.004-04:00

Dear DigitalNow 2008 attendees:

We at Fusion Productions and Disney Institute are extremely grateful for your participation in DigitalNow 2008. We hope you enjoyed attending as much as we enjoyed presenting it to you.

Planning activities for DigitalNow 2009 are already underway. Your ideas, suggestions, and your compliments all provide us with valuable information about what we're doing right and where we can improve.

If you haven't already taken our survey, please take a few minutes to provide us with some feedback about your experience. Take the survey here.

When we say that DigitalNow is all about YOU - we mean it!

Sincerely,

The DigitalNow Team

DigitalNow 2008 was a sold out event; did you miss it?

Save the dates for 2009: April 15 - 18 at Disney's Yacht and Beach Club Resorts. Mark it on your calendar!

Web 2.0 and Knowledge Management

2008-05-16T15:11:00.003-04:00

As we explored at DigitalNow 2008, the last few years have witnessed an explosion of Web-based, user-driven social computing, networking, and collaborative applications, commonly referred to as Web 2.0 services. As these online applications infiltrate corporate knowledge sharing, they have come to be known collectively as Enterprise 2.0, which refers to the use of social computing on company intranets and in other business environments.

To go beyond the hype that often accompanies Web 2.0, APQC led a consortium of leading organizations including Accenture, Hewlett-Packard Company, and the United States Department of State to discover how organizations are using these applications in pursuit of their missions and business objectives. Several trends emerged, two of which are reviewed in this white paper, published by APQC.

DigitalNow 2008 was a sold out event; did you miss it?

Save the dates for 2009: April 15 - 18 at Disney's Yacht and Beach Club Resorts. Mark it on your calendar!

Making passwords obsolete?

2008-05-13T08:53:00.005-04:00

Imagine an online experience with no passwords to remember. One signon, one central authentication. That's the idea behind Open ID.

We are turning to the Internet as a source of information more than ever before. Whether you are a member of many sites or if you host a membership site for others, administration of keeping track of so many memberships and logins can become its own burden. Open ID is one way to address that challenge.

View the video below by Vidoop for a quick explanation of the impact Open ID has on the system most of us are familar with.

If you cannot view the video, visit this link to watch on YouTube.
http://www.youtube.com/watch?v=xcmY8Pk-qEk

DigitalNow 2008 was a sold out event; did you miss it?

Save the dates for 2009: April 15 - 18 at Disney's Yacht and Beach Club Resorts. Mark it on your calendar!

Student Twitters himself Out of Jail

2008-05-06T11:09:00.004-04:00

James Karl Buck is a graduate student from the University of California-Berkeley. He was working as a photographer, covering an anti-government protest in Malhalla, Egypt when he and his translator were arrested.

While en route to the police station, Buck managed to use his cell phone to post a one-word Twitter update. It read, "arrested." Within seconds, his friends and colleagues back home were alerted to his crisis.

According to Twitter co-founder Biz Stone, Twitter has also been used in other crisis situations - such as during earthquakes in SanFrancisco, California.

Read the entire story at CNN: http://www.cnn.com/2008/TECH/04/25/twitter.buck/index.html

DigitalNow 2008 was a sold out event; did you miss it? Save the dates for 2009: April 15 - 18 at Disney's Yacht and Beach Club Resorts. Mark it on your calendar!

"Unlocking cool" at DigitalNow 2008

2008-04-30T10:29:00.007-04:00

Trend hunter Jeremy Gutsche started a new trend at DigitalNow 2008 : unlocking cool for associations. View a clip of the video on the official DigitalNow Web site.

If you missed this session, or if you'd like a refresher, you can view Jeremy's presentation slides on his Web site.

While you're there, check out his reference to DigitalNow 2008. Now that's cool!

DigitalNow 2008 was a sold out event; did you miss it? Preliminary dates for 2009 are April 15 - 18 at Disney's Yacht and Beach Club Resorts. Mark it on your calendar!

Digital Now Video Conference Report #1

2008-04-25T18:47:00.001-04:00

Mobile post sent by bkmcae using Utterz. Replies. mp3

Four things you should do after this conference

2008-04-25T13:26:00.008-04:00

1) Hunt beyond your industry (Jeremy Gutsche) http://www.trendhunter.com/
2) Listen to your members, staff team members, customers, and colleagues (Julie Evans of Project Tomorrow)

3) Play - don't be afraid to fail - these last two are mine!

4) Try some of the advice from the Digital Now network and sepakers..

Don Taspscott had it right eight (8) years ago, when he warned us about the tsunami of changes coming at us from technology and the generation that was "bathed in bits" (in his book, Growing Up Digital).

He said that if you want to keep up with technology, hire a 16-18 year-old in your tech team. That was how we got started in Second Life and produced a video we showed our our panel at today's session on Tomorrow's Members, Listening to the Voices of our Future. Don't be afraid to let these digital natives help you figure out this technology thing...

What have been your takeaways?

The Power of the Niche: A DigitalNow 2008 Panel

2008-04-25T11:14:00.007-04:00

Power of the Niche: One size does not fit all

The Long Tail is about how the economics of the online world are changing the way that people choose both cultural and manufactured products. The traditional association models of broadcasting one-to-many are facing the same scrutiny as the commercial models are - both are the result of the exponential increase in the abundance of choices for information and knowledge. At the same time, the available tools have made it easier for members to customize, create, and manage their own information, and have given them the ability to share information online. The result is an increasing demand for, limitless inventory of, and increased supply of items that were previously considered too specialized to be economically viable for brick-and-mortar/conference-centric organizations.

In this DigitalNow session, panelists explore the implications of the new niche-based matrix. Segmentation - what does it really mean to associations and the way they conduct business? This panel is moderated by Carla Balakgie CAE, Executive Director, Electronic Transactions Association (ETA), and features keynote speaker Chris Anderson, Bonnie M. Cramer, Vice Chair, Board of Directors, AARP, Katherine Trahan CAE, President and CEO, Safety Council, Louisiana Chapter, and Mark A. Langley CPA, Executive Vice President and COO, Project Management Institute (PMI).

View the video of this panel session.

Stay tuned to the DigitalNow blog for more valuable summit content throughout the week.

Trendhunting: 5 Key Takeaways from Jeremy Gutsche's Keynote

2008-04-25T10:25:00.006-04:00

Normally I like to take voluminous notes and synthesize exactly what was said during conference sessions that I am attending so I can share them with others, however with Jeremy Gutsche's, founder of Trendhunter.com, keynote this morning I found myself too captivated by what he was saying and the way he conducted his presentation to do so. That's not to say that there wasn't a lot to be gained/learned, rather I found myself jotting random notes instead. Here are a few key takeaways that I think everyone could benefit from...

Culture eats strategy for breakfast. If you aren't factoring in the environment and cultural aspects of what you are trying to do, your chances for success are pretty unlikely. You need to understand your customer, so for associations it's about understanding your members. Spend time really getting to know (observing) your members in their environment. The solutions that you come up with will be all that much more relevant and impactful.
Wei-ji: crisis is an opportunity. A declaration of crisis is an opportunity to cut red tape, meet your customers in their zone and accelerate innovation. When you feel like you have nothing to lose, you generally find much more to gain. Jeremy shared a really great quote on this topic: "win like you are used to it, lose like you enjoy it". It's definitely a paradigm shift, but it is also essential for success in our current busines environment that is driven by speed to market, and risk taking.
From the Stanford d.school: nothing is precious. Abandon all attachment to what is and constantly strive for what could be. Senior people (leaders, etc.) need to be crazy and take risks. An aside...we need to abandon the idea that risks are always negative. Risks can also produce very positive effects as well.
There is no point in trying to innovate if you think you already know the answer. Innovation will definitely vary from organization to organization...however regardless of who you are or what processes you have in place to make it more effective the structure cannot, nor shouldn't, be too rigid.
Relentlessly obsess about your story. Make it simple, direct and supercharged. What is the real value proposition and how can you make it appeal to your customers/members. Especially in today's media/web 2.0 driven economy the medium is the message. Make it viral and spend the time really trying to hone in on your message and differentiation strategy.

I consider myself someone who is definitely ahead of the curve on hot resources and the best sites and resources on the web, but admittedly was completely unaware of Jeremy Gutsche and his site Trendhunter.com. However, coming out of the session today, I have a new site and resource that I will be adding to my daily reading list and plug both him and his site. If you consider yourself an innovator or interested in/concerned with how future trends may impact your organization, I'd recommend checking the site out. And for those of you who prefer consuming your trends via email, I'd recommend signing up for their Trendcandy Newsletter, a weekly compilation of viral innovations, blossoming micro trends and pop culture.

As a personal aside, I have to say that Fusion Productions / DigitalNow has yet again managed to bring together some phenomenal keynote speakers that really add value to the overall conference by providing an overall context that helps frame the other sessions and the conference buzz as well.

VIDEO: Jim Bower, Founder of Whyville at DigitalNow

2008-04-25T08:31:00.004-04:00

Wisdom of Whyville: Relearning What We Already Know

23% of all children aged 6-17 have a login in the virtual world. It is estimated that by 2011, that number will reach 53%. This means that the Internet will be a major vehicle for educating children and for engaging them in social enterprises. This trend represents an opportunity to influence children in a way that wasn't even possible just 10 years ago. Through virtual reality communities such as Whyville, children can be exposed to vocations that are considered economically important. They can begin to develop their civic sense as well as an idea of their responsibility in the world.

Jim Bower, Ph.D., is the Founder of Whyville and currently holds the title of Chief Visionary Officer. Whyville has been used to study how children behave, learn, and interact with information and with each other. In this session, Jim will discusses what Whyville is teaching us, and what the implications and opportunities are for associations.

View the video of Jim's presentation.

Stay tuned to the DigitalNow blog for more valuable summit content throughout the week.

Video of Twine.com Founder Nova Spivack

2008-04-25T08:24:00.003-04:00

Knowledge networking is the glue that holds Communities of Interest and Communities of Practice together through facilitation of the discovery of knowledge.

The Semantic Web is the next generation in knowledge networking. Twine.com is a new service that helps communities build and share knowledge around their interests through the application of semantics. Twine is a next generation service because it learns from the community of users to improve collective intelligence. Twine provides better personalization and collaboration and enables more user-generated content; it can be thought of as a social network that is designed specifically for Communities of Interest and Communities of Practice.

In this session, Nova Spivack, Founder of Twine.com and CEO of RadarNetworks.com will conducted a tour of Twine, and provided a live demonstration of its features. Nova discussed the future of The Semantic Web and how it will increase the value of communities.

View Nova's presentation video.

Stay tuned to the DigitalNow blog for more valuable summit content throughout the week.

Bringing your Web Site to Life with Personas

2008-04-25T08:14:00.003-04:00

DigitalNow 2008 Worskhop: Bringing your Web Site to Life with Personas

When you successfully target your members, you drive them to your Web site, but what happens when they get there determines how long they stay, and whether they’re likely to return to or join your association. If your Web site looks like your organizational chart, then – according to presenter Tamara Adlin - your association’s underpants are showing!

Put your best face forward by designing a Web experience that speaks directly to your members. Before you can deliver value to your members online, you must understand them. Who are they? How old are they? Where do they live? What do they do for recreation? What keeps them up at night? Getting to know your members through developing personas brings you one giant step closer to engaging them and helping them find what they need on your site, when they need it.

In this DigitalNow 2008 session Tamara Adlin, principal, Adlin Inc. and former Senior Customer Experience Specialist with Amazon.com, discussed how you can use real member data to create personas, and how those personas can inform you about the design of your Web site. Tamara conducted live site usability reviews and on-the-spot personas to demonstrate how they can be effectively used to improve user experience and, consequently, association value.

Download the presentation slides.

Stay tuned to the DigitalNow blog for more valuable summit content throughout the week.

Bring on personas

2008-04-25T07:02:00.003-04:00

Personas were on my to do list before DigitalNow and now they just moved farther up the priority list. Tamara Adlin did a super job of communicating the strategic connection to personas. Personas provide focus and shared understanding. We often assume that everyone's perception of a prospective member or someone looking for career information is the same. It reminded me of a team building exercise where the facilitator asked everyone to image that their neighbor had just bought an expensive car. Everyone was asked to right down how much they thought the car cost. Then she went around the room and we each said what we had written down. That was an eye opener. Just saying expensive wasn't enough to have a shared understanding, we had to define expensive, just like we need to define our users (by the way she said user was a four letter word). I also loved her phrase, 'showing your corporate underpants', to describe Web design based on organizational structure. I'll be at the personal lab today working on hiding the corporate underpants.

DigitalNow 2008 photos on Flickr

2008-04-24T17:37:00.005-04:00

View photos from Day 1 of DigitalNow 2008 on Flickr. See:

Dr. Jim Bower, Founder of Whyville.net
Nova Spivack, Founder of Twine.com
Author and keynote speaker Chris Anderson
Food and Beverage creations by Disney's Contemporary Resort
DigitalNow 2008 attendees in action!

Stay tuned to the DigitalNow blog for more valuable summit content throughout the week.

The 7 Habits of Highly Effective Web Sites

2008-04-24T15:13:00.006-04:00

A DigitalNow 2008 workshop presented by Sitecore USA, Inc.

Steven Covey, author of The 7 Habits of Highly Effective People, with 15 million copies sold, identified critical methods of communicating, which also apply to modern Web sites. Today more than ever, associations must maximize the effectiveness of their communication through Web sites to stay relevant and achieve their goals. In this DigitalNow 2008 workshop, Web site expert Darren Guarnaccia discusses these effective “habits” and demonstrates some of the most effective Web sites from both the business and non-profit sectors.

Download the slides (PDF).

Stay tuned to the DigitalNow blog for more valuable summit content throughout the week.

Cool Tools to Help Volunteers Get Things Done

2008-04-24T15:01:00.005-04:00

DigitalNow 2008 Workshop with Ben Martin, CAE

Online collaborative technology used to be reserved for those with the highest technical acumen and largest budgets. Not anymore! Today's Web-based collaborative technologies deliver cutting-edge opportunities to work with volunteers across the globe, at different times, and even all at once. This DigitalNow 2008 session, presented by Ben Martin CAE, Virginia Association of REALTORS®, showcased all the best technologies and discover how to choose the most appropriate solution for you.

Download the slides (PDF).
Download the notes (PDF).

Stay tuned to the DigitalNow blog for more valuable summit content throughout the week.

Finding the Right Mix: Identifying Resources for a Data Management Strategy

2008-04-24T13:27:00.004-04:00

DigitalNow 2008 Workshop presented by Avectra.

This session will provided a framework for developing your organization's data management strategy. Using this framework will help you decide what types of resources your organization will need for your data management strategy, including using internal and external resources. The presenters also demonstrate how one organization had stratified their data management approach for most efficient use of its resources.

Download the presentation in PDF.

Stay tuned to the DigitalNow blog for more valuable summit content throughout the week.

3 Cs of Value: Content, Context, Connections

2008-04-24T11:44:00.004-04:00

DigitalNow 2008 Update:

Super Session: 3 Cs of Value: Content, Context, Connections

Ellen Wagner, Senior Director of Worldwide eLearning Solutions with Adobe Systems, Inc. and panelists: Richard Yep CAE, Executive Director, American Counseling Association; Katherine Trahan, CAE, President and CEO, Safety Council, Louisiana Chapter; Beth Perell, Director of Learning Solutions, Goodwill Industries International, Inc. discussed how critical it is for professionals and organizations to be able to perform and compete in a digital world and global economy.

Download the presentation.

Stay tuned to the DigitalNow blog for more valuable summit content throughout the week.

DigitalNow 2008 - Day 1, Opening Session

2008-04-24T11:04:00.006-04:00

Notes from Chris Anderson's Opening Keynote at DigitalNow 2008

Associations need to be able to deliver value through segmentation. Taking information/data and connecting it to individual people. Providing context to individuals is so important and must be a core proposition to associations.

Want to frame the overall shifts in our generations. We are all impacted by these shifts.

Main stream culture in 1935: radio was the new economy-was near zero marginal costs for each additional viewer! The economical cost was there was only a limited amount of stations. From this evolved mass marketing. We actually built “prime time” and created a synchronized culture. From radio into TV this remained static. Then in March 21, 2000, the In Sync album was the best selling album of all time. It sold 10 million albums. It was the pinnacle of mass media……everyone wanted this album and it was a real blockbuster. From that point, the number of top selling albums has decreased every year. This “blockbuster” album scenario will never happen again. However, more music is being released and played than ever before. There is just no “blockbuster” mass media now. There are now just thousands and thousands of small niche musicians and music all with downloadable music. There are now more channels on TV/radio so the number of choices has massively increased.

Even YouTube is in on this distribution. The choices are very broad. There is no mass media marketplace any more. The ratings of the number one TV show have declined ever since the 1950’s because there are more and more choices. “I Love Lucy” had 70% of the market in the 1950’s. “American Idol” - the #1 show today in America - gets only about 10% of the market. Most of us grew up in the era of the bell curve… it was all about the average in the 20th Century Market. We were really a mono-distribution system. Now in this 21st generation there is no such thing as the average consumer. There are just too many choices. We are now in a free distribution system with the Internet. We are finding out exactly what people want.

Wal-Mart is the largest music distributor in the world. NetFlix: $100,000 million in sales. There are really two markets… the traditional retail market and the niche market which can really be anything that is of interest to you. If we aggregate all these niche markets, we can actually engage all these into a long tail.If you can lower the cost of distribution and expand the market, you can really be successful.

In applying this to associations, what does this mean? Associations must focus on niche markets. They are appealing to very specific needs of a certain group. Within each association there is the traditional distribution of services and goods, traditional fund raising events, traditional organizational structures. With the Internet, associations now have a much broader and much less expensive distribution now… the “long tail” of the community of the association.

Links from one site to another is a prefect example of the long tail of media now and how associations can be impacted by it. Individual bloggers are a huge shift in the forms of influence now. They can really influence the niche and really are taking on the traditional media sources and winning the attention of the media market. YouTube is another prime example of the long tail of the media market. FaceBook is another part of the long tail… content aggregators, online communities are all other parts of this long tail. With the online version of Wired, they are using the long tail to get inside the reader and learn from them. They are even allowing the reader to edit content (ala Wikipedia) They can go from the broad market, the traditional distribution to the long tail using amateurs to create content.

Anheiser Busch created the long tail of beer. In 1997 they offered all their traditional beers… Bud, Bud Light, etc. Now they are producing a wide variety of beers from microbreweries, creating niche-based beers- even gluten-free to meet the needs of all those with Celiac disease, they are trying to appeal to a very broad niche marketplace.The food market has a very long tail now too. Coffee in particular and all that goes with coffee has a very long tail in the marketplace along with bottled water, chocolate, etc. There is a choice for every taste.

The long tail also appeals to those with extremely particular tastes in wine. Even the travel industry is doing it. Moving away from London, Paris, NY and offering vacations to tiny unknown towns and regions for those who are not looking at the traditional destinations. Converse even sells a vegetarian sneaker.Being able to target the long tail is critical to the success of any organization.

Stay tuned to the DigitalNow blog for video from Chris' keynote, and other valuable summit content throughout the week.

Associations and the Long Tail

2008-04-24T10:16:00.002-04:00

Chris Anderson, Editor-in-Chief at Wired Magazine and author of the Long Tail provided a fantastic opening keynote to kick-off the conference. Having read his book I can say that I really appreciated how he adapted his content and approach to speak directly to the association professionals that constituted his audience. He really set the tone for what looks to be another great conference.

For those not familiar with the Long Tail it is essentially another way of referencing the Pareto Distribution or power law probability distribution, named after Vilfredo Pareto, who found that in looking at the distribution of power in middle-age Europe, the few held the vast majority of the power, and the majority held very little power. The idea is sometimes expressed more simply as the Pareto principle or the "80-20 rule" which says that 20% of the population owns 80% of the wealth.

Chris shared a number of stats and ideas taking from his book that were astounding...one that I was totally floored by was that according the U.C. Berkeley, we are currently experiencing a 35% average compound growth rate of data storage. That is a whole lot of data.

So how does this apply to the association technology world? Actually the similarities are quite striking. Due to the nature and typical mission of most associations many of us have been doing this for quite some time. An association is a prime example brought about thanks to the same concepts that drive the Long Tail. The ingredients consist of an under served population, the programs, products and services these individuals want, need and desire, and a place to do it. However, at the same time, just because you are an association doesn't necessarily mean you are fully capitalizing on the true possibility of the long tail. In order for that to truly happen you need to shift the distribution of power from the center to the periphery, essentially (borrowing from one of Chris's themes) democratizing production to truly harness the power of the niche.

My biggest take away is that harnessing the power of the niche and by extension leveraging the Long Tail is no longer optional; it is essential for long term growth and viability. People have come to more closely identify with their unique attributes as opposed to the commonalities and come to expect to be able to find products and services that cater to their specific needs. We need to shift from looking for the "blockbuster" opportunities and take advantage of the under served communities. Context, not content, is king.

What is your association doing to take advantage of the Long Tail. What more could you do to exploit the "nicheification" of everything? What associations are doing a better job than others? This isn't the end of the conversation it really is just the beginning.

Kick-off time!

2008-04-24T07:59:00.001-04:00

Digital Now starts in just a few moments. If you want to follow on the mobile backchannel, send a text message to 35350 and put the following text into the body of the message: connect dn08 dn.

Are you using Amazon's on-demand Web solutions?

2008-04-15T09:21:00.004-04:00

At DigitalNow 2007 Jeff Barr, Senior Web Services Evangelist at Amazon.com, gave us an inside tour of Amazon's on-demand Web development services.

As we prepare for DigitalNow 2008, we are seeking out associations who are using Amazon's services, and can provide us with information about their experience.

Please post replies as comments, or send an email to DigitalNow@fusionproductions.com.

DigitalNow - Sold Out AGAIN!

Be sure to visit the official Web site April 23 - 26, 2008 for up-to-the-minute summit news and valuable content downloads.

Follow DigitalNow on Twitter.

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Contribute to the DigitalNow blog. Suggest a blog topic, or reference an article or other item you think would be of interest to the DigitalNow community. Drop us a line at DigitalNow@fusionproductions.com

Is becoming an information master on your to do list?

2008-04-15T08:00:00.007-04:00

Information Masters isn't a new book (1999), but I still find its messages valuable. One of the stats in the book is that historically 82 % of customer information investments are made in technology, but technology only determines 10% of customer information competency. Total competency comes from people skills (notice that it is first), processes, organization structure, culture, leadership, information and technology. New technology is always exciting, whether it be a new device, software program or Web application. But do we really budget enough time and training to develop competencies for analyzing and using the information created by monitoring Web usage or information captured by a customer relationship management system (CRM) or an association management system (AMS)?

Which leads me to what I really like about DigitalNow. It isn't just about the technology, it is about melding technology with people, processes and culture. There will always be new technology and, if you listen to the futurists, we are on the verge on another explosion of new technology and ideas.

I am interested in your thoughts - do you strategically plan for how to increase customer information competencies across the entire organization and not just the selected few. It seems to me our best investment to creating more value for our members is in becoming information masters.

Countdown to DigitalNow!

2008-04-11T11:54:00.006-04:00

12 days and counting down to the DigitalNow Executive Summit for Association Leaders.

Are you registered? Get the latest DigitalNow communication here.

Download the latest list of DigitalNow attendees here.

Can't make it to DigitalNow? Be sure to visit the official Web site April 23 - 26, 2008 for up-to-the-minute summit news and valuable content downloads.

Follow DigitalNow on Twitter.