tag:blogger.com,1999:blog-25062519.post-85905900021691430542008-03-11T16:39:00.004+01:002008-03-13T09:07:31.667+01:00<img src="http://www.nanobryg.dk/weblog/billeder/logo_oelfabrikken.gif" align="right" />Gourmetbryggeriet has done something that seems bad... again. Ølfabrikken has announced a special 'We are sorry' beer for the shareholders, and Gourmetbryggeriet promised to give it to the shareholders. The beer was meant as a compensation for their lost money in connection with the GB take over. Now Gourmetbryggeriet apparently have sold the beer to COOP (chain of grocery stores).<br /><br />It just gives Goutmetbryggeriet a serious image problem. Their self-proclaimed rescue attempt of Ølfabrikken, that just looks and feels like a hostile take over, and now this.<br /><br />Making the promise and not keeping it it results in a bigger dent in their credibility, than just denying the shareholders their beer in the first place.<br /><br />I think that their PR guy has been on a holiday.<br /><br />The trouble is only about 4000 litres of beer, that was meant for even distribution among the former shareholders of Ølfabrikken. A small amount that would not hurt Gourmetbryggeriet in any way.<br /><br />It has been pointed out that beer brewing is a tough business, but this case can not be good business for GB. I guess that bad press is better than no press at all.<br /><br />I thought that the Gourmetbryggeriet case was closed when the head brewer left, but it seems to go on for a while yet.<br /><br />There has been some emails and some announcements that I have not covered, mainly because this is not an Ølfabrikken blog.<br /><br />The latest twist, however, where I as a shareholder will not even get my beer as promised, motivated me to do yet another post about Ølfabrikken and GB.<br /><br />I fell over this (danish) announcement <a href="http://gourmetbryggeriet.blogspot.com/">http://gourmetbryggeriet.blogspot.com/</a> from the former head brewer Christian Skovdal Andersen titled "Gourmetbbryggeriet cheats small investors".<br /><h2>Please take action!</h2><strike>It seems that COOP has bought the beer in question. On behalf of myself and my fellow shareholders, I have written Kenn Thomsen on <b>Kenn.Thomsen AT coop DOT dk</b> urging him not to take an active part, mainly by not receiving the beer.</strike><br /><br />Are you a shareholder? Then write to <strike>either Kenn Thomsen on the above address and to</strike> the Director of Gourmetbryggeriet Tom Sand Kristensen, who initially approved that the beer was to be given to us. His email is <b>tsk AT GourmetBryggeriet DOT dk</b><br /><br />Update: 2008-03-13 COOP can not confirm any connection to the beer in question.JDnoreply@blogger.com