Comments on The Internet Marketing Driver: What the Fudge?? Survival Tips for Entering The Or...

Goodness, fudge "had me at hello." No need for the...

2008-08-12T15:43:00.000-05:00

Goodness, fudge "had me at hello." No need for the hard-sell, Fudge Kitchen!

Mike, I love your idea! I should have used that c...

2008-08-01T06:52:00.000-05:00

Mike, I love your idea! I should have used that counter measure. How about this: If they place me on retainer for 6 months, I'll give them the 7th free! My mission would be to change their ridiculous sales tactics! ;-)

Regarding management, I have no idea if they truly understand how annoying the experience is at their stores. They might be purely focused on the bottom line. Ironically, the bottom line should be negatively impacted by their sales tactics and the subsequent negative word of mouth...

GG

Great post, Glenn. I don't even like salt water ta...

2008-07-31T23:21:00.000-05:00

Great post, Glenn. I don't even like salt water taffy all that much, especially after 2 lbs. of fudge. When you're in there next time, for counterattack, tell them you know a guy who can make a good sign for them, and if they get 2 signs, the next one is free. :) Seriously, though, does management know that everyone is annoyed at certain tactics they're using? Sounds like they could use your help. Meanwhile, the rest of us thank you!!

Hi Jen. I bet you're right... they probably do ge...

2008-07-31T15:52:00.000-05:00

Hi Jen. I bet you're right... they probably do get some people to buy the 2 pounds of fudge to get the salt water taffy. Actually, after going through everything I mentioned in my post, I'm sure some customers start throwing money at them to just get out of the store! :)

GG

Hey Glenn... SO ON THE MONEY!!! We go down every ...

2008-07-31T15:20:00.000-05:00

Hey Glenn... SO ON THE MONEY!!! We go down every summer... and every summer, the special for the day is 2 pounds of fudge will get you a free box of salt water taffy! They make it sound like if you don't do it then, you'll miss out on the great savings! They probably do get a few newbees to take the bate every once in awhile.

Thanks Lewis and I absolutely agree with you. We l...

2008-07-29T13:05:00.000-05:00

Thanks Lewis and I absolutely agree with you. We love their product, but as you read in my post, they have driven us over the edge! My hope is that The Fudge Kitchen will change, so we can all enjoy their product without getting hammered by their sales approach... I guess only time will tell.

Thanks for stopping by.

GG

Glenn, I couldn't agree more. Signage can achieve ...

2008-07-29T12:46:00.000-05:00

Glenn, I couldn't agree more. Signage can achieve everything that their over-selling attempts without annoying and pressuring their customers. No matter how good their product, I would not return a second time. I purchase great experiences. I can get good fudge anywhere, even if it isn't the best.

Thanks Matt. Yes, being assertive is one thing, bu...

2008-07-29T09:17:00.000-05:00

Thanks Matt. Yes, being assertive is one thing, but annoying customers is another! They are lucky their fudge is that darn good! :) And, the "it's a little over" syndrome just isn't right... I hope they change, but I fear they won't.

Tell me more about the quirky ordering techniques at Pat's or Geno's. You've piqued my curiosity!

Funny post. Being from Philadelphia, I'm definitel...

2008-07-29T08:43:00.000-05:00

Funny post. Being from Philadelphia, I'm definitely used to quirky ordering techniques (ie Pat's/Geno's Cheese Wit - Cheese Witout). I totally agree with you about pushiness, although I get why they insist on it. Being a resort town, I assume their window of opportunity is limited. So they choose to go overboard and get you to leave with an amount of fudge outweighing your children. It's definitely annoying, but in my experience par for the course with seasonal boardwalk vendors.