21ST CENTURY MARKETING

Little to do with marketing.....

2009-10-25T13:38:00.001+01:00

....well maybe marketing for the senses. Went to Massive Attack last week - great concert, nice laser effects and all in all a great show.
This is for you - so that you can enjoy some nice music while being online....:-)

Some crazy fun!

2009-10-04T18:16:00.001+02:00

Evian again

2009-10-04T18:08:00.001+02:00

Whilst we're on the topic of Evian here their not so new ad. I know you probably think it's cool. I really dislike it though - sorry. Actually I think it's terribly cheap. But I think that I have the weird taste here....:-(

Evian with PS.

2009-10-04T18:01:00.002+02:00

Evian have now gotten another famous designer in Paul Smith to design a "special edition" Evian bottle. Although the idea is not really new, I think it's great. Like the bottle too, probably simply because Paul Smith designed it. He's a creative highlight!

CANNES LIONS 2009

2009-06-24T22:22:00.001+02:00

Here is the link in case you missed it:

http://www.canneslions.com/

Sex really doesn't sell, or does it?

2009-06-24T22:20:00.001+02:00

Sometimes even I can't stand the amount of "sex" which is used in advertising. I just can't understand how ads like this work. Or maybe we humans are really so simple....

Highly questionable car ads.....

2009-06-24T22:13:00.006+02:00

I found some funny "questionable" car ads on Jalopnik. Here they are:

An ad from BMW: "You know you're not the first".

This one from Matchbox: Hot women, small cars!

T-MOBILE UK

2009-06-23T21:28:00.005+02:00

Here is an example of how you can create some real buzz around your brand. T-MOBILE organised this event where they got a heap of "normal" people to join in on a dancing session in a busy Liverpool train station. They then filmed the whole thing with a number of hidden cameras and then they had a spot, which they then showed on TV and online! Nice creative campaign!

This one is for you....

2009-05-28T22:15:00.001+02:00

....Tifosi! Sorry, I love Ferrari's too, but this is quite cheaky....and good!

VW - the beetle (Retrospective)

2009-05-28T21:35:00.001+02:00

I have just found an amazing book "Remember those great VW ads" and therefore surfing to find some classic ads. Their print ads were better, but these were good too.

Zidane handing over....

2009-05-28T21:15:00.003+02:00

For those of who who frequent this site from time to time you may have realised that I like the work done by Adidas.
Here is their new ad starring Zidane (yes I am also a fan of him) and Lionel Messi (the best footballer in the world today).
Nice ad! :-))

Marketing people who think they're wonderful!

2009-05-17T13:41:00.001+02:00

I'm sorry but one thing I really dislike is when marketing people put themselves into their advertising, especially in a good light. What on earth is this ad about?

Sorry for wasting your 30 seconds...

I'm a bit behind the times here....

2009-05-17T13:30:00.001+02:00

...ok I admit it - I have only just seen this MI Innovation Center from Adidas. Maybe I should go into the Paris store a little more often...:-(

Very cool idea of mixing virtual and reality shopping. An interesting concept!

Another "A" for "adidas advertising...:"

2009-05-17T13:20:00.002+02:00

Adidas as we all know can really create a desirable image of live! Here is a nice little party...

Here a slightly different version :-)

Hommage to Apple!

2009-05-17T13:10:00.002+02:00

I know everyone loves Apple. (Well atleast it seems that way). Here is a little collection of interestin Apple ads over the years, starting with the first Apple ad ever. Even Bill Gates liked Apple at one stage...but I presume he still does, even if he won't admit it.

Plus many more.....:-))

The best marketing!

2009-03-08T16:11:00.002+01:00

I think that over the past 24 months one company has done a brilliant marketing job - better than almost all of them. Nespresso! They made coffee machines cool, they made drinking coffee cool again. And they created their own "little" niche. To me everything here seems almost perfect. Casting George Clooney was fantastic, starting Nespresso shops fantastic, and making coffee colourful, chic and trendy - fantastic.

Well done to the people responsible for this brilliant marketing strategy! I'm a fan!

Adidas lookbook!

2009-03-08T15:56:00.002+01:00

Simply good. Adidas lookbook. Typical Adidas! Maybe someone can show me something they have done in the last 5 years which was no good! Check it out!

Nice campaign BBC News!

2009-03-08T15:36:00.004+01:00

I love BBC. Love the BBC News, shows etc. (maybe not everything, but alot). Recently they launched their campaign "Power of questions". Here the ad, and a clever ambient solution they undertook at the Berlin train station. Nice work.

Colourful and overloaded?

2009-03-08T15:22:00.003+01:00

To launch the new Ford Ka Ford has developed a very attractive new microsite. The site looks great, but is in my view simply to "over the top". It's so overloaded way too complicated. Good idea I guess, but just to playful.

E-plus leaves TV advertising

2009-03-08T15:14:00.002+01:00

A leading german mobile provider has just recently decided to stop its TV advertising, putting the media spend (around 60 Mio. Euros in 2008) into other media channels. It is a bold move from such a leading telecommunications company. The expenditures will now flow into mobile marketing, in-store promotions, regional billboard and press advertising and online advertising. I guess if you take around 60. Mio. Euro and spend them in these "less expensive/traditional" media outlets, you are going to get noticed. And I guess for a telecommunications company it's important to reach clients at the purchase or close to the purchase points, rather than through the box. Interesting nevertheless, will keep an eye on it.

I would prefer a Bavaria to a Heineken in this case! Great Spoof!

2009-03-01T15:00:00.003+01:00

We have probably all seen the clever and funny Heineken ad "Walk in fridge" which has been going around throughout online Blogs etc. Bavaria Beer has come up with a very quick and witty answer to this campaign. I love it. Very clever viral campaign!

Tod's shoes with Gwyneth

2009-02-22T17:54:00.002+01:00

Here is a new campaign from Tod's starring Gwyneth Paltrow. I guess this video shows the making of the campaign, which is nice to look at.

Sony Bravia continues....

2009-02-17T23:50:00.002+01:00

Sony Bravia has a new commercial, this time called "Domino". As you may know I'm a real fan of the recent Bravia ads made - they have been spectacular, however this one just isn't as good. Fallon made the previous ads, now BATES Singapore is responsible. However it's not bad, just not as good as the previous work.....

Then I just found this also "pyramids" - not sure how old or new this one is. Also good, gets the message across but the weakest of them all. Not sure if it is a "real" Sony ad.

Anyone the reason they're both not perfect - the first three "balls", "Paint" and "rabbits" were beautiful, they were completely new, and the music was wonderful. Both of these ads don't have any of these elements unfortunantly.

Can images make sound?

2009-02-17T23:44:00.002+01:00

Nice clever ad campaign for a sound company. Nothing over the top, but nice.

Is this the future of TV?

2009-02-16T22:32:00.002+01:00

TV which you can stop and play at any time you like. I guess the idea has been around for a while and is already reality online, however in Germany it's now becoming reality with mainstream television.
Now you can stop all tv programs, do whatever you have to and then come back and conitnue the show. Makes sense and in my mind has a great future, especially when tv and internet intregate more.

Here the ad to the new offer. Quite good, copied a little from the recent Sony ad campaigns though.