tag:blogger.com,1999:blog-240373472009-02-20T21:36:32.710-08:00eCentral MarketingBill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-24037347.post-1168487594059711932007-01-10T19:45:00.000-08:002007-01-10T19:53:14.076-08:00Keyword Ranking ToolsAlthough I prefer to use the overture keyword tool to perform keyword discovery and research, it can be useful to have other resources to find the value of different keywords. Listed below are a few other sites that will help you get a general idea of keyword rankings.http://www.goodkeywords.com/http://www.digitalpoint.com/tools/keywords/http://www.wordtracker.com/free-trial.htmlhttp://Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1159828620970087332006-10-02T15:32:00.000-07:002006-10-02T15:37:00.986-07:00SEO plugins for FirefoxAs an internet marketer and SEO professional, I use a web browser very often. And I have found that firefox tends to be more useful to get my work done more quickly than any other browser i have used. I've put together a short list of good plugins for firefox that can make common SEO tasks less cumbersome. Most of these plugins are useful to designers and web develpoers also. But mainly they Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1155014721042488402006-08-07T22:17:00.000-07:002006-09-04T08:05:47.026-07:00Free Press Release Submission ListA great way to gain increased visibility to new company products and developments is to submit a press release to various press release websites. Submitting a press release can also be a good way to gain an additional link to your site. We have provided a list of websites below that allow you to submit your press release for free. With any luck, your press release will be newsworthy and gain Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1154732443421699622006-08-04T15:51:00.000-07:002007-02-15T20:36:48.374-08:00Paid Web Directory ListingAlthough there are many directories that are free, these free directories sometimes do not offer the benefits or visibility of the larger, paid directories. That being said, I have listed below some of the more popular paid web directories.http://alivedirectory.comhttp://avivadirectory.comhttp://botw.org/http://business.com/http://categorizedweb.com/http://dir.yahoo.com/http://elib.orghttp://Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1153169778048474052006-07-17T13:48:00.000-07:002006-07-17T13:57:37.010-07:00Ambatchdotcom SeocontestWell, it appears there is yet another seo contest going on. The "special" keywords this time are "Ambatchdotcom Seocontest". I have never heard of this website before and it appears noone i know has heard of them either. The rules of the contest are provided here: World SEO ChampionshipI am guessing that many in the SEO community are tired of these contests and there wont be a large number of Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1149805144755734982006-06-08T15:09:00.000-07:002006-07-01T17:33:17.173-07:00SEO Copywriting GuideSEO Copywriting is a method of writing copy for the web that targets specific search terms while maintaining its usefulness for the reader. The purpose of search engine optimization copywriting is to rank highly in the search engines for the targetted keyword. In addition to the viewable text of the page, SEO copy writing attends to other textual elements of the page such as: page title, Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1147661442634703252006-05-14T19:46:00.000-07:002006-08-07T22:31:13.493-07:00SEO Crossword PuzzleI had some free time this weekend and thought it would be fun to make a corssword for SEO. Because of the javascript and size of the puzzle i couldnt add it to this blog.So, the crossword puzzle can be found here: SEO Crossword PuzzleI hope some of you enjoy taking a break from your work to test your SEO knowledge. If you enjoy the puzzle, please digg it.If you would like to suggest some SEO Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1146188427082100142006-04-27T18:34:00.000-07:002006-04-27T18:49:39.610-07:00SEO for WordpressWordpress is pretty well setup for SEO right out of the box. That being said, there are a few things you can do to make it more friendly to the search engines. I found this quick tip that makes SEO for your wordpress blog even better.The instructions below will enable your wordpress blog title and meta description to become relevant to the on-page content. Instead of having the same title for Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1145501460672963332006-04-19T19:43:00.000-07:002006-04-19T19:51:00.683-07:00Best SEO Blogs and ForumsMy favorite SEO blog is, of course, the one you are reading. That being said, this blog, by itself, is not a comprehensive resource for learning about the world of SEO and online marketing.Listed below are a handful of blogs and forums that are a great resource for SEO and online marketing.Digital Point ForumsSEO ChatWebmaster WorldHighRankingsSearch GuildSEO Company ForumsSEO Book.comABAKUS SEM/Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1144960906142717422006-04-13T13:32:00.000-07:002006-04-13T13:41:46.153-07:00SEO OptimizationWhile the title of this post may seem strange to those of you that know what SEO stand for, it has come to my attentiont that this keyphrase is searched for very frequently on the web. Which of course means that good rankings for this term may provide some good traffic. Since this phrase is a little strange and redundant to people who know what SEO stands for, there isnt much competition for Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1144442087640620282006-04-07T13:11:00.000-07:002006-04-07T13:34:47.656-07:00Google Adwords TipsTo make your adwords campaign more effective, there are two tips that may help you.Capitalize on low price keywordsIf you target thousands of low price keywords instead of only a few high price keywords - you can usually get the same/more traffic at a lower cost. Let me give you an example:You manage a website that sells new cars. You begin your adwords PPC campaign searching for keywords to bidBill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1144212244624647112006-04-04T21:38:00.000-07:002006-04-04T21:44:04.636-07:00Google PR updateLooks like google is updating PR again. Most of my sites are experiencing an increase in PR across most google datacenters. This site, which is only a few months old, has jumped from a PR0 to a PR5. Not bad for a new website. Rankings in google have not a had a similar jump but that just goes to show you that PR doesnt have as much to do with rankings as people would like to beleive.This PR Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1143489271805157272006-03-27T11:53:00.000-08:002006-03-29T21:59:10.016-08:00Keyword Directories - SEO File StructureWhile it is important to use keywords within the content of a webpage, it also important to use keywords within the URL of a page. The simplest way to achieve keyword use in the URL is to create directories and filenames that contain keywords. Keyword use in directory names and file names is an indicator to the search engines that the content within that directory or file is relevant to the Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1143231653200051552006-03-24T11:59:00.000-08:002007-04-30T14:28:11.848-07:00Free Article Submission ListTo promote your website and yourself, it is often a good idea to distribute original articles on the web. Here is a list of free article submission sites to which you can submit your articles for free. These website will then make your articles available to the public and re-published on other websites. If you have any sites to add to this free article submission list, please contact us or post aBill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1143185213370017932006-03-23T22:50:00.000-08:002006-08-12T18:08:13.030-07:00Free Web Directory ResourceTo promote your website it is often good advice to list your website in website directories. I have accumulated a list of directories below that do not require a reciprocal link and ultimately will allow you to add a link to your website for free. According to Matt Cutts, "the Google Guy", the two most valuable directories are:www.dmoz.orgzeal.org (no longer available)And here are additional Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1143158783301536392006-03-23T16:06:00.000-08:002006-09-17T23:25:09.586-07:00SEO Ranking: On-Page FactorsOn-page factors contribute greatly to the rankings of a webpage in the search engines. The followinf factors highlight different on-page elements that can be optimized for the search engines in order to be ranked more highly for selected keywords.Title TagKeyword Use in TextInternal LinksMeta Tag DescriptionKeywords in Alt/Img TagsSection HeadersFrequency of Content ChangesKeyword Use in URLUse Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1143158704371512132006-03-23T16:04:00.000-08:002006-04-10T10:04:58.113-07:00SEO Ranking: Most Important FactorsThe most important factors for high rankings in the search engine are widely believed to be the following elements. This list contains a brief description of each element. For more in depth info on these and other SEO elements, please review the rest of the articles in this series:Title TagThe title tag of a web page is arguably the most important on-page factor for high rankings. The title tag Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1143158540499601412006-03-23T16:01:00.000-08:002006-03-27T18:48:16.886-08:00What is SEO?SEO, or Search engine optimization, is the process of improving a website's rankings in the search engines for relevant keywords. SEO is set of techniques intended to improve the ranking of a website in order to produce more traffic and therefore generate more business.The techniques used to promote a website's ranking are continually changing. Techniques that are effective today may not be Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.comtag:blogger.com,1999:blog-24037347.post-1142494403559178622006-03-15T23:25:00.000-08:002006-03-23T14:21:31.516-08:00SEO GlossaryThere are many terms used when discussing Search Engine Optimization and internet marketing. The following list provides an explanation of some of the most frequently used terms.AlgorithmThe formula, or secret recipe, that a search engine uses to determine the order in which websites will be ranked for any given search. It is important to remember that each search engine has their own algorithm -Bill Cookhttp://www.blogger.com/profile/05355515331459593440noreply@blogger.com