The SEO X-Factor

Building Facebook Apps - Video Tutorial

2009-11-22T12:53:00.000-08:00

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O'Reilly Webcast: Creating Facebook Apps: A Beginner's Guide

2009-11-22T12:50:00.000-08:00

In this one-hour presentation, Jesse Stay, the "Social Geek" and author of FBML Essentials (O'Reilly) discusses what you need to know to start building applications for Facebook.

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Google I/O 2009 - Building Applications with Google APIs

2009-11-22T12:45:00.000-08:00

Ray Cromwell. Google offers a wide variety of APIs in many domains that together form a complete platform, from authentication and authorization, cloud computing, and social networking, to visualization, mobile computing, and Google Web Toolkit. In this talk, we will walk though a complex application that integrates many APIs together, how each can solve a different need in your application, how you can share code between GWT, Android, and App Engine, and how you can monetize your application with Google Checkout.

For presentation slides and all I/O sessions, please go to: code.google.com/events/io/sessions.html

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Google I/O 2009 - Site Review by the Experts

2009-11-22T12:41:00.000-08:00

Matt Cutts. A rare opportunity, to get your site reviewed by the experts. We'll take site submissions via e-mail and before the session starts, and go through real-life issues that effect developers when it comes to optimizing their app for search.

For presentation slides and all I/O sessions, please go to: code.google.com/events/io/sessions.html

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Gizmodo's Gallery of Great and Useless, Gadgets

2009-10-06T18:44:00.000-07:00

Gawker Media's tech blog opens up its annual display of gizmos you won't be picking up at Best Buy this year - or ever

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And Finally... OMG on Twitter

2009-10-06T18:29:00.000-07:00

Twitter your prayers to God, cute lion cubs, baby sea turtles, Elvis impersonators, splash diving championships, marble smashing, and pedal boating feat.

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World Tech Update

2009-10-06T18:26:00.000-07:00

In this week's show Sony intros the PS3 Slim, TruScreen scans liquids for safety, engineering students develop an autonomous robot, MIT tests next gen barcodes, Intel microprocessors go on sale early, Samsung helps take self portraits and the Fisker Karma does a lap around the track.

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World Tech Update

2009-10-06T18:22:00.000-07:00

In this week's show Facebook makes a new friend, Microsoft and Nokia team up, Robots show off their hidden talents, high-tech promotes green driving, the London Eye is getting Wifi, classic Apple Macs on display in Akihabara and Toshiba is backing Blu-ray Disc.

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Twitter Use Banned By Number of Organizations

2009-10-06T18:20:00.000-07:00

Twitter use banned by number of organizations

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WEB BUZZ: Facebook Takes On Twitter

2009-10-06T18:19:00.000-07:00

Facebook takes a page out of Twitter's playbook.

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Techcrunch.com Interview Zuckerberg / Milner

2009-08-22T13:57:00.000-07:00

This is the exclusive interview that Michael Arrington of Techcrunch.com had with Mark Zuckerberg And Yuri Milner. They talk About Facebooks New Investment. Volume level in the original vid was too low, so I crancked it up a notch ... Interview, vid , sound are all copyright techrcunch.com read full article .

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Pete Cashmore Talks About Writing for Mashable.com

2009-08-22T13:47:00.000-07:00

Pete Cashmore, founder & CEO of Mashable.com, talks about how aspiring bloggers can get their work featured on Mashable.com

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Mashable Interview: Facebook Usernames

2009-08-22T13:39:00.000-07:00

Jared Morgenstern, Product Manager Guy Rom, Engineering Team Manager for Commerce and Payment System. Part of Mashable's coverage of Facebook usernames ( http://mashable.com )

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"What Do You Wanna Change" @ TwiistUp 4 with Tools To Life

2009-08-22T13:36:00.000-07:00

The Tools to Life team packed up a camera, a gorgeous girl, and a thought-provoking question "What do you want to change in your life?" and set up at Twiistup 4 in Santa Monica last week to find out what the LA Tech Scene wanted to change about their lives.

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Securing Your Social Networks

2009-07-21T00:55:00.000-07:00

Wed, Jul 22, 2009 10:00 AM - 10:30 AM PDT

Now more than ever, business professionals are turning to trusted business networks to engage and interact with peers, partners and customers through a multitude of social media components. However, with the rise of Web 2.0 applications, new cyber threats have made social networks particularly vulnerable to malicious attacks that threaten your network of contacts. In this session learn from leaders in software security and business directories. Topics include:

• Social community members’ experience with computer security breaches specific to social networking interactions
• Security precautions community members are taking to ensure safe online dealings with fellow members
• Information security measures you and/or your company can adopt to combat web-based threats in social media settings

Donovan Neale-May is the founder and executive director of the Chief Marketing Officer (CMO) Council (www.cmocouncil.org), a global affinity network of over 4,500 senior marketing and branding executives, who control more than $125 billion in annual marketing spend. Neale-May is also the executive director of the Business Performance Management (BPM) Forum (www.bpmforum.org), an influential group of C-level executives driving financial accountability, operational visibility and compliance in global corporations with combined annual revenues of more than $500 billion. Neale-May currently serves on the board of directors for Travelzoo (Nasdaq: TZOO), PlayRugby USA, and the Rhodes University Trust (USA).

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Six SEO Strategies to Beat the Recession

2009-07-20T17:48:00.000-07:00

In this free webinar we will cover dynamic and effective SEO strategies... Six proven strategies will be presented, three of which should be done by an SEO firm, and the other three are do-it-yourself strategies.

The webinar is sponsored by Infopia and Matrix Media Technologies. Infopia is a leader in hosted ecommerce solutions for small to midsize online retailers. MatrixMT is a leader in Internet marketing strategies that have been proven effective for hundreds of clients. It is moderated by Practical eCommerce Contributing Editor Armando Roggio.

The presenters are Jeff Smith, Co-Founder and VP of Strategy and Product Development for Matrix Media, and Alan Holding, SEM Manager of Matrix Media. They'll help explain the six key SEO strategies that, when implemented, will help achieve dramatically higher organic search rankings.

Matrix Media Technologies boasts over nine years of Internet marketing experience and more than 25 years of experience in search engine optimization, link building and web development, leveraging its expertise to consistently increase revenue for its clients.

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Yahoo to Formally Launch New Research Tool

2009-07-08T02:02:00.000-07:00

Yahoo! Search Pad Preview @ Yahoo! Video

Search Pad, a search feature Yahoo has been developing to help users store and organize their search results, is set to be released to the public Tuesday, according to people familiar with the company’s plans. Continue reading article by Jessica E. Vascellaro

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Web Content Strategy - How to Plan for, Create and Publish Online Content for Maximum ROI

2009-07-03T11:36:00.000-07:00

Web Content Strategy - How to Plan for, Create and Publish Online Content for Maximum ROI

View more documents from Joe Pulizzi.

A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.

The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.

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10 Web 2.0 Tools Marketers Can Use Today

2009-06-28T00:52:00.000-07:00

10 Web 2.0 Tools Marketers Can Use Today

View more presentations from Scott Abel.

source: Scott Abel

Web 2.0 technologies provide us with new ways of extending our marketing reach with little effort and cost. Blogs, wikis, and podcasts can help us spread our message 24 hours a day—and they can help us better understand our customers (their problems, needs, likes, dislikes, fears and opinions). Peer-to-peer networks like LimeWire, and online communities like YouTube and SlideShare (sites that support rich media and user-generated content) can quickly expose our brands to audiences we would otherwise have no way of reaching. Mobile messaging, micro-blogging sites like Twitter, and social networks can help us hone in on prospects and laser target our messages. View this slidedeck and discover ten Web 2.0 tools that you can use to improve your marketing efforts today.

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Gary Vaynerchuk’s Park Avenue Motivational Discussion

2009-06-12T19:00:00.000-07:00

Gary swears literally.

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SEO Wizardry with Guest Co-host Rand Fishkin

2009-05-30T11:57:00.000-07:00

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HubSpot TV - Lose Control of Your Marketing

2009-05-24T23:27:00.000-07:00

SMX West: What Searchers Want

2009-05-13T01:39:00.000-07:00

More WebProNews Videos

As searchers, we all have frustrations when we search. That’s why Yahoo conducted a study to better understand our search behavior. In this video, Larry Cornett of Yahoo tells us about their study as well as what they found out.

The company went around to 6 different U.S. cities and surveyed 150 Web users. The 3 continuing themes from their research were:

1. Information overload
2. Text overload
3. Impersonal experience

As Larry explains, the average Web user does not care how many million results the search engines return. Even though it means a lot to the search engines, the average user doesn’t even look past the first page.

The same idea is true with text overload. It takes a lot of work for the user to sort through all the text. As users, we want relevant information and want it quickly. The study also found that we desire a personal experience as we search. Larry explains that since we use the engine every day, it should know our habits.

Yahoo is working to respond to this study and to users search needs. One of the approaches the company is taking to answer this dilemma is with Yahoo SearchMonkey. The open platform is a developer tool that essentially gives Yahoo more structured data in order for the company to deliver better results. A few specific examples include ratings for restaurants, phone numbers, and street addresses.

Yahoo Search BOSS is another approach the company is taking and at SMX West, announced a few features and updates to the model. One feature allows access to SearchMonkey structured data through BOSS API. Search BOSS provides a 3-tier pricing structure and offers up to 10,000 search queries per day to all developers for free. The fee changes will not take effect until late Q2 of this year, but Yahoo wanted to give developers an advance notice.

Yahoo also encourages marketers to embrace blended/universal search to help better meet the searchers needs.

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comScore Reports on Search Growth

2009-05-13T01:25:00.000-07:00

More WebProNews Videos

According to comScore year over year data, the U.S. has a strong search market. (It’s great to read a sentence that has the words “market” and “strong” in it, huh?) In this video, Jenni Tafoya of comScore gives us a positive report based upon their data.

To be exact, comScore found total U.S. searches to be at 18.7 billion, which is up 38 percent year-over-year. These numbers are a result of more people (7.1 million specifically) being online, people searching more days out of the month, and people conducting more searches per day.

Consumers are becoming more and more reliant on search. Search engines have seen a 32 percent growth and interestingly enough, non-search engines have also seen tremendous growth. Jenni says this research shows how marketers can expand their campaigns outside of the traditional search engines and into search areas such as video, local, image, and social networking sites.

YouTube has shown 100 percent growth, which is massive. Local has grown 38 percent, and image has grown 32 percent. Social networks driven primarily by MySpace and Facebook show 49 percent year-over-year growth.

Even with those statistics, Jenni still encourages marketers to continue their campaigns with traditional search engines. She advises marketers to utilize both search areas. Video search, local search, image search, and social networks will only continue to grow, but traditional search engines are also holding their own especially with the increasing growth of universal and blended results.

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Social Media and Online Video Top Growth Charts

2009-05-13T01:16:00.000-07:00

More WebProNews Videos

Nielsen Online and Ad:Tech joined together to create a landscape report looking at the global online media. The report compiles Nielsen Online data in the areas of online video, social media, audience, mobile, and more.

Typically, the online space doesn’t change dramatically from month-to-month or even year-to-year. But according to Charles Buchwalter, the Senior Vice President of Research Analytics at Nielsen Online, in the past 5-6 years, “this industry has transformed itself.”

The growth is evident not so much in the number of users, but where users are spending their time and how much time they are spending. Not surprisingly, the two biggest areas of growth over the last 2-3 years are online video and social networks. The significant growth of these two areas proves that innovation is still happening despite the current economic climate.

Additionally, there are other areas that are showing positive developments in the midst of the recession. Healthcare, packaged goods, and telecommunications were big spenders in traditional media and were slow to come online. However, those industries are now stepping up their efforts on the Web.

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