Inside Domaining

Major Sports Leagues Branding dotTV Domain Names for a Multi-Channeling Online Video Strategy

2009-11-21T05:36:00.005-05:00

Major professional sports leagues and sports network ESPN value a multi-channeling, short domain name strategy for Internet TV and global online video syndication.

ESPN.TV
MLB.TV
NHL.TV

The fast growth of online video is an emerging trend for brandable dotTV domain name development. The big time pros like ESPN and MLB are branding dotTV as online extensions to their dot-com Websites which puts the universal, intuitive, descriptive and meaningful dotTV on the International map. Media networks and sites offering online video using, muti-channeling and/or co-branding a dotTV online extension is a no-brainer. dotTV for Web video sites creates a branding strategy by using multimedia leverage as a smart, innovative and meaningful multi-channeling option.

Video sites with a dotTV extension offers a fast track for users to get directly to a sports team's Web clip highlights or a company's video content by having a direct navigation to a dotTV Internet TV channel. Early adopters are embracing the emerging trend and fast growth of online video and Internet TV. The above referenced visionary Internet TV pioneers will benefit greatly by using the intuitive dotTV brand. And as you know, 'TV' is known as universal language in every country around the World.

Clicker Aims to Be the Path to TV Online - Bits Blog - NYTimes.com

2009-11-14T12:15:00.001-05:00

Clicker Aims to Be the Path to TV Online - Bits Blog - NYTimes.com
Clicker launches and uses great generic domain name- 'Clicker.com' for Internet TV Guide.

Time Warner Embraces dotTV Domain Name 'TNT.Tv'

2009-10-22T07:51:00.008-04:00

TNT - home
New York, NY- Cable TV Channel TNT.Tv, owned by Turner Broadcasting (Time Warner), strategically uses the extremely rare three-letter dotTV domain name 'TNT.Tv' for TNT's official Internet TV Website. New York-based Time Warner Inc., the world's largest entertainment media giant, takes advantage of the intuitive dotTV domain name to internationally brand their big time Internet TV property- TNT.Tv.

Time Warner recognizes the power of cleverly naming and branding TNT with dotTV versus dot-com for Internet TV. TNT.Tv's branding strategy is an ingenious, global marketing move. The term 'TV' is universal language spoken and understood by all or most of the world's population.

2009 Turner Broadcasting System, Inc., A Time Warner Company.
TNT.tv is part of the Turner Sports and Entertainment Digital Network.

Top 25 Retail Websites

2009-09-29T10:59:00.017-04:00

Compete.com lists the Top 25 producing retail sites (July 2009 stats). The power of naming and branding is exemplified by top listed, major companies predominant use of short 2-3 letter domain names (acronym domains) and 4+ letter, one word, generic domain names developed strategically into household brand names through brand development and high recall advertising.

The following companies were smart, sharp and aware enough to create a naming and branding strategy through short domains and generic names by developing them into memorable global brands.

HP.com
CVC.com
QVC.com
Target.com
Amazon.com
Staples.com
BestBuy.com

Short domain names are the trophy vanity domains of the future. Naming strategies for offline and online marketing are more important than ever with the emerging on-the-go mobile Web, where Internet users appreciate the convenience of speed and recall. Short and generic domain advertising is an effective, "keep it simple stupid" strategy with evidence of proven results. The shorter names offer quick keypad input access from mobile devices, netbooks, laptops and PCs. And let's not foreget about the promising future of intercative smart Internet TV to boot.

Moreover, professional sports marketing giants have all embraced a multi-channeling, short domain name strategy.

ESPN.com
ESPN.TV
MLB.com
MLB.TV
NHL.com
NHL.TV

The fast growth of online video is great news for dotTV. The big time pros like ESPN and MLB are embracing dotTV which puts the universal, intuitive, descriptive and meaningful dotTV on the global map with a promising future. A video channel using dotTV is an ideal choice for niche video sites and perfect as a\co-branded online extension for dot-com or ccTLD (country code) sites. Multi-channeling video sites with a dotTV extension means a faster track for users to get to company's video content and Internet TV channel.

Top 100 Great Inventions

2009-07-10T21:39:00.018-04:00

One Hundred Great Things - TIME
While reading about the Reddi-Wip inventor-Aaron S. "Bunny" Lapin, who recently died, I stumbled upon this great old 1998 Time Magazine 5-page article about some of the best inventions in the 1900's. This list of 100 great inventions puts the speed of technology into perspective. Just think back to the early 90's-remember Prodigy's online service? More importantly, imagine if you will for a moment, the mid-90s when domain names emerged as the Internet came alive compared to where we are now in the infancy stages of domaining, e-commerce, online video, mobile Web and new social media. The next big thing?

Top 50 Acai Domain Names For Sale

2009-07-01T23:23:00.014-04:00

Acai Domain Names

Superfood Keyword Acai Domain Names available for purchase individually or as a package deal. Popular keywords for end-user search marketing campaign or affiliate marketing.

Tell a friend or colleague who is involved in an Acai-related business and/or an Acai affiliate marketer to consider buying an acai name: Twitter.com/InsideDomaining (Please RT)

Click Here to Preview Acai Domain Name Listings

Acai Photo by Breno Peck: Flickr

Rick Latona's TRAFFIC Amsterdam ccTLD Domain Show Announces Premium dotTV Domain Auction

2009-05-16T16:22:00.009-04:00

eNom, VeriSign and Rick Latona Auctions partner to auction off premium .TV names without steep renewal fees. RickLatona.com

Premium dotTV Domain Names

Home.tv $90,000
Satellite,tv $30,000
Help.tv $37,500
Traffic.tv $25,000
Lawyers.tv $25,000
Sales.tv $14,000
Racing.tv $14,000
Classic.tv $15,000
Classics.tv $15,000
Germany.tv $75,000
Today.tv $9,000

The above listed Premium dotTV Domains have annual eNom registrar re-newals in the $750-$1,000 range (Satellite.tv: $1,500).

TargetedTraffic.com

Source: RickLatona.com

New Coldwell Banker 'On Location' YouTube Channel First in Industry to Fully Tap Power of Video for Real Estate Search and Insights - Yahoo! Finance

2009-05-12T09:45:00.008-04:00

New Coldwell Banker 'On Location' YouTube Channel First in Industry to Fully Tap Power of Video for Real Estate Search and Insights - Yahoo! Finance
Emerging Trends in Real Estate Marketing: Social Media, Video, Video Search, Local Search, Social Media Search, Mobile Marketing, Mobile Search, Online Video Advertising, Video Property Demos, Internet TV, Domain Name Strategies & "Browse the Map" geo-targeting. Coldwell Banker's Internet domain name startegy includes registering the domain names of their real estate agents and providing each local realtor with a self-promotional geo-targeted micro-site. CB is one of the real estate industry's first major international players to have embraced multi-channeling, domain name stategies, videocasting & innovative marketing by using cutting- edge online advertising and social media.

What's the next big thing in real estate marketing? The 3D Real Estate Agent & 3D Real Estate Marketing?

2-For-Tuesday Domain Names: CapeRestaurant(s).US

2009-05-12T07:58:00.018-04:00

Cape Cod, MA, USA- Cape Cod, MA domain names available in this week's 2-For-Tuesday domain name offering are directory site dotUS geo-domain names.

CapeRestaurant.US

CapeRestaurants.US

Buy one of the above referenced domain names (bid via Sedo) and the second domain will be included as a bonus in a private transfer.

2-For-Tuesday on Twitter @InsideDomaining

TGIF Domain: BostonWebcast.com

2009-05-08T03:26:00.017-04:00

Today's TGIF "This Generic Is Fantastic" Domain Name is a geo-targeted city domain with a highly brandable, social media, SEO- friendly, SEM, memorable, descriptive, intuitive and powerful keyword combo. Perfect geo-domain name for social media search, local search, and video search. This end-user URL has development value in many niches; ie., citizen journalism, live video conference site, live streaming Boston events, video-sharing site, informational site, Boston news portal, Boston sports, local college & university site, travel, tourism, social networking, etc.

BostonWebcast.com

The TGIF domain name is available for purchase (bidding via sedo) every Friday and is micro-blogged on Twitter @InsideDomaining .

Got Milk? Naming Slogan Campaign Achieved Advertising Fame

2009-05-08T02:40:00.010-04:00

Local man to tell Got Milk? ad's story - Business - Bradenton.com

"Got Milk?" is one of the most recognizable, memorable & successful naming slogans in the history of advertising. Selling is all about asking questions. Got a slogan for your brand? Start a contest to find a cool slogan for your business. And buy the matching domain name of your slogan (preferrably short).

2-For-Tuesday: TaxCreditBridgeLoan(s).com

2009-05-05T07:48:00.014-04:00

Congress' 2009 stimulus-bill tax credit for real estate acquisitions has sparked a new incentive for home buyer's creative financing- some states have created tax credit bridge-loan programs that advance purchasers the money they need for real estate closings. Tax Credit Bridge Loans are hot in 10 states and more states are expected to roll out similar innovative tax credit bridge loan programs to monetize the stimulus-bill tax credit nationwide!

TaxCreditBridgeLoan.com

TaxCreditBridgeLoans.com

The real estate crisis and the credit crisis in the U.S. offers opportunity to those who seek innovative financing solutions and creativity in a challenging market. The above referenced SEO domain names are available as a 2-for-1 domain special.

States taking steps to turn $8,000 home-purchase tax credit into cash - Los Angeles Times

2009-05-05T02:12:00.002-04:00

States taking steps to turn $8,000 home-purchase tax credit into cash - Los Angeles Times
So far 10 States have created tax credit bridge loan programs to turn home-purchase tax credits into cash for down payments.

SEOP.com -- Search Engine Optimization Industry Leader Buys SearchEngineOptimization.com: Financial News - Yahoo! Finance

2009-05-05T01:44:00.003-04:00

SEOP.com -- Search Engine Optimization Industry Leader Buys SearchEngineOptimization.com: Financial News - Yahoo! Finance
"SEOP has wanted this domain for some time and we are excited to acquire this crown jewel of the global industry," Spears said. "SEOP is one of the top Search Engine Marketing brands in the world. This is a world-class domain and we are excited that we finally own SearchEngineOptimization.com." said SEOP President Rhonda Spears

Recent SEO domain name 'SearchEngineOptimization.com' acquisition price was undisclosed.
Wonder if the 3L domain- SEO.com is on their radar?

An invention that could change the internet for ever - News, Gadgets & Tech - The Independent

2009-05-04T04:28:00.002-04:00

An invention that could change the internet for ever - News, Gadgets & Tech - The Independent
"Wolfram Alpha has the potential to become one of the biggest names on the planet."

Newspapers Build Digital Portfolios - Advertising Age - MediaWorks

2009-05-04T02:43:00.008-04:00

Newspapers Build Digital Portfolios - Advertising Age - MediaWorks
Who's investing in what?

GANNETT:
CareerBuilder.com (controlling interest)
ShopLocal
Pointroll
Ripple6
Planet Discover
Schedule Star
Metromix
MomslikeMe
QuadrantOne (investment stake)
Mogulus (investment stake)
HEARST INTERACTIVE:
UGO entertainment
GameCheats.com
KaboodlePandora (investment stake)
E Ink (investment stake)
Brightcove (investment stake)
Buzzfeed (investment stake)
Double Fusion -- in-game advertising (investment stake)
First30Days (investment stake)
IGG (investment stake)
MobiTV (investment stake)
NR2B Research (investment stake)
Spire/Suzanne's files (investment stake)
TurnHere (investment stake)
WideOrbit (investment stake)
TRIBUNE:
Classfied Ventures (Cars.com, Apartments.com, HomeGain.com)
Metromix
Zap2it
COX ENTERPRISES:
AdifyKudzu
AutoTrader.com
NEW YORK TIMES CO.:
About.com
ConsumerSearch.com
Ucomparehealthcare.com
BehNeem
QuadrantOne (25% interest)
WASHINGTON POST CO. :
Slate.com
GroupCourse
Advisor Classified Ventures (16.5% interest along with McClatchy, Gannet and Belo.) -(Source: AdAge)

Notice quite a few generic domain names being used among the above referenced developed Websites. Great linked AdAge article for geo-domain investors. The Internet is forcing traditional media to change and adapt by taking bold action online before it's too late. Descriptive, meaningful generic domain names are playing a key role in the evolution of new media.

Local Advertisers Spend $12.6 Billion Online

2009-05-01T18:09:00.004-04:00

Radio Ink Magazine - Scene_1

WILLIAMSBURG, VA -- May 1, 2009: Last year $12.6 billion was spent by local advertisers online, says Borrell Associates in its latest report on local web revenues. And the sales were still dominated by "pure-play Internet companies with no ties to legacy media," says Borrell, citing Google, Local.com, Marchex, and others.- Radio Ink Magazine

Domain Industry giant- Marchex.com , among the "pure-play Internet companies" with a dominant Internet advertising spend.

TGIF Domain: LiveWebcast.TV

2009-05-01T05:08:00.018-04:00

We skipped this week's 2-For-Tuesday domains; however, here's the TGIF domain name of the week- LiveWebcast.TV which is somewhat comparable to LiveStream.com though a dotTV domain name. LiveWebcast.TV has a more popular, intuitive ring to it, as evident by the more popular keywords- "Live Webcast" vs. "Live Stream". Moreover, LiveWebcast.TV has a strategic, universal, classic dotTV extension for an online video Website. Point blank "Live Webcast" features a more relevant keyword combo than "Live Stream". "Live Webcast" clearly has the better keyword search marketing stats (see below stats). Nonetheless, as you know, LiveStream.com recently sold for $100,000.

LiveWebcast.TV is available for purchase via SEDO.

By the way, here's "proof in the pudding"- check out the online video search term keyword stats: Goog search results for "Live Stream"= 3.63 million search results & don't foreget LiveStream.com is the $100k name. What do you here? What do you SAY? The bottom line is the better & more effective keyword combo- "Live Webcast" is worthy and a force to be reckoned with- 5.03 million search results. But you don't need me to point out the obvious. dotTV is a specialized niche for sites that operate solely as Internet TV/ Webcast site destinations.

TGIF Domain: RealEstateUSA.TV

2009-04-24T16:32:00.008-04:00

Today's TGIF domain name, a highly brandable, real estate dotTV domain name. Promote your real esate in the USA with online property video demos of your listings and/ or your premier Internet Real Estate TV channel! The most prestigous Internet real estate web address (URL) in the USA for online video marketing.

RealEstateUSA.TV

The TGIF domain is available for bids on SEDO!

Indy's New Naming Slogan?

2009-04-23T18:36:00.001-04:00

Note to bigger cities: Indy's 'Raising the game' IndyStar.com The Indianapolis Star
Indianapolis tourism officials announced a more memorable naming slogan to boost their competiveness to take on bigger cities for billions of dollars in convention and tourism business.
Indianapolis is now "Raising the Game."

Imagine the power of a geo-domain name for a city or region to co-brand with a great naming slogan?

P.S. This blog post is for all you geo-domainers in San Diego at the GeoDomain Expo San Diego. Wishing you the best of success at the domain conference and the geo-domain auction!

Twitter.com/InsideDomaining

ID's Top 5 Geo-Domain Picks in the GeoDomain Expo San Diego

2009-04-23T14:40:00.010-04:00

San Diego, CA- GeoDomain Expo San Diego 209 April 23-25 has some great geo names on auction. Here are our favorites based on gut instinct. ID loves the following geo-domains and digs many others as well in the upcoming auction.

Inside Domaining's Top 5

SantaClarita.com

SierraMadre.com

Longhorn.com

SouthwestAsia.com

StPaulRealEstate.com

For complete GeoDomain auction inventory and cool geo-domain map: DomainConsultant.com

2-For-Tuesday Domains: LiveStageCam.com and LiveEventStreaming.com

2009-04-21T17:14:00.005-04:00

Today's 2-For-Tuesday Domain Names are available this week as a special 2-for-1 domain sale:

Follow 2ForTuesdayDomains.com every Tuesday on our Twitter page: @InsideDomaining

Geo-Domain Expo San Diego 2009 Geo-Targeted Domain Auction Map

2009-04-20T13:21:00.006-04:00

TGIF Domain: Mobile Marketing Name- 'MobileCoupons.US

2009-04-17T09:13:00.014-04:00

Boston, MA, USA- Your TGIF "This Generic is Fantastic" domain name- MobileCoupons.US brands & geo-targets your mobile coupon service in the U.S. with the relevant, brandable, geo-targeting country code Top-Level-Domain (dotUS ccTLD). Perfect for a Web Developer to create iPhone/ Blackberry/Android/ Twitter mobile applications to promote local-based mobile marketing campaigns nationwide.

MobileCoupons.US Make an offer now via SEDO!

(MobileCoupon(s).com Domain Names Created: 6/15/07)

The "This Generic is Fantastic"- TGIF domain is micro-blogged on Twitter every Friday in real-time: Twitter.com/InsideDomaining

Top 10 News Media Brands Online - March 2009

2009-04-14T15:30:00.014-04:00

Top 10 Broadcast Media Websites - March 2009

CNN.com /(CNN.tv)

CNBC.com

FOX.com

BBC.com

Bloomberg.com

KSL.com

ABC.com /(ABC.tv)

CBS.com

TheTodayShow.com

NPR.com (National Public Radio)

(Source: MarketingReports.com)

As you can see, seven out of ten (70%) of the Top 10 broadcast media sites use short 3L (3-Letter) domain names. Imagine if you will for a moment, the future value of some of the extremely rare 2 & 3L domain names that can be used create brands &/or co-brand online media sites down the road with the emerging trend of online media & Internet TV.