tag:blogger.com,1999:blog-22371649.post1130597610558105441..comments2008-11-29T20:17:17.989+11:00Comments on The Australian Small Business Blog: Does Advertising Work?Dr Greg Chapmanhttp://www.blogger.com/profile/15995673248311525862noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-22371649.post-11443223054602177202008-10-26T03:13:00.000+11:002008-10-26T03:13:00.000+11:00I think that often the advertising buyer is 'sold'...I think that often the advertising buyer is 'sold' on the concept by the passion of the agency or the art director (or film director). <BR/><BR/>But, while passion is good, it is not always guided by the principles of marketing and that is why many ads miss the target. <BR/><BR/>Advertising does work, when it's created and managed with discipline.Kris Bovayhttp://www.more-for-small-business.comnoreply@blogger.com