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Vegas Magazine

2009-07-05T11:22:00.000-05:00

Vegas

by Fern Siegel , Wednesday, June 24, 2009
I arrived at work one morning to find a copy of Vegas on my desk, with a Post-it slapped above the strangely death-like gaze of actress Heather Graham. The note read: "Mock me." As my colleagues will attest, I'm the first to do a coffee run and aim to be a congenial office mate. So let the jabs begin!

In all seriousness, it wasn't that hard. What is it about Las Vegas that brings out the big hair and big jewelry? Or the nightclub ads that give Calvin Klein's a run for their money? It helps explain why the lifestyle magazine's mission, per its company president, is to "arm readers with all the ingredients necessary for their pursuit of Luxury, Access, Money and Power." Wait till this guy finds out about the recession, will he be surprised!

Then again, Sin City is billed as an escape from America. That means you can gamble 24/7 while being served endless cocktails, then get married by an Elvis impersonator to a stripper you met 15 minutes earlier in a neon-lit chapel.

Yes, I know all about the family-friendly efforts and the hotels that make the Sphinx look like a hood ornament, but when it comes to glitzy overkill, Las Vegas stands alone. (The Venetian's Tao Beach features a pool surrounded by 14-foot-high columns of fire, Xboxes, daybeds and a 30-foot bar.) Too often, luxury and money are used for conspicuous consumption. People, try emulating fashion icon Diana Vreeland, who said less jewelry made more of a statement. As for Power, there is the power to indulge your fantasies -- just ask your LV cabdriver -- and the power to jump-start sane health care. Given how most of us treat our bodies, it's probably a toss-up.

Vegas, however, celebrates the body beautiful, which can mean full-time work in its namesake, according to the "model couple" profiled in the "Voyeur" section, which is top-heavy with local talent -- from Michael Curry, a master puppeteer, to poker champ Phil Hellmuth. Laura Diane and Jay Rebholz run a modeling agency that provides DJs, go-go dancers, valet parkers and golf caddies. Posed among mannequins and scattered limbs, a la "Dexter," Jay is draped in black, apparently fulfilling George Costanza's dream to be "ensconced in velvet," while Laura is sporting a hot pink teddy, her hands perched possessively on Jay's thigh.

Laura, 28, was once a pussycat doll at Pure, a local hotspot, but admitted, "My knees started hurting." I feel your pain! Ask anyone who spends hours at work in front of a computer, moving only to order lunch. The joints are the first thing to go; idealism is the second.

Perhaps we could take a page out of Elaine Newton's book. Vegas pop-culture editor Michael Shulman asked local VIPS "What can't you live without?" Newton, who is slugged "hostess/icon," picked the agedashi tofu at Raku, since "freedom" and "culture" were probably too generic. Her dogs, Troy and Geisha, came in second. She's also a big fan of Botox, which, judging from the photo, may be used on the poodles. I was stunned, however, by "icon," a term usually reserved for a name, face, picture or edifice that carries well-known significance and embodies certain qualities, like the Empire State Building or JFK.

Hold the presses! Newton isn't alone. Apparently, there is a second icon in LV: Jojo Zanone-Pucci, who has a passion for and expertise in upscale timepieces. There are macro icons and micro icons. Now, I agree with Ms. Z-P about the artistry of classic watches. To quote Keats, "a thing of beauty is a joy forever," but a Cartier Tank Louis is also an acquired taste. The under-30 crowd tells time via their cell phones. I'm guessing they take the same approach to an exquisitely crafted Bucherer chronograph, profiled in the mag's "Indulge" section, as they do to newspapers.

Vegas, which is heavy on profiles and accessory features, is splashy, like the city. In short, it's oversized, loaded with pretty women and divorced from current economic reality. Then again, if you are nostalgic for the Reagan era, Vegas leads the way.

MAG STATS
Published by: Niche Media Holdings/Greenspun Media Group
Frequency: 10 times a year
Web site: http://www.vegasmagazine.com

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Fern Siegel is Deputy Editor of MediaPost.

Magazine Rack for Wednesday, June 24, 2009:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108617

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Online Brand Protection: A Step-by-Step Guide to Creating a Proactive Strategy

2009-06-15T00:10:00.001-05:00

As the Web continues to become a more dynamic and vital part of every corporation, today's enterprises requirement to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures. This paper shows you the steps you requirement to take to monitor your total online presence and strategically protect your various corporate brands, trademarks, and domains.

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Family Fun Magazine

2009-06-06T00:20:00.000-05:00

FamilyFun

by Tanya Irwin , Friday, June 5, 2009

A quick disclaimer: I have no kids of my own. That said, three of my closest friends have four kids between them under age 3. And I do take my "auntie" duties very seriously.

It was because of those tots that I ended up buying myself and all three of their moms subscriptions to Wondertime. And we all liked the magazine so much, that I renewed everyone's subscription for a second year. Little did I know when I renewed that Disney was getting ready to swing the ax and kill my beloved magazine earlier this year. Titles have been folding left and right, but this was one whose demise actually prompted me to utter an audible gasp and exclaim "Oh, no!" when I heard the news.

So what does this have to do with FamilyFun? Well, the good folks at Disney, in their infinite wisdom, decided all of us Wondertime subscribers would rather have a replacement magazine in the same genre, rather than cold hard cash refunds. In a word: not!

I didn't have time to get very far past the corny covers of the first couple of issues that showed up in my mailbox, but since I was in need of something to review, I sat down with the June/July issue and vowed to give it every chance I could, even though my initial reaction to the magazine, based on the cover blurbs and brief skims, was that it was pretty lackluster.

Larry Dobrow was actually far kinder to the pub in his review two years ago than I am going to be.

It was just a little over a year ago that I wrote about Wondertime and gave it probably the most blatantly gushing review I have ever written. To compare and contrast, it's hard to believe the same publishing company even conceived of these two magazines, since they are so completely different. I feel like physically shaking each and every big advertiser in FamilyFun and saying "Why didn't you advertise in Wondertime instead, so I could still be reading it and not this inane drivel?" I find it hard to fathom that FamilyFun has 2 million readers, when Wondertime never cracked a million.

The vast majority of FamilyFun is things to do with your kid: craft projects and recipes for them to make with your help, kid-friendly trips to take, etc. The magazine seems to feed off the notion that kids need to have their time carefully scheduled full of activities.

Funny, I hear many adult complain about being tied to their BlackBerry and laptop, etc., yet we won't let the youngsters enjoy being young. When I was a kid, we took off in the morning for whatever adventure *we* dreamed up. We'd come back home for meals, and then out the door again. I played with friends, played alone catching caterpillars and toads, rode my bike around the neighborhood, you know the drill. It truly saddens me to see kids today so heavily scheduled with "activities" and lessons.

It doesn't help that many of the suggested activities are kind of boring. I can't imagine inflicting them on any of the kids in my life. I'd be embarrassed that this was the best I could come up with.

For example, one feature shows how you can cut up "red and white" grocery bags (never is the word "Target" mentioned, but it's pretty obvious that this is the store the bags came from) to make "patriotic" pom-poms. (You attach the cut-up plastic bags to a wooden stick that you've wrapped blue painter's tape around.) Another suggests weaving cantaloupe seeds into a necklace. You'd think the folks at Disney (a la Hannah Montana) would know that no self-respecting preteen girl is going to wear anything so lame.

Itineraries for family trips to Boston and San Francisco and Kentucky are suggested. Has no one told the magazine's editors that we are in a recession -- and just scraping the money together to take your family to a baseball game is about all most families can afford this summer?

The readers' comments and pictures just add to the overwhelming clutter throughout the magazine. Lucky for them they have so many ads, but it makes for some very uninspired art direction. Visually, it lacks the hipster edge that made Wondertime feel so special. I was never self-conscious about carrying around a copy of Wondertime. My inclination with Family Fun is to hide it inside of another magazine because I'm kind of embarrassed to be seen reading it.

Now that I'm done writing this review, I will be getting on the phone to Disney to ask for a refund. Nothing can replace Wondertime, least of all, this.

MAG STATS

Published by: Disney Publishing Worldwide

Frequency: 10 times a year

Web site: http://familyfun.go.com/magazine/

This commentary is insightful. I recommend it to others.

Post your response to the public Magazine Rack blog.

See what others are saying on the Magazine Rack blog.
Irwin can be reached at tanya@mediapost.com.

Magazine Rack for Friday, June 5, 2009:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107415

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Book sale offers food for thought - Mirror

2009-06-04T09:43:00.002-05:00

Book understanding offers matter for thought
Mirror, MI
By Julie Brown - OBSERVER STAFF WRITER - June 4, 2009 Book-lovers have somewhere special to go these next some days, as the Friends of the William P. Faust Public Library patron their used book sale. The advertisement for Friends members (you can tie there) is ...
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Free Old Books! - New York Times

2009-06-04T08:30:00.002-05:00

Free Old Books!
New York Times, United States
Over on the Web place for his new memoir, "The Whole Five Feet: What the Great Books Taught Me About Life, Death, and Pretty Much Everything Else," Christopher R. Beha, who spent a assemblage reading and reflecting on all 51 volumes of the altruist Classics, ...
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Easton Library plans book sale for June 12-14 - Easton Courier

2009-06-04T00:58:00.002-05:00

Easton Library plans book understanding for June 12-14
Easton Courier, CT
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2009-06-03T18:39:00.001-05:00

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New York Times
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New York Times, United States
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2009-06-03T18:00:00.001-05:00

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2009-06-03T13:05:00.001-05:00

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Letter From America There's More to Moving Up Than Books Alone - New York Times

2009-06-03T08:58:00.001-05:00

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2009-06-02T05:40:00.001-05:00

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2009-06-02T01:59:00.000-05:00

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2009-06-01T19:02:00.001-05:00

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2009-06-01T15:16:00.002-05:00

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2009-06-01T04:02:00.001-05:00

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MiamiHerald.com
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Austin American-Statesman, TX
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2009-06-01T02:45:00.001-05:00

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Dallas Morning News, TX
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2009-05-31T21:12:00.001-05:00

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2009-05-31T17:53:00.001-05:00

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2009-05-31T13:19:00.001-05:00

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2009-05-31T04:27:00.001-05:00

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2009-05-30T20:41:00.000-05:00

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2009-05-30T18:23:00.001-05:00

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2009-05-30T12:30:00.001-05:00

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2009-05-30T09:26:00.001-05:00

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New York Times, United States
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Books for young readers - San Francisco Chronicle

2009-05-29T20:35:00.001-05:00

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San Francisco Chronicle, USA
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