tag:blogger.com,1999:blog-21612630.post-57111555411265438902008-04-06T11:22:00.000-07:002008-04-06T11:36:25.793-07:00Today I stumbled upon <a href="http://www.creativematch.co.uk/viewNews/?95765">this article</a> by Jason Kelly of <a href="http://www.blahblahpr.biz/">Blah Blah PR</a>, located in Shipley, West Yorkshire in England. The article makes some interesting points about what the author views as increasingly important trends in the public relations profession.<br /><br />In the article, Kelly says that "a new breed of PR agency has sprung up pushing aside traditional PR agencies, boasting results-based services under the banner of performance-led delivery." He adds that "the public relations industry has had to adapt in order to not only re-establish its own reputation as a usable service, but also to show that the art or science of public relations can actually support modern-day business operations."<br /><br />Later in the article Kelly adds, "How can agencies expect to form long-term relationships with their clients if they don’t actually support their clients’ bottom-line?"<br /><br />I agree with Mr. Kelly's basic premise that public relations must support a business' overall organizational vision and operations. In fact, this concept underscores the foundation of Pioneer Strategies' <a href="http://www.pioneerstrategies.com/philosophy.htm">philosophy</a>.<br /><br />From our Web site: "We believe that your public relations program should be designed to move your organization in the direction of your overall vision. You don't 'do PR' for the sake of PR; you do it to achieve your overall organizational objectives. With that in mind, we believe that every public relations activity should be designed to help you achieve a larger organizational goal."<br /><br />This is why we place such great emphasis on strategy and planning. A solid, well-thought-out public relations strategy will help ensure that your PR program is aligned with your overall business plan and that it helps make your vision become a reality.Frank Williamshttp://www.blogger.com/profile/02013947594577099189noreply@blogger.com