Sales Graphics News

Sales Graphics Wins 2009 Stevie Award for Best Sales Video

2009-06-23T10:31:00.020-04:00

Sales Graphics was honored last night by the American Business Awards with the 2009 Stevie Award for Best Sales Video of Year for our Glamour.TV Sales Video. Sales Graphics' DesignStudio, working closely with the great Creative Services team at Glamour Magazine, created an exciting video that showed off Glamour's great online offering in a 4-minute video that sales people showed on DVDs, laptops and online.

We are always thrilled to receive awards like the Stevie that recognize all of the hard work that our designers and clients put in to create projects like the Glamour.TV video.

min's Sales Executive of the Year Awards

2009-06-17T15:02:00.005-04:00

min announced their Sales Executive of Year Awards today and we were excited, but not surprised, to see many of our clients listed among the honorees. Working closely with our clients' sales teams, we have seen their exceptional work close up. And the great work our clients do influences the work that we do at Sales Graphics. Our CustomShow Presentation Software has been made better over the years through feedback, input and suggestions from sales teams like these. And our DesignStudio projects benefit immensely from the creativity and insight of sales teams across the country.

So congratulations to the Sales Graphics' clients who are among this year's honorees:

Lisa Hughes, The New Yorker
Women's Health
Men's Health
Harper's Bazaar
The Parenting Group

Scientific American Gets Curious with Help from Sales Graphics

2009-06-03T12:22:00.009-04:00

Scientific American is curious about how things began. So curious, in fact, that they're dedicating an entire issue to the origins of things. And to help launch this First Annual Origins Issue, Scientific American teamed up with Sales Graphics' DesignStudio to ask some experts on curiosity how to make this issue as interesting and exciting as possible.

This was one of the most enjoyable video projects we've worked on. The editors and the kids were great to work with and everyone had a good time. The result was this promotional video:

Sales Graphics a Finalist for the 2009 American Business Awards

2009-05-20T11:01:00.004-04:00

Sales Graphics was honored today as a Finalist for the 2009 American Business Awards for Interactive/Multimedia Sales Presentations and Sales Videos. The projects nominated as finalists were the NBC News Upfront Presentation, the Glamour.TV Sales Video and the Glamour Reel Moments Video.

While we are always honored to receive awards that recognize the great work our designers, developers and clients do, The American Business Awards are particularly satisfying because they recognize not just the design excellence but the business effectiveness of our projects. As presentation specialists, we understand that design is only good if it's effective. Presentations are meant to inform, persuade and activate an audience and if great design can further that goal, great.

Sales Graphics' DesignStudio focuses on effective design that enhances our clients messages and helps them achieve their goals, and successful clients are the best recognition of that. Awards are good too, though.

Sales Graphics' DesignStudio Wins International Creative Award

2009-05-01T10:31:00.005-04:00

Sales Graphics' DesignStudio was awarded a Bronze 2009 Summit Creative Award in this year's Summit International Awards Competition for the "Glamour Reel Moments" Sales Video produced for Glamour Magazine. The international panel of judges was made up of agency and design professionals from around the world.

We're thrilled to receive the award as a recognition of the hard work and talent of our designers and to recognize the great programs and collaboration of our partners at Glamour Magazine.

Here's the award-winning video:

To see more examples of Sales Graphics' DesignStudio video work, take a look at our Portfolio.

Reader's Digest and Field & Stream Win Big at NMAs!

2009-05-01T10:19:00.004-04:00

Reader's Digest and Field & Stream both won the coveted National Magazine Award for General Excellence from ASME yesterday. Both long-time clients on Sales Graphics, we would like to congratulate both organizations for this recognition of their great work and ongoing commitment to excellence in magazine publishing.

Other Sales Graphics clients winning ASME awards yesterday included Esquire, The New Yorker and New York Magazine. Congratulations to all the winners for their great work and we look forward to working with all of them in our continued pursuit of excellence in presentation design and delivery.

Harvard Business School and Sales Graphics Agree—Video Works!

2009-04-24T16:33:00.007-04:00

It's nice when a institution of higher learning validates what you've known all along. In this case, Harvard Business School posted a short piece titled "When Video Beats PowerPoint" that pretty much makes the case for what Sales Graphics' DesignStudio has been doing for over a decade! A presentation is a unique opportunity to engage your audience with more than written words (if all you needed was words, you could have sent an email). Video, animation, music and interactivity are all tools that can be used effectively to engage viewers and involve them in the story you're telling.

Sales Graphics' DesignStudio has been creating presentation videos for years, from sales presentation intros to awards show openers. To see examples of some of our work, check out our Design Portfolio or give us a call. To get you started, here's an example of one of our sales presentation intro videos:

The New Yorker Subscribes to CustomShow for Sales Presentations

2009-04-17T11:16:00.002-04:00

The New Yorker becomes the newest member of the Condé Nast family of magazines to use CustomShow for their sales presentations. With their broad range of content and their ability to sell to a wide range of advertisers, The New Yorker needed a powerful and versatile presentation system that would let them manage all of the presentation content and customize presentations for new pitches quickly and easily. CustomShow gives them the Library management they need to keep all their presentations organized while also giving them the design and multimedia tools necessary to create compelling and engaging presentations. With CustomShow powering their sales team, The New Yorker's sales presentations will be the Talk of the Town!

Esquire Magazine Presents in Style with Sales Graphics

2009-04-15T15:05:00.002-04:00

Esquire Magazine joined its sister Hearst publications Good Housekeeping and Harper's Bazaar in bringing in Sales Graphics for their ad sales presentations. Working with Sales Graphics' DesignStudio and powering their presentations with CustomShow Presentation Software, Esquire is giving their sales team the tools they need to give great presentations.

Adweek's Hot List 2009 Released

2009-03-23T14:57:00.003-04:00

Adweek today released their Hot List 2009: Top Magazines and the 10 Under 60. It's great to see so many of our clients listed here, although it's no surprise to us since we see the great work they're doing every day:

AWM Hot List '09: Top 10 Magazines

Elle (#2)
Women's Health (#4)
Men's Health (#7)
New York (#10)

AWM Hot List '09: 10 Under 60

Condé Nast Traveler (#6)

NBC News Networks Makes News with Sales Graphics

2009-03-20T12:08:00.005-04:00

NBC News Networks, which includes NBC Nightly News, The Today Show, Meet the Press and MSNBC, has brought Sales Graphic in to create their cross-platform upfront presentation for 2009. With a presentation that focused on their great content and unrivaled technology, NBC News Networks needed an upfront presentation with great design and unrivaled technology as well. Sales Graphics delivered both. Using the latest video and interactive technology, Sales Graphics DesignStudio created a rich-media presentation experience that was still customizable and easy to use.

Congratulations to Best of Web Winners!

2009-03-18T14:35:00.002-04:00

min's 2009 Best of the Web Awards were announced today and Sales Graphics would like to congratulate all of the winners of this year's awards. We were thrilled to see many of our clients represented on the of winners and we would like to add our own voice in recognizing their great work in the past year:

Condé Nast Publications for Digital Team of the Year!
Condé Nast Digital
ELLE.com
EW.com
Glamour
Men's Health
Style.com
Gourmet
New York Media
InStyle
Allure
Men.Style.com
Women's Health
Newsweek

Congratulations again and we look forward to working together in 2009!

CBS Connections connects with CustomShow for Multiplatform Sales

2009-03-12T09:23:00.003-04:00

CBS Connections, the multi-platform sales division of CBS Corporation, has selected CustomShow as their presentation tool to help deliver their message of creating customized platforms that drive consumer engagement. With their deep stable of engaging content across both broadcast and digital platforms, CBS Connections needed a powerful presentation tool to let them organize, manage and deliver video, interactive content and custom opportunity presentations to their advertising partners. CustomShow, with its enterprise-scale library management system and powerful multimedia engine, allows CBS Connections to connect with their advertisers and deliver the full impact of their multi-platform message.

Travelzoo Awards Travel in Style with Sales Graphics DesignStudio

2009-03-10T09:51:00.005-04:00

Travelzoo has selected Sales Graphics DesignStudio to produce the graphics and animations for their 2009 Travelzoo Awards. With Hugh Jackman setting a new standard for award shows this year at the Academy Awards, Travelzoo knew they had to really wow the audience this year. Establishing the Tzoos as one of the most prestigious awards in the travel industry, Travelzoo wanted to make sure that the awards event was fun, professional and gave all the nominees and winners the kudos they deserve for all their hard work and creativity.

FX Networks Launches CustomShow for Ad Sales Effect

2009-03-02T09:36:00.002-05:00

The special effects on Nip/Tuck aren't the only eye-popping visual effects that FX Networks are using this year to promote the cable network. FX will be using CustomShow presentation software this year to help make their ad sales presentations as compelling and engaging as their programming.

CustomShow software lets FX Networks (and many other Fox Cable Networks) create the most engaging presentations possible and manage and customize them across their entire sales force. Now the same high-impact video and animations that they use to such great effect on air can now be easily and efficiently included in all their presentations.

"THERE IS NO BOX"

FX Networks strives to makes sure all it's programming is outside the box, and CustomShow ensures that their presentations are outside the box too.

Gourmet Magazine Puts CustomShow on its 2009 Marketing Menu

2009-02-12T13:00:00.005-05:00

Gourmet Magazine is cooking up a great presentation for 2009! By using CustomShow Presentation software, Gourmet is taking advantage of its great design team, including Flash and PhotoShop experts. With CustomShow's ability to seamlessly handle Flash, video and PhotoShop elements, Gourmet's designers will be able to apply all their skills to making the best presentations possible. And with all the great content in the magazine and the talented design staff, the results should be nothing less than mouthwatering!

Prime Access Presents with Sales Graphics

2009-01-15T11:01:00.000-05:00

When Prime Access wanted to add a high-end presentation to their proposal for one of their clients, they turned to Sales Graphics' DesignStudio to create an impactful and branded presentation experience for their client. Prime Access Inc. is a full-service agency that specializes in Urban Majority™ advertising services, offering unique access to African American, Hispanc, gay and urban youth consumers. Working with the DesignStudio, Prime Access can tap into our deep understanding of presentation design and convert their client's selling strategy into an effective presentation story and design. Working together, Prime Access and Sales Graphics make a great team.

BusinessWeek Says "Dare to Innovate" in 2009

2009-01-12T10:58:00.004-05:00

In this week's Cover Story, BusinessWeek makes a strong case for the need to innovate during a recession. "Managing Through a Crisis" discusses many of the managerial challenges of getting through hard economic times. What's interesting about the article is how looking at previous recessions shows that, for companies that can take advantage of lower prices and reduced competition, economic hard times can be great growth opportunities.

One key point that I took away from BusinessWeek's podcast of the cover story was this idea of "dare to innovate." Emily Thornton describes this idea as being different from the "big ideas" or new products that people traditionally associate with innovation. Instead, Emily says that daring to innovate in a recession should mean:

"You should be thinking of innovative ways to become more efficient, to improve your processes and think out of the box in those realms so that when the recession is over you are thinking out of the box and you're prepared to innovate in other ways."

We've been helping marketing and sales teams become more efficient for over a decade. CustomShow is the perfect example of the type of technological and process improvement that lets companies become more efficient and effective in their marketing and sales efforts. This helps both during hard times when money is scarce and head count is low, but it also lets companies develop effective workflows and processes that will allow them to be even more effective when the economy swings back up, as it inevitably will.

Comcast Sports Group Scores with CustomShow and Sales Graphics

2008-12-30T16:51:00.005-05:00

Comcast Sports Group, Comcast's 10 regional sports networks, has already put points on the board for 2009 by signing up with Sales Graphics to provide CustomShow Presentation software to its national sales team. Using CustomShow's powerful presentation creation and management system, Comcast Sports Group will be hitting home runs all year long with great presentations that are always up-to-date, accurate and exciting. With a nationwide sales force serving 10 regions, Comcast Sports Group needed a presentation solution that would allow them to manage and control sales materials effectively across the country. With all of the great programming and regional-specific content, they also needed a presentation system that was powerful enough to show all their video and flexible enough to be customized for each pitch in each region. CustomShow fit the bill and made the team for 2009.

Happy Holidays from Sales Graphics!

2008-12-22T16:29:00.005-05:00

Happy Holidays from Sales Graphics!

Click on the link to play our fun holiday game and view a special message.

Harper's Bazaar Subscribes to CustomShow for '09

2008-12-17T15:41:00.006-05:00

Harper's Bazaar will use CustomShow for their sales presentations in 2009. By working with Sales Graphics to create and develop their 2009 sales materials in Sales Graphics' CustomShow software, Harper's Bazaar will be giving their sales team the best presentation tool available. Joining Good Housekeeping as Hearst titles using CustomShow, Harper's Bazaar will use CustomShow to manage, update and present their magazine to advertisers across the country. Now their presentations will be as well-dressed as the models in their magazine.

Glamour Celebrates Reel Moment's 5th Anniversary

2008-11-26T13:11:00.001-05:00

As Glamour Magazine celebrates five years of their hugely successful Reel Moments Short Film Festival, they knew they needed a great marketing piece to take to potential sponsors that would show the full scope of this great sponsorship opportunity. Having worked with Sales Graphics' DesignStudio on several great videos in the past, we worked together to create a visually stunning and detailed overview of the highlights of the last five years of Glamour's Reel Moments. A "reel moment" in itself, the Glamour Reel Moments 5th Anniversary video will be a great tool for salespeople to showcase one of Glamour's premiere events and sponsorship opportunities.

The Parenting Group Launches New GP

2008-11-24T14:34:00.000-05:00

The Parenting Group launched their new General Presentation today with a new look, new message and a great new intro video for their CustomShow Presentation. Using CustomShow to manage, present and share presentations for all of the print and digital titles, The Parenting Group gave their sales team a powerful new tool to reach and engage with advertisers across the country. Working with our DesignStudio designers, The Parenting Group was able to fully realize their new brand look and feel with a great new design. Sales Graphics also produced a series of videos of real moms sharing their experiences and insights into being a mom. By incorporating these videos into the presentation, The Parenting Group's salespeople can bring these moms with them on every sales call.

The Parenting Group really does "get moms." And they also get great sales presentations!

DesignStudio Video Boosts Newsstand Sales for EW

2008-11-20T12:27:00.004-05:00

Marketing is all about making an impression, producing a reaction and driving people to action. Much of what Sales Graphics' DesignStudio does, like creating impactful videos and sales presentations, can only be measured qualitatively with terms like "looks great" or "really engaging." However, we are always looking for opportunities to quantitatively measure the impact of our design work and it's great when we are able to get specific results back from the design work that we do.

Entertainment Weekly recently gave us the opportunity to see that kind of measurable results with a video project for their newsstand sales. We had originally created an exciting intro video for their ad sales presentation that really wowed advertisers and started the presentation off with a bang. Once EW's consumer marketing team saw the video, they asked if they could have a version to try out at newsstands. So Sales Graphics' DesignStudio created a version of the video that had a newsstand call to action. The results were amazing:

"I wanted to let you know that the video you helped create for the newsstand video test in the San Fran airport was a huge success, lifting sales 137%. The newsstand team is rolling out the video to an additional 15 locations. Thanks for all your help and creative genius!" - EW Consumer Marketing

This kind of measurable result is what Sales Graphics is always striving for and working towards with every design project we produce.

Golf Digest Gets Ready for 2008's Hot List

2008-11-17T13:20:00.003-05:00

Every year Golf Digest published its Hot List of the best golf equipment available. To get advertisers excited about this year's great-looking Hot List issue and to remind them to get in it while they can, Golf Digest came to Sales Graphics' DesignStudio to produce an exciting online video with a strong call to action. Even though we doesn't make golf equipment, by getting advertisers excited about advertising in Golf Digest's Hot List 2008 issue, we think our DesignStudio should be on this year's Hot List!