Comments on Interface | matters: Viral Upgrading

This ad is awful marketing. Here's why: It's IBM p...

2007-11-21T17:46:00.000-05:00

This ad is awful marketing. Here's why: It's IBM pretending to be people talking about IBM. This is the marketing equivalent of Senator Clinton's recently planted questions. It's somewhere between softball and spray cheese, and Notes 8 deserves better.

All they need to do to save this is: 1) Scrap this draft of ad and get it off of YouTube immediately. 2) Get out on the street in a Large Eastern City and a Large Western City and candidly film people on the street dropping by a kiosk near a lunch-break venue (maybe Panera or Starbucks) capturing their genuine responses on camera. I've seen Notes 8 and I'm pretty sure it'd be easy to capture at least a hundred clips of people's "Wow!" responses and then edit it down to a thirty second raw, incontrovertible FTW sledgehammer of truth in advertising. The exact same message, with the exact same dialogue, but grounded in imagery and sound that the audience can't immediately filter out.

Hi,well, viral upgrading for notes 8, ok.But do th...

2007-11-21T17:02:00.000-05:00

Hi,

well, viral upgrading for notes 8, ok.
But do they tell you we also need to upgrade all computer before ?

let's say:
a fresh new great wonderful notes 8 client: 150 €
a fresh new great computer capable of running all this stuf:
1500 €....

great evolution, that's it.
( but i got it on my computer ;-) )

"Leave fliers showing the new interface and featur...

2007-11-21T16:29:00.000-05:00

"Leave fliers showing the new interface and features lying around in conference rooms"

LOL. Like a Chinese restaurant in New York.

By the way, viral UPGRADING would be when you just upgrade your users' machines without asking their permission or telling them. Which, frankly, sounds like a damn good idea to me. :-)