tag:blogger.com,1999:blog-19409712.post-54590779829512543442007-09-27T06:51:00.000Z2007-09-27T07:09:30.799ZStuart Henshall writes a very effective piece on his <a href="http://www.henshall.com/blog/archives/001239.html">blog</a> about marketing small properties using a blog and all the benefits of such an approach after staying at <a href="http://www.karmakerala.com/munnar/windermere-estate.htm">Windermere Estate in Munnar</a>, Kerala.<br /><br />I am not sure I agree with everything but I do agree with the central tenet of the argument: love and look after your website and maintain it like a pet not as a brochure.<br /><br />Why a pet?<br />Pets need feeding everyday, they need love and attention, they need thought and they need visits the vet and brushing down. Your website needs all the same: a daily dose of content, thoughtful consideration and a brush down every so often.<br /><br />Why Not a Blog?<br />Blogs are stochastic and free-form. Who knows where they lead. Businesses are not, they have goals. Your website needs some structure and you need to keep with it. Your website has some work to do.<br /><br />Call it a working pet. You love it and enjoy it, but also you need it to do its job like a carthorse. In the case of the site: does it show off the property, does it bring in visitors, does it illustrate your difference and distinctiveness.<br /><br />As Stuart Henshall points out to the Windermere owner, there are constant narratives and changing subjects to fill the pages of a website and over.Sholtohttp://www.blogger.com/profile/18354310908980726106noreply@blogger.com0