Seo Spot Search Engine Optimization Blog

Search Engine Optimisation Services

2008-10-06T08:16:00.002-07:00

If you’re reading this article you must be interested in knowing how SEO services can help improve your website. Well you’re on the right track as SEO is the best way to get more traffic and get high positions in the search engines.

As you probably realise SEO or Search Engine Optimisation is the process of improving the volume and quality of traffic to a website via a search engine via “natural” or “organic” search results for targeted keywords. When successful, SEO provides a much higher return on investment than any other kind of Internet Marketing campaign. SEO involves designing or adjusting parts of a website to rank it highly. This could include changes to the HTML code, changes to the Meta tags, changes to the text to include keywords and link building to help with your popularity.

SEO is the only way to get lasting "organic" or "natural" search engine results. Organic or natural search results are those found under the Google sponsored links. The benefits of being on the front page of Google under the sponsored ads are huge. 93% of internet users don’t look further than the first two pages of search engine results. Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service information or solution.

To get your site listed in the natural results your website needs to be optimised. If you want your site to come up for the phrase ‘motorcycle servicing’ you need to have a page on your website dedicated to motorcycle servicing. You need to make sure you write the text on your website so that you or the search engines have no doubts that that particular page is about motorcycle services. You need to use H1 tags for your main title on the body of the text as well as ensuring your title tag has is describing what the site is about. This sounds simple and it is, but getting all aspects done correctly can only really be done by an SEO professional.

A good SEO company will offer services such as content optimisation, website design, link popularity campaign, SEO consulting, copywriting and SEO campaigns. You might find your site just needs a bit of re-designing and the content optimised to make it search friendly and get it showing in the results page for your chosen keywords. If you have quite competitive keywords to target you will need an ongoing SEO strategy or campaign.

Ongoing SEO campaigns should include activities such as regularly adding fresh and unique content, writing articles, posting on blogs and sourcing links. Also setting up social or business networking sites work is very beneficial. SEO specialist know that the more pages you have indexed the more chance you have of finding traffic to your site. Campaigns can be costly but you could search for SEO Freelancers which will cost you less. Either way you need search marketing expert to run your campaign.

Carolyn Clayton is an SEO Specialist offering Search Engine Optimisation Services for the UK or International market.

How to design a site that will attract traffic?

2008-10-06T08:16:00.001-07:00

Are you planning on having a professional website built for your business and would like to know the best way to design a site that will attract traffic? There is little point building a website that looks great but is not search engine friendly as you will never get found. You don’t want to spend hundreds of pounds on a flashy website if no-one will ever find it. The best advice is to have a website built with SEO (search engine optimisation) in mind or spend as little as possible on a website but as much as you can on SEO or site promotion.

Here are a few points that need to be considered when having a website built:

Download speed – fast download or people with not stay
Search engine friendliness (SEO) – without, your site will be like needle in a haystack
Simple Navigation
Simple colour schemes (not multi coloured)
Ease of updating the site
Contact details on every page

The above points should be remembered and made clear to your web designer. When users visit your website they expect to find the information they are after quickly and easily. They will also expect your home page to be interesting and self explanatory of what your website is about. Visitors will not stay long if they believe that your site is not offering what they are looking for.

There are known hot spots in web sites and one of them is having your contact telephone number on every page at the top right each page. Also a form on every page is important, especially if you have more than 5 pages. Professional websites often have hundreds of pages to draw in traffic, each of these pages will be consistent with the rest of the design and the phone number and a contact form on each page.

Download time is another important issue. You need to make sure you website downloads to a browser in 15 seconds or less. Most people will click away if they have to wait longer than 15 seconds. Generally a website with just text will take only a couple of seconds to download. It’s when there are large images or flash files that take time to download. A website designed in Flash might look great but a search engine cannot read it, so will ignore it as they will ignore images. If you must have images and obviously some images are needed to give a page an interesting look, then ensure you describe the pictures with alt tags.

Navigation is an important factor in good web design. When a visitor comes to your site as well as being obvious what the site offers it should be really obvious and easy to navigate. An ideal website should be built so that the visitor is only ever 2 clicks away from what they are looking for. Generally most of us are used to sites having a logo at the top with page navigation either at the top of down the side. It is best to sick to this layout and ensures you have consistency throughout the website. When a visitor goes to one of your pages it helps if they know how to get back and if all pages are consistent with regards to the layout they will know where pages are without having too think much about it.

Text colours should be used as little as possible, obviously a colour scheme is important in making the overall look nice but the use of too many colours is very off putting. Stick to 2 or 3 colours only. Colours are useful for making points stand out which is useful. Text is very important as this is all the search engines can read. Search engines are just programs which analyse the text on the page. So you need to ensure you have plenty explanatory text. Use bullet points and hyperlinks within the text also as visitors will just of glaze over the most of the text but click on parts that are most interesting to them.

Search engines like websites that are constantly being updated and not just left stationary, so it’s important to have a site that you can easily update. If you have a shopping kart you might sell out of a product or have new products to add. Except for those proficient in HTML and other programming languages people will need a type of content management system (CMS) so they can edit a site. This can be costly but in the long run will save you. If you don’t have a CMS then you will have to use a web development company to do your updates for you, the cost will differ depending on the company but most will not work for less that £25 an hour. Over weeks and months this will build up so it is worth have the site built so that you can do all these changes yourself.

With regards to SEO it is worth finding a competent company to promote your site for you. But for those wanting to have a go themselves here are a few pointers:

If you want your site to be listed on the front page for a keyword like for example ‘computer repair’ then you need to have a page totally dedicated to those keywords, the title of the page needs to be computer repair, the body of the text need to have a high density of the keywords ‘computer repair’. As well as good keyword rich text you also need to have other websites linking to your page. This is like a popularity vote and Google will see your page as being popular and important with regards to the keywords of ‘computer repair’. Now before you go off getting links to your newly optimised keyword rich pages you must be realistic. Do a search for your chosen keywords. If there are over 20 million results, it will take a lot more than what I have just explained to get you there, even for 2 million results it could take some time. You need to find a keyword phrase that is less competitive. For instance, if your computer repair shop is in Kent then you can only really help those in your area so you should be targeting keyword phrases like ‘Computer repair in Maidstone’ or ‘Computer repair in Ashford’ and so on, covering each town in Kent. All of these phrases are very obtainable and would only take a few weeks to get there.

If you choose to find an SEO company be very careful, there are many sharks out there which offer the impossible. No SEO company can guarantee high rankings because a) search engines algorithms are always changing, b) they do not know what your competitors are doing c) some key phrases are just too competitive (sites have been optimised for those keywords for years and years - so there will be no knocking them off the top). If your competitors are paying over £1000 a month on promotion and your only have a budget of £100 a month, then your SEO company will find it hard to compete. I recommend finding attainable key phrases and working on as many different variations as you can afford. Also ensure your SEO Company can prove they can get result by asking for case studies. It can take between 6 and 9 months of promotion before you start seeing any real results.

Carolyn is the SEO Manager of Discount Domains Ltd, experts in Professional Web Design and Search Engine Marketing

Why good company website is important and worth to spend money on?

2008-10-06T08:15:00.000-07:00

Why good company website is important and worth to spend money on is because when you invest in your business you stand a much greater chance of getting the exposure you deserve, plus by driving in traffic you also have a greater chance of boosting your sales. The profits you generate from sales will sufficiently payoff the expenses you invested in your company. When you consider websites it is important to consider some specific details that help you to decide on the best investments and actions to take to improve your business.

You should consider certain aspects like

Presents Company

Prestige

Provide information when people look for your company

Correspondence tool

Marketing tool

Selling tool

Etc.

When you spend money on your company or website it presents Company specifics that allow you to promote your website effectively. In addition you build prestige and a good standing with the Internet community. Spending money on web content is always a great marketing solution since you provide information when people look for your company. Links are great marketing tools also especially when those links point to your web pages. The more links you purchase and insert on your web pages the more likely Google will index you, which means your visibility increases.

Sometimes you have to use correspondence tools when purchase SEO packages SEO. Submission of the search engines index forum helps in development of the targeted traffics in the search engines. Sometimes if the website is not designed properly, there are chances of deletion of the forums and blog administrators. In some cases the administrators do not allow in positing of the links unless they are relevant to each and they fit according to the policies of the websites. The forums and directories in the website should follow and acquire the html tags for submission in the online activities and hence it is considered to be worth it in spending money in designing of a good website for a company.

Companies can generate income only with the attractive website design and unique information that are available in the website. Good website designs helps in the generation of good traffic to the website and makes the company in the generation of more profit and popularity of business across the world. More traffic to the website helps in the chance of creation of more money for the products and services offered by the company. Hence it is termed that a website of a company is so important and spending money on designing of the website helps in the generation of revenue. Some of the essential aspects related to the good website are:

Investment made on the website related to money, labor and time.

The website’s popularity, traffic sources, generation of income and the statistics relating to the site.

The rate of growth of the sites potentiality

The importance of the website in targeting the customers and clients.

Estimating of the website also helps in the estimation of profit earned by the company throughout the year. These facts naturally tend to make the international companies to spend more money in the designing and redesigning of their website. The following approaches helps in the determination of the success made by the company in the development of the business.

Traditional approach – Helps in the determination of the selling price of the website of the company

Mathematical approach – Helps in the generation of the total average revenue earned by the company

The above facts and information provides the information that the money spent on the designing the website of a good company is considered useful and worth it.

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Three Ways to Raise Ranking in Search Engines

2008-10-06T08:13:00.001-07:00

Ask any business person whose website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".

1) The fact is, search engines can get you an enormous amount of traffic, and its traffic to your sites that are free or visit www.seo-prediction.com. However, in order to ethically and effectively market in the search engines, you need to use strategies that actually work.

Below are three different ways to effectively, and ethically, raise your rankings in the search engines.
1. Optimize your site.
To make sure that you are properly targeting your market, you need to make sure that you are marketing using the right keywords. This means optimizing your site to make sure that the keywords you have on your site are the keywords that your site is actually optimized for.

There are two tools that you can use to help you with search engine optimization:

A. Search Engine Optimization Fast Start E-Book will teach you simple and effective techniques for optimizing your site. This e-Book is now in its 4th edition, is completely up to date, and is one of the best e-Books I've seen on search engine optimization.

b. Web CEO - This is a complete search engine optimization suite that offers 10 different tools to help you optimize your site for the search engines. It offers the most comprehensive, and step by step, set of instructions I've ever seen with any software package. The free version of this software will work for most, and it also includes a $97 search engine optimization course as part of the package.

2. Develop a linking strategy.
One factor that influences how well you are ranked in the search engines is linking. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

For each link that you have pointing back to you, that's another opportunity for your potential customer to find you. With credibility being such a big problem on the internet, to have someone recommend you increases your chance of making the sale.

3. Develop a content strategy.
The truth is, "Content is King". Most people online are looking for information. The more information that you provide for your customers, and the more valuable it is, the more likely you will make the sale.

Below are three different ways to develop content for your site.

The first and most effective strategy are articles.

Articles actually work for you in several ways.

a. Brands you as an expert so that customers come to you.
b. Provides valuable content to your potential customers.
c. Builds a relationship between you and your potential customers.
d. Creates a viral marketing strategy for your site.
e. Builds a linking strategy for you every time a webmaster publishes one of your articles.

2) Finally, to keep abreast of what's happening with search engines, you need to subscribe to Search Engine Watch - This site offers tons of resources, news, and a newsletter on search engine optimization for more help visit on www.the20seotools.com, Apply one, or all, of these search engine resources to your search engine strategy, and you can expect a major increase in your traffic and sales to your site. If you want to effectively market your website in the search engines, these free tools are the best for helping you raise your search engine rankings.

www.huge-niche-keywords.com

www.infozabout.com

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Source: Article Alley, best for Free web content.

Making a website Search Engine Friendly

2008-10-06T08:12:00.000-07:00

Most companies have embraced the technology of the internet are have a website detailing all their products and services. Having worked for a domain company for a number of years which also offer web design it never ceases to amaze me how many people phone us up complaining that their website is not coming up in the search engines. We offer web design at an affordable price and each site is built using the clients’ specification not with search engines in mind. Most web design companies are the same; they build a site with your specification and text. If you want a site that is search engine friendly this needs to be stated at the start, although the price will go up considerably. Also you can’t say you want this and that and also be search engine friendly. Generally what our web design customers want are not the same as what search engines want.

Search engines want text rich site with a simple clear navigation. A website built entirely in flash may look pretty impressive but it will not function at all in the search engines. Search engines are text analysis systems which can only read text. Unless your web pages have plenty of text the search engines will not think your site is relevant to list it high in their search engine result pages (SERP’s). If you have a page with say 50 words but another site of the same subject has over 200 words, Google will rank the latter much higher up because it believes it is more relevant than the page of just 50 words. As well as rich text you also need links from other sites linking to your site. This is giving you a vote and the more votes you have from relevant websites the higher you will get ranked. Sometimes pages that are number 1 have very little text but have a huge amount of link popularity hence why Google places them at the top position. Unless your site has lots of sites linking to your site, you will need good copy on your page. The text on your page needs to have the keywords you are targeting. There is no point having a page about ‘dog food’ without the words ‘dog food’ written a few times. Search engines do not know that Pedigree Chum or Iams are different types of dog food. They match the keywords’ you put into the search engine with relevant pages which contain those specific words.

SEO or Search Engine Optimisation is the process of optimising a website for the search engines. This could include re-writing the text on each page as well as creating a better navigation that the search engine spiders can navigate well to find all the pages on your site. There is not one SEO Company that can guarantee high search engine placements as know one knows what tomorrow will bring. The same can be said of stock brokers as they cannot guarantee that a stock will rise. Or you could liken the process to a football game; you cannot guarantee who will win. If you are guaranteed a top placement by your SEO specialist, the guarantee is false and you should stay well away. No search engine optimisation company can guarantee results the search engine algorithms can change unexpectedly. A professional SEO specialist will be able to give you a rough idea but no guarantees’. For example, I could do a bit of research for a client who wants to be found under the search phrase ‘vehicle leasing’. When you do a search for those terms there are only just over 750,000 results which could appear to not be that competitive. I have got pages on the front page with over 20 million results in a matter of a couple of months. What this could mean is that the 20 million results were websites that were not that well optimised and with my skills getting on the front page is easy. However with ‘vehicle leasing’ the 750, 000 pages that already exist could have had years of optimisation work done on them with years of link building to build up the trust in their site which means no site has got a chance. Also you don’t know what other companies are planning. Maybe a new Vehicle leasing company with a huge marketing budget of 20 thousand a year might be working on their site. If I am only working on your site for one day a week I will not be able to compete with the companies with a huge budget, and 40 hours of SEO work.

Carolyn is the webmaster of Discount Domains offering Web Design and E Marketing Services.

Just what is Search Engine Optimisation?

2008-10-06T08:11:00.000-07:00

Some of you may have heard the term search engine optimisation, or as it is known in short SEO and some of you won’t have but one thing is for sure if you haven’t you soon will. This is due to the fact the Internet is one of the fastest growing forms of media so everyone will want to make the most of it.

If you want to give your website the best chance of success I recommend that you enlist the help of a search engine optimisation company. An SEO company work on your behalf to get your website to appear in the top 20 (first two pages) of the search engine results. The reason for this is because people are much more likely to buy your products or services if you appear in the top results as you are seen as the most trusted website to do business with. So just how does search engine optimisation work?

SEO is all about designing and wording your website so that it matches what people are typing into their search engines. So for example if your website is all about selling cars, think about what someone might type into their search engine in order to find your site; buying a car is one of the most obvious. Buying a car would then become your key search term, which you should target. To target this search term you should make sure that the text that appears on your website includes a lot of information about buying a car so that when the search engines scan websites for the ones that are most relevant to that search term yours appears in the top search engine result spots. This is known as optimising your website.

There is a lot that you can do to optimise your website, one being to write the text for your website with keywords in mind. Another way is to circulate promotion articles for various article directories that link back to your website; this is important to drive traffic to your website. The optimisation of your website doesn’t however just revolve around the text that is placed on your website; it also refers to the design of your actual website. You need to make sure that in the actual design of your website there is a lot of text as oppose to a page full of images. Graphics and images aren’t picked up by the search engines so you could have the most perfectly designed site ever but this won’t help you when it comes to driving traffic to your website in order to attract more customers; you need your website to be text rich.

There are many companies available who can help you with all aspects of your search engine optimisation is you are unable to perform it yourself. These SEO companies will run campaigns on your website, which means they will work on your site for a certain amount of hours every week in order to give your site the best chance of success. The amount of hours that is spent working on your website depends on how much you can afford to have done.

So if you want to get the best out of your website then contact a search engine optimisation team today and get started straight away.

If you are looking for a company that can offer you search engine optimisation then get in touch with Search Solutions today, who can offer you the best in Search Engine Optimisation.

Waste of a title tag

2008-09-03T03:55:00.001-07:00

The biggest SEO mistake people make when it comes to building a website for their business is the use of the title tag. Websties that use the same title tag (normally their business name) is totally missing the point. Each page on your website should be unique which means each title should be unique. It makes me laugh when people say oh my site comes up in google when I search for my business! Really, thats amazing, whats your business called..... TJ Building! So I check the site out and yes low and behold they come up for TJ Building. This is hardly surprising when their domain is TJbuilding.co.uk and every page is title TJ Building! Thats really impressive! NOT. How many people are likely to search in google for TJ building? None, apart form friends of the family or company.

So to all you businesses that think you have a nice flashy website - think again. Look at your site. What are your title tags? Is your site coming up for what your business acutally does? With the example of TJ Building, they should be coming up for 'building contractor' or 'electrical installation'. If they did, only then would I be slightly impressed.

Small businesses need to use SEO to make there sites rank high. So stop bragging about your site and work on it, or if you haven't the time get a proffesional to optimisise it so you actually get some business from it.

Promoting your website with Search Engine Marketing

2008-08-28T08:42:00.000-07:00

It has been globally proven that 85% of all web traffic comes via search engines demonstrating that being listed on Google, Yahoo and MSN is crucial to the success of your online business or company.

Search engine marketing seeks to promote websites by increasing their visibility within the search engines, meaning the website will appear higher in the results pages. This is highly important as if you want more people to visit your website you will need to appear within the first three pages of the search engine results. This is because people conduct a search on sites such as Google, Yahoo and MSN they will only click on the sites that appear on the first three results pages.

Search engines are one of the webs major resources for driving qualified traffic to a website and when you think about the fact that at least half of the world population has access to the Internet you can’t afford to miss out on the benefits of search engine marketing. The Internet is the most powerful marketing tool around; you just need to find the best way to use it to your advantage.

So where did these search engines come from? Well as the number of websites on the Internet increased during the mid to late 1990’s, search engines started to appear as a way of helping people to find the information they want quickly and efficiently. The main aim of a search engine is to organise information on the Internet, through search engine rankings, so that this information is globally accessible. In order to do this search engines such as Google and Yahoo and MSN go to great lengths in order to provide their users with relevant, useful results.

The growth of search marketing has been phenomenal and thanks to this many companies are now taking search engine marketing very seriously as a lot of businesses realise that when done well search marketing can bring you an amazing return on investment as well as having a vast potential for:

• Increased sales
• Superior brand awareness
• Better corporate visibility

When you hear about people talking about website traffic what they are really referring to is potential customers for your business. So if you want people to see your website then search marketing is the most effective form of advertising available.

Search marketing is an umbrella term that refers to aspects such as search engine optimisation, or SEO as it is known in short, which is a process that is used to gain high visibility for a website on the search engine results pages. So what is involved in this process? It is a combination of the right content on the website and getting in links back to your website. The other main type of search engine marketing is pay-per-click, known in short as (PPC). Pay-per-click works well for companies who are looking for extra prominence or often a short-term fix. If you want a more long term solution then your best bet is to use the help of a search engine optimisation (SEO) company.

Helen is the web master of Search Solutions, who are specialists in all aspects of Search Marketing, which includes Search Engine Optimisation.

How Can SEO Skyrocket Your Conversion Rate - SEO

2008-08-22T06:06:00.000-07:00

Small business owners soon discover that walk-in customers might be intermittent, but you can sell products or services round the clock day or night without personnel expenses with an online storefront. After establishing a great website, however, you need to drive interested consumers to your site in order for it to have an impact on your business bottom line. Search engine optimization, or SEO, can be useful in bringing more potential customers to your business website, and SEO can help improve conversion rates as well.

SEO is a must have for all internet marketers out there. It doesn’t matter if you have the best website of the world. If cannot be seen, you wont make any money on it.

Conversion rates essentially refer to the idea of how many visitors to your website result in a closed sale, either of an item purchased or a service rendered. You need to make it easy for this online conversion to happen; therefore, you'll want to optimize your website in terms of where it ranks in various search engine search results, making it clear and simple for customers to quickly find what they are looking for.

The beauty of this type of Internet marketing is that SEO can be used to bring more and better traffic to your business website. Search engine optimization can be used to raise your website's ranking on search engine result lists, and it can be effective in focusing a consumer's search in terms of images, searches for local products and services, as well as vertical searches used in particular niche markets' websites.

It makes good business sense to utilize SEO services that will craft your online webstore so that it makes it easy for search engine spiders, or robots, to index your website. Each search engine utilizes unique algorithms in order to rank websites, and SEO service providers analyze websites to best determine how to work with the algorithms in place in order to make your business site more effective there. The actual structure of the website, including the presentation and coding used, can all play a part in bringing qualified customers to your business site. Likewise, if there are problems in any of these areas, it can hinder the effectiveness of your website, and these are matters that SEO services can ascertain and fix if necessary.

Another aspect that improves the quality of visitors to your site is the unique content that is displayed there. Content with appropriate keywords placed correctly can make it easier for search engine bots to quickly and accurately index your website, thus helping to improve your website's rating in a search engine result list. Interesting content will also bring viewers who would like to learn more about the topic to your website as well.
http://www.the20seotools.com
http://www.seo.reprintarticlesite.com

Effective search engine optimization can improve your business conversion rates by helping, as part of a full Internet marketing campaign, to bring more qualified customers to your webstore, resulting in a greater number of sales or services rendered there.

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Source: Article Alley, Best for Free web content

SEO TOOLS: LIFELINE OF ONLINE BUSINESS

2008-08-22T06:04:00.000-07:00

Search engine optimization is no longer a tricky task which otherwise used to be tiring & time consuming. With the invent of certain SEO tools, the job of search engine optimizers became less tedious and tricky. With more & more online business companies realizing the importance of SEO, they have also learnt how SEO tools have helped their websites to attain higher page rank thereby directing the ever important traffic to their website. While some of the SEO tools are free, others require payment. SEO tools are therefore indispensable for online business, without which it would be a sheer failure.

DIFFERENT TYPES OF SEO TOOLS:

• FREE ONLINE SEO TOOLS

Keyword research tool: They are the tools which ensure that right keywords are passed, which in turn reveal the best search suggestion. The best thing about this tool is that it gives a large range of option to choose from top search engines like Google, MSN, and Yahoo etc.

Link Popularity Tool: A search engine finds links for your website. The total number of links is measured by this tool. This tool compares your website to that of your competitors in order to help you to decide & plan your marketing strategy.

Back Link Analyzer: This tool could be best used for spying on your competitor to find out the source from which their websites are getting all the links. They form the reciprocal or one way for the back links, the ip address, the page title etc.

Content Analyzer Tool: This tool goes through the content of the page & specifies the words that are used, and the number of times they are used. This is considered to be an important tool as the rank of your site depends on the keyword density.

• SEO TOOLS WITH SUBSCRIPTION

Meta tag generator tool: They are search engine generator tools which develop Meta tags, Meta titles etc for the webmasters in few seconds which otherwise are considered unimportant by the webmasters.

Rank checker: They are the tools which track as well as monitor the ranking of your website at the top search engines like Google, Yahoo, MSN etc automatically. They are also made to show the past rankings so that comparisons could be made. This tool also searches across the foreign Tld’s.

Keyword theft tool: These are the online tools which helps us check the meta tags of competitors. You should be conscious of the keywords that the competitors use.

BrainPulse SEO India is one of the leading Professional SEO Company from India, serving clients from World over effectively.

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Source: Article Alley, best for Best free online content

The benefit of SEO Campaigns

2008-08-22T06:01:00.000-07:00

Successful online business is impossible without an effective marketing strategy. 85% of online shoppers are guided by the results of the search engines. So as search engines dominate the market of targeted traffic, it makes sense to ensure your business website is optimised for the search engines, otherwise it will not get found.

If you don’t want to give away your potential customers to your competitors you need to gain high search engine rankings for relevant keywords. So how do you rank your site high in the search engines?

There are two ways to get your site ranked high. Organic Search Engine Optimisation or Pay-Per-Click advertising.

Organic Search Engine Optimisation is the better option for long term search success. It is less expensive than the paid for advertising techniques and it brings out more sustainable results. It has been research that 80% of users click on the organic lists rather than the advertised paid links. The organic or natural lists are found under the sponsored ads in the search engines.

PPC or Pay Per Click Advertising is where you pay to have your website link in the "Sponsored link" or "Sponsored Ads" sections which appear above “natural” or “organic” results on the engine results pages (SERP’s), this is very expensive for the competitive phrases and you have to keep paying to keep your site up there.

The benefits of an SEO Campaign shouldn’t be underestimated. It does take time before the changes to take effect but SEO is still the best RIO than other methods. Online shoppers have more trust in the organic search results in comparison to the sponsored listings and will look through the first 2 or 3 pages. Ask yourself when you search for something how many times do you click the sponsored links? Plus once you site is optimised, it is optimized for life. You could spend a year optimizing your site and then stop your SEO campaign or at least half the amount of marketing. Depending on what your competitors are doing your site might still hover around the top pages for years to come. However search engines love websites that evolve and constantly get updated. A good plan would be to have a full blown SEO campaign for at least a year or two and spend as much as your marketing budget allows. Then if in a year or twos time you have streams of enquiries coming in and high listings in the search results you could drop your campaign cost in half. Obviously the more hours spent on SEO in the first few years the better. In the long term it will pay off and you will soon be reaping the benefits. If your business is serious about getting the benefits of traffic from search engines, you cannot do this with the help of an SEO Campaign.

SEO campaigns are a long term marketing strategy that soon starts to pay for itself. SEO consultants use a number of techniques to achieve their results. Techniques include keywords research and analysis, link building, design enhancements, article marketing, copywriting, blog and forum postings and setting up social/business networking sites. A good SEO consultant after time will become an expert in your business area and have an online authority in that subject.

Costs vary from company to company. The amount you have to pay for SEO campaigns usually depends on your business goals and the level of competition for your relevant keywords. Never pick an SEO company if they talk of guaranteeing you results. No one can guarantee results as nobody knows what competitors are doing. Some big companies pay SEO companies thousands of pounds each month and you never know if a large company might come on to the scene with a huge SEO marketing budget. Also check with any SEO company their portfolio of sites and check the search terms they tell you the sites come up for.

Carolyn is the Webmaster ann SEO Manager for Search Solutions Ltd a leading SEO company offering SEO Campaigns.

Optimising your website for the Search Engines

2008-08-14T08:49:00.001-07:00

SEO or search engine optimisation is the practice of creating or modifying a web site so it can be properly read and indexed by search engines. A search engine optimisation team have the task of understanding how to present information on your website so that search engines are able to determine the value of your website.

Staying ahead in search engine results can be difficult, which is why SEO is so important. When you think about the fact that there are over 21 billion web pages fighting for the best positions within the search engines you can get an idea of how much work and effort is going to have to go into getting your site into the top positions, especially if your website is a new one.

Search engine optimisers (the professionals behind the work carried out on your website) will write the content that will be placed on your site as well as all of the promotional articles that will be posted around to varies article sites containing a link that takes the reader back to your site. They may also design a site so that it is text rich and has the phone number and an enquiry form in the hot spot areas. Also a content management system might be added. All of these aspects are what is carried out within search engine optimisation, especially the content writing part.

One of the main jobs performed by a search engine optimisation team is writing all of the text that is placed on your website. This text will reflect the keywords that surround your products or services and will be wrote with these keywords in mind so that when a search is conducted a person will type in these keywords and the search engine will then match these words with the words on your website and as a result your website will appear higher within the search engine results. Once the text is completed for your website the promotion will begin, which means articles will be produced about various aspects of the products or services that you are offering and on these articles links will be placed that takes a person back to your website. The point of this is to drive traffic to your site as well as to get links back to your site, both of which will help with your search engine positioning.

The text of your website is one of the most important aspects if you are hoping to perform well within the search engines. Search engines often turn a blind eye to what you might assume are some of the web's most attractive pages. Just think of the tools many designers use to make web pages exciting. Great illustrations, stunning photos, animation and music; if this is what your website mainly consists of then you may have a problem as the world's most important search engine spiders might well crawl right past your site through lack of text.

When SEO is being performed on your website it should be done in what is known as a white hat manner. This is a technique demonstrating the good design and structure of a website and using Google’s guidelines. White hat techniques produce search engine ranking results that last. It is summed up as creating content for users and not for search engines only after this is done can search engine spiders really find the website pages easily.

Helen is the web master of Search Solutions, specialists in providing you and your business with a highly professional Search Engine optimisation service.

Using copywriting as part of your Search Engine Optimisation (SEO)

2008-08-14T08:48:00.001-07:00

When copywriting is used as part of search engine optimisation it can attract numerous customers as well as increase a sites return on investment. This is hugely important in the challenging and competitive world of the Internet as you need every edge you can to make your website a success.

SEO copywriting is the art of writing to sell a product or service. It is a form of online marketing and can be the different between your website being in the top 20 places within the search engine results page or the top 100. Sites that don’t make it into the top 20 search engine results will find it a lot harder to generate sales based on their website alone. Without the help of SEO and the help of a copywriter your website is unlikely to achieve these top rankings. This is because you need professionals to produce well structured and search engine friendly text that isn’t going to bore your readers. If you achieve this then you will be generating more traffic to your site, which potentially will bring you more traffic. So, one major key to your online success is quality content. Professionally written web content can increase your businesses sales by up to 30%.

To rank in the top search engine positions you need to know how to write search engine friendly content, which is wrote for both your site and to be used as promotion for your website. This content needs to grab the attention of the reader and hold it. The first paragraph of text is classed as being the most important for the fact that this is the first contact someone is going to have with your article and in effect with your website. It also needs to achieve its goals within the search engines so that it is picked up by them.

When someone types keywords into a search engine that are associated with your website you want your website to appear in the search engine results; you then want the person to click onto your site and ultimately purchase your products or services. If your site doesn’t feature high up in the results then think about the potential customers that you are missing out on. In order for your website to appear your site needs to contain the keywords that were searched for. So when you are researching for your website you need to consider what the main things are that your website is offering and then think about what people would type into a search engine in order to find it. When you have done this you will have a good idea of what the keywords are for your website and then you can target these keywords in a promotional way so that your website is picked up by the search engines.

A good copywriter generates a sense of professionalism and credibility which carries over to your product or service. Whether you're after a proven website copywriter, a strategic SEO copywriter or a creative advertising copywriter, you should consider gaining the help of an SEO team who will be able to carry out all of your SEO needs, which includes copywriting.

Helen is the web master of Search Solutions, experts in all of your Copywriting needs.

Search Engine Optimisation involves Web Design too

2008-08-14T08:46:00.000-07:00

Search engine optimisation can also be referred to as SEO and is based on rules, guidelines and principles. By applying all of these to the design aspect of your website you are giving your site a better chance of reaching the very competitive top 20 places within the major search engines such as Google or Yahoo.

It is widely known that getting people to visit your website is just the beginning. Although this in itself takes a lot of hard work you need to be able to keep these people on your website long enough for them to purchase the products or services that you have on offer. One of the main ways of doing this is through an attractive web design. Having a clear and professional website that is easy to navigate can help you achieve maximum visibility for your site and it is all done using proven and ethical SEO methods

Usually the first stage of a project is the web design, which means that the first goal when you are setting up your website is to create a design with visual appeal. It merely takes seconds for a person to make up their mind as to whether they like a website so if your site doesn’t look good there is no chance of people sticking around long enough to use it.

When people think about SEO they don’t normally think to associate it with the design of a website when in reality it plays a bigger part than people realise. Web design is about much more than creating a design that is fresh and appealing. Any web site that is to become successful as a sales and marketing tool needs to be intuitive and easy to use for first-time and repeat visitors.

The possibilities for web design are virtually limitless, although at one point they were quite constrained by the boundaries of the browser itself. With the advent and flexibility of Flash and other embedded technologies, these boundaries have been all but removed, allowing for a versatility and dynamism that challenges the imagination of anyone interested in web design.

Remember there are eight billion searches conducted within the search engines every month so optimising your website both through its design and the text used on it is a must. Whether you have an existing site or you are in the process of setting up your first site you should consider the design of the site. The first thing that should be looked it is your sites description, content and Meta tags. You need to make sure that your sites keywords are included in these. Once this is taken care of you can start to concentrate on the text that is placed on your site. If your website has very little text then it could be a problem as search engines are text analysis systems and can only understand and read text. So if you site has lots of pictures with very few words, your site will be hard for search engines to determine it's content which means you will not be found by the search engines.

So when you are creating or updating your website you need to keep in mind search engine optimisation through the design of your website. If you are finding this difficult then you can enlist the help of a search engine optimisation company to ensure that search engine optimisation is incorporated in the design.

Helen is the web master of Search Solutions, experts in all aspects of Web Design in association with Search Engine Optimisation.

Get your website ranked higher in the search engines with an SEO Campaign

2008-08-14T08:45:00.000-07:00

Search engine optimisation, or as it is known in short SEO is a marketing strategy for a business within the avenue of online marketing. SEO campaigns may be offered by an individual or as part of a search engine optimisation team. They seek to improve the quality and quantity of a website’s traffic.

SEO campaigns are the key to success of advertising online but you should ensure that the company you enlist to perform your SEO campaign uses ethical and successful SEO techniques. An SEO company who is performing your SEO campaign should also offer you a consultancy service as part of your SEO campaign. Within this consultancy service you should have all of the technicalities involved with online marketing explained to you so that you can work along side the SEO company to ensure that everything is being done to successfully promote your website.

So what exactly is an SEO campaign? To have an SEO campaign performed on your website you are paying a set fee to an SEO company every month for the promotion work that is carried out. The more money you are paying every month the more work will be carried out on your site. There is no limit to the amount that you have to pay every month; basically your company will be paying as much as they can afford or for as much SEO work that they need carried out. By paying a higher fee every month your website will however have more of a chance of hitting the top spots within the search engines as you are getting more promotional work performed.

You should be aware that gaining good rankings within search engines takes a lot of time and hard work and there are no short cuts but the rewards that you can gain from an SEO campaign can be significant in terms of Internet presence as well as income. With a competitive phrase or keyword it can take 100’s of hours or more of promotion to bring results, which is something that you should bare in mind.

Depending on your website and the type of campaign that you are having performed it could take up to nine or 12 months for you to start seeing really impressive results, but there is a good side to this for the fact that these results will stick and you will remain within the top spots.

An SEO campaign is effective because Internet surfers who type in a keyword have already demonstrated their interest in your product or service. SEO campaigns involve a range of services all with the same primary goal; to ensure your website is user friendly and to help it climb up the search engine results. Some of the services that are on offer to you from an SEO campaign involves fixing technical problems that may occur during the campaign. An SEO campaign also involves writing unique and searchable content. Because SEO is an avenue of marketing, and not just advertising, it is highly recommended that companies hire experienced professionals to oversee a costly campaign.

If you are hoping to have an SEO campaign undertaken on your website then you need to enlist the help of an SEO company who are highly trained and skilled.

Helen is the web master of Search Solutions, who will perform an SEO campaign on your behalf.

Promoting your website through Online Marketing

2008-08-14T08:44:00.000-07:00

Online marketing is also known as Internet marketing and refers to the marketing of products or services over the Internet. It has also been referred to as Internet advertising or eMarketing.

Internet marketing is considered to be relatively inexpensive and due to the fact that Internet users are increasing in count every year there has never been more of a demand for Internet marketing.

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (E-CRM) systems.

In order to maximize on the benefits it is crucial that website marketing is taken seriously by all business owners. The Internet means that your business will be open to a much larger audience that you would have previously not been able to reach. It means that no matter where someone is in the world they can hear about your business and potentially purchase your products or services; however without the help of Internet marketing your website will more than likely fail to reach people in your home country let alone half way around the world.

The main concept of Internet marketing is to sell your products and services online using your website. Through the use of Internet marketing you are also able to gain more internet traffic using website marketing techniques like search engine optimisation and paid for sponsored links like Google adword internet marketing services.

Internet marketing mainly revolves around search engine optimisation, which is a process used to promote your website so that it has a strong link popularity and it gets indexed in the main search engines such as Google and Yahoo. This is important if you want your website to appear within the top 20 search engine results. So using search engine optimisation as part of your Internet marketing you will be able to increase traffic to your website, which will push your site up within the search engine results pages as well as potentially increasing your sales and profit.

If your Internet marketing is well planned, deployed and managed then it will help you meet your objectives in a cost effective and measurable manner.

Internet marketing can be carried out on your own terms or if you prefer, which is what many people opt for, you can have a professional SEO team carry out the Internet marketing for you. A professional SEO team would conduct keyword research and produce promotional text based on these words as well as build up in and out links to your site. So if you want the best from Internet marketing get in touch with a professional SEO team today.

Helen is the web master of Search Solutions, who offer you professional Search Engine Optimisation as part of your Internet Marketing.

Search Engine Optimisation Copywriting techniques

2008-08-11T08:19:00.000-07:00

SEO copywriting is a technique of writing viewable text on a way page in a way that reads well for the surfer. It is a style of writing that targets specific search terms and the purpose of it is to get websites ranked highly within the search engines for targeted search terms.

Copywriting uses words to promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act; to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action. Copywriting is getting across the perfect message, with the perfect words.

As well as the viewable text, SEO Copywriting usually optimises other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.

If you’re still left wondering why SEO copywriting is important then one of the ideas behind it is that search engines want genuine pages with content and not just additional pages, which are often known as doorway pages. These doorway pages are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copy written pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.

Within the online environment copywriting refers to the working content that is used to achieve higher search engine results. This includes the placement and repetition of keywords. SEO copywriting is about writing for human visitors as well as the search engines. It offers you fluent and readable content that is wrote in an SEO wise manner.

It has been said that not all websites are suitable for SEO copywriting; however I disagree with this statement. It was said that not all sites are suitable because they don’t have a significant amount of text and that if more text was placed on them it would ‘spoil’ the sites design but without a good level of text your site won’t appear within the search engines meaning that customers won’t be able to find your site so it won’t be your site that is spoilt it will be your business.

SEO copywriting is a specialised field that has the ability to make a website successful. It is about creating informative and easy to read content. It is also important to remember that getting a visitor to your site is half the battle; getting them to stay is just as important. This demonstrates that SEO copywriting isn’t just important for your ranking within the search engines but it is also important to ensure that the content on your website can hold the attention of your audience.

It is often said that there are three basic principles when it comes to SEO copywriting. These are as follows:

• Communicate your business strengths

• Develop content that will convert leads to sales

• Create content that is informative, succinct and search engine friendly

So if you want to know more just get in touch with an SEO company today and find out what they can do for you.

Helen is the web master of Search Solutions, who are specialists in optimising your website for the Search Engine Results. One way in which they do this is through SEO Copywriting.

The use of Article Marketing within Search Engine Optimisation

2008-08-11T08:18:00.000-07:00

Article marketing is a method that has been used by professionals for nearly as long as mass print has been available and now we are seeing a rise in article marketing on the Internet.

Due to the rise in online marketing, article marketing is now commonly present in the online world and serves the role of providing publishers with free content and advertisers with free advertising. Online article writing means articles are wrote with particular keywords in mind and they are then distributed to content publishers that cater to these markets.

Article marketing remains one of the best ways to draw your target market to your website. With article marketing you provide the articles that you have wrote to websites such as ezines and blogs and you can then link back to the website that you are promoting within your author resource box. This is a prime example of how article writing can drive traffic to your website.

Going ahead with starting an online business is a big task but letting people know you’re out there is even bigger. Thousands of new businesses make an appearance on the Internet every week demonstrating that achieving high search engine results through the use of article marketing is not a simple task but it is one that is important to the success of your business when it comes to search engine results.

Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and by-line that includes references and contact information for the author's business. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients.

Article marketing has several benefits, including establishing yourself as an expert, lead generation, increased site traffic and improved search engine rank. It makes up an essential part of search engine optimisation or SEO as it is also known. Whilst many think Search Engine Optimisation is about manipulating search results, what SEO is really about is making sure that your website delivers what the user wants - and the search engine spiders can interpret. Any site that follows these basic principles will do justice to your organisation and the service at hand, and once this is in place your website will start to rank for more competitive keywords.

When you are performing article marketing you will post the articles that you write to article directories. This is usually done free of charge and the directory owner places advertising on each article page and collects the revenue generated from the advertising. The article directory will then gradually gain search engine popularity as more articles are posted, which benefits both the author and the directory owner with increased article views.

Whether you are performing search engine optimisation yourself or if you are employing someone to do it you should ensure that article marketing is in included within your SEO practice.
Helen is the web master of Search Solutions, who specialise in Search Engine Optimisation and Article Marketing.

Search Engine Results Page Ranking

2008-08-11T08:16:00.000-07:00

A search engine results page, or SERP as it is known in short, is the listing of web pages that are displayed by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Some of the more major search engines such as Google and Yahoo may include different types of listings i.e. contextual algorithmic or organic as well as sponsored listings, images and maps. In order to get your website listed highly in the search engine results page you need to undertake search engine optimisation. The process of search engine optimisation or SEO as it is known in short, involves designing and promoting your website so that it is picked up by the major search engines. Without the help of SEO your website doesn’t stand a chance of ranking highly in the search engine results page.

If you want your website to have more traffic driven to it and in effect gain more customers then you ideally want your website to appear within the top 30 results pages, after this 30 position you have less and less chance for someone visiting your site as they will use the help of your competitors who appear higher within the search engines.

SEO work is what will get your website into these top 30 spaces within the search engine results. This SEO work covers all aspects of search engine results including web results, image results and industry specific results.

A search engine results page is the page that appears in response to you searching for a keyword within a search engine such as Google or Yahoo. Some search engines cache SERPs for frequent searches and display the cached SERP instead of a live SERP to increase the performance of the search engine. The search engine updates the SERPs periodically to account for new pages, and possibly to modify the rankings of pages in the SERP.

SERP refreshing can take several days or weeks which can occasionally cause results to be inaccurate or out of date, and new sites and pages to be completely absent. If you want your website to have the best possible chance of ranking highly within the search engines then you need to keep in mind the design and content of your website. For example it is important to have unique Meta data on as many pages of your website as possible. You should make sure that these are different as search engines want to know that every page of your website is different. Another way to make sure that every page of your website is different is by ensuring that every page of your website has unique text and information; you should try to write specific text for every page of your website.

If you have a 50 page website and every page has unique content but all the titles and descriptions are the same then a web surfer will have a hard time determining which page of your website is worth visiting and in effect won’t use your site.

As long as you enlist the help of an SEO specialist to make sure that your site is designed and promoted in the correct way you will give yourself the best chance of appearing in the top 30 results of the major search engines.

Helen is the web master of Search Solutions, who are experts in providing you Search Engine Optimisation to ensure that your site is listed highly in the Search Engine Results Pages.

Search Engine Optimisation – helping your website climb the search engine results

2008-08-11T08:15:00.000-07:00

Search engine optimisation, known in short as SEO, is considered to be one of the most cost effective promotional tools in the marketing sector and when you think about the fact that 85% of your customers will have most likely found your site via a search engine or a directory then you will appreciate how important good SEO is to get your business ranked highly in the search engine results.

The term SEO refers to search engine optimisation and search engine optimisers, who are a team of industry of consultants who carry out optimisation projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimisers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.

Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term search engine friendly may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimise.

The practice of search engine optimisation is all about making sure that the website evolves and grows. The way of doing this is by modifying both the internal and the external aspects of a site in order to increase the traffic that a site receives from search engines. Search Engine Optimisation (SEO) is a very broad field, with various aspects encompassing a variety of disciplines ranging from Web design and development to public relations.

Below are just a few examples of the main aspects that are involved in the search engine optimisation process:

• Meta-tagging

• Re-writing your URLs

• Image optimisation

• Page Rank sculpting

• Copywriting

• Web usability

• Branding

As the Internet has grown into the competitive market that it is today it has become an essential way of increasing revenue and generating commercial success online. This commercial success is best achieved through the process of search engine optimisation; however the use of SEO should include the latest ethical techniques, which is known as white hat SEO. This white hat SEO produces results that last a long time. It is about creating content for users not search engines. In many ways SEO is similar to web development that promotes accessibility and it is not just about following guidelines. As with all things white hat SEO has an opposite, known as black hat SEO. Black hat SEO attempts to improve rankings in ways that are disapproved of by search engines. Search engines may penalise sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.

Search engine optimisation is about more than fixing Meta information and writing content; it’s about research and analysis. You need to know what a website should display and then apply this to the site to give it the best possible chance of succeeding within the search engine results.

Helen is the web master of Search Solutions, specialists in all aspects of performing Search Engine Optimisation.

How to Rank High in Search Engines Result Pages (SERP’s)

2008-07-24T07:33:00.000-07:00

Recent studies revealed that 90% of Internet users find websites through search engines and out of those users, 90% do not go past the first 30 results displayed. With this in mind it is easy to see why it’s important for your website to rank high in these results.

Search Engine Results Pages (SERP's) are the pages you see after you type in a search on Google or other search engines and click on the Search button. Because 90% of people use search engines to find what they are looking for these SERP’s are the most important pages on the internet.

The Search Engines Result Pages (SERP’s) can be broadly divided into two categories: “Organic” or ”Natural” listings and Paid Advertisements usually bought on a "Pay Per Click" (PPC) basis.

Roughly 80% of clicks at Google occur within the organic listings not the PPC listings. This is why is it important to get your site to rank naturally in the search engine result pages. Getting your site to rank high is not tricky; it’s just a matter of optimising your website to be search engine friendly. Search Engine Optimisation (SEO) is the process of engineering your website so it can be properly read by the search engine spiders. SEO is pretty much common sense, search engines are text analysis systems so if your webpage is full of images with little text your site will not rank high. You need to target each keyword/phrase on different pages. So if you want to target the search terms “business plans” you need to have one page with the title “business plans” and lots of text about “business plans”.

To me this is just common sense but then I have been working in the SEO field for a number of years. However it never ceases to amaze me why people still call their home pages “home” or have their business name on the title of every single page of website. The owners probably search for their business and are pleased when it comes up first in Google. This is only good for the customers that know your company which is fine for large brands like Argos or Amazon but if you’re trying to get customers from for internet users you need to optimise your text for the search engines.

The other aspect of getting high SERPs is trust and authority. It is kind of no different than any other business trying to gain trust and a good reputation. Forgetting the cyber world for a moment, in the real world established businesses have much more clout that new start up businesses. Like your favourite restaurant. If a new restaurant opened up just down the street you might not want to chance eating there and stick with your favourite restaurant. Now if you hear that its gaining a good reputation for good food you might then decide to try it out yourself. The same can be said about websites except the trust you get is via an algorithm. The more links you get from already established trusted (authoritive) sites the more Google will trust you. It makes sense really, because a good website will not link to a rubbish or not relevant website.

Another aspect of trust is by doing things with the search engines terms and conditions. This means building links naturally and using keywords excessively. Adding 500 pages in one day is not a naturally progression, search engines like websites to expand naturally, anything else and their warning lights flash which means they might look into your site and possibly penalise it.

So the only way to obtain high SERPs is to do everything the search engines like. This means building websites that are easy to navigate (so users and the crawlers can find every page easily) ,have lots of good relevant interesting content and plenty of trusted links. Make your website the best site on the internet in your chosen niche and you shouldn’t go far wrong.

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Carolyn is the webmaster of Search Solutions Ltd, experts in obtaining High Search Engines Results .

What is Link Popularity and how does it benefit your website?

2008-07-24T04:17:00.001-07:00

In recent times search engines have begun to look at not only your websites content but also the number of outside websites which link back to your website. Link popularity measures the quality and quantity of other web sites that link to specific sites on the Internet. Link popularity is another way of getting your website higher up the search engines. The way in which link popularity works is that search engines think if people are linking to your site that your website must be good and because of this it deserves a boost in rankings and if you think about it this does make sense as no one would want to link to your site if they thought your site wasn’t up to scratch.

It has been said that there is no need for average websites to obsess over link popularity; however you should make sure that your website is ‘link worthy’ but you should remember that link popularity makes up only a part of the most search engine’s ranking algorithms. It has also been stated that Google places more emphasis on link popularity than most other search engines; however how much they actually boost a sites ranking is debatable and it also depends on lot on the size of the site. One of the best ways to build long term link popularity is to offer good content and features that provide real value to your audience. Link popularity really does make a difference and plays an important role in the visibility of a web site among the top of the search results. It is also important due to the fact that some search engines require at least one or more link coming to a web site otherwise they will drop it from their index.

The philosophy behind the idea of link popularity is that important sites will attract many links and that if a website’s content is poor it will have difficulty attracting any links at all. Search engines such as Google use a special link analysis system to rank web pages based on their link popularity and citations from other website owners help to define a sites reputation.

Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them.

If is safe to say that all of the major search engines place some emphasis on link popularity within their ranking algorithms. Also there seems to be two main types of links that will work best to increase your link popularity; these two main types of links are links that come from other sites that focus on the same keyword phrases that your site focuses on as well as links that come from relevant categories in major directories and industry-specific portals.

It can clearly be stated that link popularity will continue to be an essential factor when it comes to successful search engine marketing initiatives for the foreseeable future. Links are also helpful for search engines when they are trying to get through billions of documents and find ones that are relevant to their users search requests.

Helen is the web master of Search Solutions, specialists in all your Link Popularity needs.

Search Engine Optimisation - Can your Customers find you?

2008-07-24T04:13:00.000-07:00

Search Engine Optimisation, known in short as SEO, is the process of ensuring that you have a high return on investments by making sure that you get listed high up within the search engines such as Google, Yahoo and MSN. Search Engine Optimisation is a way of promoting your website, which is a highly important success factor for any website.

Search Engine Optimisation has the potential to bring you more customers and in effect a higher return on investments, which has been proven to work better than traditional forms of media advertising. The process of successful SEO is all about improving the volume and quality of traffic to your website. Think of it this way if your website is your business then your website has the potential of reaching millions of people from all over the world; millions of people who could easily turn into millions of customers; however if these people can’t find your website on the Internet then you are losing all of these customers. In order for people to find your website it needs to be listed high in the search engine results. People are most likely not to know the name of your website so they will search keywords to do with the products or services of your business and they will do business with the websites that appear on the first page of the search engine results, if your site isn’t here then you will be the one losing out.

So how do you get your website listed on the first page of the search engine results? You need to enlist the help of an SEO consultant. An SEO team can optimise your website so that the search engines will be more likely to pick it up. This Search Engine Optimisation may involve changing a websites coding, presentation and structure as well as fixing problems that could prevent search engine indexing. As well as this your website will be built targeting the right keywords for your products or services and promotional articles will be produced and distributed to several article directories with links back to your website as a way of helping to drive more traffic to your site. Remember SEO is a formula and if done correctly it will equal the success of your website.

SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals. A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.

Organic Search Engine Optimisation means that your site will get listed on the major search engines and you will get high ranking results that will last and keep your site at the top of the search engines for longer.

Helen is the web master of Search Solutions, specialists in performing Search Engine Optimisation and Website Redesigns.

SEO – Directory Submissions

2008-07-24T03:50:00.001-07:00

SEO, as you are probably aware stands for search engine optimisation. There are many different aspects that make up the task of SEO such as link building, copywriting and keyword analysis but there are two other aspects that often get overlooked when it comes to the work done with SEO. These two aspects are directory submissions and article promotion.

Submitting to directories is a great way of building up links as well as increasing your search engine ranking. Directories are databases that you can get your website listed in, which as a result gives your website an array of links and helps to push you up your website within the search engine results. It should be noted that there is no fixed amount of directories that you are able to get your website listed in, so the basic idea is to get your website listed in as many directories as you can. So how do you know which directories are the best ones to use? When you are choosing your directories it is better to opt for paid directories because, even though you are shelling out money, your links that you gain from it will last longer; however there are nothing wrong with free directories and there are many of these that have actually stood the test of time and the links have lasted as long as paid directories.

As well as deciding on whether you are going to submit to just paid directories or just free directories or a combination of both of these you also need to decide on whether you are going to opt for just niche or just general directories or a combination of both. It is however recommended that you submit to a combination of both niche and general directories. Niche directories are ones that are specifically for a certain industry area such as compensation. For most industries there are a variety of niche directories out there and the best way to find them is through a search engine. If you do a search for them on Google, Yahoo or MSN, the ones that come up first are usually the best ones to use. With general directories it's better to go for those that are more established. The older a directory is, the better the directory is.

If you are hoping to built links to your site through the use of directories or any other method for that matter it is important that you do it over time. If you submit to 100 directories in a week and then forget about it won’t be as effective as spreading the 100 directory submissions over a three month period.

One good directory to get listed in is Yahoo. This directory however does cost $299 per year, meaning it is expensive and only worthwhile for commercial sites or those looking for that little bit extra.

If you are hoping to reach the top ten search engine results then you should be doing everything possible to give your site the best chance of being placed there. One of these includes submitting your website to directories.

Helen is the web master of Search Solutions, specialists in all aspects of Directory Submissions.

How to effectively use Web Design for SEO purposes

2008-07-24T03:49:00.001-07:00

What’s the point of having a website if no one can find it? In order for a website to perform to its best you need to ensure it achieves maximum visibility by reaching as many people as possible. In order to do this you realistically need to get your website into the top 10 positions within the search engine results. One way in which you can help to ensure this is through the web design of a site. Your website needs to have the right design principles.

So how do you know if your website has the right design principles? To come to this decision you need to take a hard look at your site and think about whether your site has curb appeal. To do this effectively you should take a look at your website from your customer’s point of view. You should be able to decide whether your site conveys the essential message of your business within three to five seconds of being on your site. As well as this it is important to look at your site and ask yourself questions such as:

• Who is your targeted customer?
• What is the overall purpose of your website and your business as a whole?
• What action do you want from a visitor to your site?
• What are you selling?
• Where are you expecting to receive the major of your traffic from?

You need to be sure about aspects such as these so that you can ensure that your website gets designed in a way that reflects these. For example if you are targeting pensioners then a flashy website with music and videos isn’t really going to appeal to them to use your site or if you are trying to sell package holidays then you should have your website designed with this in mind and use images that reflect holidays as well as colours which are warm and welcoming. Its little things such as these which will help to optimise your site to perform better in the search engines.

If people find your site attractive, easy to use and informative they are much more likely to convert into a customer, return to your site and refer it on to others. So with over nine billion searches conducted each month in Google, Yahoo and MSN your website really needs to be featured in the top 10 search results otherwise you will be losing vital sales and marketing shares to your competitors. Search engine positioning is crucial; if your online business is out of sight then your website will be out of mind to hundreds or thousands of potential customers every day.

Many people don’t realise how much of an impact the design of your website has on your business. People will form an opinion of your website within seconds and this opinion is then extended to your business. Because of this it is highly important that you get your website design by professionals who will be able to create the perfect site for your business and a perfect site to get you ranked higher in the search engines.

Helen is the web master of Search Solutions, proving you with all of your SEO Web Design needs.