tag:blogger.com,1999:blog-18932304347944184652009-07-13T14:31:38.641+01:00exploring the ways in which technology is transforming marketing, media and pr, ...and things that make me chuckle.Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comBlogger33125tag:blogger.com,1999:blog-1893230434794418465.post-56185033598215913742009-06-25T18:04:00.002+01:002009-06-25T18:07:10.058+01:00

i've also started up a new mini blog using tumblr where i'll be posting things that are more than 140 characters... because before i thought that i wasn't allowed more! it's over here on the rhs of the page or at: stephencater.tumblr.com

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comtag:blogger.com,1999:blog-1893230434794418465.post-58770003617114276992009-04-15T14:40:00.007+01:002009-06-18T23:48:31.156+01:00

my south american adventures have come to an end. yes, i had the time of my life, but i'm so excited to be back. back to digital supposition. i look forward to catching up with whats been going on in my absence and have begun looking for a new role. you'll see on the top navigation bar i have put my travel blog (stiff socks) and my latest cv which i shall continue to better.hope everyone had a

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comtag:blogger.com,1999:blog-1893230434794418465.post-32575498896624562272008-10-08T12:00:00.007+01:002009-04-21T14:11:51.524+01:00

for those who know me, you'll be aware that in no less than 18 days i will be on a 13 hour flight to ecuador. why, you might say? well it's the first stop of my years trip to south america. also included on the list of places i'll be forcing my wit upon are: peru, bolivia, brazil, argetina and chile. fear not, as i have decided to put my online attention into my new travel blog. here i'll be

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.com0tag:blogger.com,1999:blog-1893230434794418465.post-14168487914201396192008-09-30T11:53:00.002+01:002008-09-30T12:01:15.606+01:00

if you ever need a cheer-me-up, this video will guarentee you are smiling... there so good they were the focus of our monday morning meeting. i can't wait to see where this goes!selecta - lol

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.com1tag:blogger.com,1999:blog-1893230434794418465.post-83171541249951571452008-09-30T11:45:00.003+01:002008-09-30T11:52:28.096+01:00

put your facebook in pirate...If you haven’t already…. you will be in stitches!

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.com0tag:blogger.com,1999:blog-1893230434794418465.post-84848035785892306732008-09-26T12:05:00.003+01:002008-09-26T13:40:59.989+01:00

i miss my blog...but i'm a bit excited to see what the future holds for googles launch into the mobile handset / operating system world. they have just released the t-mobile g1 which uses Android, from The Open Handset Alliance, a group of more than 30 technology and mobile companies. Android is the first complete, open, and free mobile platform.in all honesty though... it looks like a piece shit

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comtag:blogger.com,1999:blog-1893230434794418465.post-80673394607702509422008-08-14T11:58:00.001+01:002008-08-14T12:00:03.744+01:00

i was expecting something far different.

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.com0tag:blogger.com,1999:blog-1893230434794418465.post-2736058127585628962008-07-07T13:22:00.006+01:002008-11-18T04:56:52.142Z

speculation has been around on this for a year at least, but what will it look like, do, and cost. there's blogs all over the place for this - check it out. i'm convinced it will rule the roost!i'm sure they're judging peoples reactions to designs images to get a better insight into what people think.

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comtag:blogger.com,1999:blog-1893230434794418465.post-80828231221892781652008-07-03T11:29:00.003+01:002008-11-18T04:56:52.236Z

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.com1tag:blogger.com,1999:blog-1893230434794418465.post-21215903569868281682008-07-01T11:00:00.000+01:002008-11-18T04:56:52.439Z

at the close of last year i heard that channel four had a very small production budget for 2008. well, money or no money - they are producing some awesome stuff. the latest example is their 'disarming britain' series which kicked off last night. to run alongside the tv series which will no doubt be amazing, based on last night, they have also produced a great ad campaign and online presence.the

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.com0tag:blogger.com,1999:blog-1893230434794418465.post-37301135254691231742008-06-27T16:55:00.002+01:002008-06-27T17:02:27.663+01:00

dudes, i'm trying to do some research into the so called 'digital divide'. if any of you come across anything you feel to be relevant please drop me a note stevec@vccp.comhere's some great initial thought starters:http://darrensidnick.blogspot.com/2008/04/how-online-are-lower-skilled-learners.htmlhttp://blog.seattlepi.nwsource.com/microsoft/archives/141821.aspi'll keep you posted with how i'm

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comtag:blogger.com,1999:blog-1893230434794418465.post-47777683165651629062008-06-20T09:00:00.001+01:002008-11-18T04:56:52.460Z

firstly wow - i think this is some of the best creative work from vccp since i've been here. it takes a very difficult brief and creates something which really works. as for results, i'm not so sure that we can remove booze from the british culture. it's something which we have embraced and, unfortunately, i don't think those who need to pay attention to the message will. but kudos to the

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.com0tag:blogger.com,1999:blog-1893230434794418465.post-33933442695482069762008-06-10T15:22:00.001+01:002008-06-10T15:24:15.095+01:00

the concept of this is brilliant. simply take all the stuff out of your pockets, jacket, bag etc - put them on a scanner - and smileto get involved and get yours on the site email your image to faceyourpockets@gmail.com (don't forget to mention your name and occupation. also the email should include the list of objects you've scanned - keys, granny's photo, gum etc.)ok, so i haven't had a go yet

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.com0tag:blogger.com,1999:blog-1893230434794418465.post-59178016864293628222008-06-09T14:35:00.000+01:002008-06-09T14:36:11.573+01:00

love it, there's a whole series of these:

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comtag:blogger.com,1999:blog-1893230434794418465.post-82273124530815482012008-06-06T20:58:00.003+01:002008-06-06T21:23:29.834+01:00

ok so i've been thinking about the honda 'live' ad. lots of people have had lots to say about it, and there has been lots of buzz about it in the blog world, but the most important question is - why?why is it good?it's a first... but that's not neccessarily a criteria for making something good. it's different... despite being live, i can watch people jumping out of planes all day. i've done a

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comtag:blogger.com,1999:blog-1893230434794418465.post-48852893974551242072008-06-03T10:23:00.002+01:002008-06-03T10:26:29.084+01:00

hat tip to 'sundog'

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comtag:blogger.com,1999:blog-1893230434794418465.post-50846943923319144542008-05-23T12:02:00.003+01:002008-06-11T12:25:57.391+01:00

to some, size matters. clearly it's an issue for erik nordenankercheck out this work. clever - but why? is everyone in the search for fame.you can see his work at biggestdrawingintheworld.com - the story is an epic one and far better than there 'google maps wheres wally' idea. this was eriks end of school project and no doubt will get him a great job. sounds like adlands will be a bit angry if

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comtag:blogger.com,1999:blog-1893230434794418465.post-36095610662024204722008-05-21T15:09:00.008+01:002008-11-18T04:56:52.645Z

there is so much good stuff at the minute. so good that you can't not let someone know about it... for me it's definitely important to pass good stuff on - or i wouldn't be blogging - but how much time do we spend letting others know about the stuff we find? someone should find out. it's a lot.so here's some of the cool stuff i've seen as of late, for a number of different reasons. practical,

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comtag:blogger.com,1999:blog-1893230434794418465.post-44512025754034298502008-05-02T11:25:00.006+01:002008-11-18T04:56:52.790Z

watch the demo. then you decide if this is harmless experimentation or something altogether more foreboding for the industry?it creates tv campaigns built on spots via a bid management system - that hasn’t been the case for tv trading in the uk for over 20 years (eire is the only place that still operates a bid per spot mechanism). i can only imagine that they must be brokering airtime in an

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.com0tag:blogger.com,1999:blog-1893230434794418465.post-66941397021925220002008-04-23T12:00:00.002+01:002008-11-18T04:56:52.904Z

kudos to grad in the city for this one

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comtag:blogger.com,1999:blog-1893230434794418465.post-50970519644128680822008-04-11T16:02:00.000+01:002008-04-11T16:03:31.668+01:00

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comtag:blogger.com,1999:blog-1893230434794418465.post-27883017974781014362008-04-10T13:55:00.001+01:002008-04-10T13:58:00.355+01:00

funny

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comtag:blogger.com,1999:blog-1893230434794418465.post-81916194658748232012008-03-25T13:17:00.008Z2008-11-18T04:56:52.934Z

as i sit and eat my lunch i thought i'd put down some thoughts of seeding campaigns. our latest launch of O2's orbit 2 is well under way. so far there have been some great reviews of the phone and our approach to this 'pr-marketing' campaign. we've got a really good group of bloggers and it has definately helped that a large proportion of the group are familiar to the process after we launched

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.com1tag:blogger.com,1999:blog-1893230434794418465.post-39629957100439343842008-03-12T16:35:00.004Z2008-11-18T04:56:53.151Z

firstly, i love this creative by DDB New Zealandterrorism-related deaths since 2001: 11,377tobacco-related deaths since 2001: 30,000,000next is a mcdonalds hr campaign: the headline definitley makes you read the body copy. i think this ad will inform Sweden that McDonalds has a diverse workforce; but will it make anyone want to work there? doubtful

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.comtag:blogger.com,1999:blog-1893230434794418465.post-16603615166771351652008-02-07T10:11:00.000Z2008-11-18T04:56:53.666Z

first on the list is a brilliant flash tool on 'knickerpicker'second is an intersting experiment known as 'dont-click-it'and last but not least, 'piclens'...

Stephen Caterhttp://www.blogger.com/profile/15309915538211076304admin@stephencater.com