tag:blogger.com,1999:blog-17058419.post-1128281384350862652005-10-02T19:25:00.000Z2007-05-06T22:23:22.457Z<a href="http://www.newbrandmedia.co.uk/img/portfolio/txtamonster-design-mcdonalds.jpg" rel="lightbox" alt="Txt a Monster Microsite / CLIENT : McDonalds / WEB DESIGN : Jonathan Porter / AGENCY : Agilisys"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="http://www.newbrandmedia.co.uk/img/portfolio/txtamonster-mcdonalds-m.jpg" border="0" alt="Txt a Monster Microsite / CLIENT : McDonalds / WEB DESIGN : Jonathan Porter / AGENCY : Agilisys" /></a> <blockquote class="left">"McDonald's United Kingdom's first foray into mobile marketing."</blockquote><p>One of the panelists, J. Sandom of Rapp Digital, turned me on to this second campaign, billed as "the largest retail-based mobile marketing promotion ever carried out in Europe." It also involves a brand that's quintessentially American -McDonald's.</p> <p>The four-week campaign, which began February 8, was McDonald's United Kingdom's first foray into mobile marketing. It tested the waters with a partner, Disney's <a href="http://www.pixar.com/">Pixar</a>, which was promoting its "Monsters, Inc." animated flick. The online campaign was created by the Agilisys creative team, headed up by Jonathan Porter their Creative Director</p> <span class="fullpost"><p>The McDonald's UK effort happened in the real world, not a pilot situation. It involved all 1,200 of the restaurants in the country. All large and super-size boxes of fries were emblazoned with a "Monsters, Inc." peel-off window, revealing one of six characters, a code number, and a text-in number. Customers used their phones to send the code to the text-in number and instantly received a message telling them if they won a prize.</p> <blockquote class="right">"It tested the waters with a partner, Disney's Pixar</blockquote> <p>The company is supporting the promotion with TV advertising, in-restaurant signage, and a promotion microsite.</p> <a href="http://www.newbrandmedia.co.uk/img/portfolio/txtamonster-design-mcdonalds.jpg" rel="lightbox" alt="Txt a Monster Microsite / CLIENT : McDonalds / WEB DESIGN : Jonathan Porter / AGENCY : Agilisys">View Screenshots</a></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/17058419-112828138435086265?l=www.newbrandmedia.co.uk%2Fportfolio-newbrandmedia.htm'/></div>newbrandmediahttp://www.blogger.com/profile/02084136962779513426noreply@blogger.com0