Promo Video Channel - Promotional Product Videos and Marketing Campaigns

The Older, the Better

2009-12-03T12:38:00.000-08:00

I'm not sure if this is sort of funny, or really disturbing. But it's definitely one of the two. Oh, an apparently if you want to have a successful promotion geared towards older men, vanilla is the way to go. Vanilla and, after that commercial, some cold packs to bring their temperatures back down.

Tiger Woods - Golf God (still)

2009-11-30T08:12:00.000-08:00

With all the buzz about Tiger Wood's recent car accident, fans are starting to question his integrity. Even the Tiger Woods is God website has abandoned its previous proclamation that Tiger Woods is, in fact, the Messiah. However, this video proves otherwise. Maybe they were right all along.

So grab your Tiger shirts, golf bag and balls. Let's go join the Church of Tiger!

Mr. W.

2009-11-20T08:46:00.000-08:00

This is one of the better advertisements for green technology I've seen in a while. Granted, it took me more than half the commercial to "get it", but once I did it made perfect sense. Why not put all that potential to good use?

In the name of eco-friendliness, I love knowing I'm using something 'green' for my energy source. For example, I always use rechargeable batteries for small electronics and my friend just gave me a water-powered alarm clock so I don't have to plug anything in!

Hopefully in the future, we'll keep putting Mr. W. to good use.

Potatos

2009-11-17T13:13:00.000-08:00

Oh, the potato heads make me chuckle! Go Bridgestone for a successful Super Bowl commercial. Funny promotions are always my favorite.

Book Promo Gone Terribly, Terribly Awry

2009-11-13T10:16:00.000-08:00

Carrie Prejean went on Larry King Live the other day to promote her book on live t.v. She wore her typical pageant smile and gold necklace around her neck.

For those of you who don't remember, Carrie Prejean is the woman who had the Miss America title taken away from her after her anti-gay activism came to light. She then went on to sue the pageant for discriminating against her religious beliefs. They settled, the world moved on.

But when Larry King attempted to ask her a personal question about the settlement she took her microphone off and sat there. Smiling.

Watch it for yourself. I'd love to know what other people are thinking about this failed attempt at a promotion. Maybe she should of stuck to printing up Carrie Prejean flyers and bookmarks instead?

The One and Only Staceyann Chin

2009-11-06T10:06:00.000-08:00

She's an activist and a poet. She screams like a crazy woman on occasion and she will defend her rights to the death. Even though she's been raped, abused and discriminated against, she stands her ground. Staceyann Chin is the type of woman who would wear a gay rights t-shirt into a Conservative Catholic church, because she is who she is no matter where she goes. No matter who tries to stop her.

Which is one reason that I love her. And I'm posting this poem from her for all of you to watch, hopefully you'll get shivers the way I do when I listen to her and maybe you'll check out her other poems. Each one of her verses are equally awe-inspiring. All of them mean something more than your average rhyme.

I'll admit it, I'm riding on the Staceyann Chin bandwagon. If you agree join the club, maybe we could print up some buttons. :)

It's a Bird, It's a Plane, It's.... a Promo!

2009-11-03T11:40:00.000-08:00

A popular German publisher was looking to promote themselves at a major book fair in Frankfurt. Instead of handing out promotional products or printing up customized pens, they drew in customers the unconventional way: with 200 flies.

The regular houseflies were outfitted with super lightweight banners that had the booth location and publisher's information printed in an easy to read design. Then trade show goers were invited to help launch the flies which freely flew around the exhibition hall for the rest of the day, putting the traditional booths to shame.

But don't worry about those little fly guys. The banners were attached with natural wax which wore off after a few hours, letting the flies live nice, long, happy banner-less fly lives.

Video for the Occasion (World Series)

2009-10-30T09:55:00.000-07:00

WoooHooo! Go Yankees!

This video is a little out of date, I believe it's from a few years ago. However, still relevant today with the World Series under way!

I came across a group of Yankees fans the other day on the train and they were a younger version of the guys in this video. They had baseball shirts that read 'Go Yankees' and one cracked a beer open in the train station (on his baseball cap!). Then they proceeded to start up a chant with the street performers on the platform. Let's Go Yankees *clap clap*

Well, "Only in New York". I couldn't say it better myself.

Share a Shoulder

2009-10-27T07:38:00.000-07:00

I've never seen any promotion like this in my life!To promote their cell phone company targeted towards teenagers and young adults, this company had a 'Broad Shoulders' campaign. The whole idea was that shorter concert-goers could rent-a-shoulder to be able to see the show.

Sure beats platform shoes.

So the men stood around enticing young women with their red striped t-shirts and big shoulders. This was their promo video from the event. Overall, I'd say that was more effective than a promotional cell phone holder or case.

Ellen Attempts Promo Videos. Failed, but Hilarious.

2009-10-23T07:32:00.000-07:00

I love Ellen! Even her promotional videos get me laughing like there's no tomorrow. If you've never watched the show you should take a look at it. She's my favorite feel-good comedian and loves to give out crazy gifts to her guests (Ellen underwear is a favorite, along with socks, robes and even a few personalized paintings thrown in!). Plus, if you can't dance but like to try- well, so does Ellen!

Ah, I love her to death.

Also check out this one for her international promo outtakes!

Promotional Videos Against Abuse

2009-10-20T08:06:00.001-07:00

Sorry for the break in hilarity, but this video touched me enough that I had to pass it along. The power of advertising when put towards a worthy cause always gives me tingles inside.

This video was done by NAPCAN, an Australian children's advocacy organization. They run programs meant to derail child abuse and stop the vicious cycle created by the mistreatment of children.

In order to further spread their programs, NAPCAN holds child-friendly events across Australia and including child friendly prizes like games and t-shirts. With increased awareness of their mission, they may be able to prevent a fraction of the 30,000 cases of child abuse in Australia that occur every year.

The Best Commercial Ever

2009-10-16T10:22:00.000-07:00

The first time I saw this commercial I instantly copied the link and forwarded it to over 200 of my closest friends. I still laugh every time it makes it's way into my inbox.

Unfortunately, I don't really understand the promotion (explanations more than welcome). OIGC, a Canadian golf center put the ad out during it's first major campaign. While it attracted tons of attention I'm not sure it did a very good job of describing the product or service. Or maybe I just need simple things like advertisement messages spelled out on a banner.

Maybe some golf balls thrown in there would have helped?

Charlie the Unicorn has Become an Advertisement?

2009-10-13T07:02:00.000-07:00

For anyone who hasn't seen Charlie the Unicorn, you're missing out on a world of hilarity. YouTube capitalized on Charlie's viral success by integrating him into their recent advertising campaign for YouTube Live.

Being a huge fan of Charlie the Unicorn myself (and keeping the video handy on my mp4 player!), I instantly fell in love with this video. Even without knowing exactly what YouTube live is, I have the urge to run off to print up bumper stickers and pass the word along- solely for my love of Charlie and his endorsement!

Now that's a powerful campaign.

Breast Cancer Awareness: Good for a Comedy Sketch?

2009-10-08T07:42:00.000-07:00

THE BOOBY SCARE Featuring Alyson Hannigan, Emily Deschanel, Kat McPhee, Minka Kelly and Jaime King - watch more funny videos

October is Breast Cancer Awareness month and aside from the usual Breast Cancer t-shirts, awareness efforts are becoming more and more creative.

Throughout the month the NFL is sporting pink sweatbands and cleats to raise awareness. The Crucial Catch campaign is making a huge slash in the news, bringing more and more attention to such a critical affliction.

Alyson Hannigan made her own PSA in true comedic fashion with the above video proving not all promotions need to be serious, even when fighting for a serious cause.

You can support the cause as well by hosting your own fundraiser. Grab some of your own pink sweatbands and wear them during sports, or hand out breast cancer awareness pens in the office. Every action makes a difference when it comes to cancer.

Nike Men vs. Women

2009-10-06T08:16:00.000-07:00

Nike is hosting the Men vs. Women Challenge of 09 up until the last month of this year. For 365 days men and women are tracking their distance online to see who can accumulate the most amount of miles. So far, women seem to be lagging.

Being a former runner myself, this video inspired me enough to log on and create a NikePlus account. So I encourage all my fellow women out there to grab your sweats and pedometers and hit the road! Go out and buy a motivational CD for your Mp3 player, if necessary. Anything it takes. We need to rack up the miles and kick those boys' butts!

Promo Video Promoting Promotions

2009-10-02T07:20:00.000-07:00

Here's a great video promoting great promotions! What could be better?

I think the eyeballs on the bus are the most interesting thing I've seen in a long time. Both creepy and incredible all at once!

Check out this PromotionalBagsBlog and GuerillaPromos blog for some more creative advertisements and promotions. Something like a well placed poster or creative gift bag could get any company the kind of publicity reserved for out-of-the-box promotions.

Another YouTube Rap: Anti-flu vaccine?

2009-09-29T09:23:00.000-07:00

A few posts ago I put up a promotional video from the British government encouraging better sanitation and population wide flu vaccines. However, after looking into it, I realized how many videos are out there promoting the other side of the story. Here's one supporting the anti-vaccine cause.

I guess the only thought I have is this: be wary of the promotional videos, posters and brochures from both sides. Apparently there's a lot more information out there than meets the eye.

Apple Store Inspires Love

2009-09-25T08:55:00.000-07:00

Another great video promoting Apple just hit Youtube. The great thing about impromptu Apple videos is that they are all done on in-store display computers. I spend almost as much time watching the video itself as I do watching the reactions of the people in the background! Imagine walking through a store and seeing a guy rapping about iChat and love. :)

Also, check out the kid who became famous using Apple store computers. His user name is nicholifavs on Youtube and he's popular enough to have his own Nicholifavs personalized stickers for laptops. After he hit it big, tons people started uploading videos every day from NYC Apple stores. It has to be great for MacBook business!

Nothing but a logo.

2009-09-22T08:04:00.000-07:00

I love what Revol managed to do with almost no budget at all! They just taped a series of guerrilla advertisements and threw them on local t.v. stations. Genius.

Here's one that demonstrates the magic of face paint and nakedness. I think I'm going to try to replicate it myself but with a lot more clothing and some temporary tattoos instead of paint.

Enjoy the vid!

If you like this you might also like Guerrillapromos.com.

European Viral

2009-08-19T05:51:00.001-07:00

I recently read an article in AdAge that featured this video, which has been a huge viral success but I had ignored up until now. It's a commercial for Cadbury, and although the concept really has no visual connection to custom chocolate, it's still delightful. I'm sort of mesmerized by what they can do with their eyebrows! Plus I enjoy the cameo by the promotional balloon.

SWINE FLU!

2009-08-18T05:54:00.001-07:00

This is a PSA that ran in Britain to help prevent the spread of germs, specifically related to swine flu. Their slogan "catch it [in a tissue], bin it, kill it," must not be working too well because the main actor in the PSA has himself come down with swine flu. The PSA should advocate carrying around promotional hand sanitizer because apprently occasionally washing with ordinary soap is not doing the trick.

Use Only What You Need

2009-08-14T12:08:00.000-07:00

Denver, a city long known for its eco-friendly tendencies, is encouraging its residents to conserve less water and become a little greener. I really enjoy this campaign, entitled "Grass is Dumb", saying it won't miss being watered a few minutes less each day. One spot features what appears to be a car but is really a lawn mower, while another features an unpleasant visit from a dog. Overall, I think it's a cute campaign with an innovative approach to trying to get people to conserve.

American Family Insurance

2009-08-13T06:44:00.000-07:00

This commercial for American Family Insurance highlights every teen's worst nightmare: cameras being installed in cars. While it may be better for safety, I can see this causes a lot of parent-teen fights in the future. Hopefully it really will curtail the amount of people who do dangerous activities while driving, like talking on cell phones and texting.

Hyperize

2009-08-11T12:13:00.000-07:00

This tribute to bad 90's hip-hop by W+K for Nike is entertaining. It features several pro basketball stars from the NBA sporting some really sweet promotional apparel, which features Nike's shoes. My favorite part is the festive happy face mug on the mix table.

Miley Cyrus + Wal-Mart= New Axis of Evil?

2009-08-07T08:03:00.000-07:00

Dear God, no. Miley Cyrus has paired up with Wal-Mart to produce a line of promotional apparel for young tweens. As if her music wasn't irritating enough, she's now going to start infiltrating fashion as well. She must be stopped! When will it end? I swear, she's going to figure out a way for all of those Hannah Montana toys to come alive so she'll have an army to take over the world.