Ford Cars

New Ford Fiesta to be Manufactured in Cuautitlán

2008-06-06T22:02:00.000-07:00

The Ford Fiesta is a super mini car built by Ford Europe, a subordinate of Ford Motor Company. The Fiesta was created in the early 1970s when the Europeans demand for super minis was fast rising. At that time, Ford needed a small car to compete in this rising market. The car’s name Fiesta was owned by General Motors at the time, but to an unknown reason they have given it to Ford. Then the new Ford Fiesta was unleashed in late 1975.

Today the Ford Company has announced that the new Ford Fiesta will be produced at the Cuautitlán Assembly Plant starting in early 2010 (Cuautitlán is a city and in Mexico State). They also announced that a sporty European hatchback will be added for production to the North American lineup alongside this popular mini.

The plan for the new Ford Fiesta will be a bolder and more sophisticated design, so that it would be enough to exceed other cars in its category. Ford added that it will also be improved in terms of performance, design and fuel efficiency. Overall, “small cars sales have grown from 23 million units in 2002 to an estimated 38 million 2012” that is why ford is very much eager to release a new and much improved version of the fiesta.

According to Derrick Kuzak, Ford's group vice president, Global Product Development "The Fiesta is designed to set a new world standard for quality, design, fuel economy and comfort in the small car segment."

2008 Ford Mustang

2008-05-19T01:50:00.000-07:00

The 2008 Mustang is a 2 door, 4 passenger family coupe, sports coupe, convertible, or convertible sports car. It is one of the most widely recognized, nameplates in the automobile business. By now Ford offers a new mustang for the year 2008 in eight trim packages spanning the V6 Deluxe Coupe to the GT Premium Convertible. Ford and Shelby Automobiles will soon launch the 2008 Shelby GT500KR, the most powerful Mustang to date.

“The V6 Deluxe Coupe is equipped with a standard 4.0 liter, V6, 210-horsepower engine that achieves 17-mpg in the city and 26-mpg on the highway. The GT Premium Convertible is equipped with a standard 4.6-liter, V8, 300-horsepower engine that achieves 15-mpg in the city and 23-mpg on the highway. A 5-speed manual transmission with overdrive is standard on both trims, and a 5-speed automatic transmission with overdrive is optional.”

A new black-mesh grille is devoid of the standard chrome pony and is accented by a satin aluminum strip that represents the chrome grille surround on the 1968 car. The interior is graphically clean. The only identifying marks visible inside Bullitt are the logo and gun-sight graphic. The Dark Charcoal leather seats pick up the diamond perforation inserts from the base Mustang GT.

Land Rover LRX Concept with iPhone

2008-05-15T01:28:00.000-07:00

The Land Rover LRX is a concept car from Land Rover which was introduced at the North American International Auto Show in January 2008. It is designed to cope up with the demand for a new Land Rover entry into the crossover sector. It is a bit more muscular than the average Freelander. But production version of this concept vehicle will hit showrooms later than 2009.
“The LRX concept also adopts intelligent power management systems and other technologies first shown by Land Rover in the Land_e concept in 2006. Further details of LRX's powertrain and sustainability technologies will be released at the Detroit Show.”

This car is also about the latest technology in the world for making the iPhone an integral part of the LRX's interior design. The iPhone is prominently displayed in the center console, and is used to complement the all the other LCD displays in the car.

The concept is built on an LR2 platform. Although the LRX is some 6 inches shorter and 7.5 inches lower than an LR2, but the wheelbase is about the same. Unlike other land rovers, the LRX is not designed for serious off-road purposes because it has its 20-inch wheels and low profile tires that are capable only for use on a flat dirt road. All best interior design details were combined to maximize both actual space and the feeling of space.

I can say that this is truly a nice car. It has a gorgeous interior. I guess Land Rover should devote more time to make this great piece of engineering realized soon.

Ford Airstream Concept Vehicle

2008-05-13T02:16:00.000-07:00

The Ford Airstream is a concept car which made its debut at the 2007 North American International Auto Show in Detroit, Michigan. The concept vehicle is powered by a rechargeable plug-in hybrid hydrogen fuel cell drive train. The drive train’s compact hydrogen fuel cell system is used to recharge a lithium-ion battery pack, which in turn powers the electric drive system. This advanced fuel cell system is half the weight and cost of today’s fuel cells and can operate in the dead of winter.

Ford Airstream has its unique style of having these reflective silver, bullet-like trailers that brought the creature comforts of home in a stylish package. The Ford Airstream includes asymmetric doors. The passenger side door is a power clamshell hatch that runs two-thirds the length of the vehicle for loading of passengers and cargo. The interior was inspired by spacecraft images and environments portrayed in 2001: A Space Odyssey according to Ford.

But I want to comment about the paint. There could be a high possibility that more traffic accident would be caused with its reflective paint. It is a terrific way to blind oncoming vehicles.

And one must be careful with the fingerprints! Keeping this thing clean would be a nightmare. Well, it’s a unique idea, I can say. At least it's not bland.

Concept cars are like the super models of the fashion world. No one expects to actually own those. But I think it s beautiful vehicle and I cannot wait till I see it on the road. Ford has some serious design identity right now.

American Idol Promotes Ford Hybrid Cars

2008-02-25T19:12:00.000-08:00

If General Motors takes the opportunity to promote its latest fuel-friendly vehicles during prestigious events such as the Grammy and Oscar Awards, well, Ford won’t allow itself be left behind.

In ford.com last Friday, the world’s third largest automaker confirmed that it will be giving out Ford Escape Hybrids to the top two American Idol finalists. Not only that, Ford will also be sponsoring an “American Idol experience” to one lucky fan who will receive grand prizes such as cash and a 2008 Ford Focus equipped with reliable suspension bushings. The winner will also be given the chance to attend the Tuesday and Wednesday American Idol finale shows. American Idol, as we all know, is an American reality TV show televised on Fox that features aspiring young singers competing for the grand title -- the American Idol. This year marks its seventh season and it will be made more meaningful by Ford’s commitment to support the show which entertains over 30 million viewers.

More than just plain advertisements, Ford will integrate its products in the show through a music video starring the final 12 contestants as they promote the Ford Focus, Ford Mustang and Ford Fusion in a creative and meaningful way to highlight its latest SYNC system -- a connectivity system technology that features voice-commands to digital media players, 911 Assist, and Vehicle Health Report via the SYNC website. This state-of-the-art technology is exclusive to only 12 Ford, Lincoln and Mercury vehicle models.

As of press time, American Idol already had 243 episodes, enough to bring Ford closer to the homes of million American Idol fanatics.

Aside from the American Idol, Ford’s hybrid vehicles will also be featured in other high-rating TV programs including Oprah’s Big Give, ABC’s Extreme Makeover: Home Edition and Knight Rider.

Ford To Offer SmartAlert Services

2008-02-21T21:13:00.000-08:00

Do you wanna know if the car you’re driving belongs to the Top Ten list? Then better read on...

2001 BMW M Roadster
1998 Acura Integra
2004 Mercury Marauder
1999 Acura Integra
1995 Acura Integra
2002 Audi S4
1996 Acura Integra
1997 Acura Integra
2001 Acura Integra
2000 Jaguar XJR

Just to tell you, those cars were the top ten most stolen cars based from records provided by research firm R.L. Polk and Co., to Los Angeles Auto Insurance (LAAI). According to LAAI, owning any of these cars increases the insurance rate due to the theft rate. So they recommended installation of safety devices to lessen insurance rates.

One remarkable thing about Ford recently is its initiative to install safety systems although Ford vehicles are least likely to be stolen. In an article, Ford confirmed that it will be setting up new SmartAlert services in partnership with SkyWay Systems, a leading provider of vehicle safety and security service in US. This system has security features such as online wireless tracking and early theft detection that qualify its users for 33 percent insurance discounts.

Aside from those features, SmartAlert also empowers users to track their vehicle’s whereabouts immediately after a theft. According to Dr. Robert Yandrofski, Chairman and Chief Executive Officer (CEO) of SkyWay Systems Inc., using Smart Alert encourages safe driving particularly to teenagers and small-business owners who want to monitor their vehicle’s condition. He added that it is the latest technology available that can stop thieves because it applies anywhere and can be installed regardless whether you’re using a new or an old vehicle. It works like a steering rack that keeps your car in the right direction by allowing you to trace its exact location. SmartAlert is connected to a call center that unlocks your car remotely plus it features speed alerts to prevent possible collision.

You may be asking how SmartAlert operates, don’t you? Well, SmartAlert communicates with its subscribers online via telecommunications and computer technologies such as email, phone or text messages. For the first year, SmartAlert installation costs $700 to $1,200, after which subscribers will be required to pay monthly fees.

This system will be available in Ford, Lincoln and Mercury dealers.

Fiesta: Ford’s Global Name For Small Car

2008-02-15T16:58:00.000-08:00

The newest breed of small cars from the Ford Motor Company has been baptized with the global name Fiesta. The company’s latest small car family will make use of this name worldwide. Ford’s announcement yesterday marked another company highlight. So raise your glasses, cheers and yell happy for the Fiesta!

The Auto Channel reported that Ford’s small car was initially developed and designed in Europe. This vehicle is intended for customers from around the globe between 2008 and 2010, in more than five continents such as Europe, Asia and North America to name a few. The all-new Fiesta is the pioneering major product of the company’s latest worldwide product expansion process. The Fiesta preserves a title with over 30 years of accomplishments connected to it.

"The new Ford Fiesta captures every aspect of what's defined Ford as a small-car leader in Europe and builds on it in terms of driving dynamics and design. When it arrives in North America in 2010, the Ford Fiesta will set a new standard in the small car segment. Even before it arrives in this market, though, the new Fiesta demonstrates how leveraging our global strengths can yield attractive benefits for customers around the world," eplained Mark Fields, president of the Americas for Ford Motor Company.

Ford Fiesta’s vibrant new form along with its striking body parts and global family of small cars was seen earlier this year in three Ford Verve Concept vehicles.

"With the all-new Fiesta, we want to create a world standard for small car quality, design and comfort in a vehicle that is as exciting to drive as it is to look at. We believe this all-new model will attract a whole new generation of small car buyers, whether they are in Britain, Spain, China or California. The new Ford Fiesta will set the standard for delivering to our customers products they really want and value while taking advantage of our wonderful global resources,” says Alan Mulally, Ford Motor Company President and CEO.

"The new Ford Fiesta is an example of how good a small car can be. The Fiesta is great to look at, great to drive and it has quality you can see, feel and touch. It's going to be an important growth product for North America," he concluded.

Ford’s “World Car” Captivates Europe

2008-02-11T17:32:00.000-08:00

“Mundus” is Latin for “world". Fits just right for what Ford considers as a “world car.”

While Ford sales declined in United States last month with a reported four percent decline, the world’s third largest automaker announced last week that its European sales jumped by 1.5 percent. Reports from Reuters said that the European division of Ford sold about 142,460 vehicles equivalent to a market share of 9 percent in January.

Surprisingly, this rise in sale was boosted by none other than its revamped Mondeo model which sold 16,800 units. That means a 50 percent increase in sales compared to the previous month. The Mondeo, a huge family car, debuted in March 1993. Back then, it was available in three trims which includes a four-door saloon, a five-door hatchback and a five-door estate. Designed to be a “world car,” Ford Mondeo cost the auto company about US$6 billion, thus, replacing the Ford Sierra in Europe.

In March last year, Ford launched its latest Mondeo model - a Mondeo sedan which as expected earned profit for the company in Europe. The 2008 Mondeo sedan boasts of a smooth and stress-free road experience made possible by a collision mitigation technology, the vehicle feature that alerts the driver during potentially dangerous circumstances on their route. It also has an adaptive cruise control (ACC), equipped with a radar system that is able to automatically slow down when the vehicle suddenly brakes in front as well as seven airbags, soft ambient lighting and an information screen. This gives the drivers enough safety and comfort that they need while traveling.

According to Ford Active Safety Supervisor Volker Weinhold, this makes the vehicle more beneficial because it offers an immediate action from the car’s braking system.

The 2008 Mondeo sedan is a five-door hatchback or wagon. According to automobilemag.com, it has a gorgeous design like the previous generations of mid-size Mondeo vehicles, as stylish as an Acura Legend spoiler. It comes with an engine that range from a 1.8-liter diesel to a five cylinder gas unit and is capable of 200 horsepower.

Stephen Odell, Ford of Europe vice president of marketing, said that the company expects this positive trend in sales to continue with Ford’s introduction of a new Focus small car, Kuga crossover and a new car based from the Verve concept on this year’s Geneva Motor Show.

New Coupé-Cabriolet Will Join New Ford Focus Family

2008-02-06T17:50:00.000-08:00

A happy family wouldn’t be complete without the basic members like the father, mother, brother, sister and baby. It can also be compared to a car! An automobile won’t have the capacity to run without its basic components like the engine, wheels, and mufflers to name a few. So why are we tackling family stuff? Let’s ask Ford about that!

A few months ago, Ford established their newest Ford Focus family. However, the group fell short with one model to complete the family. But today, the last vehicle needed to fill up the line has arrived! The all-new Coupé-Cabriolet will be the latest addition to Ford’s Focus family. Ford.com reported that the four-seater Ford Focus Coupé-Cabriolet will have its first ever worldwide exposure at the 2008 Geneva Motor Show. Joining the Focus family are the three-door, four-door, five-door, wagon and sporty ST models.

"As with the generic new Ford Focus, with the Focus Coupé-Cabriolet we also felt the importance of aligning this charismatic vehicle with our 'kinetic design' language as soon as possible," says Stephen Odell, Vice President Marketing for Sales and Service at Ford of Europe.

"The new Ford Focus Coupé-Cabriolet is a special blend: We felt that the new very 'kinetic' front end design will perfectly complement the timelessly-elegant, Italian flavoured profile and rear end design. The result is a perfect mix of latest level Focus dynamics and the special Coupé-Cabriolet design execution that we had already developed jointly with Pininfarina," says Chris Bird, Design Director at Ford of Europe.

Here are few of the several cool features of the all-new Coupe-Cabriolet courtesy of Ford.com:

Available 'Ford Power' button for keyless start, plus keyless entry system
Standard emergency hazard warning light activation system (Info: except Finland and Sweden)
New optional Tyre Deflation Detection System (DDS)
New audio connectivity module for external devices and new levels of Bluetooth ® and USB connectivity, voice control and navigation systems
New navigation systems include an affordable navigation option with 'SD' card slot as well as a DVD based system with 7" colour touchscreen
Digital Audio Broadcast (DAB) tuner on Sony radio system available

Green Taxis Thriving

2008-01-31T17:49:00.000-08:00

In 2005, Dearborn automaker FoMoCo delivered 33 units of Ford Escape Hybrid units in New York and California to be used by cab drivers. This action was taken as part of the company's testing of the Escape Hybrid, the first SUV to have a gas-electric hybrid powertrain.

During that time, there were doubts whether the Ford Escape Hybrid's nickel-metal hydride battery units will be able to stand up the challenges faced by an ordinary cab day in and day out. There have those who predicted that the battery packs of the hybrid SUVs will not be really efficient and it will soon burn itself out quite prematurely.

But the battery packs of the vehicles stood up to the challenge and today, the 33 hybrid SUVs used for cabs still have their original battery packs in place. That means the Ni-MH batteries are really that good. Apart from the Ni-MH batteries lasting three long years, the hybrid powertrain of the Ford Escape Hybrid helped cab drivers and operators save thousands of dollars in fuel consumption.

Damien Tedone, section supervisor of HEV Controls Applications at Ford, said: "We're pleased especially with the battery life - regular Escape Hybrid owners should be, too." The dependability of the Ni-MH batteries can even be compared to that of Acura belts.

Gil Portalatin, Ford manager for Hybrid Applications, said: "If you think about it, taxi drivers put more stop-and-go into one vehicle in a day than regular customers will ever do. And what vehicle has its doors opened and shut - or flung open and slammed shut - more than a taxi?" That's really a good point and hopefully, this would attract more people to Ford dealerships asking about the Ford Escape Hybrid.

Johnny Depp’s Movie Needs Props

2008-01-28T21:54:00.001-08:00

My friend is a Johnny Depp fanatic. And I really mean a total fanatic. She has quite a collection of his movies. She has ordered via eBay items signed by Johnny Depp himself. She is currently planning on moving to Wisconsin so that she could be there when Johnny starts filming his new movie Public Enemy.

This friend of mine just recently told me that the people behind the movie with Michael Mann as the director and the person at the helm are looking for some props for the movie. And guess what they are looking for? Not really people as extras. I’m talking props here guys. Okay, I really do need to tell you. They are looking for Toyota truck parts. Nah. Just joking.

The real deal? Public Enemy needs classic cars. A report even said that the director was looking for quite a number of classic units. The vehicles have to be those roaming the streets in the 1930s for that would be the setting of the movie. There has also been news that the production team is searching for Ford V8s that came after the Ford Model A that was manufactured in the 1930s. You may have one in your garage and that could bring you money, you know.

Mann is looking at around 60 units which they would rent from the owner. Or the production team may also buy the unit.

I think my friend is now scouring for a classic car. Good thing she has the resources or her Johnny Depp habit may not be satisfied. If she does procure a classic and the unit gets chosen, she may be sending the car over. She won’t need cash as payment. All she’ll ask would be the access to where Johnny Depp is.

So You Want To Be A Hero

2008-01-22T17:03:00.001-08:00

Not because it's quiet doesn't mean it's not fatal. Though colorless, odorless and tasteless, carbon monoxide exhausted by car vehicles is one primary pollutant that puts the health of humans and other living things at risk. According to reports from World Health Organization, about 2.4 million people die each year due to air pollution. Throwing ALL cars around the globe into junk would have been the BEST solution to the world's emergent problem on air pollution (Scavengers and junk shop owners would have been the richest people in the world, I tell you!) if not for some reduction efforts initiated by mobile companies like Ford.

Since 1998, the Ford Motor Company had been sharing the responsibility of protecting the earth's atmosphere by producing flexible-fuel vehicles (FFVs). FFVs, or commonly called flex-fuels, are automobiles that can run by using either regular gasoline or natural gas like bioethanol. In a press release, Ford announced today that three additional FFVs namely Ford Expedition and Lincoln sports utility vehicles and Ford E-Series full size vans and wagons will be included in its 2009 car models line-up.

"The expansion of our FFV line up to include Expedition, Navigator and E-Series provides a great alternative for customers who are committed to becoming more environmentally conscious and seek alternative fuel vehicles either for their business or for personal use. This includes government and business customers that are mandated by the Energy Policy Act (EPACT) to purchase alternative fuel vehicles," said Ford's Fleet Marketing Manager Gerald Koss.

In addition, Koss assured its customers that these new FFV offerings will give them the E-85 or as its name signifies, 85 percent ethanol and 15 percent additives like gasoline capability in vehicles with attributes similar to that of a full size van or large sports utility vehicle.

Steps in converting one's car into an E85 can be found in an article in which details were provided like in an Acura Integra repair manual.

Ours is a finite earth. And yes, it's safe to say that we are mere stewards of everything therein. Stewards not masters. Do you want to be a hero? Here's an easy rule: Get your car converted or choose Ford FFVs. 'Coz not because the carbon monoxide your car emits is quiet doesn't mean it ain't fatal.

More Powerful Green Autos

2008-01-22T16:47:00.000-08:00

Ford, the Dearborn automaker which gave the world the first ever mass produced gas electric hybrid SUV, is proud to once again introduce a powerful, spacious, and green auto in the form of the 2009 Ford Escape Hybrid and Mercury Mariner Hybrid. These two vehicles are both on display at the ongoing Washington Auto Show and Automotive News World Congress.

Apart from the said vehicles, the automaker also announced that they will be expanding their work on the development of alternative fuel technologies. The automaker announced that three additional models will be given a powertrain that can be powered by E85.

During the announcement, Ford President and Chief Executive Officer Alan Mulally had this to say: "This year, we make good on our commitment to freshen our showrooms. We just introduced the new 2009 Ford F-150 last week, and it was a hit. We also have Lincoln MKS and Ford Flex coming, as well as a new Mustang early next year."

Sue Cischke, Ford senior vice president for Sustainability, Environment, and Safety Engineering, meanwhile added: "Ford Motor Company is increasing fuel economy and cutting greenhouse gas emissions with affordable technologies for millions of customers. In the near term, we will leverage existing technologies to achieve those goals, including advanced engines and multi-speed transmissions. The 2009 Escape and Mariner are great examples of how we're delivering today."

During the announcement, the automaker highlighted the improvements made on the hybrid vehicles which are obviously much more valuable than an Acura radiator. Here are some of those improvements:

Aerodynamic improvements, including a new front fascia chin spoiler and rear tire spoilers also play a role in the fuel economy story.
A new 16-inch Michelin tire design offers improved rolling resistance that contributes to fuel efficiency, while also bringing improvements in quiet operation, steering and handling, and stopping distance.

Ford Unveils Small Car Vision For North America

2008-01-18T18:02:00.000-08:00

Last year, Ford Motor Company launched the stunning Verve concept at the Frankfurt Auto Show in Germany, and without a doubt, the automotive world was fascinated and stunned at the same time. The Verve can definitely break a ball joint because of its amazing beauty and sophistication. It was like watching the future of small cars and beyond!

According to the Auto Channel, Ford has unveiled the Verve at the 2008 North America International Auto Show in Detroit a few days ago. The Verve is a concept vehicle that showcases a comprehensive idea for the new small cars that will be introduced by the company in North America.

"We're looking at every aspect of what's defined Ford as a small-car leader in Europe and working to build on this expertise in driving dynamics and design across a global family of Ford cars that are as exciting to drive as they are to look at," says Derrick Kuzak, Ford's group vice president, Global Product Development.

"The Verve concept family provides a vision for a new world standard for quality, design and comfort in the small car segment. These concepts demonstrate how leveraging our global strengths can yield attractive benefits for our customers in markets around the world," Kuzak added.

"Millennials will be the defining group of customers in the future, driving all types of consumer trends. Ford's European-based cars are a great fit for this generation of drivers, who have grown up with the Internet and mobile phones as necessities, not luxuries - believing that bigger isn't necessarily better, precision is everything and technology rules," says Jim Farley, Ford's group vice president, Marketing and Communications.

Ford Sets Sales Record In Europe

2008-01-11T16:58:00.000-08:00

Ford may be seeing its market share and sales decline in the United States but it does not mean that it is not doing well in other markets across the world. The Auto Channel recently reported that the automaker broke its record for sales in Europe last year.

The reason for this is the increased demand for the automaker's new line of stylish vehicles. The Ford Fiesta and the Ford Focus are the best selling vehicles for the automaker in Europe. Sales for the Focus increased to 496,600 in 2007. For the Fiesta, sales have reached 378,220. These two vehicles with their auto parts as reliable as tough radiators are expected to bring more customers to Ford's dealerships in Europe.

Stephen Odell, the vice president for marketing, sales, and service at Ford of Europe is obviously thrilled with their performance. "I am delighted with our performance in 2007," said Odell. "Including sales from our European Direct Markets, we sold close to 1.9 million vehicles last year. That's about 110,000 vehicles more than we sold in 2006. In 2006 we sold some 80,000 vehicles more than we did in 2005, so in the past two years we have added some 200,000 sales to our bottom-line."

"Selling over 100,000 more vehicles was a spectacular performance. Transit was up by 30,000 vehicles, Mondeo increased by 17,000 as we started to get full production of that model, S-MAX was up by 33,000 and Galaxy by more than 41 per cent to 10,000 units," he continued.

Odell also named the markets in Europe where they have seen significant growth saying: "Our share in France was up to 5 per cent, which is a great recovery for us. Products like the C-MAX did very well, as did S-MAX and Galaxy. We also had a great year in Italy, selling 23,900 vehicles more than in prior year and increasing our share. We also did very well in Spain, especially with Mondeo and Fiesta. Turkey sold over 100,000 units, despite a lower industry in the first eight months of the year."

Ford's 22-Year Low Reflects Economy Concern Says Mulally

2008-01-10T04:54:00.000-08:00

Obviously, Ford’s got a lot of patching up to do. And its execs can pretty well attest to that fact.

FoMoCo's slide to a 22-year- low in its stock price reflects “concern about the state of the U.S. economy,'' said the company’s CEO Alan Mulally. “Clearly, most of the parameters of our economy are associated with a real slowdown,'' he explained at a dinner in Dearborn. “Everything has deteriorated more than we anticipated,'' which “puts a lot of pressure on confidence of consumers.'' Mulally did not divulge whether the United States was in a recession.

The Dearborn-based automaker “wouldn't do anything different because of the stock price,'' Mulally said. The company will adjust production to lower vehicle demand and remains committed to returning to profitability in 2009, he said.

At present, Ford is in strict compliance with its turnaround plan. It has entertained a significant number of job cuts, plant closures, and other cost-cutting measures to defray the expenses of its plan. In 2006, the Dearborn automaker lost $12.6 billion. This is the main reason why the Ford clan recruited the 62-year-old Mulally in September of 2006 to lead the company into profitability.

"We do want to stabilize share," Mulally told the Free Press, referring to Ford's steadily declining car and truck sales since 2000, "and then we want to start growing it again. But we're not going to draw an arbitrary line about where that happens."

Mulally said that he is particularly impressed with how quickly Ford's culture has changed from one of historically feuding fiefdoms to that of a concerted team focused on one plan worldwide. "We are one-and-a-half to two years ahead of where I thought we'd be on the culture," he added.

Mulally intends to stabilize the American share of its main Ford, Lincoln and Mercury brands at 14-15%. Last year, the brands compose 14.8% of the domestic market.

Ford was surpassed by Toyota for no. 2 in U.S. vehicle sales, behind General Motors. To stress, the automaker had held the slot since 1931 and hadn't been no. 3 or worse since 1905. Ford hasn't posted a U.S. market share gain since 1995, when it accounted for one in every 4 cars and trucks sold, Bloomberg said.

If Ford achieves its 2009 profitability goal, the automaker “will be rewarded,'' Mulally said. Ford's sales in China rose 30% helped by sales of the Focus sedan, he added. Ford also released a statement saying its China sales totaled to 216,324 vehicles in the previous year.

EcoBoost: The Power That’s Ford

2008-01-07T17:45:00.000-08:00

How much power is Ford capable of giving? Connect it with EcoBoost.

In an interview with MSNBC, Jim Farley, Ford’s new marketing chief, has this to say: "I couldn't wipe the smile off my face. I've never driven a Toyota like that, ever. The torque, out of that kind of displacement - in this case a 4-cylinder - was shocking."

"I think this is really going to be a brave one. We're going to have to invest. We're going to have to tell customers how we're different," he added. "Direct-injection gas is really a technology that could be implemented in the millions. It's significant. It's broader."

Farley, who left Toyota to join Ford, will have a challenging task selling EcoBoost, the automaker’s new direct-injection, turbocharged engine.

"We need to simplify things for customers. As marketers, it's unrealistic to expect customers to understand high-pressure direct injection or forced induction in turbocharging," he told The Associated Press in a recent interview. "Let's face it. Ford is a populist brand. On a good day, when Ford works right, it's a company that democratizes technology."

"We can't unlock this unless we're real honest. We have to look in the mirror and say, 'OK, no baloney. Where are we with customers? Take away Mustang and F-series, and where are we? Who are we?'" he noted. "When I do that, I see customers who want Ford to succeed, but they put the burden of responsibility on the company to unlock that key. You tell me why I should care about your company."

The Dearborn-based automaker is trailing its path back into profitability. And the EcoBoost is one way of rising again. Upgrades on axle assembly, auto equipment and other car parts would definitely uplift Ford’s standing.

EcoBoost Details

WHAT THEY ARE: Ford EcoBoost four-cylinder and six-cylinder gas engines, which feature turbocharging and direct-injection technology.

WHAT THEY DO: Ford says EcoBoost engines will deliver up to 20% better fuel economy and improve CO2 emissions by 15%. Direct-injection means that fuel is injected into each cylinder of the engine in small, precise amounts, while turbocharging uses waste energy from the exhaust gas to drive the turbine.

WHERE THEY'LL BE: The EcoBoost will debut as an option on the 2009 Lincoln MKS sedan, which is due out later this year. Eventually, Ford plans to install the engines across its lineup. Ford says it plans to put EcoBoost in 500,000 vehicles annually over the next five years.

HOW MUCH THEY'LL COST: Ford did not give figures, but said customers would be able to recoup their initial investment through fuel savings over two-and-a-half years, which would be less time than it would take to recoup the investment in a diesel or a hybrid.

WHY THEY'RE IMPORTANT: Other automakers, including General Motors Corp., Audi and Volkswagen, are using the same technology, but on a small scale to improve performance. Ford says it will be the first to use the technology on such a wide scale.

[credit: MSNBC]

1 Million SYNC In 2009 With SIRIUS Travel Link

2008-01-04T17:55:00.000-08:00

The SYNC made a great impression to the worldwide automotive market since the time Ford introduced this magnificent product a few months ago. According to my source, Ford Motor Company’s prized SYNC™ system is one of the industry’s rising stars in the automotive world at present. The company announced that they will carry out and expect to sell 1 million units of the SYNC in 2009.

The Ford SYNC™ is enhanced with the help of Microsoft. The end product is one that connects people and their preferred convenient gadgets while their inside the vehicles - devices like media players and Bluetooth-enabled mobile phones. This technology is as hot as a smoking radiator and it is exclusive to Ford, Lincoln and Mercury vehicles. The SYNC reached 10,000 units sales in the last quarter of 2007.

Ford has already announced that several new features are coming this 2008. Almost each new Ford, Lincoln and Mercury vehicle will be offered with Ford’s award-winning SYNC system by the end of the year.

Furthermore, it will direct in-car connectivity even beyond the limits with the launch of a future navigation system available in the SIRIUS Travel Link for the first time ever. The system links vehicle passengers to their needed information - right when they need it.

“SYNC is already a hit among customers for its exceptional Bluetooth-connectivity for mobile phones and full voice control of media devices including MP3 players on the road, but we’re not stopping there,” said Derrick Kuzak, Ford’s group vice president of Global Product Development.

“Ford is answering customers’ calls for even greater connectivity with the best technology solutions from companies like Microsoft and SIRIUS, connecting customers with mobile devices, important information they need on the road and bringing the experience to life with the latest in navigation technology and branded audio,” Kuzak said.

Ford Sync Impressive In 2007

2008-01-01T20:05:00.000-08:00

Dearborn based automaker Ford is currently implementing its turnaround plan after years of being beaten by Japanese automakers in the United States auto market. Although the company is known for its large vehicles such as the Ford F-150, it is slowly making a name for itself in smaller car classes. And to make their products more enticing to consumers, the automaker has teamed up with Microsoft to create an advanced in-car technology we known today as the Ford Sync.

Gary Jablonski, manager, Vehicle Telematics at Ford had this to say: "It was a very small, passionate group that took a great idea and pushed it to production in a very short amount of time."

According to Ford's newsletter: "Sync allows users to integrate their Bluetooth-enabled phones and most digital music players, including Apple iPods, Microsoft Zunes, and other MP3 players, and most USB storage devices into their Ford vehicles for hands-free, voice-activated use."

"We want Sync to be as widely available as possible," said Jablonski. "We’re putting it into Ford Focus first. We believe that younger customers tend to use cell phones and iPods more, and we are targeting them. They represent a huge audience that will want this in their cars. We’re offering Sync at a price (U.S. $395) that we feel will get Focus on their shopping lists," he added.

Velle Kolde, product manager for Microsoft's Automotive Business Unit had this to say: "Ford and Microsoft worked closely together to design and engineer Sync, which is based on state-of-the-art Microsoft Auto software. Using software that bridges the automotive and consumer electronics industries, Ford Sync will help revolutionize the driving experience by providing a simple system that intelligently connects mobile phones, music players, and more." This in-car technology is as reliable as Acura engine parts.

The Top Ten Hot Sedans

2007-12-28T20:47:00.000-08:00

This is the list of the top ten hot sedans:

Audi S8
Audi RS 4
Infiniti G35
Lexus ES 350
Lexus LS 460
2008 Lexus LS 600h L
2008 Mercedes-Benz C-Class
Mercedes-Benz S-Class
Toyota Camry Hybrid
Volvo S80

Forbesauto.com describes the Audi S8 as having an Italian heart and a German body with it being a hot-blooded stunner. As usual, safety's first for Volvo's priciest and plushest model, but now there's more added style for the fashion-conscious, the site described the Volvo S80.

Most of the cars on the list were European cars and only Lexus car models were the ones from Japanese car maker Toyota Motor Corporation. Infiniti also had an entrant. I was disappointed to see the maker of Acura CL thermostat not part of the list.

Ford Develops Abdomen Prototype For Child Crash Tests

2007-12-27T22:43:00.000-08:00

As I have posted earlier, Ford has launched its Child Safety Program. In support to this, the Dearborn automaker is now developing a high-tech insert, similar in size and shape to a 6-year-old's abdomen.

The insert is designed for crash test dummies to help improve vehicle safety for children. The prototype is part of an effort to make pediatric crash dummies and crash tests more real world, leading to better vehicle restraints, according to the automaker’s release.

Partners to the venture include Wayne State University in Detroit, Children's Hospital of Philadelphia, and the Takata Corp., which manufactures vehicle safety systems.

Crash tests mainly have focused on head and chest injuries, according to Steve Rouhana, a technical leader in Ford's crash dummy testing. "But the lack of an abdomen is not just a matter of priority," he said. "We really didn't have the technology before to accurately measure abdominal response."

The silicone prototype features an LED and optical sensor surrounded by a high-viscosity, red or blue silicone fluid. Sensors measure penetration based on the amount of light absorbed by the silicone fluid.

As we know, it takes a very clever dummy to find new ways to avoid injuries in vehicular accidents. Good thing Ford has taken another step to further child safety.

"The major focus [of crash tests] has always been on head and chest injuries," Ford safety engineer Steve Rouhana said. "We really didn't have the technology before to accurately measure abdominal response." To speed the research, he added, Ford will offer the technology to other automakers early in 2008 through the Society of Automotive Engineers.

But more children who are too large for child-safety seats but too small to be adequately served by adult seat belts have been suffering such injuries in crashes. The silicone shell can measure the penetration of seat belts into a youngster's abdomen. With those test results and data from actual crashes, Ford is looking to improve seat-belt designs for children not restrained in booster seats, which are recommended until age 8, Chicago Tribune reported.

"We do lots of development with virtual tests but, ultimately, we have to have a physical test. We don't want to be surprised when NHTSA does its test," Rouhana said.

The new dummies and virtual people are a far cry from its ancestors. The primitive devices that represented an average-size male (about 5 feet 6 inches, 170 pounds) could measure mainly head and chest injuries. Now, NHTSA uses a family of dummies that includes a 6-month-old, a 6-year-old, a small adult woman (about 5 feet tall, 108 pounds), a pregnant woman and a large man (6 foot 2 inches tall, 225 pounds), the report said. The dummies are designed for specific tests, such as front or side impact or whiplash, and can measure injuries to the neck, ribs, hips and internal organs.

"We need the precision we know we can get from using dummies in tests that can produce consistent results," said NHTSA spokesman Rae Tyson.

Auto parts like engine, bumper, radiator and more continue to get tougher. This means that safety features should go hand in hand with the development.

Child Safety Program Launched By Ford

2007-12-27T17:23:00.000-08:00

The yuletide season is the perfect time for sharing. The old folks are definitely right - Christmas is all about giving love and care. Do you think you’ve already given your share of good deeds this holiday? I hope so! Recently, I was at the receiving end and it feels so good. I just got a brand new brake master from my boss.

Anyway, talk about sharing good deeds, the Ford Motor Company has once again offered innovative and caring stuff for children. It’s the Child Safety Program that features the right installation of child safety seats to their save lives.

According to Ford’s headlines, the Ford Motor Company Fund is launching See Me Safe, a Child Passenger Safety (CPS) program in cooperation with Nashville's Meharry Medical College in an endeavor to tackle this significant matter. Ford’s program started to reach out in Detroit last November, this month in Dallas and Nashville coming on board in January.

"By establishing a core network of health care providers, from physicians, to nurses, to pediatric trauma response teams, and by working directly with parents, Ford Motor Company Fund is taking strides to ensure auto safety for children," says Jim Vella, president, Ford Motor Company Fund and Community Services, during the event.

"This program is valuable to Detroit," said Shawn Levitt, chief operating officer, Children's Hospital of Michigan. "It not only extends Children's ongoing community child passenger safety education to parents, but also equips frontline health care providers with information to discuss with their patients and families."

Meharry carries out pre- and post-event surveys to verify whether respondents have augmented their level of awareness and whether their attitudes have changed as a result of the training to make sure the triumph of the See Me Safe program.

"As the largest, private, comprehensive historically black institution for educating health professionals and scientists in the United States, Meharry Medical College is a perfect partner for this program. See Me Safe focuses on narrowing the gap between what is and what can be in child passenger safety by helping parents and medical professionals learn about important life-saving measures," says Osei Mevs, associate vice president, External Affairs, Meharry Medical College.

Latvala Takes Gronholm's Seat At Ford

2007-12-17T04:09:00.000-08:00

Jari-Matti Latvala, Finland's pride, will take the seat of Marcus Gronholm at Ford's main team in the upcoming season, the company announced Sunday.

Latvala, 22, looks forward to having a nice season in 2008. The Finn will be racing with teammate Mikko Hirvonen, with Ford keeping an all-Finnish lineup.

Hirvonen will become the team's lead driver, according to Reuters. "He (Latvala) has gained confidence by the day and has developed into the most promising driver in the WRC this season," said Ford team boss Malcolm Wilson in a statement. "His performances on the second half of the season put him in pole position for the drive. Marcus and Mikko have worked wonderfully together and I hope that Mikko will pass on to Jari-Matti the experience he has learned," he added.

What does the Blue Oval team has to say?

"The man who so convincingly kept the BP-Ford team at the top of the leader board throughout the year is Marcus Grönholm. We couldn't have won 'two in a row' without Marcus and Timo delivering results so consistently. We're really fortunate to have had them both on the team, and we're proud of what they have achieved for Ford. Marcus and Timo have been one of the sport's most successful pairings of all time - in fact their 30 victories have earned Marcus second place on the list for all-time rally wins. Such is Marcus' standing in the sport that we did not want to lose him entirely from our team. We are asking Marcus to take an ambassadorial role for Ford of Europe next year," said Lewis Booth, Vice Chairman for Ford of Europe.

"Ford of Europe is planning for a long-term success in the WRC. Our young but experienced team, with Mikko Hirvonen and Jari-Matti Latvala, is a clear statement of intent. We believe these two young Finns will become stars of the sport and we're delighted to offer them the opportunity to grow and develop with Ford over the next few season, while providing all-important stability and consistency within the team," said Ian Slater, Vice President Communications of Ford of Europe.

Slater added: "Jari-Matti is only 22, but already he has started more than 50 WRC events and his level of experience is higher than many older drivers. He has developed greatly under Malcolm's guidance in a privately-entered Focus RS World Rally Car during the past two seasons. Towards the end of the 2007 season Jari-Matti has shown he is ready to step up to a full works drive: witness his outstanding third place in Rally Ireland last month. They will debut for us in January's Monte Carlo Rally."

"With this incredible car and team we look forward for a 2008 full of successes," concluded Mark Deans, Ford of Europe's new Motorsport Director.

For sure, Ford will let me forget about Acura Integra alternator. It means more racing action…as always!

credit: Yahoo Eurosport

Ford Goes High-Tech

2007-12-16T17:01:00.000-08:00

Ford is going to start the new year with a lot of high teach features for cars on display at the upcoming 2008 International CES, the largest tradeshow for consumer technology.

According to Derrick Kuzak, Ford's group vice president of Global Product Development had this to say: "Our goal is to deliver the smart, connected in-car experience that customers today demand. Ford is answering the call with the best technology solutions from companies like Microsoft and SIRIUS, connecting customers with mobile devices, important information they need on the road and bringing the experience to life with the latest in navigation technology and branded audio."

The technologies which the automaker will showcase at the forthcoming event will soon be available on Ford, Lincoln, and Mercury vehicles. This just goes to show that the automaker is dedicated to attracting consumers back to their dealerships.

Kuzak added: "In-car electronics, especially as it relates to information services and entertainment, continues to rapidly change. To keep up with the pace of the consumer electronics industry, we need to work closely with the most capable companies in the business. These technology companies are helping change home entertainment and the movie theater experience, as well as leading innovations in portable electronics and desktop computing. Ford, working with these partners, is beginning to bring these great experiences to the automotive environment, delivering what customers say they want."

With the automaker bent on creating a wider buyer base for its vehicles and wholesale auto parts, it can be expected that it will be unveiling cutting edge in-car technologies. The automaker has partnered with large companies with a lot of expertise in their particular field to create more car features geared towards appeasing consumers. The list of the companies that Ford is working with includes Dolby, Gracenote, Microsoft, SIRIUS, Sony Electronics and THX."

Ford Expects A Sale Soon…

2007-12-15T04:30:00.000-08:00

FoMoCo is poised to name India's Tata Motors as preferred bidder for its Jaguar and Land Rover brands, Britain's Sunday Times newspaper reported. An announcement could come in the next fortnight, with Tata expected to pay about 1 billion pounds ($2 billion), it added.

Ford, which is spinning off the British companies to concentrate on restructuring its loss-making North American operations, said last week it aimed to complete the sale in early 2008. Tata is competing in the auction for the luxury brands with rival Indian group Mahindra & Mahindra and private equity firm One Equity Partners, according to Reuters.

The Detroit-based automaker needs to be efficient as a performance chip to alleviate its standing in the auto realm. The company expects to complete the sale of its Jaguar and Land Rover nameplates by early next year at the latest, company executives said.

Ford spokesman Mark Truby said Friday that the automaker cannot rule out the possibility of a deal for a buyer for the brands before the end of the year. However, Ford's President of the Americas Mark Fields said it was possible the company might not be ready to announce a deal until the early part of next year. "Basically we want to make sure the buyer can uphold the tradition of these brands," Fields added.

The guessing in Detroit is that Tata Motors, the auto branch of the diversified Indian manufacturer, and Chase & Company's One Equity Partners are the leading contenders for ford's Jaguar and Land Rover brands.

The senior adviser at One Equity Partners is former Ford CEO Jacques Nasser, who spent 3.3 billion dollars to acquire Land Rover from BMW. Ford acquired Jaguar from the British government in 1990.

Joseph Barker, an analyst with CSM Worldwide Inc., said Ford could wind up selling the brands to private-equity investors. "Private equity could play a big role," he said. "However, they might sell the brands to a company like Tata for strategic reasons. Any deal with Tata is likely to include a strategic alliance between Ford and the Indian automaker. Tata also has a lot of money.”

A report said Tata was to bid in the range of 1.5-2.2 billion dollars. Analysts had earlier pegged the value of the two brands at around 1.5 billion dollars.

Unions representing workers at Jaguar and Land Rover in Britain have endorsed an alliance with Tata, said AFP. Fields, however, turned aside reporters' questions about which bidder was favored. A deal with Tata could give Ford important access to the promising Indian auto market, Barker noted.

Access to emerging markets sparked Renault-Nissan's successful bid earlier this month for a 25% stake in the struggling Russian automaker AutoVaz. Vehicle sales in Russia are expected to double by 2015, the report continued.

President of the Center for Automotive Research David Cole said that larger automakers need alliances both to bolster their positions in emerging markets and to spread the costs of developing new vehicles.