tag:blogger.com,1999:blog-15130409.post-1128488275613274742005-10-04T20:31:00.000-07:002005-10-04T22:12:42.446-07:00You're not a "bad" business owner if you put the needs of your company as high as (or higher than) the needs of your customers when designing your web site.<br /><br />I've probably heard it a thousand times: build your website with your customer in mind. In fact, I preach this concept myself because you really do need to know what your customers are thinking, feeling, and wanting so you can give them (or sell them) a solution.<br /><br /><strong>Keeping your customer "in mind" doesn't mean indulging all their web site wants.</strong><br /><br />Don't start rearranging your navigation and changing your content just because your customers say they would like your site better this way or that way. You could spend a significant amount of time and money creating your customers' dream site, get lots of industry nods, web traffic, high rankings and the like but not see a worthwhile increase in business. It does happen.<br /><br />Of course, your customers should have a good experience when visiting your site. But it's <strong>your</strong> site. The layout, content and design of your web site should support your business and web strategy. Don't have a web strategy? Stay blogged in right here for strategy planning advice. If that's not fast enough for you, schedule an appointment with a web site professional who's experienced in web site planning.Keitahttp://www.blogger.com/profile/02058419644242219148noreply@blogger.com