<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><entry xmlns='http://www.w3.org/2005/Atom' xmlns:georss='http://www.georss.org/georss'><id>tag:blogger.com,1999:blog-15025944.post-116923578678051398</id><published>2007-01-19T11:39:00.000-08:00</published><updated>2007-01-19T11:43:45.533-08:00</updated><title type='text'>Google Beta Tests Audio Ads</title><summary type='text'>Radio Watchers Wonder if Google is Friend, Foe, or Business PartnerFrom Radio World Online.MOUNTAIN VIEW, Calif. Internet giant Google Inc. is moving forward with  its plans to sell advertising in traditional media, including radio. Some radio  industry watchers worry the search company's involvement could drive down ad  rates and stunt revenue growth.Google's Audio Ads is an auction-based </summary><link rel='replies' type='application/atom+xml' href='http://rtna.blogspot.com/feeds/116923578678051398/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=15025944&amp;postID=116923578678051398' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/15025944/posts/default/116923578678051398'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/15025944/posts/default/116923578678051398'/><link rel='alternate' type='text/html' href='http://rtna.blogspot.com/2007/01/google-beta-tests-audio-ads.html' title='Google Beta Tests Audio Ads'/><author><name>SoCal RTNA</name><uri>http://www.blogger.com/profile/01920898835184077878</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='03666262979614067323'/></author><thr:total xmlns:thr='http://purl.org/syndication/thread/1.0'>0</thr:total></entry>