tag:blogger.com,1999:blog-15004983.post-20635815637631297492008-05-08T12:43:00.001-07:002008-05-08T12:43:40.893-07:00Behind every sales transaction is a buying motive that explains why a customer made a purchase. Understanding the buying motives of consumers is important in convincing prospects to buy a product.<br /><br />Buying motives – the emotional and the rational – can be useful in presenting a product to a prospect. Emotional buying motives typically involve little logic while rational motives appeal to reason.<br /><br /><a href="http://www.insurancenewsnet.com/article.asp?a=top_lh&id=94092">Buying Motives: What Makes Fixed Annuities Tick with Buyers?</a><br />Source: Insurance News Netarmandnhttp://www.blogger.com/profile/14851531354117373362noreply@blogger.com