tag:blogger.com,1999:blog-142979782009-03-25T16:55:25.114+01:00buzz marketing - search engine optimization - e-mail marketing - social networking <br>© exosys e-business solutionshuberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.comBlogger55125tag:blogger.com,1999:blog-14297978.post-49971873496911840592009-03-25T16:41:00.002+01:002009-03-25T16:55:25.137+01:00

A study by the Aberdeen Group found out that 63% of the worlds companies (in their survey) are planning to increase their social media marketing budget this year, trying to meet the growing number of consumers participating in social network sites, blogs or wikis.“Companies use multiple approaches to identify the individuals who wield the greatest amount of influence in any given topic area and

steffihttp://www.blogger.com/profile/04589685206400830935noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-63139044156021427782009-03-24T18:57:00.000+01:002009-03-25T08:09:49.096+01:00

AOL has optimized its online coupon service Shortcuts.com and released a version that can be used from the mobile phone."Coupons for popular cereal and a jumbo pack of Pull-Ups Training Pants greet you when you navigate to Shortcuts.com from the mobile browser. After you've registered your savings club card with Shortcuts.com, you'll be able to add vouchers like these directly to your account,

steffihttp://www.blogger.com/profile/04589685206400830935noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-89546267256656861102009-03-23T17:30:00.006+01:002009-03-23T17:43:06.130+01:00

No matter if you've just moved to a new place or have already been around for a while and want to get to know your surroundings a little better, there are quite a number of sites on the net that get you in touch with your neighborhood - without even having to set out a foot on the street anymore. Restaurents, businesses, events or apartements - anything's in touch, pre-selected by area or city.

steffihttp://www.blogger.com/profile/04589685206400830935noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-54393527773631526752009-03-20T19:23:00.002+01:002009-03-20T19:37:48.288+01:00

After having covered Web 2.0 inside the enterprise, McKinsey just published a report with six observed success factors to make Web 2.0 work. Looking closer on those, there seem to be quite striking paralelles to the process centric KM in the early 90s.

steffihttp://www.blogger.com/profile/04589685206400830935noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-49719293165935682132009-03-19T10:35:00.002+01:002009-03-19T10:48:12.657+01:00

"Social networks will be like air." Friends, family and anyone we care about, will be available anywhere and anytime we need them. That's the main thesis from Charlene Li's presentation on the future of social networks on the SXSW conference - putin a slideshow on her blog.

steffihttp://www.blogger.com/profile/04589685206400830935noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-64480956279521434042009-03-18T17:29:00.002+01:002009-03-18T17:32:57.502+01:00

Valve's Steam software has a new feature for game publishers that lets them sell additional downloadable content, or DLC, from within their games. To do this, it uses a new in-game purchasing system built off of the in-software Web browser.

steffihttp://www.blogger.com/profile/04589685206400830935noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-46526811640839257912009-03-18T16:44:00.009+01:002009-03-18T17:25:58.997+01:00

There's really not a clear answer. And the entrance of two huge tech players into the space - Google's Latitude and Yahoo's Fire Eagle - has given location-based networking some validation.

steffihttp://www.blogger.com/profile/04589685206400830935noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-45245273786991937222008-08-18T11:45:00.002+02:002008-08-18T11:48:09.300+02:00

Fast growing companies are more likely to use social networking tools : "The University of Massachusetts Dartmouth Center for Marketing Research has recently released research on the use of social media by the Inc 500, which are the 500 fastest growing privately owned companies in the US as ranked by Inc. magazine. This is one of the first longitudinal studies, showing changes in adoption of

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-55606403335532593052008-08-10T11:49:00.000+02:002008-08-18T11:52:24.898+02:00

Mozilla Labs vetting user talent for new products : "On Monday, Chris Beard, vice president and general manager of Mozilla Labs, posted a rather vague, yet optimistic, blog entry about opening up Mozilla Labs projects to the Web community at large. The move comes just a week after the company lost Mike Schroepfer, Mozilla VP of engineering, to Facebook."

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-7530521038066288712008-07-27T15:14:00.003+02:002008-08-18T11:58:36.115+02:00

1 trillion web pages : "We knew the web was big... We've known it for a long time: the web is big. The first Google index in 1998 already had 26 million pages, and by 2000 the Google index reached the one billion mark. Over the last eight years, we've seen a lot of big numbers about how much content is really out there. Recently, even our search engineers stopped in awe about just how big the web

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-91275015516563045722008-07-20T14:24:00.006+02:002008-08-18T12:02:27.884+02:00

Monitor110: A Post Mortem - Turning failure into LearningSaying No, Staying Small and Sharing Insider Secrets : How Small Web Companies Are Making It BigDo startup companies need Community Managers ?Advertising rates dropping, Social Networks lowest CPM : "PubMatic published its monthly AdPrice Index for July 2008 and it showed ad rates declining in most markets, especially Social Network sites.

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-30326369590777065402008-07-13T11:59:00.000+02:002008-08-18T12:00:10.195+02:00

L' Entreprise conversante pour recruter la génération Y sur le Web : "L’émergence de nouveaux usages conduit l’entreprise à repenser et à renouveler ses moyens de communication… Ce qui induit quelques fois un véritable changement culturel côté RH"

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-5301437489857815562008-06-22T17:43:00.001+02:002008-07-20T17:44:35.089+02:00

Diary of a failed startup : collection of lessons learned, post mortem

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-28797813139309616522008-03-30T12:20:00.001+02:002008-07-20T17:42:16.151+02:00

Good UI Design : Make It Easy, Show Me You Care

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-33377961959466839862007-12-14T17:34:00.000+01:002007-12-14T17:49:54.098+01:00

eMarketer fournit les résultats d'une étude sur les revenus publicitaires des réseaux sociaux sur internet aux Etats-unis : The Promise of Social Netword Advertising.Actuellement 37% de la population américaine adulte passe du temps sur les réseaux sociaux online, cette proportion atteindra 49% en 2011.”The continued growth of social networking seems assured,” says Debra Aho Williamson, eMarketer

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-33067887073718051332007-11-12T10:41:00.001+01:002008-08-25T07:33:46.309+02:00

stefanie adamczyk : a german freelance journalist in Parisexospace : plateforme de réseaux sociaux et communautés en ligne en marque blanche pour les entreprises

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-73194429531393874772007-08-09T10:38:00.000+02:002007-08-09T10:58:23.056+02:00

Selon la société de private equity Veronis Suhler Stevenson, dans sa publication 21st Communications Industry Forecast, le marché publicitaire sur internet atteindra 62 milliards de dollars, surpassant tous les autres médias, notamment la presse écrite.Comme le précise James Rutherford, VP exécutif de VSS : "nous sommes au milieu d'un bouleversement majeur dans le paysage des médias, catalysé par

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-75177525349914062382007-08-01T11:05:00.000+02:002007-08-01T11:21:40.016+02:00

La société d'études comScore World Metrix vient de publier le rapport "Social Networking Goes Global" donnant des statistiques intéressantes sur la croissance mondiale des principaux réseaux sociaux sur les 12 derniers mois.Sans surprise c'est MySpace qui arrive en tête avec plus de 114 millions de visiteurs uniques mensuels (+72% en 1 an). Vient ensuite Facebook avec 52 millions de visiteurs et

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-18623334342145159192007-06-28T11:49:00.002+02:002008-07-20T17:27:51.870+02:00

Stuntdubl.com : 8 Simple Rules For Social Media Marketing in Business to Business Markets

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-24310156136338718842007-05-06T15:08:00.000+02:002007-06-06T15:54:19.913+02:00

Le Interactive Advertising Bureau a publié les chiffres des budgets publicitaires dépensés sur internet en 2006 : 17 Md. de $ (+5% par rapport à 2005), dont 40% en liens sponsorisés et 32% en bandeaux affichés.Toutefois pour l'instant, si l'on compare par rapport aux autres médias, la publicité sur Internet arrive encore après la pub radio, magazine, télé et journaux.Mais avec son rythme de

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-85185766635266393502007-04-14T17:16:00.000+02:002007-05-23T17:33:54.533+02:00

comScore vient de publier les parts de marché des principaux moteurs de recherche pour le mois de mars 2007, aux Etats-Unis (sur un total de 7,3 milliards de requêtes faites, +6% par rapport à février 2007, +14% par rapport à mars 2006) :Google : 48%Yahoo! : 28%Microsoft : 10,5%Ask Jeeves : 5%Time Warner : 5%Ce qui représente tout de même 3,5 milliards de recherches effectuées sur Google (et ses

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-87727139134834746942007-03-21T19:25:00.000+01:002007-05-23T17:34:45.511+02:00

Google propose en beta un nouveau modèle publicitaire, le Pay-Per-Action, basé sur le principe du "cost per action".Selon ce modèle l'annonceur ne rémunère l'opérateur d'un site internet que si le visiteur/prospect a réalisé une action bien définie (achat d'un produit en ligne, remplissage d'un formulaire de renseignement, inscription à une newsletter, etc.)Pour l'instant la version beta est

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-10895454713508882142007-02-05T17:04:00.000+01:002007-05-23T17:31:57.053+02:00

Le site eMarketer vient de publier les résultat d'une étude sur l'efficacité de différentes stratégies e-marketing existantes actuellement (sondage auprès des acteurs majeurs du marketing online aux US). Les tactiques les plus efficaces (en % des réponses) sont :achat de mots-clés (49%)e-mailing (liste "in-house") (47%)optimisation pour les moteurs de recherche (45%)ciblage comportemental (34%)

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-34101945931942003412007-01-29T12:20:00.001+01:002008-08-04T10:25:42.134+02:00

Forrester vient de sortir une étude qui présente un modèle destiné à mesurer le ROI (retour sur investissement) d'un blog d'entreprise ("corporate blog") : "The ROI of blogging".Les 3 facteurs importants à considérer sont :quantifier la valeur des bénéfices d'un blog pour l'entreprise :trafic, audience : nombre de visiteurs uniques, nombre de pages vuesexposition presse : articles dans la presse

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0tag:blogger.com,1999:blog-14297978.post-4267383747826126742006-12-30T16:03:00.000+01:002007-02-05T17:16:02.540+01:00

L'année 2006 ayant été l'année de la vidéo en ligne, le site "will video for food" nous livre ses moments forts de l'année :Google rachète YouTube pour 1.65 milliards $LonelyGirl15 révèle qu'elles est en réalité une actricevidéo virale "DietCoke et Mentos"Times magazine le "user-generated media" personne de l'année 2006vidéo viral "Lazy Sunday Rap" (Chronicles of Narnia)

huberthttp://www.blogger.com/profile/08880137640885606257noreply@blogger.com0