Search Engine Marketing

Universal Search

2008-04-25T10:27:00.002+10:00

Universal search is changing a lot of mindsets online nowadays, Google is no longer the only trick in town and other options need to be worked. Whilst Google is now throwing up images and local business listings in the serps clearly their game is buy your clicks or suffer. Good thing Social Marketing has become so huge as a new way to touch customers.
So what does Universal search mean for your natural rankings? Well it means you need to do more to stay in the game, images needs to be well tagged and presented, video should used and added to your site.

Yahoo Updates Site Explorer for Webmasters

2006-08-18T08:47:00.000+10:00

Following in the steps of Google Yahoo have updated their webmaster site explorer functions. Learn things like when your site was last crawled, use inlinks to see your backlinks (download 1000 results)and manage your rss or atom feed submissions.
Login to your Yahoo account and check it out; a url which may work for you is;
https://siteexplorer.search.yahoo.com/mysites. One thing Yahoo could do is sort out logging in to services it is a bit confusing currently.

Yahoo release new "Slurp" crawler

2006-07-31T08:46:00.000+10:00

Yahoo last week released their updated slurp crawler, stating it will be more efficient, use less bandwidth and be 25% faster. Come on Yahoo is all i can say the sooner everyone gets over this Google Google Google phase the better we will all be. Yahoo is a regular staple in my household after time spent living in New York.

Google Adsense Mediabot

2006-07-19T20:04:00.000+10:00

Hi to ensure your sites deliver relevant Adsense ads make sure your webmaster configures your site to allow the Google mediabot access. Mediabot is used to decide what ads to display on pages. So make sure you have this code in your robots.txt file;

User-agent: Mediapartners-Google*
Disallow:

Yahoo Index update

2006-07-18T21:10:00.000+10:00

Yahoo did an index update a few days ago, i am still finding old pages in the index though high time they were cleared out.

Google release Adwords Editor

2006-06-07T19:19:00.000+10:00

Hurray Google have released Adwords Editor, for editing large adwords accounts locally on your machine. This is a great step forward to managing adwords accounts and i have been using it today to great effect. You can download and edit campaigns locally making major changes easily then uploading changes at any time.

Yahoo Announces upgrade to Search Advertising System

2006-05-08T22:23:00.000+10:00

No surprise after losing MSN in the US Yahoo has announced an upgrade to its rather old interface and new analytics offerings. First step is to upgrade core technology and analytics platform then to roll out new marketing campaign interface. No one likes the current interface and one wonders why it has taken them so long to actually do this.
I can't wait is all I can say. We must thank Google for giving away webstats via old Urchin product as now MSN and Yahoo have to follow suit.

MSN AdCenter Opens the door in the US

2006-05-05T10:11:00.000+10:00

The new MSN AdCenter has gone live in the US, I will be setting up accounts over the next week so will post some thoughts after i have used it a bit and seen some results. MSN lacks traffic in the US, but the interface and possibilities look great.

Google buys Orion an advanced text search algorithm invented by Ori Alon

2006-04-11T22:20:00.000+10:00

Ori Alon an Israeli student developed this algorithm whilst at our own Uni of NSW in Australia. The 3 majors chased this technology with Google winning in the end. Ori went to Monash then did his PhD at University of NSW. His search engine is designed to complement the results returned by search engines i believe. I first heard of this in Septmeber last year. Ori now works for Google in California.

Yahoo trials new search model code named Panama

2006-04-11T22:12:00.000+10:00

Yahoo has notified high volume buyers of search traffic that it will be testing a new ad model. Supposedly this will result in higher click through rates. Using methodology like Google, who uses a CTR * quality score ad model, rewarding ads that get good CTR. No release date has been published as yet.

Google is building speciality Search Engines

2006-04-06T08:52:00.000+10:00

There is no doubt Google is taking over the internet, we all wondered what Google Base was all about. Now we have Google Real Estate, in the US if you do a search for "homes for sale" a whole bunch of information is presented. Searching for Real Estate may never be the same again. Go here to see what Shimon and Avi uncovered. http://www.shimonsandler.com/?p=126

Google testing click to call

2006-04-03T13:52:00.000+10:00

That phone icon in search results is a new facility Google is testing, click to call. More info can be found here; http://www.google.com/help/faq_clicktocall.html

Yahoo Index Update

2006-03-31T07:30:00.000+10:00

Priyank Garg Product Manager Yahoo! Search posted on the their search blog (www.ysearchblog.com) that they have just completed an index update. Also to expect extra crawler activity. If anyone experiences or sees any major fluctuations please let me know.

Google Big Daddy Update complete

2006-03-30T07:56:00.000+10:00

Hi according to Matt Cutts the BigDaddy update is fully deployed at every data centre.

He states on his blog that: "Yes, I believe every data center now has the Bigdaddy upgrade in software infrastructure, as of this weekend" (27 March 2006)

Also answering this question re the Mozilla Googlebot;

Q: “What’s the story on the Mozilla Googlebot? Is that what Bigdaddy sends out?”
A: Yes, I believe so. You will probably see less crawling by the older Googlebot, which has a User-Agent of “Googlebot/2.1 (+http://www.google.com/bot.html)”. I believe crawling from the Bigdaddy infrastructure has a new User-Agent, which is “Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)”

Google Search Commands - Date Syntax

2006-03-30T07:38:00.000+10:00

Hi want to search for a subject or keyword in google using a date range? Well you can but you need to convert the date to a julian number. Who said that life was easy? What the hell is a julian date?
To Quote;http://www.maa.mhn.de/Scholar/times.html#juli
The Julian day number -- or simply the Julian day -- is a continuous count of days, starting with the day 0 that began on the 1st of January, 4713 BC at 12 o'clock noon.
Dig on the internet for more info on this story ....

Anyway so you want to find;
The date range syntax does wonders for narrowing your search results.
Peter Wells the guitarist just passed away, he was a legend and a awesome slide guitarist. To find info on Pete from 01/01/2000 to 27/3/2006, you would enter the following into Google;

"Peter Wells" "rose tattoo" daterange:2451545-2453822

Cool hey?

If you come across any good search syntax for google, msn or yahoo be sure to let me know.

Google Page Rank Update Feb 06

2006-02-20T21:28:00.000+10:00

Looks like Google is doing another page rank update. I am reading various postings around the web and on webmasterworld there is a chat going on about it. Seems like it is getting harder to go up a level in PR, i.e. from say 2 to 3.

Wine women and song

2005-07-28T20:33:00.000+10:00

MMM tasty nice light red wine is my fancy, in particular a nice Beaujolais. I always have a goood time on a one bottle of wine. 2 is of course 1 to many, been looking at buying wine online and this site was a good one i came across. Whilst at i was thinking about other ways to make money and came across property developers Austcorp in Australia. A good company making eco friendly apartments and industrial units around the country.
later cc

Australian Travel Insurance

2005-06-30T20:40:00.000+10:00

For cheap travel insurance 1cover are worth checking out. If you want a Online insurance quote you will get great service here. A lot of info about travel insurance worldwide can be found at 1cover Australia

Carl Cristie

2005-06-30T20:31:00.000+10:00

Here is some info about http://www.seo.com.au/about.html Carl

Web Hosting & Buying domains

2005-06-30T19:29:00.000+10:00

the guys at ozhosting have given me a cool rate on web hosting yet again. I bought some domain names last week there also and it worked well except you cannot buy more than one at once which is a drag.

1cover missing in yahoo index

2005-06-30T19:06:00.000+10:00

WTF Yahoo has dropped this site from the index why is this so? This is a great site for travel insurance offering great info and pricing. If you are thinking of travelling anywhere in the near future be sure to check these guys for cheap rates and personal service.

got the new office

2005-06-30T18:53:00.000+10:00

Hurray we have new numbers for our Noosa office, can't wait to move in on the 11th!
we have 1.5 meg data line and view to die for. Our site for our search engine marketing company is up running and growing constantly, drop by and sign up for our SEO newsletter.