Klenske, Ink.

Using Content Effectivley Part I

2008-03-09T07:33:00.000-07:00

If design is what gets the visitor’s attention, it’s the content that keeps them there. When making a successful business website, search engine optimization content is the key to good search engine results and good client results.

SEO copywriting content has many benefits. For example, by placing articles and newsletters onto your business website, you can portray yourself as an expert in a given field. This, of course, only encourages clients to utilize your services. Similarly, test results and FAQs are other excellent areas you can use to create SEO content.

Let Klenske, Ink. show you how to make SEO copywriting work for you.

Business Website Design Points Part II

2008-03-01T07:56:00.001-08:00

When it comes to business website design, the Golden Rule is this: Keep It Simple Stupid.

In other words, although you want your business website to look nice and grab the viewer’s attention, you don’t want the essential information to get lost in the flash. Ask yourself such things as:

Is your contact information prominently displayed on every page of the business website?

Does the business website state what your specialty areas are?

Can the viewer easily tell what sets you apart? What your qualifications are?

Is the business website easy to navigate from one page to another?

Remember: The purpose of your business website is to sell, not to intimidate.

The Design Factor: Part I

2008-02-23T22:29:00.000-08:00

The design of a business website is just as important as search engine content. Although when people thing of company website design they think of flashy sites with great animations, the real key to successful website design is simplicity.

As a general rule, when it comes to business websites, the more you try to do the less you’ll actually accomplish. In other words, the more ground you try to cover, the more congested the company website becomes and the less likely it is your visitors will find what it is they are looking for. With a simple company website, you can easily create a unique design that sets you apart from the competition.

You have just seconds for your business website to grab the viewer’s attention. In these next few blog posts, we’ll look at how you can make design work for your company website.

Staying Visible: Behind the Scenes

2008-02-17T02:16:00.000-08:00

Staying visible doesn’t all happen on the actual business web page itself. Half of staying visible actually occurs behind the scenes.

Successful search engine marketing means more than just SEO content keywords, it also means strategically using such search engine optimization tools as title tags, alt tags, mega tags and various HTML code elements. Another essential behind the scenes search engine optimization tool that ensures your business website stays visible is links – the more links you have connecting your website to other quality websites the more relevant your business website will be.

Use Klenske, Ink. Search Engine Marketing services to improve your business website’s behind the scenes search engine optimization.

Next Week: defining the Tags of Search Engine Optimization...

Staying Visible (Part III)

2008-01-21T22:34:00.000-08:00

As you regularly update your business website in order to stay visible with the search engines, the key is to integrate keywords into your website content. Keywords are the key to search engine optimization. When creating keyword rich SEO content, be sure to keep in mind these three things:

1. The broader the better. When working on search engine optimization of a website, remember that people not in your business or trade are your targeted audience. Thus, do not use SEO content keywords that only you and your business peers would use. Instead, target a variety of keywords. The result will be that your business website has more search engine appeal and thus better results.

2. Think local. Although on the one hand you want your company website to be broad, you also want your search engine optimization to be focused. By this we mean the focus should be on your city or state (or states depending on where you are located). The narrower your geographic location, the better search engine optimization performance your business website will have.

3. Keep it Simple Stupid. Yes, keywords are essential, but don't overdo the search engine optimization. Your SEO content has to be interesting to read, otherwise visitors will just pass by before heading to an company website that has more relevant information.

Let Klenske, Ink. help you perfect your search engine optimization needs.

Staying Visible (Part II)

2008-01-15T01:33:00.000-08:00

The secret to visibility is updating your business website with new information.

Search engine rankings are based on regular reviews of your business website. Thus, the key to search engine marketing is to have an updated business website. More importantly, when you update your website with new, relevant information, this content must include keywords.

As the search engine spiders evaluate websites, they look for specific keywords that show them the business website is relevant. Thus, an essential park of search engine marketing is using keyword rich content.

Staying Visible (Part I)

2008-01-10T10:55:00.000-08:00

Having a presence on the Internet is an important step to successful business marketing. However, it is just the first step. As has been said before, simply having a website is not enough. In order to have a successful web presence, one that generates new clients, your business website must be visible.

The concept of having a visible business website means that your site:

Knows the importance of search engines in bringing potential clients to your business website.

Understands how search engine ranking works.

Uses search engine optimization to capitalize on search engine rankings.

Understanding Online Marketing

2008-01-07T04:11:00.000-08:00

Wondering what all the hype about online marketing is? Then ponder these numbers:

- Eight out of every ten Americans (9 in 10 with college educations) are online.

- 90 percent of online consumers use the Internet for research.

- 80 percent of online consumers use the Internet in order to make purchasing decisions.

So how do you tap into this population? Simple: Visibility, Design and Content.

Over the next few weeks, we will tackle each of these areas, ensuring that you are able to have an effective and profitable website marketing presence.

Klenske, Ink. Business Copywriting Blog is on Holiday

2007-12-18T08:41:00.001-08:00

Klenske, Ink.'s blogs are on holiday until the New Year. Check back in 2008 for more information on business writing, copywriting, search engine optimization, blogging...along with some exciting new features.

From all of us at Klenske, Ink. Professional Writing Services- Happy Holidays!

See you in '08.

Nicholas J. Klenske

The Blog Editor: Your Key to Good Blogging

2007-12-13T01:32:00.000-08:00

A blog editor is a person or company that a business hires to take care of their blogging needs. A blog editor is like a copywriter- they specialize in writing, editing and maintaining the company’s blogging functions. Using a blog editor is an easy way to ensure that your blog has up-to-date and regularly posted content. Further, using a blog editor frees you from having to learn HTML code.

The biggest advantage of using a blog editor for your blogging needs is time. Blogging takes time, something that most businesses do not have a lot of. Hiring a blog editor frees up more time by giving the time consuming activity of researching, writing and blogging to a professional blog editor. More so, a blog editor will also be able to provide you with well-written relevant and search engine optimized blogging content.

Some Tips for Successful Blogging

2007-12-10T00:24:00.000-08:00

One simple method of making sure your website has search engine optimization is to add a blogging feature. Blogging allows you to add search engine optimization content to your website on a regular basis without cluttering the actual pages of your website. Further, blogging gives you a unique opportunity to connect with your desired audience or customer base. Although search engine optimization blogging is best done through the use of a professional blog editor, here are some keys to successful business blogging.

Know your audience. The only way blogging can work for you is if your blogging works for your audience. Know who you are targeting and make sure your search engine optimization blogging content is relevant to what your audience wants to know.

Keep it new. The key to successful blogging is to provide your reading audience with up-to-date and relevant information. This means either you or your blog editor will have to stay up on all the latest trends and news relating to your particular blogging topic.

Make it personal. Although blogging requires keeping your search engine optimization blog up-to-date, successful blogging also requires more than just reporting the news. You or your blog editor must also make sure you blogging entries has personality and expresses an opinion or thoughts on the reported news.

Interact with your readers. One advantage that search engine optimization blogging has is it gives your readers an opportunity to interact with you and your business. A good blogging service will allow your readers to comment on your blogging entries. When a reader does comment, be sure to respond and encourage debate and positive interactions.

Search Engine Optimization: Content is King

2007-12-05T01:12:00.000-08:00

Once you have your search engine optimization keywords, the next step is to work them into your website. The way to do this is with search engine optimization content.

The more SEO copywriting content your website has about the search engine optimization keyword, the more relevant your site will be. Adding search engine optimization content, or SEO copywriting content, to your website means nothing more than writing keyword specific articles and placing them throughout your website.

Keyword SEO copywriting content serves two purposes. Not only does it convince the search engine that your website is relevant, it also provides the visitor with valuable information that will entice them to contact you. Thus, when developing your search engine optimization keyword content, you want to make sure it serves both purposes.

A good keyword SEO copywriting content article will use three or four search engine optimization keywords on a repetitive basis. After all, the more times the keywords appear in a given article the more relevant your website becomes. However, there is a fine line between a good SEO copywriting content article and poor search engine optimization marketing. If, for example, the article overuses a SEO copywriting keyword to the point the only purpose of it is to feature the SEO copywriting keyword, the reader will gain nothing and the search engine optimization article looses its marketing appeal. Further, blatant overuse of SEO copywriting keywords may get your website penalized by the search engines, or even permanently removed.

In summary, a good SEO copywriting keyword content article is tightly focused, informative, reader-friendly and focuses on search engine optimization. SEO copywriting content is the easiest method for optimizing your website, as there really is no limit on the content that can be placed on a website. Further, such add-ons as a blog, and a newsletter can also be used to increase SEO copywriting content.

Keywords: The Key to Search Engine Optimization

2007-11-28T07:58:00.000-08:00

A keyword is a search engine optimization term that refers to the words a person enters into the search engine, such as “Car Dealer” or “Chicago Real Estate”. Some keywords are used more than others. For example, “Chicago Attorney" is more often used than “Chicago Recyled Camera Batteries”.

Regardless of how often they are used, keywords are the key to convincing the search engines that your website is relevant. Essentially, the more times the keywords appear on your website, the better search engine optimization your website will have. Thus, if your website uses the keyword “Chicago Attorney” on a regular basis, your website will rank higher than a website that does not use the keyword.

Since such keywords as “Chicago Attorney” are popular, there’s a significant amount of competition for them. This means many other websites will also market towards this keyword, making it more difficult for your website to achieve a higher search engine optimization ranking. This is why focusing on second-tier keywords, such as ones focusing on a specific city or practice area, is important. Since there is less competition for these keywords, using them lets your website quickly advance in the search engine rankings.

So how do you know which keywords are the best for search engine optimization? There are various tools available that can determine how often a keyword is used, along with generating related keywords. Often, these keyword tools are available for costs, but should be included in the price of any search engine optimization company’s services.

5 Reasons Why Your Website Needs a Website Copywriting Professional

2007-11-26T11:08:00.000-08:00

1. Every word counts. As almost every visitor to your business website will only scan the information provided, it is essential that you use specific words in the right way. Otherwise your marketing message will not get across. A website copywriting professional knows how to make your law firm website’s words jump off the screen.

2. Take a step back. When you are closely involved in the service being advertised, you often fail to see the benefits from the perspective of a potential client. A website copywriting professional will be able to bring a new perspective to your marketing initiatives.

3. Going beyond the screen. When a business owner writes their own website copy, they typically do it with only the client in mind. However, the purpose of your website is to not only inform visitors, but also to attract visitors to the site. To do this, your website needs to utilize SEO copywriting. A website copywriting professional can ensure your website has a strong search engine presence.

4. Make your website user friendly. A website copywriting service can also make sure your website is user friendly. For example certain presentation of information is more easily read than other forms of presentation. If your marketing campaign is going to be effective, the information presented must be read. A professional website copywriting service will assist you with developing an effective marketing campaign.

5. Tell, Don’t Sell. Far too many websites are nothing more than a sales pitch. However, most people go to the Internet in order to get information, not to read a sales pitch. The line between informative and sales hype is a fine one. A website copywriting professional can use a SEO copywriting strategy to make sure your website is not only informative, but informative in a way that it sells your service.

Words: It's What Copywriting is All About

2007-11-23T03:18:00.000-08:00

Copywriting is kind of a confusing word. Unless you are in the copywriting field or work as a copy writer, chances are you have no idea what copy writing is all about.

Not to be confused with the legal term copyrighting, copywriting is essentially business writing. A copy writer is someone who writes copy. And copy is all the words that a copy writer writes. Thus, copywriting is everywhere. This blog is an example of copy writing. All that junk mail and advertisements you read: all copywriting. See all the words on a website- again, more copywriting.

When you think about it, everywhere you look you are surrounded by words. Whether it be advertising, political commercials, newsprint, websites or business letters, words are a dominant part of your everyday life.

It’s writing these words that copywriting is all about.

Your business needs a copywriter. Contact Klenske, Ink. today.

Blogging for Search Engine Optimization

2007-11-20T06:27:00.000-08:00

Your business has a website. Perhaps your business even has a search engine optimized website. Regardless, your website is still failing to bring in the traffic you need it to generate. One simple and highly effective way to increase the marketing power of your website is through blogging. Blogging, especially even done by a professional blog editor, has numerous benefits, including increased capabilities for search engine optimization.

Here’s why your business needs to start blogging:

Interact with Potential Clients. When a potential client visits your site, all they can do is look. However, with blogging, potential clients will have an opportunity to interact with your site’s content. This has been shown to lead to more repeat visitors and more loyal clients.

Blogging is an Effective and Efficient Method of Adding Search Engine Optimization Content. Blogging doesn’t require in depth knowledge of html. Blogging is also an easy way of adding search engine optimization content to your business website without cluttering your main pages. To make sure you blogging works in terms of search engine optimization, try hiring a professional blog editor.

Blogging Equals Better Search Engine Optimization. Blogging not only gives your website a wider presence on the Internet, as they will be found in addition to your website. Further, when your blogging is done with search engine optimization in mind, it will get your content to the search engines faster.

Need a blog editor? Contact Klenske, Ink. today.

Why Your Business Needs Search Engine Optimization

2007-11-14T07:25:00.000-08:00

“Search engine optimization sounds complicated”, you think. “And after all, do I really need search engine optimization?”

To put it bluntly, search engine optimization is essential to the success of your business. This is particularly true if you are the owner of a small business with a strong web presence. Search engine optimization is the tool that lets you compete with the “big guys”. Granted, the big corporations have more resources to spend on large marketing campaigns. However, with search engine optimization, you don’t need a lot of resources at your disposal in order to give your company a competitive position with the search engines.

The purpose of search engine optimization is to increase your sales by gaining business leads from such Internet search engines as Yahoo! And Google. A significant amount of your customers will find you through a search engine. Search engine optimization is what makes sure you are there when they come looking.

So what exactly are the advantages of search engine optimization? To name just a few:

1. Search engine optimization will allow you to obtain increased and higher quality sales.

2. With good SEO copywriting, your website will perform better by receiving more traffic and generating more sales.

3. Search engine optimization allows your company to grow beyond your physical location and thus compete in a larger geographical area.

4. Search engine optimization is an economically efficient method of creating brand recognition for your business.

The advantages to search engine optimization are to great to put off any longer. What your business needs is the professional SEO services of a SEO copywriting firm, such as Klenske, Ink. By implementing a comprehensive search engine optimization plan for your business website, you will soon find yourself competing at a bigger level.

Key Steps to Search Engine Optimization

2007-11-11T02:14:00.000-08:00

In order to make sure your company’s website gets the search engine exposure it deserves, you need to make sure the website is search engine optimization. Without search engine optimization, chances are your business website will sit out in cyberspace all alone. Here's a brief overview of how to use search engine optimization to your advantage:

Increasing SEO Copywriting Content

Increasing SEO copywriting content means using strategic SEO copywriting to your marketing advantage. Using SEO copywriting for business marketing involves having a professional SEO article writer create keyword specific articles and content for all of the website's main pages. In addition, “for your information” search engine optimization articles that rotate throughout the website will also increase the site’s relevant content and thus help your site's search engine optimization. The purpose of these search engine optimization articles is to both promote your services and to educate the visitor. Due to the multitude of categories and sub-categories that relate to business, there is room for a plethora of search engine optimization content articles to be added throughout the website. Another option is to add a search engine optimization focused business blogging feature to the site in order to further increase room for business search engine optimization articles. A good, search engine optimization and content rich article typically runs between 350 and 500 words.

Strategic Linking

Another key component to search engine optimization is using strategic linking within your website. Increasing the number of quality links to your site involves searching for quality and relevant sites, contacting the site, and look to exchange links.

Design Changes

Even the overall design of your website will effect your website's search engine optimization capabilities. To ensure your site's design isn't limiting its search engine optimization, your marketing campaign needs a comprehensive evaluation of the site and its design so nothing prevents a search engine evaluator from seeing the search engine optimization content.

Your Website Isn't Working

2007-11-07T02:21:00.000-08:00

Have you ever tried to Google the name of your company? If you have, did you see your business page come up? Probably not.

So What? So what this means is that although you have a great website, nobody is seeing it. In other words, your website isn’t working for you. In order to get clients, people need to be able to find you. The way to be found is to get your website listed at the top of the search engine’s first page. To get to the top, you need to learn about search engine optimization or SEO copywriting.

Current statistics estimate that approximately 50% of all site traffic comes from the use of a search engine. Furthermore, the other 50% is predominantly repeat customers, most of whom found your website via a search engine in the first place. Thus, having a website that ranks well with the leading search engines is essential to a successful e-commerce venture. In order to rank well, you need to have a website that focuses on search engine optimization.

When ranking a website, the search engines are generally looking for relevancy. Relevancy is based mostly on content and links. For example, the more content your site has about the search topic, the more relevant your site will be and thus the higher its page ranking. This is called search engine optimization- Essentially you use SEO copywriting in order to make your webpage more relevant to the most popular keyword searches.

Further, the amount of quality sites that link to your website (and visa versa) is also factored into determining how relevant your site is. Another important factor in determining search engine rank is your website’s overall design. When performing site evaluations, some website design features prevent the evaluating programs from even viewing the site’s content.

Coming Soon

2007-10-23T07:37:00.000-07:00

Check back soon for the latest on copywritng, business writing and the secrets to successful search engine marketing. Or, start now by visiting Klenske, Ink.