tag:blogger.com,1999:blog-13331370.post-12572513941353617512008-05-07T12:15:00.016+01:002008-05-07T17:13:42.515+01:00<a href="http://www.travolution.co.uk/Articles/2008/04/18/1377/Travel+brands+mull+informal+pacts+to+battle+Google+trademark.html">Deals done behind the scenes to not bid on one another's brand terms</a> might be easy to discover if you have the time to check all the major travel brands via a Google keyword search.<br /><br />For those not party to such agreements, welcome to the PPC bun-fight [click on an image for more detail]:<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp0.blogger.com/_a-gWcg51Wwo/SCGTWAdpjiI/AAAAAAAABJA/jWL2lBK8pZU/s1600-h/google+3.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp0.blogger.com/_a-gWcg51Wwo/SCGTWAdpjiI/AAAAAAAABJA/jWL2lBK8pZU/s400/google+3.JPG" alt="" id="BLOGGER_PHOTO_ID_5197597451253026338" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp3.blogger.com/_a-gWcg51Wwo/SCGThwdpjmI/AAAAAAAABJg/ukWYwRtSryE/s1600-h/google+7.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp3.blogger.com/_a-gWcg51Wwo/SCGThwdpjmI/AAAAAAAABJg/ukWYwRtSryE/s400/google+7.JPG" alt="" id="BLOGGER_PHOTO_ID_5197597653116489314" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp3.blogger.com/_a-gWcg51Wwo/SCGTewdpjlI/AAAAAAAABJY/nvOxpaz4m7w/s1600-h/google+6.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp3.blogger.com/_a-gWcg51Wwo/SCGTewdpjlI/AAAAAAAABJY/nvOxpaz4m7w/s400/google+6.JPG" alt="" id="BLOGGER_PHOTO_ID_5197597601576881746" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp0.blogger.com/_a-gWcg51Wwo/SCGTcAdpjkI/AAAAAAAABJQ/fY-3oSepxfU/s1600-h/google+5.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp0.blogger.com/_a-gWcg51Wwo/SCGTcAdpjkI/AAAAAAAABJQ/fY-3oSepxfU/s400/google+5.JPG" alt="" id="BLOGGER_PHOTO_ID_5197597554332241474" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp1.blogger.com/_a-gWcg51Wwo/SCGTZQdpjjI/AAAAAAAABJI/rtzIvgb8wmk/s1600-h/google+4.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp1.blogger.com/_a-gWcg51Wwo/SCGTZQdpjjI/AAAAAAAABJI/rtzIvgb8wmk/s400/google+4.JPG" alt="" id="BLOGGER_PHOTO_ID_5197597507087601202" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp1.blogger.com/_a-gWcg51Wwo/SCGTQQdpjgI/AAAAAAAABIw/QpMvoOBo8cg/s1600-h/google+1.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp1.blogger.com/_a-gWcg51Wwo/SCGTQQdpjgI/AAAAAAAABIw/QpMvoOBo8cg/s400/google+1.JPG" alt="" id="BLOGGER_PHOTO_ID_5197597352468778498" border="0" /></a><br />Those with good memories will recall <a href="http://travolution.blogspot.com/2008/04/declaration-from-cheapflights.html">a pledge</a> by <a href="http://www.cheapflights.co.uk/">Cheapflights</a> last week not to bid on the brand names of its advertisers.<span style="font-style: italic; color: rgb(255, 0, 0);"></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp1.blogger.com/_a-gWcg51Wwo/SCGTTQdpjhI/AAAAAAAABI4/n_-rYhIZzEo/s1600-h/google+2.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp1.blogger.com/_a-gWcg51Wwo/SCGTTQdpjhI/AAAAAAAABI4/n_-rYhIZzEo/s400/google+2.JPG" alt="" id="BLOGGER_PHOTO_ID_5197597404008386066" border="0" /></a><br /><span style="color: rgb(0, 0, 0);">UPDATE: I</span><span style="color: rgb(0, 0, 0);">t has emerged that the inclusion of Cheapflights, as seen above, is a by-product of how this policy change may be seen in the industry, according to Cheapflights, which is understandably keen to stress that its pledge still stands.<br /><br /></span>What the company is doing is bidding on the keyword "airways" and thus why Cheapflights appears against searches for "British Airways".<br /><br />This afternoon, the company has run a negative match against "british airways" so it no longer appears.<br /><br />As someone mentioned in a meeting this afternoon: there will be almost universal confusion in the first few weeks as companies decide which words to bid on or brands to bid against.<br /><br /><span style="font-weight: bold;">Kevin May, editor, Travolution<br /><br /></span><span>Technorati tags: </span><span id="ctl00_ContentPlaceHolder1_lblResultHtml"><a href="http://technorati.com/tag/trademark" rel="tag">trademark</a> </span><span id="ctl00_ContentPlaceHolder1_lblResultHtml"> <a href="http://technorati.com/tag/PPC" rel="tag">PPC </a></span><span id="ctl00_ContentPlaceHolder1_lblResultHtml"> <a href="http://technorati.com/tag/brand+name" rel="tag">brand name</a></span>Travolution Bloggerhttp://www.blogger.com/profile/14075713549142296853noreply@blogger.com