Internet Marketing Spain

Allen & Co Conference Sun Valley

2009-07-10T09:27:00.004+02:00

Well it's all quips, jokes and digs at the Allen & Co conference this year attended by industry giants like Google, Apple, Sony and Microsoft.

There were some interesting points raised and of course there was a buzz around town about the Google Chrome OS. But moving away from the serious stuff for once (it is Friday after all), here are some of the best quotes from the conference.

Eric Schmidt on the way things are; "You can't waste money, credit is tight."
Well that's easy for Google to say I guess

Schmidt on Google's dominance and the US government taking a closer look at their company; "We now expect governments to look at what we're doing. We respect their role."

Schmidt on MySpace; "We like MySpace a lot"
Well they ploughed $900 million into it with an advertising deal so now is not the time to admit it was a disaster I guess. Let's see if they renew the deal next year, then we will really know.

Larry Page on when YouTube will make money "just not that important."

Schmidt, a voice from behind Bill Gates when Gates was asked by reporters for his thoughts on the Google Chrome OS "Better if you not comment."

and finally....

Howard Stringer, CEO of Sony Corp. when asked his thoughts about Twitter and the other Social Networking sites "A lot of people are doing very well at making very little money. It's not a club I'm looking to join."

Google Chrome OS

2009-07-09T13:19:00.004+02:00

Well I suppose from a non-political stance, World War III has just begun but it's not world leaders taking chunks out of each other and sending in the troops, the battle of the Operating Systems has begun.

For far too long Microsoft has had the monopoly on Operating Systems (OS) and even though challenges came in from Linux they still didn't learn from the growing unrest being felt throughout the computing world.

They continued to bring out OS after OS, some with good new features but some terrible failings too. And it was us, the consumer that had to bear the brunt of the bugs.

People turned to Linux but whilst it offered many advantages, it lacked a lot of mainstream software that people became used to needing on a daily basis.

Google Chrome OS

So why would people trust in a new operating system?

Well I guess initially it's a lot to do with trust. Many people already turn to Google in their hour of need whether it's looking for a phone number for a local business, researching a new car online, reviewing overseas property, sharing documents over the Internet, using the various email solutions, in fact the list goes on and one and continues to grow.

Google are renowned for only employing the best of the best so we can assume that the new Chrome OS will be somthing to be admired. Google are very different to many other large development companies as they WANT and thrive on feedback from users. How else can anything grow and adapt?

People like Microsoft for example seemed to have adopted the attitude of 'if it doesn't work properly it must be your fault'.

Google Chrome OS will be designed to get you on the web in seconds and most of the user expereince will all take place on the Internet.

It is like cloud computing on steroids.

For more information take a look at the Google BLOG about Google Chrome

Backlinks Links Checker

2009-06-19T20:51:00.002+02:00

Just watched the latest video from Matt Cutts (head of SPAM at Google) where he talked briefly about the best way to check for backlinks to a webisite (inbound links).

So he basically told us what we already know, the link:website does not show all links. He did say it is accurate but just not all of them (something we know and have known for sometime).

His preferred method is agaon one that most professional SEO companies use, Webmaster Tools.

This stops other people seeing your backlinks and copying your linking srtategy.

That aside the the Yahoo tool does show most links so there are ways (not something Matt Cutts mentioned funnily enough).

Yahoo Backlink Checker

Any way heres the video

Nueva Andalucia Property Website

2009-06-15T13:31:00.004+02:00

Artemis are pleased to announce the roll-out of a new batch of dedicated Spanish property websites which concentrate on property on the Costa del Sol.

These website, the latest of which focuses on Nueava Andalucia property are designed to provide useful information about the area and a list of the most recent properties for sale.

With a number of these sites already ranking highly in the Search Engines for their specific areas, they are a valuable source for lead generation within the Spanish property market.

Artemis are experts in SEO and lead generation and have helped many clients within the real estate industry increase their online visibility and in generating more leads via the Internet.

Contact us now for more information about our SEO and Internet Marketing services.

Google Wave

2009-05-28T18:25:00.004+02:00

Google have just announced their latest 'product' (communications tool) which will be open to developers so that it can grow and adapt to provide all the features and tools required in our busy and hectic working lives.

Originally codenamed 'Walkabout' the team at Google have been developing a brand new communications model, which has been called Google Wave.

These few questions led the team to develop this exciting new communications model

Why do we have to live with divides between different types of communication — email versus chat, or conversations versus documents?

Could a single communications model span all or most of the systems in use on the web today, in one smooth continuum? How simple could we make it?

What if we tried designing a communications system that took advantage of computers' current abilities, rather than imitating non-electronic forms?

So after what they describe as two years holed up, they have now come up with a prototype for Google Wave

Image Here >>

Basically you create a 'Wave' and add people to your wave, then everyone on the Google Wave can add text, photos and feeds.

It seems like all the best of social media, email and other communications tools PLUS the best information tools like feeds, all rolled into one place.

See here for all the information directly from Google:

http://googleblog.blogspot.com/2009/05/went-walkabout-brought-back-google-wave.html

Twitter Television (TV) Series

2009-05-28T15:36:00.003+02:00

Well it seems like Twitter just goes from strength to strength so it is no real surprise that there are plans for a Twitter TV series. From the information available so far about the new Twitter TV series the format will be unscripted and will involve interactive competitions with celebrities and Twitter users (known as Tweeters).

So let's see who gets involved as it sounds a lot of fun.

Will it be Bing.com

2009-05-27T12:28:00.006+02:00

We should all know by now that Microsoft has been talking up the launch of their 'new' search engine that was being tested under the codename 'Kumo'. In fact reports indicate there will be a lot more 'talking up' as they plan to throw a budget of $100 million for an ad campaign to help launch Bing.com (it is not confirmed that it will be bing.com but sources and many articles within the industry seem to think this is the name).

Firstly, lets take a look at what bing means (always a clanger in there somewhere)

1) Bing is a Unix program which is essentially a ping with added network throughput measurements

OK not bad. At least it is an on-theme meaning (loosley)

2) A slag heap

Hmm not so good

3) Bing is a Chinese term used to describe dough-based Chinese flatbreads

Hmm not bad but not too good either

So no information about why its called BING however PC Mag did have some great ideas such as;

But It's Not Google or Bill It's Not Good (See the full list here)

Whois

So we did a look up and can see that maybe Microsoft just thought "hey lets buy this domain name Bing.Com as its been around since since 1996."

At least they have recently renewed it for 10 more years to avoid any embarassing oversights like forgetting to renew the domain (we all remember that one I am sure). Take a look at the links at the bottom of this page to see the different businesses that operated under bing.com before Microsoft took it over.

Competing with Google

Let's face it Microsoft (and bing.com) are going to need some radical ideas and innovations to even make a small dent in the Google search armour.

Even the industry experts like Danny Sullivan of Search Engine Land have their doubts about winning searchers from Google.

"Making something compelling to switch over to would be another thing to do. That's just difficult. There is a lot of room for improvement, but it is not at the crisis point with Google where users feel like they have to switch."

So what do Microsoft know that's different?

Well they have been conducting lots of research into search behaviour and have found some interesting statistics.

1) Although two thirds of people searching via the search engines say they are 'generally' satisfied, less that 40% think that the local search results will provide the information they are seeking.

2) Microsoft evangelist Stefan Weitz looked closely at the data from Live.com and found that the most popular feature in search is actually the back button.

He went on to say that only a quarter of searches return a good result (he is talking on Live.Com) but he goes on to say that if it is the case for Live.Com then it must be similar for Google and Yahoo.

So with all this 'research' will Bing.Com provide a better search experience?

Well we will find out very soon as it is rumoured to debut at the All Things D Conference is San Diego on Thursday.

And finally...

site:bing.com brings up some interesting pages ???

or

Want to see some archived versions of www.bing.com

2 April 2005
6 Novermber 2006
18 April 2007
20 November 2007

New Google Query Suggestions Layout

2009-05-21T10:01:00.005+02:00

It seems that everyday when you do a search in Google there is a change in look, layout or even the type of results you get.

The latest 'layout' change we have noticed is in the 'Query Suggestions'. This is the drop down box that appears when you start to type words into the Google search box.

What's changed?

Well as of today all suggestions are now bold

Also there are Google Search and I'm Feeling Lucky tabs at the bottom.

Not sure of the significance of these changes but no doubt as the day continues we will see more feedback.

Google Search Options

2009-05-12T23:45:00.007+02:00

Well the face of Google search is changing again with the introduction of 'Google Search Options'.

This is a new feature on the left of the blue bar which gives you the number of search results. It is universal search plus, with lots of new features and ways to organise your searches, even getting results by date, by timeline and my personal favourite a look at the 'wonder wheel'.

Reading through the Google BLOG http://googleblog.blogspot.com/2009/05/more-search-options-and-other-updates.html it appears that us SEO co's will have to pay even more attention to things like client reviews and forums.

I am still reviewing the overall impact of the new Google Search Options feature but one thing is for sure (and was expected), the human input WILL influence SERPS in the future.

Beyond SEO

2009-03-31T22:03:00.003+02:00

I have just read a very interesting article about SEO vs other key factors of a website and it articulated extremely well what we tell all of our internet marketing clients when we are pitching for new business or when we are appointed to increase the profitability and lead generation of their website.

Too many people focus solely on positions, front page, above the fold, positions 1 to 3, but to be honest is this the first thing that should be addressed? The answer is no. We need to review many different on-site elements first. Of course high positions in the organic search results are very important to bring in visitors but what if other elements are not right?

Imagine owning a shop in a very busy commercial centre but your windows are darkened, there is a tatty old shop sign with letters mssing. Once inside the shop there are no prices on any of the items for sale and there are no sales staff on hand to help. Even if there was a huge promotion doubling the number of people visiting the commercial centre, do you really think people would buy from your shop.

How your website looks and functions is key to being successful on the Internet. You need to appear trustworthy so that people want to do business with you. Credibility is the important factor here, without it you are just helping your competitors to take your potential clients.
You need to ensure that your site has a clear and has a defined brand and logo and that your content is well written and descriptive.

Contact Artemis Internet Marketing, specialists in SEO Spain and SEO UK for a FREE website review

Calls to Actions
OK we are now assuming that your website looks superb and the SEO has kicked in and you are receiving lots of new visitors. What next?

Well ideally you want leads. So do you have a lead capture form? Do you have your phone number on your website (not just the contact page).

Research has shown that the top right of the web page is the best place for a phone number.

With your lead capture forms (assuming they are present), is it clear what they are for?

I think what we are trying to get across is that the website needs to be user friendly, easy to navigate, clear calls to actions, easy to read phone numbers, good branding and excellent content.

Even if you are happy with your search engine positions is your website tired? Does it factor in all of the above points? How well does it convert visitors to leads / contacts?

At Artemis we also work with clients that rank well for many of their keywords but are not satisfied with their conversion rates. We conduct a website review and fix or advise what is required to improve these factors.

Online Backup Client - SEO UK

2009-03-26T16:57:00.003+01:00

Well we just love when changes are effective in just one month.

We are doing the UK SEO for a data backup and online storage company and have implemented a number of changes to titles, on page text and linking hierarchy. We have also be doing some on-theme one way links from our network of over 500 websites using the anchor text for which the company wanted to rank higher.

The results:

online backup jumped from bottom of page one to top half of page one
online backup services from page two to page one
secure online backup from page two to top half of page one
online backup storage from page six to page one
IT support from outside top 10 pages to page one

If you are looking for effective SEO, no matter what country or service you are in, why not get in touch for a free consultation.

Calahonda Business Fair

2009-03-22T16:07:00.010+01:00

Artemis Internet Marketing, specialists in SEO Spain and SEO UK would like to thank Marleen Gosselin and her team for their hard work and initiative in putting together a very successful business fair in Calahonda.

Held over the weekend 21 and 22 March 2009 there were a good variety of stalls and stands offering everything from 'sensible' Scotch Whisky (their free samples being one of the busiest stalls by far) to flowers from Internet Marketing to Herbal Life products

I am sure that we share the sentiments of all other stall holders in thanking Marleen for the hard work she did in marketing the fair and getting a good number of people to visit even though it was not quite a sunny as we all hoped.

Business on the Costa del Sol is tough at the moment and this was a great idea to get local businesses together and to create a community atmosphere

Here at Artemis we for one are looking forward to the next fair with eagerness

SES London 2009

2009-02-23T10:03:00.010+01:00

Back from Search Engine Strategies London, (SES London) 2009 and straight back into solid work. Firstly thanks to those of you we met at SES London and all of the helpful and useful advice. Even the UK weather held up for most of the conference.

It was great to see some interesting companies at the expo. I am looking forward to the launch of PR Web UK. This will be very interesting for future releases on behalf of many of our clients due to the targeting of the UK press agencies.

So already this year we have seen some changes in the world of Internet marketing like the new canonical tag to help eradicate duplicate content being indexed from the same site and the URL policy change in Google AdWords.

What is the Canonical Tag?

It is a way for websites to specify the preferred version of a web page if it is duplicated via multiple URL strings. This is particularly relevent to eCommerce websites where the same product page can appear via different searches with virtually the same text or exactly the same text.

To get around this duplicate content and to stop it all being indexed and essentially 'clogging up' the Internet, all of the major search engines have agreed that the Canonical Tag will allow website owners to specify to Google which copy of the page they want to have indexed.

Basically on the pages you do not want to show in the index you add the Canonical tag in the head section of a website in the following format;

This will advise the search engines to only count the URL indicated in the tag and what's more, it will pass on the PageRank from the pages you do not want indexed.

New AdWords URL Policy

This is also quite an interesting one, especially if you have some large AdGroups running with multiple websites in them.

Basically this will no longer be allowed. All AdGroups must only contain a single domain. This means that those of you that might have set up AdGroups with lots of different AdGroups with adverts pointing to a range of websites will have to get these in order or they are likely to be suspended.

Well that's the latest SEO news from Artemis but if you have any questions then please get in touch.

Google Latitude

2009-02-05T09:52:00.003+01:00

So there are cynics who think Google is after world dominance, a sort of Big Brother who knows what your habits and hobbies are, who you like to talk to, how long you spend on the Internet, shows pictures of your street and in some cases even shows shots at street level of 'real people'. So what could they possibly offer next that goes another step closer to monitoring your EVERY move?

Well maybe we could find out next week when Google launches their brand new service Google Latitude.

So what can Google Latitude do?

Well here is a simple question;
Would you like to know where your husband / wife, boyfriend / girlfriend, children are when you can't reach them (or don't believe them)?

Well Google Latitude uses a mixture of GPS (Global Positioning System), wireless technology (WIFI) and mobile phone tower (node) to determine where you are via your mobile device, dependent upon which of the aforementioned technologies your mobile phone uses. The Google latitude service is really an extension of the current Google Maps service, which has already caused a lot of controversy over the street level images showing people as clearly as if they were standing in front of you.

It is available on the majority of Blackberries, most Windows Mobile 5.0 devices, most Symbian S60 devices, and phones powered by Google’s Android mobile software, such as the T-Mobile G1. Unfortunately (or fortunately) those of you with iPhone or iPod Touch will have to wait little longer although it is coming...

How Google Latitude work?
1) Download the new version of Google Maps to your mobile phone
2) Invite your friends via email to join
3) When they have accepted and are part of the 'Google Community' (they have a Google account in other words) with a profile picture you will suddenly see their 'mug shot' on the map.

What's more you can get directions to their location and even use your desktop (or laptop) via iGoogle to see the same information.

Don't worry though for those of you that do not want to be tracked Google has though ahead and has come up with a variety of ways to ensure you cannot be tracked.
So there you have it Google Latitude.

Remember WE KNOW WHERE YOU ARE!!

Tracking Search Engine Rankings

2009-02-03T10:33:00.003+01:00

As an SEO company we are always researching articles and information relating to the world of Search Engine Optimisation (SEO). Sometimes we come across some useful information that we like to share with clients and fellow SEO experts alike.

This week we came across a great video simple entitled "When to Track Rankings".

I recommend that you take six minutes and watch the video as it answers a lot of questions about ranking fluctuations and why you should not always focus solely on ranking results.

It highlights some obvious reasons why rankings can fluctuate in different data centres and at different times of the day.

Lets take an example:

We do the SEO for a popular interior designer in Marbella called Richard Lewis Interiors and we conducted the search "interior designers marbella" in Google.Co.UK and in Google.Com at exactly the same time.

Here are the results;

Google.Com

Google.Co.UK

As you can see the both results are position 1 in SERPS (Search Engine Results Pages) but in the second image there are a bunch of local results which has essentially pushed the result further down the page, which WILL have an impact on visitor levels.

Other things that play a part in rankings for individuals are things like personalisation i.e. people using iGoogle to alter their own results, news results appearing and short term ranking results such as articles and press releases.

What the video advises us is what we have always advised our SEO clients;

Concentrate on the spread of keywords, the visitors these produce and the pages they view. Use the website analytics to monitor results as opposed to constantly checking SERP on a daily basis.

Take a look at the full video below

SEOmoz Whiteboard Friday - When to Track Rankings from Scott Willoughby on Vimeo.

SEO Companies UK | SEO Services UK

2009-01-30T14:07:00.003+01:00

Artemis Internet Marketing have been successfully marketing websites in Spain for a number of years in one of the most competitive online markets, overseas real estate. We are used to ranking websites in extremely competitive online sectors and are pleased to have now officially launched our SEO services in the UK.

Already we have picked up a number of UK SEO accounts and have them ranking and generating traffic within a short space of time.

Time & Investment

Over the last few years we have concentrated on building up an extensive network of websites across varying IP ranges and locations so that we have a solid infrastructure for link building. Now not only do we offer UK SEO services to businesses in the UK, we also have relationships with other UK SEO companies who need one way link 'rentals' for their clients.

We still work with some of the coasts most well known real estate firms and are still achieving magnificent results.

Our client list includes the top law firms in Gibraltar, the top estate agents in Spain, vehicle trasportation, overseas real estate, Russian oil magazines, airport guides, furniture websites and much more...

If you would like to find out more about our UK SEO services then why not contact us now for a FREE SEO website review.

We will take a look at your website and send you a brief report of its current standing from a ranking perspective. We will even give you some tips about SEO because we firmly believe that transparency and integrity is still the way to develop long term relationships with businesses.

Is Google Search Killing The Planet?

2009-01-12T11:03:00.000+01:00

OK so there are obviously too many people with too much time on their hands out there coming up with useless bits of information.

Today's interesting but useless bit of information relates to the carbon emissions generated by a Google search. If you consider a desk top computer, then the data centre carrying out the search query then we are destroying the planet (apparently).

The facts (or so they say):
"Mr Wissner-Gross's study found a typical Google search on a desktop computer produces about 7g (0.25oz) of carbon dioxide"

So how does that add up? What is that equivalent to?

Well apparently if you conduct two Google searches it is equivalent to boiling a kettle for a cup of tea.

I wonder how much energy was expended in this research?

What's more all the articles are online so the results that this research has produced is actually generating even more carbon emissions.

Where does it all stop?

Do they want a world without Internet, a world without computers, no cars, no air travel??

I don't think many people will be paying too much attention to these new results and I don't think it will affect the number of searches made each day.

Google continues to dominate and our online SEO colleagues have been busy with predictions about the future of Google Search in 2009.

It certainly looks as if the search results will not just rely on the former algorithms such as link popularity etc. With Google Analytics, Webmaster Tools and iGoogle all sending back information to Google HQ it is anticipated that this information will have an impact on the search results.

What type of data could be used and how?

Well lets take Google Analytics as an example. Anyone that uses this tool will know that there is a thing called the 'bounce rate'. This essentially is the statistic of people leaving the website without progressing from the entry page. So if a page has a 100% bounce rate it means people come in and leave without going anywhere else.

Good or bad?

Well that depends on the nature of the page and the search conducted. If you are an information website and someone for example is looking for prawn pil pil recipes and you have a page of recipes the the chances are that the searcher will read / print the information and leave as they came in for a specific reason. So in this instance a high bounce rate is expected and should not be counted against a website.

If you have a website about holidays in Spain and people come in to a page without moving through the website to review more information then a high bounce rate on these pages will indicate that it is not clear or easy to navigate and should not be happening.

So how do they decide. Well there is also a statistic called 'average time on page'. Now if it takes an equation from the bounce rate and the time spent on a page it will be able to work out whether people are reading the information or leaving quickly due to other reasons.

i.e. If someone lands on a page and leave within a few seconds, and this happens time and time again then it is deemed that this information is not as good as it should be. However if people come to a page and stay on it for a couple of minutes then we can assume that the information is useful and people are taking time to read it.

I personally think that this type of information having an effect on search results will be good as it will move up more useful sites and move down those that don't provide the right types of information.

How does your website perform?

Have you got Google Analytics installed?

Do you know or understand how to use the information?

Here at Artemis Internet Marketing, as well as specialising in SEO we also concentrate very heavily on the user experience and spend a great deal of time reviewing the analytics so that we can tweak the site to make it perform better and generate more enquiries.

We are foremost marketers and business people and we apply this to SEO and Internet Marketing. Every day there are more and more companies offering SEO and it is becoming harder and harder to choose the right SEO expert for your business.

Unfortunately many of these new SEO companies are merely looking at additional ways to generate some income. They have read a book or two about SEO and off they go canvassing clients so that they can apply their new found knowledge. Some will get it right and get people to the top of the search results, others will fail and just blame it on the ever changing world of search engines and seo.

As an SEO company it does not matter where a client is located as the strategy remains the same. That is why we offer SEO in many different countries and locations.

We offer SEO in the UK, SEO in Ireland, SEO in Spain, SEO in the USA and SEO across the majority of Europe.

Why not take a look at our website www.artemisinternetmarketing.com for some more information and in our next post we will talk about how to choose the right SEO company.

Removals to Spain and Moving to Spain Guide

2008-10-10T12:53:00.000+02:00

Even with the global credit crunch and the slow down with the property markets back in the UK and here in Spain, there are still people moving to Spain and therefore looking for quality removals to Spain services.

With this in mind Artemis Internet Marketing have launched their brand new removals to Spain service which offers people moving to Spain a FREE guide to assist them before and after their move.

It also provides a unique service to people looking for removals to Spain services from the UK or indeed from Spain back to the UK or from one location in Spain to another.

The service offers clients a 'one stop' shop for removals to Spain. We have teamed up with some of the best UK to Spain, Spain to the UK and Spain to Spain removals companies and will distribute the enquiries to the most relevant removals firm to offer quotations.

If you are looking for removals to Spain then please click here to view our independent removals to Spain website, if you are a removals company please contact us through this website so that we can evaluate your services and add you to our database of removals to Spain firms.

Work in Spain - Overseas Jobs

2008-10-10T10:40:00.000+02:00

Here at Artemis Internet Marketing we work with a varied selection of clients from the obvious sectors like Spanish and overseas property companies through to Spanish recruitment agencies like Recruit Spain who specialise in helping people find work in Spain.

For the remainder of this post we will look more closely at finding work in Spain and of course how Recruit Spain can help you find a suitable job in Spain.

There are of course the usual methods of looking for work in Spain such as the local, regional, national newspapers or magazines and many of these now have an online publication or section so that you can search the classifieds for things like work or accommodation in Spain.

Finding work in Spain this way is fairly time consuming as you have to send off your CV to each company and then of course, follow it up to both ensure that it was received and to see if there is any progress with your application.

For the above reason, and the difficulties of actually getting through the the human resources departments within the company you have actually applied for a job, many candidates looking for work in Spain now opt to use a recruitment agency in Spain such as the well established Recruit Spain.

Artemis are very pleased to have been working with Recruit Spain for a number of months and have seen them continue to dominate the Spain and Gibrltar employment sectors helping place hundreds of qualified and suitable applicants and making it easier to find work in Spain.

For more information about finding work in Spain and about the various jobs in Spain that are currently available take a look at http://www.recruitspain.com/

PR Costa del Sol Marketing Marbella

2008-09-05T10:24:00.000+02:00

Artemis Internet Marketing are specialists in online marketing in Spain and are very pleased to introduce you to a brand new innovative offline marketing and PR company covering Marbella and the Costa del Sol.

Shaw Marketing Services is owned by an Artemis colleague Georgina Shaw who has many years of experience in Public Relations, Event Organising and Event Management, Copy Writing and general Account Management.

She is already making a name for herself here on the Costa del Sol as a regular participant of the popular REM radio show Loose Women and has written content for some of the leading websites on the Costa del Sol.

If you need PR on the Costa del Sol or are looking for a marketing company on the Costa del Sol, then look no further as Shaw Marketing has the answers.

Main Services Offered:

Account Management
Marketing Strategy and Planning
Professional Copy Writing
Media relations and Public Relations (PR)
Managing and implementing
Direct mail campaigns
Internet and e-marketing projects
Newsletter production
Events organising

Main areas covered for marketing on the Costa del Sol;

Marbella, Puerto Banus, Nueva Andalucia, Cabopino, Calahonda, San Pedro de Alcantara, Guadalmina, Fuengirola, La Cala, Mijas, Benalmadena and Estepona

Link Development Services Spain

2008-08-27T15:31:00.000+02:00

If you are either new to SEO or have been optimising your website for some time or maybe you are even an SEO business / company, you will know the importance of links.

Whilst all Search Engine Optimisation takes time and patience the hardest and most time consuming element of SEO is link development. Obviously it was much easier when Google had not devalued reciprocal link exchanging but you can sort of see why they did.

So now link popularity is much harder to achieve and ongoing link development can be a nightmare.

Artemis Internet Marketing are specialists in SEO in Spain although we are expanding our services throughout Europe to offer SEO in Europe and Internet Marketing in Europe too.

We have invested a considerable sum of money in developing a network of over 600 quality websites about property and about Spain. Not only do they generate substantial leads every day they are ideal for link development.

Artemis are pleased to announce their brand new link development services which essentially offers different levels of inbound only links to your website(s).

These links will NOT be from the resources or links pages of the sites. We will write a sentence / paragraph of text within the main body of a real content page so that you get the highest quality inbound one way only link.

We have also kept the pricing of our link development services to a reasonable rate so that you can benefit from our network of websites at a great value for money price.

10 links - 250 euros
20 links - 450 euros
30 links - 600 euros
40 links - 750 euros
50 links - 900 euros
Between 51 and 99 links - 900 euros plus 15 euros per additional link
100 plus links - 1,635 euros plus 10 euros per additional link

Tracks Days Spain Performance Car Days

2008-08-22T11:16:00.000+02:00

Artemis would like to welcome TrackDaysSpain to its portfolio of clients.

Trackdaysspain are the premier organisers of quality, exciting and thrilling trackdays in Spain. They have already organised lots of trackdays at the Guadix race circuit just outside of Granada and celebrated their first birthday on 4th July 2008.

Their Trackdays in Spain have inspired many performance car owners in Spain to take along their pride and joy and give them a good run in a safe and fun environment. The types of cars that have attended Track Days Spain events include a Ferrari Enzo, Lamborghini Gallardo, Radical SR3, Mitsubishi Evo 8, Porsche 911 Turbo, Ferrari F430, Nissan Skyline, Porsche GT3 and a BMW M3.

If you are not lucky enough to own your own performance car yet then they also offer various cars for hire such as a Lotus Elise 111S, and 4 Ginetta G20 Race cars.

Artemis have been hired by Andy Turnbull the www.trackdaysspain.com organiser and marketing director to help spread the word online about these wonderful days out.

Hen Parties & Hen Weekends Marbella

2008-08-21T21:41:00.000+02:00

Artemis Internet Marketing, specialists in SEO in Spain are pleased to welcome Hens in Marbella as a new marketing client.

Hens in Marbella are one of the leading hen party events, hen weekend and hen party activity planners helping many ladies enjoy their 'finals days of freedom'.

From limousine hire and a stretch hummer available for hire in Marbella to sporty activities or simply arranging relaxing and fun entertainment, Hens in Marbella are the best choice to help plan hen parties in Marbella or Puerto Banus.

Together with a 'cheeky butler' service available to serve drinks and meals in a slighty more, well cheeky manner dozens of hen party organisers have been thankful of a company like Hens in Marbella.

Artemis Internet will be helping Hens in Marbella boost their online presence so that many more people can enjoy hen parties and hen weekends in Marbella.

See www.hensinmarbella.com for more information.

Free SEO Seminars Marbella Costa del Sol Spain

2008-08-13T21:48:00.000+02:00

The 6th August 2008 saw the first Free Artemis Internet Marketing SEO seminar held in our Cabopino offices (east Marbella). The seminar was designed to provide the attendees with an introduction into basic SEO best practices and to make the whole 'SEO' environment a little more transparent.

Having provided professional Search Engine Optimisation in Spain for the past five years we have seen a number of SEO companies surround the various processes in a dark cloak with the sole intention of charging high fees. Our aim is to introduce businesses on the Costa del Sol to the power of Internet marketing and how important SEO is in generating relevant traffic and increasing conversions and sales.

With our first Search Engine Optimisation (SEO) seminar filled to capacity we are pleased to announce that it was a huge success with all businesses in attendence learning a great deal about the current do's and dont's of the SEO world and how they can use the Internet to generate more targeted traffic.

Georgina Shaw, head of marketing and PR at Artemis Internet Marketing presented the SEO seminar in a way that involved all of the attendees from start to finish. As a regular guest on REM's Loose Women radio show in Spain she has developed a real talent for keeping her audience captivated and interested throughout.

Paul Lopez, Director and Head of SEO was on hand to answer any of the more technical questions that were raised during the seminar and in the FAQ session as the end of the SEO seminar.

With the first seminar fully booked within two weeks of announcing the dates and the second SEO seminar being held on 20th August 2008 (already over half filled), Artemis Internet Marketing are pleased to announce that the seminars will now be held on a regular basis.

To find out more about our free SEO seminars in Marbella on the Costa del Sol, Spain please see our seminar page here

Real Estate SEO Spain

2008-06-20T09:52:00.000+02:00

Here at Artemis Internet Marketing we specialise in SEO in Spain and already work with a number of Spanish based clients as well as overseas property clients. Therefore it is important to keep up to date on the various trends and surveys that are carried out regarding the Internet and how people us the Internet in Europe for example.

The details of a survey carried out explains why as a business in Spain (or Europe) you should be allocating more funds to Internet marketing, especially if you are a Spanish real estate company or an overseas property business.

The results of a survey conducted in Europe using 5,000 consumers indicated quite decisively that our beloved Internet is almost five times MORE influential than magazines, newspapers and other forms of printed media in affecting a sale.

The statistics associated with how influential the Internet was in affecting the outcome of a sale was quite staggering with 42% in the UK, 40% in Germany and 37% in France. This was rated much higher than other forms of media with the TV coming in at 23%, 22% and 25% respectively.

Now for all those property agents that still insist on using printed media such as magazines and newspapers to advertise their properties in Spain and overseas in order to pick up new leads, these forms of media came in at between just 9% and 14%.

With purchases that are associated with lifestyle or those that are deemed to impact on the buyers lives, the actual influence of the Internet was even more pronounced.

Buyers now see the enormous benefits of the Internet but even now there are still doubts in the minds of some buyers as to the integrity of online information. Here at Artemis Internet part of our online marketing strategy is addressing these 'fears' and quickly overcoming them in order to maintain and increase sales leads.

Overseas Property Forums
Love them or hate them when people are looking and researching large purchases such as overseas property they tend to want to see what others have to say and therefore seek out forums and other social media sites.

Overseas Property Internet Marketing Strategy
At Artemis we are constantly reviewing statistical data for many industry sectors, especially the overseas property market and therefore adapt our marketing strategies to suit. With overseas property one of the first activities we need to develop on a clients website is to build trust with the visitor. With the current state of the overseas property markets there are of course fewer buyers and these buyers now tend to conduct a great deal more research on the Internet and are better informed but along with it they are less trusting.

So one of the first activities here at Artemis Internet when we market a clients overseas property website is to start the trust and relationship building as soon as possible.

How do we do this?

Below are just some of the tactics we employ to achieve the above:

Clean, uncluttered trustworthy websites - This can be the difference between getting a lead or the visitor leaving the site and going to a competitor.

You need to know what pages visitors arrive on and what pages they exit on, we need to review bounce rates and see what points people leave without going any further.

We will help you start building a relationship with your visitors right away by answering some of their potential questions within your website. What questions? Well that is part of our job as your Internet marketing company. We will go through and list out potential questions a potential client might have at the early stages and then work with you to come up with clear and concise answers.

We need to ensure that the navigation of your website is clear and easy to use. Many Internet marketing companies look at your website from a search engine perspective not a human one. This is wrong as you need to do it the other way around. Of course it needs to be search engine friendly but it also needs to convert.

Why not have a look through the various Internet marketing services we offer at Artemis and book a free consultation or website 'health check'.