Using Email to Create Forecasts

tag:blogger.com,1999:blog-12037363.post-55424691029659179962007-06-27T14:33:00.000-07:002007-06-27T14:41:53.626-07:00Using Email to Create Forecasts <o:p></o:p> I know you're dying to know...<o:p></o:p> How can you use email to forecast sales projections? Here's how: <o:p></o:p> Email & Sales Forecasting<o:p></o:p> <o:p></o:p>Email can be extremely effective because you may learn so much about your customers and form opinions about future clients too. You can identify behavior by tracking what people do with the emails you send to them.<o:p> </o:p> <ul style="text-align: justify;"><li>Put links in the emails that take customers and prospects to various pages on your web site. Using 'permission email' tools enable you to track which links are being visited on your web site and by whom.</li></ul><o:p></o:p><ul style="text-align: justify;"><li>By tracking your web statistics, you can determine which pages 'convert' prospects into customers. The more people you can drive to that specific page or pages will result in an increase in new customers.</li></ul><ul style="text-align: justify;"><li>It's important that you know your numbers in the business, especially if you're just getting started using any type of email marketing.<o:p></o:p></li></ul><ul><li>Make sure everyone in your business is aware of your marketing campaigns so that they can be prepared for any resulting changes in demand.</li></ul> <o:p> </o:p>Summary<o:p></o:p> Most all organizations forecast based upon past sales, which is good, but it only predicts future results by looking backward. Business trends and industries evolve constantly today. That's why I suggest that it's far better to watch how people respond to promotions and track where they go on web sites. You're much better prepared to predict consumer behaviors.<o:p></o:p> Now what if you have an 'information only' web site that is either internally focused or you're a non profit organization not selling products/services? Your intent then is to ensure you're providing relevant content. Track the click-throughs on your newsletter to see what interests the subscribers.<o:p></o:p> Either way, your email communications can be used to predict future sales or empower you to continue providing quality content.<o:p></o:p> Jet Planning International, LLC Launches New Web Site<o:p></o:p> Excelleweb is pleased to announce the launch of Jet Planning International, LLC's new web site (<a href="http://www.jpifly.com">www.jpifly.com</a>). Philip Barry and James Arzadon, co-owners of JPI, worked closely with the Excelleweb team to define their web strategy, web design, and web marketing.<o:p></o:p><div style="text-align: justify;"> </div>JPI offers a variety of services including fuel purchasing for aircraft, trip planning, training, and assisting corporate flight departments with their needs. Any organization with fleet aircraft could benefit from working with JPI's team based in <st1:place st="on"><st1:city st="on">Columbus</st1:City>, <st1:state st="on">Ohio</st1:State></st1:place>. JPI's clients are located both domestically and internationally. <o:p></o:p> Tom Anderson is the President/CEO of Excelleweb, LLC and can be reached at 614-679-0912 or by email at <a href="mailto:tom.anderson@excelleweb.com">tom.anderson@excelleweb.com</a>.<o:p></o:p> Quote of the Month:<o:p></o:p> "Hard work spotlights the character of people: some turn up their sleeves, some turn up their noses, and some don't turn up at all ."<o:p></o:p> --Sam Ewing<o:p></o:p>Tom Andersonhttp://www.blogger.com/profile/03867507040277976556noreply@blogger.com