Performance & MPG News

A Look at the Truck Market

2008-06-02T21:28:00.006-05:00

Consumers are holding onto their trucks longer, and aftermarket part sales are increasing.

The slumping economy and high gas prices have slowed sales of new pickup trucks, with Specialty Equipment Market Association (SEMA) research indicating that enthusiasts are holding onto their trucks longer, while builders and contractors are deferring purchases of new trucks until the housing market rebounds. However, sales of aftermarket truck parts and accessories, including lift kits, turbochargers, exhaust systems, suspensions and larger wheels and tires, are on the upswing.

Last year, diesel truck owners spent 17 percent more on specialty equipment than non-diesel truck owners, and SEMA projects U.S. demand for diesel engines and aftermarket parts will increase 3.8 percent a year through 2011.

Aftermarket sales reflect the increased popularity of trucks over the past decade, with pickup parts representing over half of all aftermarket parts sold. More than 80 percent of truck owners eventually modify their vehicles to some degree. "Our industry shifted when pickups started outselling cars," says Peter MacGillivray, VP, communications and events for SEMA. "The aftermarket followed suit and companies that sold parts started to sell more SUV- and pickup-related styling and functional accessories. That has pretty much stayed true for the past 10 years."

The volatility of gas prices may eventually encourage truck owners to consider purchasing more fuel efficient vehicles. "However, as of now, the impact hasn't hit the enthusiast market we represent where their vehicle is at the center of their lifestyle, so they'll compromise on other things rather than the part of their life they enjoy the most," says MacGillivray.

Although hybrid and alternative fuel engine options have garnered much of the media attention for their fuel economy benefits, MacGillivray believes diesels represent the biggest opportunity for the aftermarket. Last year, diesel truck owners spent 17 percent more on specialty equipment than non-diesel truck owners, and SEMA projects U.S. demand for diesel engines and aftermarket parts will increase 3.8 percent a year through 2011.

Chris Mann, Toyota accessory sales manager, believes diesel trucks will continue growing in popularity because they are easily modified and more fuel efficient than gasoline- fueled trucks. "It seems to be the trend at least in market perception that diesels will have the perfect compromise of performance and economy," he says.

Truck owners are a diverse lot who can be categorized into a number of different groups, including those who buy and drive trucks as a means of self expression and those who depend on trucks for their livelihood. Although high gas prices may chase some of the self expression customers to different vehicle segments, those who depend on trucks for their livelihood don't have that option.

"Pickup truck sales will rebound in the future because they are unique in that most people who own them are at least what we call 'occasional use imperative,' meaning there isn't a substitute vehicle; they need a pickup truck," says Mann. "So while the construction industry may go up and down with the economy, when business picks up, there's no alternative vehicle, so the truck business will rebound along with it."

Dealerships are increasingly offering vehicle modification work themselves, and it's an increasingly popular option for customers due to the convenience, ease of billing and assurance of quality. "People want to personalize their vehicle to meet their needs; it's form and function, customize and personalize," says Rob Richard, Mopar marketing and sales director. "People may love a stock truck; they like the way it looks, they know it's going to be functional, they know it's going to meet their basic transportation needs, now the question they ask is what can you offer me to help me look different than the guy who's just buying the base truck?"

AMSOIL synthetic motor oils and diesel oils provide second-to-none protection and performance for both newer and older trucks, extending equipment life and increasing fuel economy.

CIWMB Encourages Longer Drain Intervals

2008-05-14T20:31:00.002-05:00

While most motor oil companies continue to push 3,000-mile oil drain intervals, vehicle manufacturers usually recommend longer intervals. In fact, Ford recommends drain intervals of 7,500 miles in its model year 2007 and newer vehicles, while oil monitoring systems in many newer vehicles allow motorists to extend drain intervals up to 12,000 miles. A recent study by the California Integrated Waste Management Board (CIWMB) revealed that 73 percent of California drivers change oil more frequently than their vehicle's manufacturer recommends. The group launched the 3000milemyth.org website to encourage residents to reduce used oil volume by following the longer drain recommendations of vehicle manufacturers. "Used motor oil poses a great risk to the environment," said CIWMB Chair Margo Reid Brown. "With better made cars and the rise of synthetic oils, the 3,000-mile standard is not always recommended."

AMSOIL Signature Series 0W-30 Synthetic Motor Oil Meets Honda/Acura HTO-06 Specification

2008-05-14T20:24:00.001-05:00

The Honda/Acura HTO-06 motor oil specification was developed to ensure adequate protection for turbocharged engines, with testing for the specification designed to simulate the severe operating conditions under which turbocharged engines operate.AMSOIL Signature Series 0W-30 Synthetic Motor Oil meets the requirements of Honda/Acura HTO- 06, providing superior protection and performance for turbocharged engines.

Exclusive extended drain formulation
Superior protection against friction and wear
Maximum fuel economy
Extends equipment life
Resists high temperature volatility
Prevents sludge deposits and keeps engines clean
Outstanding protection in cold temperatures

Applications
AMSOIL Signature Series 0W-30 Synthetic Motor Oil is recommended for use in gasoline engines, diesel engines (API CF, ACEA B5) and other applications requiring SAE 0W-30, 5W-30 or 10W-30 with the following worldwide specifications:

API SM/CF, SL, SJ …
ILSAC GF-4, 3 …
ACEA A5/B5-04
GM 4718M, 6094M
Ford WSS-M2C929-A
Daimler Chrysler MS-6395N
VW 503.00
Honda/Acura HTO-06

AMSOIL a Top-Seller in the Mobile Lube Market

2008-05-14T20:21:00.002-05:00

Usually operated out of a van or trailer, mobile lubes offer many of the same services as quick lubes, while providing customers with the convenience of on-site oil changes. According to a 2007 National Oil & Lube News survey, 74 percent of mobile lube operators offer synthetic oil. AMSOIL Dealers have achieved significant penetration in the mobile lube market. According to the survey, AMSOIL is the second best-selling synthetic motor oil brand in the mobile lube market.

The following are the top services offered by mobile lubes in addition to oil changes:

Air Filter Replacement 89%
Lightbulb Replacement 56%
Tire Rotation/Balancing 50%
Radiator/Coolant Exchange 33%
Fuel Injection Cleaning 22%

Wiper Blade Replacement 17%
Differential Service 10%
Brake Services 8%
ATF Fluid Exchange 7%
Windshield Repair 3%

AMSOIL offers premium XL Synthetic Motor Oils, Ea Oil and Air Filters, Synthetic ATF and Gear Lubes, Brake Fluids, Propylene Glycol Antifreeze & Engine Coolant, P.i. Performance Improver and Trico Wiper Blades for the mobile lube market.

AMSOIL, Off-Road Racing and NBC

2008-04-10T18:40:00.002-05:00

Official Oil partnership puts AMSOIL live on network television

AMSOIL Super Team driver Scott Douglas will be surrounded by High Definition NBC and SPEED Channel cameras in 2008.

In the early winter months of 2005, AMSOIL set out on a mission to become the top motor oil company in Championship Off-Road Racing (CORR). That year saw the emergence of the AMSOIL/Kumho Tires Super Team, a group of the sport's premiere short-course off-road racers. The AMSOIL drivers began stockpiling wins and podium finishes and challenged the biggest names in the sport for the championship crown.

Long-time AMSOIL-sponsored driver Mike Oberg, the 2006 CORR Rookie of the Year, will make a full-time return to the series this year. The Eagle River, Wis. native will be a major contender in the Pro 2 class and will be looking to get his hands back on the Jason Baldwin Memorial Cup that he won in the winner-take-all final race of 2006. Oberg is one of only two men ever to drive a twowheel drive truck to a win in a "Cup" race that also features a full field of Pro 4 (4wd) trucks.

"AMSOIL has been great for our program the past few years," says Oberg. "Our goal is to return to CORR and win a championship. The sport is growing and there are a lot of new faces on the starting line, but we've won there before and we'll win there again."

Read the rest of the article plus TV schedules AMSOIL, Off-Road Racing and NBC

High Quality Base Oils Essential for High Quality Lubes

2008-04-04T18:26:00.002-05:00

According to "The Practical Handbook of Machinery Lubrication," high quality base oils are essential in the blending of high quality lubricants. "An inferior base oil cannot be converted into a premium product simply by the inclusion of an additive. Using a poor-quality oil on a continuing basis and attempting to overcome its poor lubricating qualities with some special additive is illogical. Better to determine the manufacturer's recommendation as to the minimum API service rating required and then regularly use a blended lubricant of a higher service classification than originally recommended, if an improvement in lubrication is the objective." AMSOIL synthetic motor oils are manufactured with superior quality synthetic base oils and premium additive packages that provide second-to-none protection and performance.

Snowmobile Sales Rise

2008-04-04T18:19:00.002-05:00

Early season snow this winter was beneficial to the snowmobile industry. A national survey conducted for Powersports Business reveals U.S. snowmobile sales were on the upswing. In fact, 49 percent of dealers reported increased sales over last season, with an average growth of 41 percent. The January survey of 151 dealers in 23 states also showed increased sales of parts and accessories, with nearly 70 percent of dealers reporting substantially higher or somewhat higher sales over last season.

Snowmobile Sales Survey Results
Up from last season	49%
Down from last season	26%
Same as last season	25%

Motorcycle Sales Continue to Increase

2008-04-04T18:13:00.001-05:00

The demographics of the average motorcyclist have changed, and they want to buy products from knowledgeable retailers.

Available in many sizes and forms, including cruisers, touring bikes, sport bikes, choppers, dirt bikes and scooters, motorcycle popularity continues to soar. In fact, according to the Motorcycle Industry Council (MIC), new motorcycle sales have increased every year since 1992. Of the 1.1 million new bikes purchased by U.S. consumers in 2005, 70 percent were on-highway models, while the rest were off-highway and dual-use models. Parts, accessories and clothing also comprise a large portion of sales in the retail motorcycle industry as bikers spend billions of dollars to upgrade the looks, comfort, speed and usability of their bikes.

Read more ...

Interview with Boyd Coddington and His Wife Jo

2008-03-08T20:18:00.002-06:00

Boyd Coddington passed away February 27, 2008. He will be missed dearly by custom car fans all over the world. His show American Hot Rod was watched by millions worldwide.

In this reprint from the January 2008 issue of the AMSOIL Action News Boyd talks about the show and plans to set a new world record at the Bonneville Salt Flats. There is an interview with his wife Jo about future plans and favorite cars.

Hopefully his wife Jo can continue his work and dreams.

Rest in peace Boyd.

Gear Oil Market Heating Up

2008-03-08T13:35:00.001-06:00

Gear oil has been a hot topic around the industry lately. Vehicle manufacturers, field testers and lubricant manufacturers all are weighing in on the evolution of differentials and its effect on gear oil performance and design. With the recent release of the AMSOIL A Study of Automotive Gear Lubes white paper, the spike in awareness regarding the need for superior gear oil performance could not have come at a better time for AMSOIL.

Raising Awareness
Most consumers are unaware of how important differential maintenance has become. It is the gear lubricant's job to lubricate, cool and protect geared systems. It must also carry damaging wear debris away from contact zones and muffle the sound of gear operation. These tasks have become increasingly difficult with the demands placed on modern differentials, especially in pickups and SUVs. Consumers want more towing capacity, more torque, longer drain intervals and maximum fuel economy.

In addition, most vehicles operate under severe service as defined by vehicle manufacturers, but the majority of vehicle owners are unaware of this. Severe service applications include towing, hauling, plowing, off-road use, frequent stop-and-go driving, steep-hill driving and temperature extremes. How prevalent is severe service operation? A September 2007 Lubes 'N' Greases article entitled "Torque & Spark" notes that more than 90 percent of Ford Super Duty pickups are used for towing. That means that more than 90 percent of Super Dutys operate in severe service and require superior gear lubrication.

Gaining Momentum
In recent years, studies have revealed that most differential wear occurs during the break-in period. Because differentials are not equipped with filters, break-in metals are suspended in the oil, causing increased wear as the particles mesh between the gears. Severe service operation causes additional stress to the differential during the break-in period and can cause premature differential damage or failure. This revelation, along with the marked increase in the ratio of horsepower to differential size, helped to bring differential maintenance to the forefront. Changing the gear lube after the break-in period (about 3,000 miles) is a low-cost maintenance investment that provides a significant payoff, including greatly reduced wear, extended differential gear and bearing life and protection for expensive vehicle investments. In fact, many auto manufacturers now recommend an initial drain interval of between 500 and 3,000 miles. Most consumers are unaware of this recommendation.

Severe Service Remains a Big Challenge
Harold Chambers, a lubrication technology specialist with Ford Transmission & Driveline Engineering, is quoted in Lubes 'N' Greases as saying, "One of the biggest challenges for our vehicles is towing. We also need to run quietly for the life of the vehicle. We want to optimize the power density – that is, get the maximum torque capability with the least fatigue life in the smallest space possible."

Chambers also lists fuel economy and heat generation as major obstacles, both adversely affected by severe service.

"Overall, because of higher durability and towing needs, we're seeing more wear and distress issues with gear sets," said Chambers.

AMSOIL Answers the Call
Today's driveline challenges depend upon gear lubricants to supply solutions. As clearly demonstrated in the gear lube white paper, A Study of Automotive Gear Lubes, AMSOIL answers the call with Severe Gear® Synthetic EP Gear Lubes. When pitted against 13 of the industry's most popular gear lubes, AMSOIL Severe Gear came out on top, performing well in every category. AMSOIL Severe Gear proved robust enough to maintain its viscosity when subjected to temperature changes. It was durable enough to retain viscosity during use, even during severe service. It proved superior in resisting oxidation, protecting against wear, resisting foaming and providing protection under extreme pressures. AMSOIL Severe Gear ranked first or second in 13 out of 16 tests and never ranked below fourth, the only gear lube to test so well. The high ranking of AMSOIL Severe Gear clearly points to a well-balanced formulation capable of delivering effective, long-lasting lubrication protection to all differential components. Most notable is the superior performance of AMSOIL Severe Gear in the critical areas of extreme-pressure protection and viscosity and oxidation stability.

The Extra Mile
To further verify the findings reported in A Study of Automotive Gear Lubes, additional testing was performed on AMSOIL Severe Gear. The L-37 Axle Rig Test evaluates load-carrying, wear protection and extreme-pressure properties of gear lubricants. Already considered a rigorous test, the severity of the test was increased to challenge Severe Gear to the absolute limits in gear lube performance. Following a gear conditioning phase, the test is normally conducted for 24 grueling hours at 80 wheel rpm, 1740 lbfft torque per wheel with an axle sump temperature maintained at a constant 275°F (135°C). To further challenge the integrity of AMSOIL Severe Gear Synthetic 75W-90, the test severity was increased byadding 20 percent greater load. Under these test conditions, Severe Gear was tested at 2088 lbf-ft per wheel for a total combined load of 4176 lbf-ft. This is equivalent to a Chevy pickup with a Duramax 6.6 liter engine and Allison transmission pulling a loaded trailer uphill at full throttle in second gear for 24 straight hours. AMSOIL Severe Gear passed all the requirements, even under 20 percent greater load.

Severe Service Requires Severe Gear
Without a doubt, AMSOIL Severe Gear Synthetic Gear Lubricants provide superior, worry-free protection, even in severe service. For a complete look at indisputable proof, read A Study of Automotive Gear Lubricants.

Replacing Cabin Air Filters

2008-03-05T11:46:00.000-06:00

The purpose of a cabin air filter is to filter contaminants from the incoming air, protecting the occupants, the interior and the heating, ventilation and air conditioning (HVAC) systems of the vehicle. To maintain their effectiveness, cabin air filters should be changed every year.

The first step to replacing a vehicle's cabin air filter is finding it. The vehicle's owners manual can be consulted to find its exact location. In most Ford models, it can be found under the hood in the cowl area. In most Chrysler models, it can be found under the dash. In GM models, it could be under the hood, under the dash or behind the glove box. In Toyota, Lexus, Nissan and most Honda models, it is behind the glove box.

Some disassembly may be necessary to replace a filter mounted under the cowl at the base of the windshield. It may require removing a plastic cowl cover. Before removing the old filter, be sure to prevent any contaminants from falling into the HVAC inlet duct by cleaning the area surrounding the filter. If the filter is located behind the glove box, the glove box may have to be removed before replacing the filter. On some vehicles, cabin air filters can be reached from under the dash and pulled out of a slot in the HVAC unit.

Many installation instructions for WIX cabin air filters are available on the AMSOIL corporate website: www.amsoil.com/products/oil_airfilters/cabin_air.pdf (Opens in a new window)

AMSOIL carries the entire line of WIX high-efficiency cabin air filters for passenger cars and light trucks, offering excellent addon sales opportunities for AMSOIL Dealers. WIX cabin air filters feature a multi-layer design that traps microscopic airborne particles, while an activated carbon layer effectively absorbs gases and odors.

Reduce ATV Engine Damage

2008-03-05T11:09:00.000-06:00

According to ATV Sport, "regular air filter maintenance is on par with oil and filter changes as one of the most important things ATV owners should do to reduce engine wear and prevent damage. If an air filter is neglected, air flow to the engine will be choked off and cause less power output."

The reduced power output usually causes drivers to squeeze the throttle harder, forcing the engine to work harder and suck dirt through the filter and into the combustion chamber, where it scuffs cylinder walls, grinds intake valves and locks up the timing chain and crankshaft bearings.

ATV Sport recommends checking foam air filters before every ride and servicing them as necessary. Although there aren't concrete guidelines dictating when filters should be serviced, ATVs driven in especially dry and dusty conditions should have their filters cleaned and re-oiled before the next ride.

AMSOIL offers premium Twin Air Filters, tack oils and cleaners. for dirt bike and ATV applications. Twin Air Liquid Power Filter Oil provides a high-tack shield that effectively traps dirt, grit and dust, while Bio Liquid Power Filter Oil is the first biodegradable air filter oil that works in all riding conditions, preventing dirt, dust and water from entering carburetors. Both are available in spray and liquid forms.

Available in spray and liquid forms, Liquid Dirt Remover is formulated to quickly cut through Liquid Power, loosen dirt and flush filters clean, while Bio Dirt Remover is a granular watersoluble cleaner that can go right down the drain without clogging or harming the environment.

Severe Gear® Goes Racing

2008-03-05T11:00:00.000-06:00

New Severe Gear Synthetic SAE 190 and SAE 250 Gear Lubricants round out the Severe Gear lineup.

Two new premium high viscosity gear lubricants have been added to the Severe Gear lineup. New Severe Gear Synthetic SAE 190 (SRN) and SAE 250 (SRT) Gear Lubricants are recommended for off-road truck racing, rock racing, rock crawling, tractor pulling, funny car racing and dragster racing applications that require heavier viscosity gear lubricants.

AMSOIL Severe Gear Synthetic SAE 190 and SAE 250 Gear Lubricants are specifically engineered for high horsepower, high torque conditions where centrifugal gear lube sling-off is encountered.

Off-road truck racing applications encounter high speeds, heavy loads, shock loading and centrifugal sling-off. Drag racing vehicles, including funny cars and dragsters with high 3,000 to 8,000 horsepower engines, launch so quickly from the starting line that the gear lube flows away from the front of the differential, starving the pinion gear and bearings of essential lubrication protection. Because rock crawling and rock racing vehicles must maneuver over rocks and obstacles with little ground clearance, racers often incorporate differentials designed with the pinion on top instead of the bottom, causing pinion gears and bearings to operate with little lubrication protection. In addition, rock crawling and rock racing vehicles often operate in precarious positions, including sideways and upside down, causing lubricants to flow away from gears and bearings and leaving them to operate with no lubrication at all.

AMSOIL Severe Gear Synthetic SAE 190 and Synthetic SAE 250 Gear Lubricants are premium grade, extreme pressure gear lubes. They are formulated with shear stable, heavy synthetic base oils for "high film strength" and extra heavy treatments of additives. Their synthetic formulations provide improved flow over conventional oils, reducing viscous drag and power loss. Severe Gear SAE 190 and SAE 250 Gear Lubes provide a barrier cushion between metal surfaces that absorbs impact. AMSOIL proprietary extreme pressure additives form an iron-sulfide barrier coating on gear surfaces for the ultimate line of defense against wear, pitting and scoring.

AMSOIL Severe Gear Synthetic SAE 190 and SAE 250 Gear Lubricants are specifically engineered for high horsepower, high torque conditions where centrifugal gear lube sling-off is encountered. These tenacious formulations cling to gears and bearings for the best possible protection during shock loading, high G-forces and where pinion gears are installed at steep angles. Custom Severe Gear Synthetic Gear Lubricants provide exceptional reliability and extended gear life.

• Protect gears from shock loading and tire shake
• Resist sling-off from G-forces and high speeds
• Cling to gears in high pinion style differentials and at steep angles
• Promote cooler operating temperatures
• Protect against rust and corrosion
• Extend gear and bearing life

Applications and Service Life
AMSOIL Severe Gear Synthetic SAE 190 and Synthetic SAE 250 Gear Lubricants are excellent for severe differential applications, including off-road truck racing, rock racing, rock crawling, tractor pulling, funny car racing and dragster racing. Other severe duty applications include heavy duty trucks and equipment where increased lubricant film is necessary. These oils are recommended for use in hypoid gear differentials and other applications requiring a high viscosity, API GL-5 gear lube. Where limited slip performance is required, use AMSOIL Slip- Lock® limited slip additive. Change Severe Gear SAE 190 and SAE 250 Gear Lubes as conditions dictate. Where extended drain intervals are desired, monitor by oilanalysis.

Reliable Cold Weather ATV Operation

2008-03-04T15:04:00.001-06:00

Cold temperature preventive maintenance ensures ATVs run at peak performance throughout the winter riding season.

While motorcycle, scooter, boat and jet ski owners in northern climates have packed away their equipment until spring, ATVs provide owners with year-round recreational and work opportunities. However, ATVs operated in cold winter climates require special attention to ensure reliable operation throughout the season.

When conventional lubricants get cold, they tend to thicken and sacrifice wear protection, while synthetic motor oils maintain their viscosities in cold temperatures.

Owners traveling long distances at high speeds may wish to contact their ATV dealers regarding jetting requirements. Because cold air is denser than warm air and has higher oxygen content, a richer fuel mixture is required to prevent piston damage. In addition, check into whether gasoline antifreeze is recommended for the ATV and ensure the air filter is clean. If the ATV is equipped with a heated carburetor, have a dealer inspect its operation.

When conventional lubricants get cold, they tend to thicken and sacrifice wear protection, while synthetic motor oils maintain their viscosities in cold temperatures. "Synthetic oils do not need to be confined to the engine and transmission," says Randy Hall of MX Performance. "Differentials will also benefit from the characteristics of synthetic gear oils especially in the cold weather."

Grease the steering and suspension linkage to remove dirt and water contaminants, and inspect driveline and CV boots to avoid problems with freezing water. Drum brake seals should also be inspected to be sure they are in place, ensuring drums don't fill with water and freeze. Brake fluid can also become contaminated with water and freeze in cold weather. If the brake fluid has not been changed in the last five years, it may be time to change it.

Because a cold engine requires more electrical energy to turn over, and because a battery's chemical action slows in cold weather, winter is an especially trying time for an ATV's electrical system. Using the winch as a lift for a plow system taxes the electrical system even further.

If an ATV's battery is between 3-5 years old, have it checked or replaced. It is also a good idea to check the charging system. Ensure the battery terminals are clean and tight, and make sure the battery's electrolyte level is at the proper height.

In liquid-cooled machines, it is important to ensure the concentration of antifreeze is at the correct level. Temperature protection should be lower than the lowest temperature the operator expects to ride in during the season. Check the condition of the hoses and radiator as well.

Finally, before hitting the trails, always make sure the ATV has had a chance to warm up. If riding on roads where salt is used, protect the undercarriage and metal components with a rust inhibitor.

Formula 4-Stroke® Power Sports Synthetic Motor Oil

The broad 0W-40 viscosity rating of AMSOIL Formula 4-Stroke® Power Sports Synthetic Motor Oil (AFF) provides the ultimate extreme temperature protection for ATV engines and transmissions, ensuring easy cranking, excellent cold weather starting and quick post-startup protection in the coldest winter climates.

Propylene Glycol Antifreeze and Engine Coolant

AMSOIL Propylene Glycol Antifreeze and Engine Coolant (ANT) provides maximum antifreeze and cooling protection in the most extreme temperatures and operating conditions.

Heavy Duty Metal Protector

AMSOIL Heavy Duty Metal Protector (AMH) is excellent as an undercoating, protecting metal surfaces exposed to the damaging effects of salt, moisture or chemical corrosion.

The Increased Popularity of Flex Fuel Vehicles

2008-03-04T15:00:00.000-06:00

About six million flex fuel vehicles (FFVs) are currently on U.S. roads. Capable of running on either gasoline or E85, ablend of 85 percent ethanol and 15 percent gasoline, FFVs have been receiving considerable attention in recent years. The benefits of E85 include its renewability, its ability to reduce U.S. dependence on foreign oil and its ability to reduce greenhouse gas emissions. The drawbacks are reduced fuel efficiency compared to gasoline and lack of E85 pumps across the nation. Less than 1 percent of the nation's gas stations offer E85.

The U.S. Department of Energy reports that 90 to 95 percent of all ethanol produced in the U.S. is made from corn. However, the future holds the possibility of using the cellulose from agricultural wastes, known as cellulosic ethanol. Cellulosic ethanol would reduce greenhouse gas emissions by about 70 percent, while also delivering four to 10 times the energy provided by ethanol produced from corn.

Nearly 70 vehicle models from 1999 to 2007 have the capability of running on E85, including models from DaimlerChrysler, Ford, General Motors, Isuzu, Mazda, Mercedes, Mercury and Nissan. Flex Fuel Vehicles are usually labeled as such on the fuel cap area.

AMSOIL synthetic motor oils provide unsurpassed protection, performance and fuel efficiency in flex fuel vehicles and conventional vehicles.

HDT USA Land Speed Records Become Official

2008-03-04T14:51:00.003-06:00

Prior to Bonneville Speed Week 2007 last September, Hayes Diversified Technologies (HDT USA) President and CEO Fred Hayes had driven his company's diesel-powered motorcycles to an impressive eight world and four national motorcycle land speed records. Coming into Speed Week, the AMSOIL-sponsored HDT USA team was looking to add to its collection of official land speed records. They did just that, setting two new national and international records. Those records are now official and certified by the American Motorcyclist Association (AMA). Byron Schmidt set a new record in the 750 MPS D class of 103.321 miles per hour, breaking the old record of 101.617 mph, while Hayes set a new record of 110.432 mph in the 750 MPS DB class, shattering the old record of 105.147 mph.

Hybrid Customers Want Fuel Efficiency

2007-12-03T12:12:00.000-06:00

Hybrid vehicle systems can serve to either improve fuel economy or increase horsepower. Judging by units sold, customers prefer models that offer improved fuel economy. Fuel efficient hybrid models such as the Toyota Prius have enjoyed increasing sales, while models that use hybrid systems to increase horsepower, including the Honda Accord, Lexus RX 400h and Toyota Highlander, have seen decreasing sales since their introductions.

The Growing Diesel Performance Market

2007-12-03T12:03:00.000-06:00

The increased popularity of diesel engines has increased demand for performance parts and accessories.

Surveys reveal that public perception of diesel engines has improved in recent years. A recent TechnoMetrica Market Intelligence survey showed 51 percent of respondents believe modern diesel engines are not the under-performing vehicles they once were, and 50 percent agree diesel engines are more fuel efficient than gasoline engines. In addition, respondents revealed they are willing to pay up to $1,700 extra for better fuel efficiency in a vehicle. This is significant because diesel engine options for light-duty passenger cars typically cost between $1,000 and $1,500 more than standard gasoline engines.

A growing number of publications are providing positive press for diesel engines, while an increasing number of companies in the diesel performance market are advertising in these magazines.

Gale Banks of Gale Banks Engineering predicts the diesel market share for cars and 1/2- ton pickups will grow to 16 to 18 percent over the next 15 years. The media has played a role in helping the public become receptive to diesel engines as performance-capable alternatives to gasoline engines. A growing number of publications are providing positive press for diesel engines, while an increasing number of companies in the diesel performance market are advertising in these magazines. In fact, the total number of advertising pages purchased by performance diesel companies in Diesel Power magazine soared 330 percent between 2005 (134 pages) and 2006 (577 pages).

As diesel engines have become cleaner, quieter and more powerful over the past several years, a surge is becoming evident in the heavy-duty diesel pickup and light-duty diesel vehicle performance markets. According to a SEMA Automotive Lifestyles survey of diesel enthusiasts, the top three specialty equipment performance part purchases in 2006 were exhaust kits, air intake performance air filter replacements and cold air intake conversions. Reported purchases of performance air filters increased from 38.5 percent in 2005 to 50.1 percent in 2006, while purchases of cold air intake conversions more than doubled from 20.5 percent in 2005 to 45.6 percent in 2006.

The survey also reveals a growing number of these consumers are turning to the internet to purchase parts and accessories. These internet purchases have come largely at the expense of custom shop/installers, with 17 percent of respondents reporting purchasing from a custom shop/installer, down from 36 percent in 2005.

Top 20 Diesel Specialty Equipment Purchases Product
Product Exhaust Kit - Pipes/Muffler/etc. Air Intake - Performance Air Filter Replacement Air Intake - Cold Air Intake Conversion Engine Performance Chip/Computer Window Tinting/Lamination Floor Mats - Custom Tires - Plus-sized Alarm System Gauges - Custom Satellite Radio Wheels - Custom Springs/Shocks/Suspension/Sway Bars Stereo - CD Changer Exterior Lighting Turbocharger Grille - Custom Suspension - Lift Kits Tires - Performance Fog Lights - Custom Stereo - Amplifier	2006 53.1% 50.1% 45.6% 42.9% 38.3% 33.7% 33.7% 33.4% 32.6% 28.3% 24.8% 24.5% 24.5% 24.0% 22.4% 22.1% 20.5% 20.2% 19.4% 19.1%	2005 53.8% 38.5% 20.5% 35.9% 43.6% 38.5% N/A 17.9% 28.2% 15.4% 33.3% 33.3% 25.6% 15.4% 17.9% 17.9% 17.9% N/A 30.8% 23.1%

Where Diesel Enthusiasts Purchase Specialty Equipment
Retail Channel Internet Retail Store Website Custom Shop/Installer Independent Parts Store/Installer Do Not Know Specific Brand/Manufacturer's Website Catalogue Mail Order Auction Website Chain Auto Parts Store Magazine Mail Order Vehicle Dealership Car/Truck Show Retail Department Store Not Applicable Newspaper Classifieds	2006 28% 17% 13% 10% 7% 7% 6% 4% 4% 1% 1% 1% 1% 0%	2005 13% 36% 13% 5% 10% 5% 5% 8% 0% 5% 0% 0% N/A 0%

AMSOIL offers premium quality Ea Air Filters and Ea Universal Air Induction filters ideal for the gasoline and diesel performance markets.

Ea Air Filters
AMSOIL Ea Air Filters incorporate nanofiber technology which has been used exclusively in severe and heavy duty applications. AMSOIL Ea Air Filters are more efficient and have greater capacity than cellulose and wet gauze filters, effectively extending engine and filter life and reducing engine wear. Cleaning of Ea Filters with a shop vacuum or low pressure shop air is recommended every 25,000 miles or one year, and they have a total service life of 100,000 miles or four years.

Ea Universal Air Induction Filters
AMSOIL Ea Air Induction Filters are constructed of advanced nanofiber technology and fit most popular air intake systems on the market, providing improved cold air intake and excellent efficiency for superior engine protection and performance. Ea Air Induction Filters are cleanable and remain serviceable for long filter life, saving money on filter costs. Cleaning of Ea Air Induction Filters with a shop vacuum or low pressure shop air is recommended when designated by the restriction gauge or according to operating conditions.

Rinker Wins ChampBoat Season Finale

2007-12-03T11:38:00.000-06:00

Team AMSOIL powerboat racer and two-time defending ChampBoat Series champion Terry Rinker provided a thrilling end to the 2007 ChampBoat Series season on November 3-4 in Savannah, Ga. After earning his first pole position of the season, Rinker knew he needed a win in the feature race to have a shot at his third straight championship.

Rinker got off to a quick start for the early lead, and despite being pushed hard by Shaun Torrente and Chris Fairchild, he held his ground to take his 17th career win. Teammate Randy Rinker also had a successful day, finishing fourth. Although Tim Seebold's third place finish was enough to secure him the championship, Rinker finished the season a strong third whilethe victory moves him into third on the all-time ChampBoat wins list.

Savannah Final Results
1) Terry Rinker
2) Chris Fairchild
3) Tim Seebold
4) Randy Rinker
5) Michael Schubert
6) Lynn Simburger
7) Jeff Shepherd
8) Brian Venton
9) Ned Mihajlovic
10) Chuck Unkle

See "Updates" for the 2007
ChampBoat television schedule.

Aftermarket Continues Growing

2007-12-03T11:32:00.000-06:00

According to the Automotive Aftermarket Suppliers Association (AASA), the value of the light vehicle aftermarket is expected to surpass $200 billion within the next few years. After reaching $185.2 billion in 2006, the market is expected to approach $193 billion by the end of 2007. As in years past, vehicles over 10 years old made up the largest percentage of dollars spent, equating to $80.8 billion in 2006. The segment of vehicles six years old and older is expected to continue growing at a steady pace, while vehicles five years old and newer are projected to peak this year before declining to below $45 billion in 2010.

LaRocco Returns For One More Win

2007-12-03T11:20:00.000-06:00

Team AMSOIL supercross legend Mike LaRocco wins 2007 U.S. Open race of champions, while Team AMSOIL teammates Jake Weimer and Dan Reardon shine in the main event.

Retired Team AMSOIL supercross star and 2002 U.S. Open of Supercross champion Mike LaRocco was invited to compete in a special race of champions at the 2007 U.S. Open of Supercross. LaRocco was up for the challenge and pitted his Honda CR 250 against fellow U.S. Open champions Jeff Emig and Damon Huffman on the weekend of October 12-13 in Las Vegas.

LaRocco did not disappoint the capacity crowd at the MGM Grand Arena, showing off the speed and riding skills that made him a top contender and crowd favorite for 19 years of professional motocross and supercross racing. To the delight of the crowd, LaRocco won both races and stood atop the podium for one more time in his brilliant career.

In the main event, Team AMSOIL racer Jake Weimer was joined by new teammate Dan Reardon for a shot at the top prize of the weekend. After Reardon and Weimer finished seventh and tenth respectively on Friday night, Weimer stole the show on Saturday by grabbing the holeshot and taking the win, with teammate Reardon finishing fourth. Overall, Weimer and Reardon finished fourth and seventh respectively.

U.S. Open Race of Champions FinalResults
1) Mike LaRocco
2) Jeff Emig
3) Damon Huffman

U.S. Open Final Results
1) Grant Langston
2) Chad Reed
3) Josh Demuth
4) Jake Weimer
5) Mike Alessi
6) Andrew Short
7) Dan Reardon
8) Justin Brayton
9) Tim Ferry
10) Michael Byrne

European Oil for European Vehicles

2007-11-22T18:52:00.000-06:00

AMSOIL Synthetic 5W-40 European Car Formula surpasses the requirements of the most stringent European motor oil specifications.

Motor oil and motor oil specifications are quite different between the United States and Europe. Due to government corporate average fuel economy (CAFE) requirements, U.S. motor oil specifications place more importance on fuel economy. European specifications place more emphasis on engine protection due to the longer recommended oil drain intervals in Europe. Differences between American and European vehicle designs also affect the requirements placed on motor oils. European vehicles tend to be equipped with smaller engines with higher power densities, while American vehicles are larger and have larger displacement engines.

The American Petroleum Institute (API) has one current motor oil specification for gasoline engines and another for diesel engines, while the European ACEA system has multiple light duty oil specifications for gasoline and diesel engines. Individual automotive manufacturers select one of the specifications and usually add their own stringent requirements. When an oil is approved by a specific manufacturer, it is simply added to the manufacturer's approved list.

Due to the high motor oil quality standards, both motor oil prices and recommended drain intervals are substantially higher in Europe than in the U.S. Typical oil drain intervals are between 10,000 and 18,000+ miles and an oil change can cost hundreds of dollars. Since each manufacturer has its own specific motor oil requirements, most consumers bring their vehicles to the dealer for oil changes.

Using conventional American motor oils in European vehicles will usually not fulfill that vehicle's requirements. Therefore, offering motor oils that fulfill European OEM specifications gives retail outlets and quick lubes a distinct advantage over their competition, allowing them to reach a new segment of customers and increase sales.

AMSOIL Synthetic 5W-40 European Car Formula
AMSOIL Synthetic 5W-40 European Car Formula (AFL) is specially formulated for the lubrication needs of most modern European gasoline and diesel cars and light trucks. Formulated with advanced synthetic base stocks, premium additives and a 5W-40 viscosity rating, Synthetic European Car Formula is the preferred oil for nearly all European automobiles. It is one of the only oils in North America to be recommended for the latest specifications of all three major European automakers – Volkswagen (Audi), BMW and Mercedes-Benz, as well as the latest North American API specification.

AMSOIL Synthetic 5W-40 European Car Formula is formulated to surpass the most demanding European specifications. It is recommended for European and North American gasoline or diesel vehicles requiring any of the following worldwide specifications:

• API SM/CF
• ACEA C3-04
• ACEA A3/B3-04
• ACEA A3/B4-04
• ACEA C3
• BMW LL-04
• Mercedes Benz 229.31, 229.51
• Porsche
• Saab
• Volvo
• Volkswagen 502.00, 505.00, 505.01
• DaimlerChrysler MS-10725

Hybrid Scooters on the Way

2007-11-22T18:51:00.001-06:00

Piaggio SpA recently announced plans to launch a gas-electric hybrid scooter model in congested cities. "The hybrid can represent a very important reply to the problems of traffic, safety and pollution," said Piaggio SpA Chairman Roberto Colaninno. "The hybrid generates synergies from the two motors, using electronic systems." Equipped with a 125cc gas engine, the planned model is based on the Piaggio three-wheeled MP3 scooter and is expected to receive 169 mpg. A lithium battery is used to power the electric motor, and it can be recharged either at the owner's home or through the gas engine when it is running. According to officials, lithium batteries are lighter than conventional lead batteries and can be recharged several thousand times.

A Personal Touch to a Premium Product

2007-11-22T18:31:00.000-06:00

New Signature Series 0W-30 Synthetic Motor Oil offers the ultimate in wear protection and fuel efficiency.

From the time he introduced the first can of AMZOIL 10W-40 Synthetic Motor Oil in 1972, AMSOIL President and CEO Al Amatuzio has taken great pride in the superior protection and performance provided by AMSOIL products. Now, in celebration of the 35th anniversary of the AMSOIL MLM business plan, 35 years of Dealer opportunity and 35 years of technical leadership, AMSOIL is updating its premiere motor oil with a new, personal image. New Signature Series 0W-30 Synthetic Motor Oil (SSO) replaces Series 2000 0W-30 Synthetic Motor Oil (TSO) and offers even greater performance. Supplemented with a proprietary ashless anti-wear system for improved heat and viscosity control and boasting a 10 percent increase in TBN (see graph), new Signature Series 0W-30 sets the standard for protection and performance. Personally endorsed by AMSOIL founder and President Al Amatuzio, each bottle bears his signature and describes how he developed the first API qualified synthetic motor oil and launched the synthetic motor oil industry.

Product Description
AMSOIL Signature Series 0W-30 Synthetic Motor Oil is the industry benchmark in lubrication technology. Engineered with the world's finest synthetic base oils and high performance additives, AMSOIL Signature Series 0W-30 is designed for those who demand the absolute best in motor oil performance. The exclusive extended drain formulation delivers superior engine protection and maximum fuel economy. AMSOIL Signature Series 0W-30 is a premium grade synthetic motor oil that exceeds the requirements of modern, high-performance engines and older engines. It replaces other 0W-30, 5W-30 and 10W-30 motor oils and consistently outperforms competitive conventional and synthetic motor oils.

Extends Drain Intervals
AMSOIL Signature 0W-30 Synthetic Motor Oil lasts much longer in service than conventional oils. Its unique synthetic formulation and long drain additive system resist oxidation and neutralize the acids that shorten the service life of other oils. AMSOIL Signature Series 0W-30 delivers the best possible engine protection, cleanliness and performance over extended drain intervals, reducing vehicle maintenance and waste oil disposal costs.

Maximizes Fuel Efficiency
The lightweight molecular structure of AMSOIL Signature Series 0W-30 Synthetic Motor Oil reduces energy loss from the "drag" common to high viscosity oils. It is fortified with additives that enhance its friction-reducing properties to help further improve fuel efficiency.

Reduces Wear
AMSOIL Signature Series 0W-30 Synthetic Motor Oil contains specialized anti-wear technology. Its durable, high temperature film strength effectively separates metal surfaces to reduce wear even under the most grueling conditions. Tests prove that AMSOIL Signature Series 0W-30 provides better protection against wear than other motor oils (see graph). AMSOIL Signature Series 0W-30 helps engines last longer.

Resists Heat, Reduces Oil Consumption and Emissions
AMSOIL Signature Series 0W-30 Synthetic Motor Oil is thermally stable with a strong resistance to high temperature volatility (burn-off). It is heavily fortified with detergent and dispersant additives designed to prevent sludge deposits and keep engines clean. Low volatility and clean operation reduce oil consumption and emissions.

Provides Outstanding Cold Flow Properties
Unlike conventional oils, AMSOIL Signature Series 0W-30 contains no wax. Its exceptional -60°F cold flow properties ease starting and reduce bearing wear.

Applications
AMSOIL Signature Series 0W-30 Synthetic Motor Oil is recommended for use in gasoline engines, diesel engines (API CF, ACEA B5) and other applications requiring SAE 0W- 30, 5W-30 or 10W-30 with the following worldwide specifications:

API SM/CF, SL, SJ …
ILSAC GF-4, 3 …
ACEA A5/B5-04
GM 4718M, 6094M
Ford WSS-M2C929-A
Daimler Chrysler MS-6395N
VW 503.00

Service Life
AMSOIL Signature Series 0W-30 Synthetic Motor Oil is recommended for extended drain intervals in unmodified, mechanically sound, gasoline-fueled vehicles as follows:

• Normal Service -- Up to 35,000 miles or one year, whichever comes first.

• Severe Service -- Up to 17,500 miles or one year, whichever comes first.

• Replace AMSOIL Ea Oil Filter at the time of oil change up to 25,000 miles or one year, whichever comes first (other brands at standard OEM intervals).

• In all non-gasoline fueled vehicle applications, extend the oil change interval according to oil analysis or follow the OEM drain interval.

AMSOIL Signature Series 0W-30 Synthetic Motor Oil will be available October 1. It replaces Series 2000 0W-30 Synthetic Motor Oil, which will remain available while supplies last.

Signature Series 0W-30 Synthetic Motor Oil Data Bulletin
The new Signature Series 0W-30 Synthetic Motor Oil Data Bulletin, highlighting the features and benefits of Signature Series 0W-30 Synthetic Motor Oil, is available for purchase.

Customers Choosing Fuel Efficiency

2007-11-22T18:21:00.000-06:00

Customers are trading their SUVs for more fuel efficient crossover vehicles.

According to the Power Information Network (PIN) division of J.D. Power and Associates, demand for sport utility vehicles (SUVs) has decreased dramatically in recent years, with many customers switching to more fuel efficient crossover utility vehicles (CUVs). Share of the total new vehicle market for the midsize non-premium utility segment, once among the most dominant segments in the industry, has dropped 43 percent since May 1997, while sales volume for the midsize SUV segment has dropped 18 percent since early 2006.

The percentage of midsize utility owners trading their vehicles for another of the same type is also on the decline, from 29 percent in May 2004 to 17 percent in May 2007. Owners of these vehicles are increasingly switching to more fuel efficient vehicles. In fact, the percentage of owners trading for a midsize crossover vehicle more than doubled between May 2004 and May 2007, while the percentage trading for a compact crossover increased from 6 percent to 11 percent and the percentage trading for a compact conventional car climbed from 8 percent to 13 percent in the same time period.

"We can see the decline in this segment by looking at specific models like the Ford Explorer, which was the third-most-popular model in 1995, 1996 and 1998 in the United States," said Tom Libby, PIN senior director of industry analysis. "But now, the Explorer ranks 46th through the first five months of this year and there are no midsize utility models among the top 20 most popular vehicles in the country."

Vehicle manufacturers have taken notice of the decreased demand for midsize utility vehicles. While the number of models in the segment peaked at 22 in 2003, 2004 and 2005, only 16 models are present in the segment this year.

"Clearly, consumers are responding to changing economic forces – from rising energy costs to growing concerns about the environment," said Jeff Schuster, J.D. Power and Associates executive director of automotive intelligence. "Manufacturers are responding by dramatically increasing the number of new products in the CUV segment to provide substitutes for midsize SUV models. This shift is far from over and will fundamentally change the mix of vehicles on the road in the years ahead."