NYC Labs: Design Studio for Web, Video and Print

Sunburst by Danis: Diamond Showcase

2006-05-23T10:13:00.000-04:00

The Labs redesigned the Sunburst Collection website, and developed a unique interactive showcase using a custom data-driven Flash module. Developed so that the client can manage the content that appears in the showcase from any computer, anywhere in the world.

By default, the jewelry showcase plays by itself, looping infinitely until a visitor selects a product. Doing so activates a detail view of the selected product, offering multiple angles and zoom levels.

View Site

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House Party, Inc: Website Design

2006-04-20T14:49:00.000-04:00

Currently, NYC Labs is designing the front end and assisting with the site architecture and functionality for the newest House Party event. Unfortunately, we can't post many screenshots YET, but we'll be sure to as soon as we get the clearance. All I can say is that it's going to be pretty sweet.

Check out the site, register to be notified when the public release is launched.

Jeffrey Friedberg and the Bossy Frog Band: Website

2006-04-20T14:33:00.000-04:00

The Bossy Frog Band hired the labs to create an engaging interactive experience to give both parents and kids a reason to keep coming back to the site. The site features animated cartoon characters, an MP3 player to sample the music, a store to buy CDs and Tshirts, an event calendar (PHP), a dynamic XML driven photo gallery and a screening room that features new videos every so often. The core of the site is a Flash element loading dynamic content via XML.

We also edited and animated characters for the three-minute-long Bossy Frog Music Video which is featured in the Screening Room. The shots were selected, keyed (blue screened), and composited using Adobe After Effects and Adobe Premiere.

PR With Brains: Logo and Website Design

2006-04-20T14:19:00.000-04:00

Created a logo and website for the NY based public relations firm PR With Brains. The site is template based an client updates the site via a CMS user interface. The principal of the firm maintains a blog from which we pull the three most recent posts via an RSS feed.

View site.

Collectors Quest: Website Development | Print Identity Design

2005-07-17T10:13:00.000-04:00

For nascent cable channel Collectors Quest TV, the Labs developed a robust web presence, featuring a database-driven video player and it's accompanying admin interface for easy upload/removal of content, an updatable interactive event calendar, a mailing list database and management interface, as well as branded autorespond and newsletter email templates.

In addition to the web site, we developed a full print identity kit for CQTV which includes: business cards, letterhead, courtesy cards, presentation folders, and CD/DVD mailer sleeves. The Labs also produced an animated version of the CQTV logo to be used as an intro for all video media created by the channel. It can be seen by going to the video player on the Collectors Quest site, and clicking on any of the clips there.

Nickelodeon :30 Promo

2005-03-29T13:31:00.000-05:00

For this Nickelodeon promo, the Labs created a 3D version of the UPICK Live's Prize Wall (part of the shows set design) and then composited the video footage of Jennifer Love Hewitt and Breckin Meyer into the scene.

Tribeca Film Festival 2004 Trailer/Promo

2005-03-22T12:08:00.000-05:00

For the 2004 Tribeca Film Festival the Labs created :15 and :30 trailers that were broacast on regional television networks as well as on the big screen, in Loewe's Theaters throughout the city.

Given only the Logo and the audio track, we created a simple elegant piece that the Tribeca Film Festival orgainization was very pleased with, as was ad agency Margeotes, Fertitta & Partners, who contracted NYC LABS to create the piece.

The piece was created with Adobe Illustrator and Adobe After Effects.

House Party Website Design

2005-03-21T14:31:00.000-05:00

Go to the live site.

House Three Inc. tapped NYC LABS principal Tom Daly to design a robust interactive site which serves as a viral marketing hub for a new Nickelodeon animated series.

Based on the HOUSE PARTY logo, NYC LABS created an animation to be used as an introduction to the website, as well as the intro for the DVD containing the Nickelodeon shows.

The invite that was sent via HTML email newsletter to the 1,600 host families across the U.S.

The Labs created a character to serve as the HOUSE PARTY mascot. HOUSE PARTY Harry was used in strategic places on the both the website and the DVD to guide the young hosts and their parents through the process of setting up their HOUSE PARTY.

The DVD packaging designed by NYC LABS.

Here is the scrapbook designed to gather all the media uploaded for each host. It was designed to mimic a real life scrapbook that calls in dynamically photos and video.

As a final parting gift to all HOUSE PARTY hosts, we devised a concept for a party favor with which each host was able to add their photo into one of five scenes from the featured Nickelodeon cartoon––a lot of fun for the hosts.

DIGIZAAR Animated Flash Tutorial

2005-03-21T12:07:00.000-05:00

For Boston based digital media marketplace Digizaar, NYC LABS first designed a character based on their logo. After that, the Labs then produced a five minute interactive tutorial walking site visitors through the process of setting up a Digizaar account and selling their digital content. Along with the Zaar character, the Labs created a co-host for the piece.

Check out the final piece here.

The last frame of the Flash piece resolves on an interactive menu, which is a close-up view of the Digizaar vending machine metaphor. Each of the buttons on the keypad take the site visitor to a specific place on the Digizaar.com website.

L.E.D. Artist Website

2005-03-20T12:52:00.000-05:00

The Labs created a site for innovative installation artist Teddy Lo who has made a name for himself creating mind-blowing works of art with Light Emitting Diode technology. The entire site is Flash based and dynamically driven.

www.ledartist.com

Current and past exhibitions are viewable in the Exhibitions Section.

We created a unique xml driven mp3 player for the site which features the musical pieces accompanying each installation piece.

Sol Sirens: Surf Documentary

2005-03-20T12:24:00.000-05:00

NYC LABS designed a logo, then animated it for the opening sequence of the film, compositing it with footage of surfers running into the water. Surfers were rotoscoped to create the effect of the scene turning into graphic fields of color.