tag:blogger.com,1999:blog-114015942008-06-14T07:55:14.079-05:00Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comBlogger53125tag:blogger.com,1999:blog-11401594.post-835477594853578092008-05-27T23:41:00.014-05:002008-05-28T06:59:04.248-05:00

I had to cut off my last blog post to break this sad news about Jason Gambert. Thanks to a trap that was set by Michael VanDeMar and myself, we have Gambert again. And it is sickening. He is now contacting the innocent charities that ArteWorks SEO supports, under the false name of "seoinvestigator@gmail.com", and asking for information. We have the proof. Here it is. It began today when I

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-11771850452822376262008-05-27T22:34:00.004-05:002008-05-28T01:25:21.844-05:00

Jason Gambert has once again perjured himself, and this time it can be proven. That is in a court of The Patent and Trademark Office of the United States of America. That, my friends, is a Federal crime. Don't bend over for the soap, son. Sarah Bird at SEOMOZ provides a succinct and quite entertaining synopsis if you haven't been following the case. If you have, then you already know things

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-68082766192461433792008-05-04T07:49:00.003-05:002008-05-04T08:03:41.548-05:00

On Saturday, Microsoft retracted its offer to buy Yahoo after last minute talks between Yahoo co-founders Jerry Yang and David Filo and Microsoft executives Steve Ballmer and Kevin Johnson. Microsoft was willing to pay $33 per share for Yahoo for a total acquisition cost of $47.5 billion, up from the last offer of $29 per share. "Clearly a deal is not to be" wrote Ballmer in a letter to Yang

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-71214695104902554452008-04-24T20:34:00.005-05:002008-04-24T21:39:24.467-05:00

At least one other person has joined the fight against aspiring SEO Führer Jason Gambert by filing a Notice of Opposition with the USPTO today. And I can tell already that I am going to like this girl. Her name is Rhea Drysdale. In her honor, I have created this SEO Trademark Propaganda Poster, what do you think? I received an instant message today from Rhea Drysdale letting me know that

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-381027506609935592008-04-24T13:17:00.002-05:002008-04-24T13:22:04.847-05:00

A roundtable discussion featuring ArteWorks SEO CEO Matt Foster, along with Scott Buresh (Medium Blue), Roger Janik (ServerSideDesign), and Frank Siano (eBridge Marketing Solutions) on the topic of the current and future state of the SEM industry was conducted by PromotionWorld. The full roundtable discussion is available here: http://promotionworld.com/interviews/interview/

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-50859971632074905692008-04-23T17:33:00.010-05:002008-04-23T22:49:42.244-05:00

The ongoing saga of the attempt to trademark the term "SEO" has taken an interesting turn, as the applicant Jason Gambert sent two emails today to ArteWorks SEO CEO Matt Foster. In the first email, Gambert implies that he will be filing suit against ArteWorks SEO. In the subsequent email, which is more of a rambling manifesto than a coherent communication, Gambert implies that he has the

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-33538829189589955272008-04-18T19:52:00.004-05:002008-05-01T18:12:56.729-05:00

ArteWorks SEO Files Notice With USPTO Of Intent To Join Fight Against Approval Of “SEO” Trademark FOR IMMEDIATE RELEASE Contact: Matt Foster, CEO ArteWorks SEO P.O. Box 1967 Austin, TX 78767 Phone: 512-535-2821 www.arteworks.biz matt@arteworks.biz ArteWorks SEO Files Notice With USPTO Of Intent To Join Fight Against Approval Of “SEO” Trademark Austin, Texas – April 18, 2008 –

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-83383144090744940332008-04-17T19:06:00.007-05:002008-04-18T08:03:57.160-05:00

It seems there is a character who thinks he can trademark the term "SEO". ArteWorks SEO is joining the trademark litigation, and it going to be fun laying the smack down on this nobody. This character, who nobody has ever heard of before, has a name. His name is Jason Gambert. One look at his pathetic website, which I absolutely refuse to link to here, is clearly demonstrative of the absolute

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-70863560648900061132008-04-03T13:24:00.006-05:002008-04-03T13:47:49.068-05:00

There has been increasing press in the SEO industry lately regarding Ripoff Report. It seems these guys are pretty unscrupulous in the way they conduct business, and if you have become a victim of Ripoff Report there are steps you can take to ameliorate the damage. The Ripoff Report problem has gotten so bad, in fact, that some SEO industry experts are calling on Google to remove it from their

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-4058269117587097082008-03-13T17:29:00.000-05:002008-03-13T17:30:22.735-05:00

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-5752451088401687942008-01-30T10:49:00.000-06:002008-02-10T09:39:38.555-06:00

In Greek mythology, the Hydra was a creature who could not be defeated, as each time one of its heads was cut off, two more would sprout back in its place. It seems that SEO mythology is no different; every time one SEO myth is debunked, two more SEO myths crop back up in its place, only adding to the confusion about search engine optimization. Hercules was able to defeat the Hydra by cutting

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-71852210802008998052008-01-14T19:34:00.000-06:002008-01-14T19:48:19.823-06:00

Discusses the increasing importance of video in search engine optimization, as well as techniques for video optimization. The Growing Video Universe Predicted to be a $3 billion dollar business by 2010 (source: eMarketer), the use of video for search marketing, while still in its infancy, is growing at a tremendous rate. According to market trends expert Brian Haven, over fifty percent of world

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-92194167269434321922007-12-08T00:36:00.001-06:002007-12-08T00:36:18.576-06:00

Matt Foster, president of Arteworks SEO discusses with Rand Fishkin of SEOmoz.org Google's crack down on paid links. This is a huge topic with the search engine optimization community

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-25784263251682874662007-10-26T10:57:00.000-05:002007-10-29T12:40:54.878-05:00

Google has come down hard on paid links. Don't believe me? Just ask sites like washingtonpost.com, forbes.com, and many other high profile sites that have just had their page rank reduced by two to four points. Are you still considering hiring that SEO firm that offers "paid text links" or "paid ad buys" as part of their strategy? I hope not. Google staff began talking about an upcoming

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-60421580283089382812007-07-07T10:09:00.000-05:002007-07-07T10:35:18.353-05:00

The html title tag of a web page's html header is the single most important "on page" element when it comes to search engine optimization. That being said, is the best use of this valuable real estate served by including your business name in the title? Chances are the answer is a resounding "no!" The title tag is an html tag which occurs in the header of a web page's code. The first thing I

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-24743866730668152952007-04-20T07:26:00.000-05:002007-04-20T07:27:25.576-05:00

Still think you can fool Google with your unnatural links? I'm talking about link exchanges, link farms, hidden links, and now even paid links. Google's Matt Cutts recently wrote about Google's plan to catch you. You and I know it as vigilantism. Prior to the Google era search engines were mediocre at best, looking at on page factors only which could easily be manipulated and spammed. These

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-24056598513284754602007-04-05T15:00:00.000-05:002007-04-05T15:21:20.133-05:00

The jury of search engine experts over at SEOMoz has weighed in, and here are the top factors affecting search engine placement, according to them, with my comments. 1. Keyword Use in Title Tag - I have said for many years that if I had a gun to my head, and could do only one thing to a web page to optimize it, my choice would be the title tag. Put your keyphrases in your title tag, and

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-9534566169405337762007-03-05T14:43:00.000-06:002007-04-20T07:30:22.535-05:00

Social Media Optimization (SMO) is perhaps the best kept secret these days in the field of search engine optimization. But what is it, and how can you harness its power? Loosely defined, social media optimization is a form of search engine optimization which targets the increasingly popular user-driven content bookmarking sites such as digg.com as sources of both traffic and inbound linkage. This

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-1159801881982355882006-10-02T10:10:00.000-05:002007-01-31T03:35:42.676-06:00

Internationally recognized search engine optimization firm releases the latest version of its search engine friendly ecommerce software Austin, Texas – October 2, 2006 – ArteWorks Business Class, ranked #14 in the world for organic search engine optimization by independent ranking organization TopSEOs.com, has released version 3.0 of its search engine friendly ecommerce software solution known

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-1150233699966098092006-06-13T16:10:00.000-05:002006-12-23T23:20:33.516-06:00

Items of major importance to Google, straight from the horse's mouth... Anybody ever heard of Matt Cutts? He's a lead software engineer at Google, he's all over the web. He has a personal blog which can be very insightful. In fact, he is telling us what Google wants! Check out these excerpts - this is extremely valuable information: On sites that are penalized or banned: The sites that fit

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-1149607512595784402006-06-05T22:46:00.000-05:002006-06-06T11:43:04.916-05:00

That cheap out-of-the-box SEO software readily available on the Internet that promises you top rankings for only $29.99 per month is sure to get you in the top 10 Google results! If you are optimizing for "beach resorts in Nome, Alaska", that is. Unfortunately, you probably have a business that is somewhat more competitive. Wasting money on an out of the box seo solution is going to do nothing

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-1148399289051195182006-05-23T10:09:00.000-05:002006-05-23T10:48:09.093-05:00

Perhaps the most untapped search engine optimization tool is the optimization of your images. But how do you go about using your images to boost your search engine rankings? Here's how. You know all about keywords, metadata, link popularity, H1 tags, strong text and the like. Armed with this knowledge, you go about optimizing your web site, only to discover that you still aren't getting the

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-1147807161134750582006-05-16T14:18:00.000-05:002006-05-23T10:09:11.460-05:00

What is an ethical link popularity scheme? Right now, the search engine optimization world sits at a point where 95% of practitioners and site owners operate like this... 1.) Word starts to spread that links help your site. 2.) Site owners and marketers rush out to get any and every link that they can. 3.) Word spreads that reciprocal links are pretty easy to get. 4.) Site owners and

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-1147717319704403632006-05-15T12:50:00.000-05:002006-12-13T20:13:09.166-06:00

Utilizing descriptive file naming is essential to any quality search engine optimization project. But what about the old file names, which no longer exist? The use of a 404 error page is recommended to avoid search engines finding broken links and non-existent pages. But what is a 404 error page? To answer this, we must first understand what a 404 error is. A 404 DNS error is commonly known

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.comtag:blogger.com,1999:blog-11401594.post-1138220511773945772006-01-25T14:18:00.000-06:002006-08-31T05:36:33.980-05:00

There is much discussion surrounding Google PageRank, what it means, and how to improve it. With the advent of the Google toolbar, anyone willing to perform a short, free software installation can easily view the PageRank of any page on the Internet. But what does this all mean? PageRank, in a nutshell, is determined by an algorithm loosely explained as follows: the more sites which link to

Matt Foster, CEO, ArteWorks SEOhttp://www.blogger.com/profile/02495731323374285894noreply@blogger.com