Mortgage Leads

Free Mortgage Leads

2007-02-19T20:50:00.000-08:00

Leadbull.com Mortgage Leads is at the front of the pack when it comes to adding new members. Why? Leadbull.com Specials always include Free Mortgage Leads with every order. No matter what you are ordering there is always a bunch of Free Mortgage Leads for you and your team.

Log into your Mortgage Lead Account Today and Refer a Friend to receive more Free Mortgage Leads.

Want to Earn alot of Free Mortgage Leads - Get your Branch Manager or Lead Manager to check out our Bulk Mortgage Lead Programs. If they sign up and you referred them you could get $1000.00 in Free Mortgage Leads.

New Unlimited Aged Data Program

2007-01-15T13:16:00.000-08:00

In December of 2006 Leadbull.com created a new unlimited aged lead program that provides unlimited aged mortgage lead data for one full year. When a member signs up they have access to thousands of back leads and we upload several thousand new leads each week.

The mortgage leads from this cherrypick section are great for loading into auto dialers, direct telemarketing, training or just keeping employees busy. It is a fact that large mortgage companies use these leads to regenerate hot leads. They market to the large amount of homeowners stuck in adjustable rate mortgage.

Several ways to market to this data is by email - phone or direct mail.

You may also use our aged mortgage lead data for free and take advantage of the biggest lead generation craze out - LeadCast - Live Mortgage Lead Generation! With LeadCast you pay for direct calls to our aged mortgage lead list in hope of generating live leads sent directly to your phone once a homeowner selects "1" on the phone.

I actually received one of these calls from another mortgage company several months ago. This sparked the idea to begin this service. I received a call from a nice female voice presenting some short options for a new mortgage. It was not pushy and was not cheesy - I actually wanted to push "1" to see if I could get info on a Home Equity Line of Credit. It was presented well and very professional. LeadCast is designed around this idea - Good data and quality delivery of your message directly to the homes of potential borrowers.

Check out these new mortgage lead products at Leadbull.com

Apply for a Mortgage - Free Quotes

2006-12-12T19:48:00.000-08:00

The Leadbull.com system is set up similar to a Lending Tree service. Borrowers go to a section of our website or a website in our affiliate network and fill out a short form. This form is screened and uploaded to our database. Three top lenders get access to the mortgage lead and call to give a free mortgage quote.

There is no obligation and the service is free for borrowers.

The difference in our website is that Leadbull.com only allows 3 mortgage brokers or loan officers to access the mortgage lead. The lead is eliminated from our system after the 3rd delivery. Other websites such as Lending Tree deliver there mortgage leads to 5 or more mortgage professionals.

If you are looking to apply for a mortgage, get a new home loan, home equity loan or consolidate debt please visit us at Leadbull.com.

Mortgage News

2006-11-30T20:48:00.000-08:00

A long time mortgage news website has came out full force offering some great marketing packages. With it's increased traffic from sites like Google.com, MSN.com and Yahoo.com the website is able to provide good exposure for mortgage brokers, mortgage lead services, software companies and more.

TheMortgageWire.com also provides cool tools such as Free Interest Rates and Mortgage Calculator for your own website. The website also plans to launch a full scale content section in December so website owners and webmasters can add mortgage related content to their website.

We see many mortgage new websites online today. So many seem boring but sites like MortgageDaily.com - MortgageMag.com and TheMortgageWire.com seem to be fun and info filled websites for mortgage brokers or mortgage marketing companies.

For a low cost fee you can have banners running on any of these sites.

Get ready to end the year strong!

2006-11-15T19:54:00.000-08:00

Get ready to end 2006 strong and start 2007 with a big push.

We are a week away from Thanksgiving and it will slow down a bit but those last minute refis and purchases before the end of the year are still applying online. We generally see a fall off on the week of major holidays but the weeks after are generally really strong and we always have a big push before the end of the year.

If you are planning your new marketing budget for 2007 and are looking for a good low cost flow of Internet mortgage leads I recommend looking info our VIP Mortgage Lead Program. The first of it's kind created in 2003 the program has had much success and is currently providing mortgage leads to a elite list of mortgage companies. Elite in that the program can and will only service up to 100 users or locations at one time. Only allowing 2 office locations to buy into the program per state this service is delivering a massive ROI with quanity and quality.

The program is only $9500 per year - less than $800 a month. This program allows you to download unlimited mortgage leads for an entire year. So the return for most mortgage brokers has been the reason the program has a 87% renewal ratio.

Let's break it down if you pull down 20 leads a day for 260 business days that is over 5000 mortgage leads. Let's use 5000 mortgage leads. If you closed only 1% of these leads, which equals 50 deals, and earned $3000 in fees per deal then the revenue generated is $150,000.00.

Deducting expenses, time, energy and resources your return will still be massive.

This example has been done with the small closing ratio of 1% - think if it was 3% or even 6%.

Many branch managers have bought into this program to provide a good flow of leads to their employees or big power brokers and loan officers have paid for this program on their own.

The program is working and has been for almost 4 years. It will continue to grow. Call now about a possible slot in your state or get on the waiting list. You will be glad you did.

Leadbull.com VIP Program

Ultimate Telemarketing Package

2006-11-07T12:48:00.000-08:00

The Ultimate Telemarketing Package - GTD Results!

Get 10,000 Aged Mortgage Leads and the LeadApp.com System for 3 full months only $2495.00 - http://www.LeadApp.com.

The trick of most large mortgage companies is to get older leads from 8 months to 2 years old and call on to generate their own hot leads. It works and it is very profitable. You can make this program work with the team you have in place or with a new telemarketing crew.

Hire 2-5 new employees pay a base pay and an incentive for every generated lead. You will find that you are generating real exclusive leads for yourself in no time.

Leadbull.com will provide the mortgage leads and set up the telemarketing system from LeadApp.com for you to generate your own leads. Call us Now.

Purchase Mortgage Leads - Why?

2006-10-26T18:25:00.000-07:00

There is a new line of marketing producing hot exclusive purchase leads at Leadbull.com. The leads are producing an application ratio over 70% - Yes 70%.

Why do mortgage brokers and loan officers shy away from these leads. The quality is much better due to the shopping that most refinance borrowers do on the Internet.

Loan officers say that the purchase leads take too long to work and close. But if the closing ratio is double then why not buy them? We sold this idea to a top client at Leadbull.com. He takes the purchase leads for 5 states. All the purchase leads for his state are sent over each day. We replace all the bad leads and he has increased his closing to an additional 5 per month. His office has 15 loan officers that work these leads and the reports given back to our marketing department say he is getting a 70% application ratio and closing over a massive percentage.

I invite you to call Leadbull.com and discuss a campaign that includes these leads. The time and effort put in is worth the investment.

Live Mortgage Leads

2006-10-25T10:35:00.000-07:00

LeadCast™ is a new Voice Broadcasting / Live Transfer System that LeadBull is offering in partnership with Protus IP Solutions. With this new service we combine our marketing data with the voice dialing technologies provided by Protus IP Solutions.

Grab your share of the growing telemarketing lead generation method. Fact: Hundreds of top lead generation companies use the same technology and pay thousands of dollars per week to operate the system. LeadBull.com absorb these costs and pass the end result to you, which is generating fresh exclusive leads in any state you want.

This is a great product to invest your marketing dollars in. The service offers fast results and instant gratification. LeadCast™ delivers a higher response ratio and ROI than any other form of advertising we have tested over the past 7 years. This technology works in multiple ways which allow to take live transfers from you campaign automatically.

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How This Service Can Work For You / Basic Overview

Broadcast A Voice Message To 10,000-1,000,000 State Specific, Loan Apps, Leads, and Homeowner data daily, weekly, or monthly for one low cost.

Use our proven marketing data at a discount or use our basic homeowner data free!

Leave a Voice Message or if a Live Answer is detected they can press "1" to Transfer Live to you!

Broadcast Lists We Offer

Basic Home Owner Lists: Free

Additional Fee Lists:

Past Lead Apps By Age

High Interest Rates

Home Value

Credit Rating

Renters Lists

Recent Mortgage Apps

Trigger Data

Turndown Lists

Handling Mortgage Loan Rejection

2006-10-25T10:29:00.000-07:00

Handling Loan Rejection

The joys and anticipation of owning a new home are sometimes crushed when the application for mortgage financing is turned down by the lender. If your loan request has been denied, you should understand why the loan was denied and what steps you can take to correct the problem or make sure that it does not happen again.The following information will help you understand the most common reasons for loan denials and corrective measures you can take. It also describes some alternatives that exist, especially for low and moderate income home buyers.

What If You Are Having A Hard Time Qualifying?

If you find you are having a rough time trying to qualify, there are several things you need to look at. It can be discouraging to find that you are having problems with loan qualification, but try not to let it get you down. If you really want to own a home, there are usually steps you can take to see your dream come true.

Possible Causes For Rejection And Your Alternatives

Appraised Value Too Low

One of the factors considered by the lender is the ratio of loan amount to the sale price or the appraised value of the property, whichever is lower. If the appraisal on the property is substantially lower than the purchase price, the loan-to-value ratio, or LTV, may be higher than the lender will, or can legally, approve. If you have applied for a maximum loan amount, 90 to 95 percent of the purchase price a low appraisal may make your requested loan too large. Your alternatives in this situation will depend upon the reasons for the low valuation. Did you and your Realtor underestimate the value? In that case you should be glad that the appraiser has caught the low value for you.

If the value is low because the property needs major repairs such as a new roof, you can use the appraisal as a tool to renegotiate with the seller. If the seller won’t renegotiate you should look elsewhere. While you’re at it, you might want to look for a new real estate agent too. If this one encouraged you to pay too much money for a property, they may not be familiar with the current values in that area.
If the purchase price is simply higher than the prevailing prices being paid in the general area, you can try to renegotiate the price with the seller down to a level more in line with the market and one which the lender would accept in order to approve your loan. If this is not possible, your only other solution is probably accepting a lower loan amount, assuming you have sufficient funds to cover the additional down payment.

It is also possible there's a problem with the appraiser. Maybe he is not familiar with property values in your area. Find out if the appraiser has done very many appraisals in that area. Check the appraisal comparables and see if they are good representations. The lender should be familiar with the appraiser and be able to provide you with information. Your Realtor should also know appraisers for that particular area who might be able to give you an idea of reasonable value for a reduced fee.

Inadequate Funds

Based on the financial information provided and the Verification of Deposit, the lender may have determined that you do not have enough cash to make a down payment and cover closing costs. Usually, these funds may not come from borrowing, however gift from a relative can be used as long as no repayment of the money is expected. Other solutions include getting the seller to take back a second mortgage, which would reduce the down payment requirement (assuming you can still qualify with the additional loan payment), or getting the seller to pay some of the closing costs, such as the origination fees. Finally, you could correct this problem by simply waiting, providing you institute a savings program in the meanwhile.

Insufficient Income

It can be difficult to hear that a lender feels you have insufficient income to qualify for your loan. Looking at it from a different perspective however can show you that the lender may be doing you a favor by preventing you from getting yourself in a financial situation that may be over your head.

In assessing your ability to repay the requested loan, lenders look at the amount of your monthly income in relation to your proposed mortgage payments and to all of your monthly debt and installment loan payments. Generally speaking, your mortgage payment should not be more than 28 percent of your monthly gross income.Your total debt, including mortgage payments and other installment payments, should not be more then 36 percent. The percentages are slightly higher for FHA loans. These ratios are only guidelines, but if yours are substantially higher, say 35 percent and 42 percent, they are beyond industry norms and can cause denial of the loan. If you feel confident you can afford the home you want to buy there are some things to look at to help you get your loan approved.

Self–Employment Income

Income from self-employment must be stable and continuous for at least the previous two years. Your tax returns need to reflect this. If you can demonstrate that you have been successful in a similar business or activity prior to becoming self-employed (e.g., you were a sales person and started your own marketing firm), the lender may consider a shorter term of self-employment. If you have low income due to being self-employed and declaring large business expenses, be patient. In a year or two you could easily be taking in more income and making the adjustments needed on your tax returns to reflect all your income. You also might want to look at a no income verification loan. For this type of loan however you will usually need to put down a larger down payment. You also can expect to get a higher interest rate for this loan.

You might also consider having a relative who is in a good financial position co-sign the loan with you. Be sure you recognize that if you have problems with the payment you will not only be harming your credit but their credit too. You are also agreeing to allow them ownership interest in the property. It is possible for them to Quitclaim their interest in the property at a later date. They should realize however, that they are now liable for a loan in which they have no legal interest at all in the property.

What if Your Credit is Not in the Best Shape?

The first thing to do is to face the fact that there may be problems that will show up on a credit report. If you haven’t seen a copy of your report recently you need to obtain a copy. Go over the report and check for errors. It is not that unusual for there to be errors on a credit report.

If information appears which is not yours, contact the credit bureau to have the information removed. If one of the creditors noted on the report has reported incorrect information to the bureaus, you will need to contact that particular creditor and request that they correct the report.

To remove erroneous information from your report you will need to be persistent. By law, credit bureaus are supposed to respond to you within 30 days. If the customer service representative at the credit bureau is not properly helping you, ask to speak to the supervisor. If you still don’t get satisfaction, you can also contact the Better Business Bureau. Keep in mind though, that a credit bureau can’t change information that is being reported accurately.

You can also enter a statement of contention on your credit report. That way if a perspective creditor pulls your report they can also see your side of a story. You should always try to have the disparaging information removed first, if you can.

Other Strategies:

Can the seller assist with financing? Sellers may sometimes be more forgiving when checking a credit report.

Continue to rent and buy yourself some more time. You can then save additional funds needed for the down payment and obtain additional credit sources, if needed.
Sit down with a loan officer if you are having problems obtaining loan approval. Go over what action should be taken to make yourself more attractive to lenders. Once these things are addressed and corrected, you should be in a much better position to borrow.

If you have been declined for a loan because you have too much existing debt, be grateful. Carrying too much debt would eventually hurt your ability to save and live within your income. Should you have cash available to pay off debt, you should do so. If you can do this before you even apply for the loan, so much the better.
If the adverse items on the report occurred because of illness, marital problems, job layoff or other temporary circumstances and were confined to a particular period of time, you should have provided the lender with a written explanation at the time the loan application was taken or at some other point in the process. If you didn't do it then, do it now. Assuming there has been sufficient time since the problems occurred for you to regain financial stability and demonstrate prompt payment of your obligations, there is a good chance the lender will reconsider the loan request. Many lenders look for one year's clean payment record to offset past credit problems. If the credit report is accurate and you have a questionable credit history, you need to start repaying outstanding balances on time in order to re-establish an acceptable record. It may take time, but there is no alternative when this problem stands between you and owning a home.

Sometimes, particularly if your credit record is very good, if you can show that you are already carrying that much housing expense through rent or mortgage payments, you may be able to convince the lender to reconsider. This is an example of why full and accurate disclosure on the loan application works in your favor, even though it may not be obvious at the time.

If your personal circumstances change after submission of the loan application let the lender know. An impending salary increase or bonus or new employment, for you or your co-borrower, may improve the financial picture presented on the application. These changes, of course, will need to be documented and verified before the lender will reconsider the loan request.
Too Many Debts

In some cases, it is not only the amount of debt owed by an applicant that prevents qualifying for the loan. Extensive use of numerous credit cards and revolving accounts with evidence of increasing account balances that are close to the limits may be enough to kill the application. The primary solution to this problem is to pay off some of the accounts to bring down outstanding obligations, as well as the number of creditors.

Alternatives For Low And Moderate Income Homebuyers

Many lenders participate in housing programs designed for low and moderate income home buyers who would not qualify for home loans under standard lending requirements. These programs are sponsored by both governmental and private organizations. If you have a good credit history, or have not established a credit history at all, they may provide a source of financing for your home purchase.
Primary sources of special, low income housing programs include state and local housing finance agencies, non-profit housing assistance groups, the Department and Housing and Urban Development (HUD) and secondary mortgage market operations such as the Federal National Mortgage Association (Fannie Mae) and the Federal Home Loan Mortgage Corporation (Freddie Mac). Your lender should be able to tell you how to contact local offices of organizations which work directly with borrowers or you can find them in the phone book under government listings.

Assistance for low and moderate income home buyers is not only based on direct subsidies but also on relaxation of standard loan approval requirements. For instance, many low income families spend a greater percentage of their income . If you can show that you have consistently handled such higher payments and have a good credit record, the lender might approve the loan based on higher debt ratios.
Some potential home buyers have trouble getting a loan approved because they have not established a credit record. There is nothing adverse on the credit report but there is no record of prompt repayment of loans or charge accounts. If this is your situation, you may be able to qualify based on what is called a "non-traditional credit history." Using this approach the lender will depend on utility companies, past and present landlords and other sources which can verify that you have met a regular payment obligation in a timely, consistent manner. If you think such an approach might help you and the lender has not mentioned it, suggest it.

A Rejection Is Not Your Last Chance

The fact that a lender has rejected your loan application does not mean that you are denied home ownership forever. As discussed earlier, there are positive steps you can take to correct the problem. Some problems may be resolved very quickly while others may take longer, but you can turn around most problem situations. Take the time to determine exactly why your loan request was denied and then take steps to eliminate the cause of rejection.

Want a Free Mortgage Quote - Get up to 3 Offers - Free http://www.Everfund.com

September Marketing Outlook

2006-09-15T07:49:00.000-07:00

It is already September. The big purchase season has slowed down a bit but is still around. The biggest focus for most mortgage shops should be home equity lines of credit and refinancing some of the ARMs out there in trouble.

The requests coming in to refinance an ARM leave little equity to work with and a lot have had a late or more on the mortgage. This causes a bad situation for the homeowner that often results in foreclosure. There seems to be no way to assist these clients. Leave your post here on how and what you suggest to help these clients.

They need it and fellow mortgage brokers need guidance.

Exclusive Mortgage Leads

2006-09-15T07:47:00.000-07:00

Mortgage Rates have been on the downturn in the past several weeks. This has resulted in a spike of mortgage applications online. Leadbull.com a leader in mortgage lead generation has seen a 50% application ratio on their Exclusive Mortgage Leads. Of course Exclusive Mortgage Leads cost more than standard leads but the result is easy leads to work and higher application ratios. With Leadbull.com the leads come in a little slower because they verify the contact info after receiving the lead. It is worth the wait.

Let’s break it down!

10 Exclusive Leads for $700.00
Close 2 Deals earning a total commission of $3500.00 per deal
Totals $7000.00 in total commissions

Return on your Investment is 1000% - Yes 1000% - That is huge!

This break down is not far fetched but reality. If you get a bogus Exclusive Lead it gets replaced. So the end result with good follow up, aggressive selling and good products is a big ROI.

Check out the Exclusive Leads deals on Leadbull.com it is worth it.

Aged Mortgage Leads - Bulk Mortgage Leads

2006-07-10T08:30:00.000-07:00

Leadbull.com offers other lead types and marketing data!

Aged Mortgage Leads in Bulk!

o you have new LOs or use Telemarketing or Direct Mail to generate new Leads. Then you need to try our Aged Mortgage Leads. We can customize your order to a certain age and state. Use these leads to solicit borrowers attempting to get out of that adjustable mortgage or overwhelming debt.

Our Bulk Pricing for Aged Mortgage Leads and Mailing List are listed below - Or Join our Aged Lead Cherrypick System where all Aged Leads are $1.00.

500 Leads $425.00
1000 Leads $795.00
2500 Leads $1875.00
5000 Leads $2495.00
10000 Leads $3995.00

New Power Member Club

2006-07-10T08:26:00.000-07:00

Leadbull.com Power Broker Program

Do you need leads in a bigger volume - do not have time to select leads from the cherry pick system?

We have a discounted monthly program for power brokers looking to get 25-100 leads a day emailed to them directly via email. All leads are screened before being sent over. We make sure the contact information is correct and that there are no bogus names. The discount for this program varies based on your states and filters. Some restriction do apply!

Must be able to receive Purchase and Refinance Leads.

No LTV or Interest Rate Filter Available.

Leads come in Excel Format only.

Must be able to receive leads in at least 10 states.

To discuss the program please call directly and ask for a Sales Rep. Limited space is available for this program. Our goal is to provide this service to a select group and not over extend or commit to any volume we can not handle.

When we say we can do it - we will make it happen - Call Now!

The Mortgage Lead ROI

2006-01-19T12:01:00.000-08:00

Mortgage Lead ROI

Mortgage Leads - Are they still a good mortgage marketing tool?

Mortgage Leads are and will always be key in any mortgage marketing plan. The biggest issue with buying mortgage leads is that the buyer (Mortgage Brokers and Loan Officers) will spend $100.00 and expect a deal and no time in working that deal or leads. You have to expect the following when buying mortgage leads:

1. You will not reach the borrower by phone if you only call 1-3 times. If the borrower does not call back you should not consider this to be a bad lead.

2. Expect to always get 3 bad leads out of every 10 mortgage leads - as long as your mortgage lead company has a solid return policy you have only lost time - and I can assure you every person values time, but not as much as money.

3. The potential borrower has spoken to other mortgage companies, probably a few before even submitting information online for a Free Quote. So when you call a borrower and they say "I have been contacted by several people" - then that is your chance to sell - not say ok let me get off the phone and request a refund for this lead.

Research shows that online users submit their information to 2 or 3 mortgage websites when shopping for a quote online. Combined with shopping in their local market the person will always exaggerate with the common, "I have been called by 20 people", when it is really been FIVE.

Number of Leads Purchased: 50
Cost Per Lead Purchased: 15.00
Total Lead Investment: $750

Estimate Percentage of Leads Closed: 5%
Average Amount of Mortgage Closed: $185000
Number of Loans Closed: 2.5
Total Amount of Mortgages Closed: $462500

Fee's Collected: 2%
Commisions Earned: $9250
Return on Investment: 1133.33%

Taking all this in consideration you truly have to have patience and be willing to spend more than the $100.00 you thought was a major investment. A 5% closing on 50 leads is realistic and not fluffed like most mortgage lead websites.

The Mortgage Lead Investment

2006-01-17T13:54:00.000-08:00

Mortgage Leads - Are they a good mortgage marketing tool?

Mortgage Leads are and will always be key in any mortgage marketing plan. The biggest issue with buying mortgage leads is that the buyer (Mortgage Brokers and Loan Officers) will spend $100.00 and expect a deal and no time in working that deal or leads. You have to expect the following when buying mortgage leads:

1. You will not reach the borrower by phone if you only call 1-3 times. If the borrower does not call back you should not consider this to be a bad lead.

2. Expect to always get 3 bad leads out of every 10 mortgage leads - as long as your mortgage lead company has a solid return policy you have only lost time - and I can assure you every person values time, but not as much as money.

3. The potential borrower has spoken to other mortgage companies, probably a few before even submitting information online for a Free Quote. So when you call a borrower and they say "I have been contacted by several people" - then that is your chance to sell - not say ok let me get off the phone and request a refund for this lead.

Research shows that online users submit their information to 2 or 3 mortgage websites when shopping for a quote online. Combined with shopping in their local market the person will always exaggerate with the common, "I have been called by 20 people", when it is really been FIVE.

Number of Leads Purchased: 50
Cost Per Lead Purchased: 15.00
Total Lead Investment: $750

Estimate Percentage of Leads Closed: 5%
Average Amount of Mortgage Closed: $185000
Number of Loans Closed: 2.5
Total Amount of Mortgages Closed: $462500

Fee's Collected: 2%
Commisions Earned: $9250
Return on Investment: 1133.33%

Taking all this in consideration you truly have to have patience and be willing to spend more than the $100.00 you thought was a major investment. A 5% closing on 50 leads is realistic and not fluffed like most mortgage lead websites.

Brochure marketing for mortgage leads.

2005-12-28T14:31:00.000-08:00

Human perception is a fascinating phenomenon and fortunately for small business owners marketing experts have tapped into this phenomenon for our benefit. This article will illustrate the chain of logic that a prospective customer follows when reacting to your advertising efforts and why brochures are one of the most effective methods of promotion.

Several things happen when a prospective client views a piece of your advertising literature. On the surface there is a conscious and literal analysis of what is before them. Simply put, the prospect examines the details of your offer/statement. They examine the benefits of your product or service. On another, more sub-conscious level they examine the less apparent details of the presentation. These details include color, phrasing, layout, and the actual method of promotion. (i.e. flyer, brochure, postcard, newspaper ad, etc.,)

If the offer is appealing enough to spark interest the reader than uses the secondary, sub-conscious data they have collected to help form a decision. If this data helps to form a positive image about the business making the offer the next likely step is to make the purchase or investment.

What is a positive image and how can it be demonstrated? The basic elements of a positive image include the perception of competence, trustworthiness, and the command of authority. In other words, prospects want to know that you are an expert in your field and that you have the confidence to express it. These elements can be effectively demonstrated in a well written piece of copy that is integrated into your advertising medium.

A brochure is terrifically suited as an instrument to help convey this image for a host of reasons. First of all, a brochure, to the average reader, helps to instill a sense of confidence and professionalism just by virtue of the fact that you spent the time, effort and money to have it produced. This may seem a bit simplistic, but it holds true because it is a perception and perception does not necessarily mirror reality! Secondly, a brochure allows you to provide a great deal of information which you can’t always do with a magnet, postcard, or even a flyer. This ability to provide well written information and copy is your opportunity to instill the perception of a command of authority and confidence in your business that the customer seeks. Remember, if your offer is good, the prospective customer wants to believe that you are competent and trustworthy and brochures give you the best chance to prove it. Finally and most obviously, a brochure can be really sharp and impressive if put together by a skilled designer.

When contemplating a new addition to your advertising arsenal seriously consider having brochures made up. A well thought out brochure can be a self contained marketing campaign that provides the bait, hook and the muscle to reel in a new customer.

Mortgage Postcard Marketing

2005-12-28T14:28:00.000-08:00

Postcard marketing through invincible postcard printing services is an essential part of a valuable modern-day business endeavor. Aside from the fact that it generates traffic to the company’s website, it also leads to high sales.

If postcard marketing is that essential then we must master its concealed art - but how?

There are various ways to master the craft of postcard marketing and here they are…

1. Focus. Create a target market and focus on them. Be sure that these postcards reach them quickly and effectively.

2. Have a friendly tone. The message must be encouraging, positive and may boosts emotional reaction and persuasion. That way, readers are motivated to do the call of action you desire. If you use a friendly tone you get a certain connection - a bond that makes you closer to your target market. They develop confidences that can go a long way.

3. Puffing is no good. Do not use sales pitch in your postcards. It will definitely annoy your readers. Thus, use only postcards to generate sales inquiries. State the benefits that customers are getting then add up other worthy information like phone numbers or address of your business but avoid puffing.

4. Stop beating around the bush. Get right to the point - that is! Postcards have limited space thus, it must convey the entire message in a few delightful words that can capture the attention of the readers instantly. Be brief but substantial.

5. Timing. An author once said, if you want success the thing to master is proper timing. There is time for everything and that time should not be sacrificed or wasted. With regards to postcards delivery make sure they arrive on Tuesday or Wednesday so as not to compete with other mails.

6. Go First Class. First class mail only costs 23 cents in the US if they are at least 3 ½ by 5 inches but not exceeding 4 ¼ by 6 inches.

7. Cut down on designing and printing. Invest in these things when they are related to your services. However, if it is on the contrary, don’t mind having them made expensively – it’s not that rewarding on your part.

The next time you need traffic in your web site or boost your sales percentage, consider having an efficient postcard printing services. They will enormously alleviate your sales like a rocket at a very low price!

Mortgage Lead Management

2005-12-27T07:10:00.000-08:00

Managing mortgage leads is a key to success in the coming years. Companies will spend millions of dollars on mortgage leads in 2006 and over 25% of those leads will not be worked to the fullest potential.

Why? Well the answer to that question is simple - turnover, poor employee performance, and bad time management. It happens, however; as the person paying for these leads you can not afford it to.

Options available are growing, but the cost can be huge for small or large offices. The best program we have found the web is LeadApp.com's LEADS system. Check out the details below:

Site - http://www.LeadApp.com - Leads Evaluation and Management System - LEADS

Mortgage Lead Distribution - Upload leads and distribute to all or certain users. Redistribute leads to active users when deleting a current user.

Mortgage Lead Tracking - Inbox displays new leads assigned from admin/manager that are to be called as new leads. User can then assign call back dates, track closing dates, keep contact notes, and more!

Automatic Emails - Once a lead is added to the system, dropped from system, or set as closed the system will send an automatic email custom created by the admin/manager to each lead. This assures professional contact and follow up to all your borrowers. This email is managed by the admin and can be edited or turned on/off at anytime.

Reporting - Reporting is key to any business owner and will really track the production of employees and your mortgage lead channels. Some sample reports are new leads, leads dropped, leads closed, leads by state, leads in processing and with features to track all this by what channel or lead vendor.

Security - A highly powerful SSL and private bullet proof hosting by Red Hat Linux is the backbone of the system. This assures no data sharing or possible entries into your account.

Calyx Upload Template - Saving your lead to your pc in a Calyx upload template will allow you to upload your lead right to Calyx Point.

Mortgage Calculator - Discuss 3 loan scenarios online with the on the fly data. Compare 3 products to see what is best for the borrower.

Current Pricing:
Software Licensing Only - No Mortgage Leads!
Lifetime License with Unlimited Users$5995.00 - You lease the software for life with unlimited users! $199.00 set up fee!$199.00 per year hosting and maintenance fee!

1 Year License with Unlimited Users$3995.00 - You lease the software for 1 year with unlimited users! $199.00 set up fee!

Monthly Option for Unlimited Users - Minimum 1 Year399.95 unlimited users + 199.00 set up fee.

1 Year License with 1-15 Users$2995.00 - You lease the software for 1 year with 1-15 Users! $199.00 set up fee!

Monthly Option for 1-15 Users - Minimum 1 Year299.95 per Month + 199.00 set up fee.

Verified Mortgage Leads

2005-03-14T07:56:00.000-08:00

www.Leadbull.com
3-14-05

Found a good quality lead source. Check out www.Leadbull.com Verified Mortgage Lead services. 30.00 per lead and the closing ratio is above 20%.

Feeback so far from clients is great - post your findings and feeback about this new Verified Mortgage Lead product here.

All about Mortgage Leads!

2005-03-12T05:56:00.000-08:00

The Internet has revolutionized the way consumer's evaluate, compare and choose mortgage products and services. Every day more and more mortgage shoppers utilize the Internet to study and purchase home mortgages. As a mortgage broker you must recognize this industry shift and learn to utilize this tool. This brings us to the topic of this article, Internet Mortgage Leads.Each day thousands of mortgage seekers fill out forms on thousands of mortgage lead generation websites requesting more information on mortgage loans or quotes from mortgage lenders. These mortgage leads are made available to you by an array of internet mortgage lead generation brokers. The BIG question is, are these internet mortgage leads worth your effort and money? Will the return on investment be there? Careful consideration must be given to purchasing internet mortgage leads.

Quality Internet Mortgage Leads

What makes a quality internet mortgage lead? A lead that CLOSES. Not necessarily. We all know that not all leads will close. In fact if I was able to close between 8% and 14% of the mortgage leads I purchase on the internet, I would be happy. I consider a mortgage lead to be a high quality lead if it meets the following criteria:

The Lead is Accurate

One of the biggest challenges mortgage lead generation companies face is obtaining accurate data from users. No matter what type of technology a mortgage lead company claims to have, no company can completely stop users from entering inaccurate data. Companies will claim to have all sorts software to ensure more accurate data. Just make sure you can fairly return in contact info is incorrect.

The Mortgage Lead is a True Lead

What do I mean by a true lead? I consider a true lead to be a lead that was actually generated by someone that is truly interested in obtaining a mortgage. You have to be careful that the lead is not an ‘Incentivized Lead’. For those of you that aren’t familiar with this new term I will explain. Many websites today offer users incentives to fill out forms. In exchange for filling out these forms users are given points towards the purchase of merchandise or even money. Make sure you stay away from companies that have anything to do with incentive leads. These leads are worthless!