tag:blogger.com,1999:blog-11291165.post-25354568468637705162008-01-15T04:00:00.000-06:002008-01-15T04:00:00.000-06:00To every author, their own book is one of the most important things in their lives. I guess it's important to remind ourselves that, to a reader, it may be good, they may really enjoy it, but that doesn't mean they are going to do anything to spread the word for us. To them, a good book is just one of many, many good things in their lives and, unless they have a real personal reason, they are just not going to further it. (Even giving my own book to close friends, who are then genuinely complimentary about it, it's real hard to get them to do something very simple to help it along, like giving me a quote, or telling their friends.)<BR/>To give the example in terms of something other than a book; if you were to find a new line of unusual, tasteful greeting cards, what would you do? You might buy one, but would you actually tell other people?<BR/>...no, neither would I.<BR/>And that seems to me to be the difficulty, this huge gap between someone knowing that something is good, and them taking any step, however small, to help that thing along. Even if they only, on average, told one other person, at least it would continue. But if they, on average tell 1.001 people, then the word spreads. <BR/>And if they tell two people...mikehttp://www.blogger.com/profile/14569371517088617135noreply@blogger.com