Silverstarme

What's the colour of your life?

2007-11-20T21:00:00.000-05:00

We just produced this TV spot as part of the SHARE THE COLOUR OF YOUR LIFE. campaign for FUJIFILM for their new FinePix Z10 digital camera:

Fujifilm Z10 TV Spot

Youthography produced all aspects of the campaign including TV, Print and Web, including blog partnerships with personalities such as Lainey Gossip, Attack in Black, and Amber Stackhouse (Roxy Pro Snowboarder).

Check out Z10.ca and upload your photo for a chance to win a trip to NYC:

Z10.ca

gsus Rocks Fashion Week

2007-10-29T14:35:00.000-04:00

Every year L'Oréal Fashion Week in Toronto takes on a label that's a bit unexpected. The DC Girls show last Fall seemed slightly out-of-place (I don't really think street skate brand when I think FDCC) but it was a fun show amidst the sea of Canadiana couture (if you can call it that). This year, it was the gsus show on Friday night that stood out for me. What a blast! The Dutch brand brought-it with a super-fun runway fusion of fashionsta rock-punk meets tailored versatility. It's a creative brand for the creative elite, and this show didn't disappoint with the amptly named "VIKINGS on AMISHon" collection. When a great model stomps-it, in a blinding gold bikini, to a blasting Fischerspooner track, well, let's just say, that's the sort of fashion show I like. Thanks gsus.

Perez talks to eTalk before the show

gsus swimwear ruled

CNTM's Rebecca Hardy does gsus

This model, and her gold swimsuit, rocked hard

gsus wraps up

g-sus.com

Endless Possibilities

2007-10-02T20:42:00.000-04:00

Youthography just launched a new TV spot for SPC Card called "Endless Possibilities", promoting the 07/08 SPC Card and the new BMO SPC Mosaik Mastercard. The ad is running now on MuchMusic, MusiquePlus, PunchMuch, MuchVibe and Razer. Check out the spot and our new visual identity for the brand:

TV Spot

National Shopping Day

spccard.ca

Get A Real Job

2007-09-18T12:25:00.001-04:00

Marketing Magazine reported on our Get A Real Job direct marketing campaign Youthography created for Ontario Colleges this summer. Read the article and check out the work below:

Colleges Ontario urges applicants to get a real job

Domino Dot Painter is not a real job

Hula Doll Repairwoman is not a real job

Swiss Cheese Counterfeiter is not a real job

Professional Scarecrow is not a real job

realjob.ontariocolleges.ca

Moving Images

2007-09-06T14:08:00.000-04:00

Our experiential marketing firm, Riot Event + Sponsorship, installed a 3D window display for PUMA today at their Bloor Street store to time with the start of the Toronto International Film Festival. The display features PUMA’s Urban Mobility line with the tag “PUMA is proud to support moving images of all kinds.”. The image pops when you look at it with a pair of PUMA 3D glasses, available for free from the store.

PUMA Yorkville

Get Ink'd

2007-08-09T13:12:00.000-04:00

Marketing Magazine reported on our Bubblicious Ink'd campaign that Youthography recently launched for Cadbury Adams. Read the story and check out the work below:

Bubblicious sticks with skateboarding

TV Spot

Aftermath Web Video

Print Ad

bubblicious.ca

The Hard Sell

2007-06-26T21:38:00.000-04:00

The Globe & Mail critiqued our viral spot, "Theft", for Desjardins General Insurance. Check it out:

The Globe & Mail The Hard Sell

The Globe & Mail Critiques "Theft"

2007 Canadian Promotional Marketing Conference

2007-06-15T13:56:00.000-04:00

My Creative Director, Sean Claessen, and I spoke at the 2007 Canadian Promotional Marketing Conference today on Promotional Marketing to Youth. We ran a panel with youth consumers and marketers from GM, Mattel, P&G and iSkin. Download the presentation:

2007 Canadian Promotional Marketing Conference (2.9 M PDF)

2007 Canadian Promotional Marketing Conference

geared4u.ca

2007-06-01T13:52:00.000-04:00

We launched the Desjardins General Insurance Theft Web viral on Youtube today. You may have seen the cinema ad in theatre too. Check it out:

Theft Viral

Cinema Ad

geared4u.ca

Y Syndicate Launch

2007-05-03T00:11:00.001-04:00

Marketing magazine did a piece about the Y Syndicate launch today:

Youthography spawns Y Syndicate banner

It's official

Damage

2007-04-21T13:35:00.000-04:00

Youthography launched this cool viral spot today for Desjardins General Insurance. Check it out:

Share this video

Online Peer Pressure

2007-04-20T13:41:00.000-04:00

I was quoted in an article in the Globe & Mail today about how online peer pressure drives hot sites:

Oh, look, a bridge...

The Facebook craze is attributed to online peer pressure

MINI DNA

2007-04-05T21:29:00.000-04:00

Our experiential marketing agency, Riot Event + Sponsorship, produced the MINI DNA event for MINI last night in Toronto at The Fermenting Cellar. The Montreal party is Thursday, April 12th at the Society for Arts and Technology and Vancouver is Thursday, April 19th at the Rocky Mountaineer Station. Check out mini.ca for more details.

Pick a path

Sneakers, heels and MINI roofs provide the canvas

Live art installation

A select few take in the sights and sounds of a MINI experience

Rockstar Hotel Saskatoon

2007-04-04T13:02:00.000-04:00

Our tastemaker agency, District Lifestlye Marketing, put on a party at the Juno Awards this weekend at the Hotel Senator in Saskatoon called the Rockstar Hotel.

Check out the Press Release:

Rockstar Hotel goes down as Saskatoon's hottest rockstar party

George and Jordan from Alexisonfire walk the red carpet

Wade from AOF and Jon from Billy Talent

MTV's Aliya-Jasmine is a rockstar

Dallas Green and MuchMusic's Leah Millar arrive at the Rockstar Hotel

Hedley pose for the kids

Entertainment Tonight's Rick Campanelli

Dose.ca contest winners Rob and Anthony live like a rockstar

The Rockstar Hotel stairs

Kristina and Melanie from common cloth

Jagerettes in the Jagermeister Gibson Guitars room

Rockstars love toys

Jennifer from New Era

The Tragically Hip kick back with a Red Bull

flickr.com/photos/silverstarme

The Nelly Awards

2007-04-02T21:46:00.000-04:00

So, yeah, the Juno Awards was a bit of a blow-out. Nelly Furtado hosted, performed, and took home five awards. TV viewership was way down. k-os performed with Saskatchewan Roughrider cheerleaders and then smashed his guitar. Kill me now.

Let's focus on the positives. Billy Talent and smoke machines. Patrick Watson. AOF taking screamo prime time. The Bob Rock tribute. DJ Champion.

Juno Awards aside, the weekend was a blast. On Friday night I hit the MTV party put on by Pink Mafia, jumped over to the Exclaim! Spring Fling Tour at the Odeon where Malajube and DJ Champion rocked out, and then went back to the MTV party for some basement dance action with my friends from MTV and Bedlam. I think I went to bed at 4 am or something.

Saturday was the Rockstar Hotel party at Hotel Senator. I left the venue at 5 am (the party was still going on) and got an hour of sleep before having to go back to the hotel for tear-down.

I finally got some rest on Sunday afternoon before heading out to the Juno Awards that night. After the award show I hit the Universal Music party at Earl's which was amazing. Everyone was there and it was one of the best parties of the weekend (after the Rockstar Hotel of course). Hit the EMI party before heading back to my hotel by 3 am.

All in all I think I got like six hours of sleep in three days.

Shopping cart mayhem at the MTV party

DJ Champion blows my mind

Billy Talent's Ben Kowalewicz at the Rockstar Hotel

Pink Mafia

Team Canada mash it up

Will you sign my Barbie?

flickr.com/photos/silverstarme

Facebook Explodes

2007-03-21T11:19:00.000-04:00

I wrote a Youthography Forward story about Facebook. Check out the full story:

Youthography Forward Vol. 3 Issue 2

Facebook Explodes

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LostJaw.ca

2007-03-01T17:28:00.000-05:00

We launched a new campaign today for the Not to Kids! Coalition. It's a smokeless tobacco prevention campaign funded by Health Canada called LostJaw.ca, designed to show the possible physical effects of chewing tobacco in a visually arresting manner. Check out the Web site:

LostJaw.ca

The gross-out factor hard at work

BlackBerry Mascot

2007-02-26T13:42:00.000-05:00

I was quoted in an article in the Globe & Mail today about RIM's myspace.com/blackberrymascot:

RIM mascot targets online scene

The Blackberry Mascot hams it up on MySpace

Make Your Escape

2007-02-02T18:25:00.000-05:00

Membership in 4-H, the international rural youth club, has seen huge declines over the last 20 years. So we launched 4-H Canada's largest recruitment campaign in the organizations history today called Make Your Escape. Check out the Web site:

MAKEYOURESCAPE.ca

Use the skills you learned at 4-H...

...to escape your dull suburban environment

Diesel Global Warming Ready

2007-01-31T14:37:00.000-05:00

I went to the press event for Diesel's launch of their Global Warming Ready campaign today. I can't quite place my finger on it but something seems a little off with this campaign. Not sure if it's Diesel's mass-market play (Union Station take-over?) or the over-the-top take on a serious issue (New York under water?) that doesn't quite sit right with me. Either way, it's worth blogging about. Check out the video:

Global Warming Ready

Diesel's Joey Adler at the Global Warming Ready press conference

Normally reserved for car companies and credit cards, Diesel takes over Union Station

flickr.com/photos/silverstarme

Marketing: Winter

2006-12-20T22:20:00.000-05:00

I wrote a Youthography Forward story about some of the coolest stuff happening this winter. Check out the full story:

Youthography Forward Vol. 2 Issue 17

iTunes Stage at the Telus World Ski & Snowboard Festival

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Socially Awkward

2006-11-20T15:30:00.000-05:00

I was interviewed for an article about online social networking in the November 20/27 issue of Marketing magazine. Check out the full story:

Socially Awkward

Marketing November 20/27

Wii

2006-11-19T15:27:00.000-05:00

Nintendo launched it's new console today, Wii, and I had a blast playing it at the Media Preview earlier this week.

The Wii is just downright fun. I couldn't get over how cool it was to play tennis and feel like you're acturally playing tennis. Or a virtual golf swing that literally looks like my actual golf swing (scary). Nintendo's approach to this new console was smart. They didn't try to play on the power (or price) level with Playstation 3 and Xbox 360, and opted for a product innovation strategy that promises to widen the appeal of the entire category. It's great to see marketers who still consider Product and Price as marketing. Brilliant.

Now if I could only actually buy one at retail.

nintendo.ca
wii.nintendo.com

Pitch and hit, the Wii makes gaming fun

Nintendo nerds wait for the public preview

flickr.com/photos/silverstarme

35 Years of UNO

2006-11-13T19:07:00.000-05:00

To celebrate the 35th Anniversary of the UNO card game in Canada, we launched a Web site and promotion today for Mattel. It's pretty cool, you can play UNO online and even pick one of three locations to play to tie in to our promotional partners, East Side Mario's and VIA Rail. Check out the Web site:

wheredoyouuno.com

We gave UNO to people to play at dinner...

...and while waiting for the train

The MySpace Shift

2006-10-30T23:10:00.000-05:00

I wrote a Youthography Forward story about youth leaving MySpace for other online social networking sites. Check out the full story:

Youthography Forward Vol. 2 Issue 15

The new MySpace?

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