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2006-07-18T17:06:00.000-04:00

SEO and Affiliate Marketing

BY Shari Thurow | July 17, 2006

At a recent interactive marketing association
event in Chicago, a moderator was asked about
SEO (define) as an affiliate marketing strategy.

I was a bit surprised when the moderator
responded, "The event is focused on
affiliate marketing, not search."

Interestingly enough, the affiliate marketing
panel did discuss search in the realm of paid
advertising, which is one type of SEM (define).

"Hmmm," I thought. "That's rather unusual.
I wasn't aware paid search engine advertising
isn't a component of the search industry."

Then it hit me. The reason many advertising
and affiliate marketing agencies don't like
to focus on SEO is they don't fully comprehend
SEO and don't know how to carry out an effective
SEO campaign. Rather than admit their ignorance,
they prefer to focus on online marketing
strategies they claim to know well.

SEO Benefits

A recent MarketingSherpa study shows top organic
positions are clicked 20 percent of the time and
top paid-advertising positions are clicked 10 percent
of the time. However, if a site has a top organic
position and a top paid-advertising position, the
links to the site are clicked 60 percent of the time.
It's an unusual situation: 10 + 20 = 60.

Affiliate marketers' lack of SEO knowledge is a
huge mistake. With a well-constructed, user-friendly
affiliate site, advertising costs can be minimized.
Companies are missing out on key branding opportunities
as well.

Affiliate Marketers: Search Engine Friend or Foe?

Most of the time, affiliate marketers are a bane to
search engines. When I think of affiliate marketing
spam, I immediately think of all the Amazon.com
affiliates' doorway pages (define). Those can be
some pretty ugly Web sites. Maybe I should create a
new Web site and allude to what not to do in
affiliate Web site design.

On the other hand, some of the best Web sites I've
ever seen have been affiliate Web sites. For example,
one client doesn't sell directly to consumers. The
corporate Web site offers information on the company
and provides an overview of its products, but consumers
can't make a purchase on the site. They must go to an
affiliate to make a purchase. In this situation, going
to an affiliate is actually better for the consumer.

The affiliate is usually located near the consumer,
making it easier for the consumer to get the product
customized and delivered quickly.

The challenge in my client's affiliate SEO plan is
to provide unique content to the search engines
without exploiting them. Additionally, my client
doesn't want an overzealous affiliate to get the
corporate site and the entire affiliate network
into trouble. Everyone should benefit: consumers,
the corporate site, affiliates, and the search engines.

Affiliate SEO/SEM Plans

Affiliate management is a key ingredient of an
effective SEO/SEM plan. Too many corporations
make affiliate management as an afterthought, often
to the corporation's detriment.

I'm helping a nonprofit become unbanned in Google.
Unfortunately, helping sites get unbanned is a normal,
everyday part of my job. The organization itself
hasn't spammed Google. The Web site is quite user friendly,
and the organization is a well-established brand. There
are no technical reasons for the site not to appear in the
Google index. Yet after digging around for reasons for
a Google ban, we discovered the problem: affiliates gone
wild.

We asked our client if it had any legal agreements with
its affiliates that limited the types of search engine
strategies they could pursue. It didn't. So as part of the
unbanning process, we're working with the client's attorneys
to come up with an affiliate SEO agreement
(often, this is in conjunction with an affiliate advertising
agreement). Many corporations could save thousands of
dollars in lost search engine traffic if they created such
legal agreements before hiring affiliates.

As a part of the affiliate marketing SEO plan, corporations
should point out the importance of offering unique content
in addition to the corporations' content. For example,
effective information architecture is an extremely important
component of SEO. Are there ways affiliates can group and
categorize information that are better than how the corporate
site organizes it? Some products sell better in regional
markets than others.

Maybe the affiliate site could focus on the best
sellers for its region.

I've seen regional affiliate sites' cross-linking
(internal, page-to-page linking) vary by region.
By presenting a unique cross-linking structure,
affiliates provide unique information to the
commercial search engines and a 100 percent user-friendly
scent of information for customers.

Additionally, a FAQ, customer service, or help section
could be unique for each affiliate site. Many
affiliates work directly with customers. What questions
do those customers repeatedly pose? Having these
questions and their answers available in a FAQ, customer
service, or help section provides unique content for both
end users and search engines.

Finally, one of the biggest mistakes I see with affiliate
Web sites and corporations is forcing affiliates to use
a print catalog's exact wording. Print copywriting works
fine in a print medium; it doesn't necessarily work for
a Web site. Since affiliates often know their customers
quite well, they should be able to modify product
descriptions without deviating from the corporate
branding message.

The end result? Affiliate sites don't get filtered
out of search results due to duplicate content, and
customers find what they are searching for quickly
and easily.

Conclusion

Even though affiliate marketing spam is a huge problem
for the commercial Web search engines, search engine
representatives want to include affiliate content in
search results (both paid and organic), especially if
the content and content organization are unique.
Consumers appreciate content that's tailored to their
individual needs.

However, many advertising and affiliate marketing firms
deliberately discount SEO as an online marketing strategy
out of ignorance. This ignorance can get a corporate Web
site into trouble if affiliates aren't managed effectively,
and it can lead to thousands or millions of dollars in
missed sales opportunities. Effective search optimization
benefits everyone: end users, corporations, affiliates,
and search engines. Learning how to do SEO is not a bad
thing.

Meet Shari at Search Engine Strategies in San Jose,
August 7-10, 2006, at the San Jose McEnery Convention Center.

6 Steps To Adsense Domination

2006-07-05T21:39:00.000-04:00

6 Steps To Adsense Domination

When you make your living online, you realize
the need for multiple streams of income.

One of the easiest and most lucrative ways to
generate a secondary income, which also
happens to be passive, is via Google’s Adsense
program.

I’m sure you’ve read the claims of a few individuals
generating five figure monthly incomes from Adsense.
For many of you, I’m sure you are wondering why
you aren’t making this same income yourself.

Well, wonder no more. If you follow my simple six
step system, you will be well on your way to healthy
Adsense profits within three months.

Are you ready? It’s now time to pay attention.

Step 1 – Preparation.

The key to making money with Adsense is all
about numbers. BIG numbers!

Sure, there are a few people making serious
money with less than ten sites, but these are
the exception.

Your goal will be twenty-four sites in three
months. That’s just TWO sites per week!

In order to accomplish this, I recommend
one of the many available page generation
tools available today.

Step 2 – Determine Your Markets.

In order to maximize Adsense income with
only twenty-four sites, you must know which
markets are paying well.

To break this down even further, you need
to know which keywords within those markets
are paying the most.

Step 3 – Register you domains.

Once you’ve identified and chosen your markets,
you must register domains appropriate to those
markets. For example, if your market is
‘Cabbage Patch Dolls’, a domain such as
http://www.cabbage-patch-doll.com/
would be appropriate.

Step 4 – Create your site.

Using your favorite page generation software
and keyword list, it’s time to develop your site.
There are several key points to bear in mind
when you develop these specifically for Adsense.

Format – Always use the large 336x280 large rectangle.
Border – Match the same color as your background.
Background color - Border – Match the same color
as your background.

Link = "0000CC"
Color_url = "999999"
Color_text = "333333"

Position – Far left or center and just above the
page fold (Top 25% of site)

Step 5 – Verify and track your site

Visit your site and make sure all links work
and that the sites appear to your satisfaction.
You should also check out the ads Google is
displaying.

Are they targeted to your primary high paying
keyword? If not, recreate your site using your
high paying keyword in a higher density throughout
your site.

Make sure you track your Adsense format, position,
and traffic with a tracking system specifically designed
for Adsense. Once you know your stats, you can adjust
for maximum clickthroughs and higher revenues.

Step 6 – Get your site listed in the search engines.

This is simple… no tricks involved. Simply rent links
to your site. A PR7 or PR8 link will do the job.

While I’ve simplified the process here, you are
now armed with enough information and resources
to make some serious money with Adsense.

Copyright 2005 Keith Baxter

This article has been authored by Keith Baxter, the founder of http://www.topkeywordlists.com.

If you want to maximize your Adsense income and
learn how to drive massive amounts of traffic to
your website from the search engines, visit the
site now. Only 203 spots are available at the
special low introductory rate.

You can visit the author's website at
http://www.topkeywordlists.com

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2006-06-30T17:16:00.000-04:00

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2006-06-27T10:44:00.000-04:00

7 Ways To Make Money Using Nothing More Than Your List

An opt-in list can be quite crucial to any
site or internet based company. Even for a
small venture such as a niche profit site
an opt-in list can make a world of difference
and also add some extra income for your pocket.

Rarely would you see an e-commerce site, big
or small, that is without an opt-in list.

An opt-in list allows for a company to market
their wares and site via an e-mail. With an
opt-in list, a site and a subscriber consents
to sending and receiving a newsletter from your
company.

Through this, you can keep your subscribers
abreast of what is currently available in
your site as well as whatever is coming out.

And because there is mutual consent between
the two parties, any mail sent to the list
is not considered as spam mail. There is a
great number of successfully read
promotional materials such as catalogs,
newsletters and such that are sent because
the subscribers themselves have signed up
for them, meaning, they do want to be sent
those items.

Building a list is crucial, only a small
percentage actually subscribes for an
opt-in list. Many people find promotional mails
annoying but of you provide a good newsletter
or promotional material, you will see your list
build up and grow. You can also achieve this by
having good content on your site.

If people like what they see and read on your
site, then they surely would want more.
Newsletters would be a way to attract them
back to your site. A little teaser or appetizer
if you will.

But other than marketing your wares and your
services, an opt-in list can also be used
to earn extra profit. Not all lists can be
used though. It would be good to first build
a successful list with a huge number of
subscribers. The more subscribers you have,
the more money you can get.

Here are seven ways to make money using
nothing more than your list.

1) Place advertisements.

There are many corporations who will be willing
to pay to put their banners and ads on a list
with many subscribers. Selling or renting out
lists is not a good idea so rather than doing
that, many companies would just rather place ads
with lists that have a huge subscriber base.
Your newsletter could be placed with many ads
and each one spells money.

2) Have affiliations with other companies that
have at least a semblance or relation to what
your site is about. Here other companies will
provide links and brief descriptions of what
they offer, products and services. With every
click made on the link that directs or leads a
subscriber from your list to their site, the
company will pay you. This P4P or pay for
performance.

3) Make deals with other companies by asking
for a small percentage of sales done through
your list. With every sale done by customers
that have come from your list and have gone
there because of your newsletter, the other
company will pay you a small percentage of
your sales. The more people who buys from
them, the more earnings you get.

4) You may also get products from other sites
on a consignment basis and sell them to your
list via your newsletter. Place descriptions,
articles and photos of the product in your
newsletter. There will be those who will buy
from you and when that happens, you can order
the product from the other site and sell it
to your buyer.

5) Sell e-books or a compilation of your
articles on your list. Manuals and how-to
articles are in great demand. Many people
will be willing to shell out money to gain
knowledge about a certain topic and subject.
With your existing list trusting your
expertise in that area, an e-book could be
offered and sold or used as an incentive.

6) Create a network out of your list. Get
people to invite more people to view your
site and subscribe to your list. The larger
your list is, the more people will be able
to click on your links and affiliate links
as well as make your advertisement rates
higher.

7) Subscribers are willing to pay for
information if they know that it can be
trusted and relied upon. Use your list
to get more and more people to subscribe
to you as well as browse your site. Lastly,
you can use your list to earn money by
making them your partners. Your list will
be the bloodline of your growth and increase.

2005-12-06T15:59:00.000-05:00

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