tag:blogger.com,1999:blog-10292068.post-53281119031699215682008-04-28T12:15:00.003-05:002008-04-28T13:12:27.572-05:00One of the interesting data in the Shop.org/Forrester Research's report <a href="http://www.shop.org/soro">"State of Online Retailing 2007"</a> is the most cost effective online marketing method.<br /><br />Per the study, the amount of dollars online spent by an online retailer to get an order based on various methods are as follows:<br /><br /><ul><li>Email (to customer list) = $6.53</li><li>Affiliate program = $17.47</li><li>Paid search = $26.75</li><li>Banner ads = $71.89</li></ul><p>Yet the average retailer (I surmise, average LARGE retailer) only spends about 10% of their marketing budgets or $311,196 on email, compared to $1.8 million spending on banners. </p><p>Check your own marketing effectiveness, and how much you spend to get one order from that marketing method -- and allocate more resources on the most cost effective method for you</p>PowerHomeBiz.comhttp://www.blogger.com/profile/17804035004062295326noreply@blogger.com