That's a great approach to the question. Let me p...

2008-01-08T01:31:00.000-05:00

That's a great approach to the question. Let me put it more generally: if you ask your customer what he needs, he'll tell you what he's already buying. To find a great new niche, you have to ask, what would the customer buy if only it were offered to him? The classic case study is Post-It notes; nobody was asking for it, but when they had an opportunity to use them, they bought millions.

The concept is easy; finding new needs is hard. Understanding your target audience--being one of the target audience--really helps.

Comments on PowerHomeBiz Small & Home Business Blog: How Do You Determine the Needs of Your Target Mark...

That's a great approach to the question. Let me p...